the social media gps system with @colderice
Post on 19-Oct-2014
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TRANSCRIPT
colderice
@colderice
@colderice
The Social NavigationGPS System
•
@colderice
• 6 Tools
• 7 Rules
• All in ~30 minutes
The Social NavigationGPS System
@colderice
Question: Do You Use Social Media?
@colderice
Question: Do you use it
“successfully”?
@colderice
@colderice
Welcome to
Fantasy Island
@colderice
WoM
@colderice
Look Up In the Sky!
@colderice
Rule #1Autom
ate Wisely
Good
Bad
@colderice
@colderice
Rule #2
Don’t boreme!
@colderice
Be Re-Tweetable
Be Remarkable
@colderice
@colderice
@colderice
Pop Quiz: What is the fastest way to get the word
out?
@colderice
@colderice
@colderice
@colderice
Traditional or Social Media
Pushes information Fosters conversation
One-Way bullhorn Drives engagment
Marketing convo. Organic conversation
Introduction of service Interaction with clients
Cast a wide net More targeted
Limited channels of distrib.
Unlimited channels
Prioritized for paid SEO Organic SEO focused
@colderice
@colderice
Rule #3
People Drive
Commerce NOT
Brands
@colderice
@colderice
Pop Quiz: What 5 letters will get
your message out to more people?
@colderice
Plz RT
@colderice
@colderice
@colderice
@colderice
Something
Lintrestin
gSomething
Lintrestin
g
@coldericephoto credit: iLounge.com
@colderice
OMG!
@colderice
Rule #4
Ask for What You
Want
@colderice
@colderice
Not Rocket Science, eh?
@colderice
Rule #5
Velvet Ropes Rock!
@colderice
@colderice
Rule #6
Don’t Pull a Kanye
image by http://rocketraygun.deviantart.com/
@colderice
Social Mirror Theory by Sociologist Dilthey “...people define themselves using others viewpoints.”
@colderice
@colderice
@colderice
@colderice
@colderice
@colderice
@coldericeTheEcommerceGro
up.org
Join the conversation...
Check out the
business conversation
sin the
EcommerceGroup
@colderice
Rule #7
See Rules 1 -
6
colderice
2-hours of Social Marketing
killer content on 2 DVD’s
Recorded in Australia