The social network for cancer

CIO Trend 2019

Fabian Bolin CEO & Co-founder, WarOnCancer @fabianbolin @waroncanceruntd

Product evolution

W A R O N C A N C E R

July 2nd, 2015 2016 2017 2018

Fabian Diagnosed Starts writing blog.

Q3 WarOnCancer V1.0 launch - the blog portal.

Blog peaks at 200k monthly readers. The initial vision of WarOnCancer.com is conceptualized together with co-founder Sebastian.

Traction during 3 months;

●  20+ countries ●  35+ cancer forms ●  40k MUV

Q1 Ministry of Programming (MoP) become equity stakeholder and starts developing the new WarOnCancer desktop-platform.

Q3 WarOnCancer V2.0 launch (Facebook for cancer).

●  2 000+ members ●  Insight breakthrough

Q1 Susanne Stage, UX/UI (Spotify & Lifesum) builds new design for WarOnCancer APP (Instagram for cancer). WarOnCancer V3.0 - Development start

Q2 Alpha-version approved by App Store

Q4 Beta launch Initial member onboarding

Key partners

P R O B L E M

Cancer patients suffer from severe loss of self-worth.

? Self-worth

Survival

6. Self-actualization I have a purpose in life

5. Self-esteem (self-confirmed) I see myself as a human

4. Self-esteem (interpersonal) Friends, family & society see me as a human

2. Safety (material) Basic information, health literacy

3. Safety (interpersonal) Someone to talk to (nurse, doctor, cancer patient)

1. Basic Physiological Survival

⋯

⋯

⋯

I N S I G H T

Yet, none of the current solutions address self-worth.

Self-confidence

“Empowerment”

Mas

low

’s N

eeds

Pyr

amid

6. Self-actualization I have a purpose in life

5. Self-esteem (self-confirmed) I see myself as a human

4. Self-esteem (interpersonal) Friends, family & society see me as a human

2. Safety (material) Basic information, health literacy

3. Safety (interpersonal) Someone to talk to (nurse, doctor, cancer patient)

1. Basic Physiological Survival

⋯

⋯

⋯

Self-worth

Survival

Self-confidence

“Empowerment”

Mas

low

’s N

eeds

Pyr

amid

To deal with this, we turn to our “everyday-apps”.

I N S I G H T

6. Self-actualization I have a purpose in life

5. Self-esteem (self-confirmed) I see myself as a human

4. Self-esteem (interpersonal) Friends, family & society see me as a human

2. Safety (material) Basic information, health literacy

3. Safety (interpersonal) Someone to talk to (nurse, doctor, cancer patient)

1. Basic Physiological Survival

⋯

⋯

⋯

Self-worth

Survival

Self-confidence

“Empowerment”

Mas

low

’s N

eeds

Pyr

amid

Storytelling and sharing are key components for WarOnCancer.

I N S I G H T

Share your journey

Follow others

Share your health data Track your impact

Share knowledge Learn from others

You are not alone

Others feel like you

1

2 3

4

Sebastian Hermelin COO & Co-founder, WarOnCancer @sebhermelin @waroncanceruntd

Pharma

Healthcare

Academia & research

Patient data

Revenue

Incentivising data-sharing… O P P O R T U N I T Y

Data

Engaging users

Gamification of data-sharing Enabling our users to track their impact

W A R O N C A N C E R

Rio de Janeiro Pharmaceutical company, Drug development: Liver Cancer

San Francisco Uni. Research study on

diet and cancer

Stockholm Hospital Patient-reported outcome report

Sydney Pharmaceutical company

Clinical trial match-making

Biopharma partnerships W A R O N C A N C E R

Patient reported data

•  Clinical trial matchmaking •  Targeted Surveys •  Insights & Reports •  Real World Evidence

Partners:

WarOnCancerUnited WarOnCancerUntd

WarOnCancer AB