the social marketer’s conundrum: balancing reach vs. relevancy
TRANSCRIPT
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The Social Marketer’s Conundrum
Reach vs. Relevancy
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copyright r2integrated, LLC 2009 – confidential and proprietary
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Awareness Decision Making
Showing me things I may want What product will I actually buy
Buy the audienceTarget the community
of interest
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People make decisions using communities of interest
Communities of interest are places on the web (publishers)
Communities of interest are networked
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Networked Decision Making:
copyright r2integrated, LLC 2009 – confidential and proprietary
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The Reach vs. Relevancy Problem
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The Networked Publisher