the social ethos
DESCRIPTION
This is an introduction to Ethos Social Media and it's philosophy and process around developing and implementing social media marketing strategies.TRANSCRIPT
The Social EthosCharacter, Passion, Authenticity
Ethos Social Media, LLC 2012
Ethos is a greek word meaning “character” that is used to describe the guiding beliefs or ideals that characterize a community, nation or idealogy.
Ethos Social Media, LLC 2012
“If you cut off a spider’s head, it dies; but if you cut off a starfish’s leg, it grows a new one, and that leg can grow into an entirely new starfish. Traditional top-down organizations are like spiders, but now starfish organizations are changing the face of business and the world.”
The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations
Ori Brafman and Rod A. Beckstrom
Ethos Social Media, LLC 2012
Created to help organizations to overcome the obstacles in implementing social media successfully into their overall marketing strategy.
ComplementEnergizeEmpower
Ethos Social Media, LLC 2012
Commandment 1
Thou shalt not create a Social Media Silo!
Ethos Social Media, LLC 2012
The Good, the Bad & the Ugly
Pros to Successful Plan Cons to “Sloppy” Plan
Additional channels to disseminate your message.
Instant access to marketplace w/ immediate feedback.
Interact with clients personally.
Leveraging brand influencers and promoters.
Inconsistent and/or conflicting messages.Mishandling negative feedback or worse not knowing about it.The “it’s all about me” posts.Missing opportunities to let others sing praises.
Ethos Social Media, LLC 2012
Thou shalt not ignore criticism from constituents!
Commandment 2
Ethos Social Media, LLC 2012
The Good, the Bad & the Ugly
Pros to Successful Plan Cons to “Sloppy” Plan
Additional channels to disseminate your message.
Instant access to marketplace w/ immediate feedback.
Interact with clients personally.
Leveraging brand influencers and promoters.
Inconsistent and/or conflicting messages.Mishandling negative feedback or worse not knowing about it.The “it’s all about me” posts.Missing opportunities to let others sing praises.
Ethos Social Media, LLC 2012
Thou shalt distribute relevant content.
Commandment 3
Ethos Social Media, LLC 2012
The Good, the Bad & the Ugly
Pros to Successful Plan Cons to “Sloppy” Plan
Additional channels to disseminate your message.
Instant access to marketplace w/ immediate feedback.
Interact with clients personally.
Leveraging brand influencers and promoters.
Inconsistent and/or conflicting messages.Mishandling negative feedback or worse not knowing about it.The “it’s all about me” posts.Missing opportunities to let others sing praises.
Ethos Social Media, LLC 2012
Ethos Planning Process5 Steps to a Successful Plan
Ethos Social Media, LLC 2012
Step 1Identify existing
marketing goals and strategies.
Ethos Social Media, LLC 2012
Step 2Perform a Social
Media Audit.
Ethos Social Media, LLC 2012
Step 3Map the NEW
Marketing Flow.
Ethos Social Media, LLC 2012
Step 4Agree on the Social
Media Objectives and create the Plan.
Ethos Social Media, LLC 2012
Step 5Identify the who,
what, where and how.
Ethos Social Media, LLC 2012
Ethos Social Media, LLC 2012
ImplementationPublish, Engage, Manage, Analyze
Ethos Social Media, LLC 2012
The Hub Approach
Publish
Engage
Manage
Analyze
Ethos Social Media, LLC 2012
Publish
Ethos Social Media, LLC 2012
Engage
Ethos Social Media, LLC 2012
Engage
Ethos Social Media, LLC 2012
Manage
Ethos Social Media, LLC 2012
Analyze
Ethos Social Media, LLC 2012
Please feel free to contact us to schedule a free initial consultation and
evaluation.
/ethossocial @ethossocial
www.ethossm.commmarkw.ethos
[email protected] 865.604.2686
Contact Ethos