The Social LibraryCommunityConnections

Conversations

Christa BurnsNebraska Library CommissionNovember 10, 2013

The Library is our Brand Market it just like companies do. What are we ‘selling’?

Collections Events Author visits Story time Finals week extra hours Study rooms Everything that your library does!

Have a plan

Social Media Policy Don’t just do it because everyone else is

doing it. Why you’re doing it. Expectations? Goals? Who will do it. Responsibilities? How will you measure success/failure?

Don’t be afraid to fail. Step back, evaluate, try again.

Go where your users are

Don’t do it all. Figure out what YOUR library’s patrons are

using and be there. Most common questions. Fullest classes. Do a survey/poll. Ask!

Ultimate goal – create an online community.

Is it working?

Statistics - measure usage and ROI. Facebook Insights Twitter activity Flickr – views, referrers Know what content your community wants

- observe how they interact with each other on your library’s social media sites and what they like to discuss.

Questions???

Christa BurnsSpecial Projects Librarian

Nebraska Library Commissionchrista.burns@nebraska.gov

800-307-2665