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Chapter 14: The Social Psychology

of Entrepreneurial Behavior

Handy Kurniawan

Rico WijayaGandhi Anugrah

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Message of the journal

Social psychology is the scientific study of thepersonal and situational factors that affectindividu

The Social Psychology of EntrepreneurialBehavior researchers trained in themanagement tradition are less likely to beskeptical about some of the traditional meansof examining entrepreneurial behavioral socialbehavior (Shaver, 1987, 18).

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Message For The Journal(2)

Social cognition has been defined as thinkingabout people (Fiske, 1995, 151).

This definition suggests that social cognition canbe distinguished from abstract conceptualreasoning, problem-solving, or thinking aboutinanimate objects, all of which are surelycognitive processes, but none of whichnecessarily involve people as a critical part of thecontent.

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Message From The Journal (3)

Rational decision-making may sometimes bein error, but it is not presumed to be affectedadversely by feelings, emotions, ormotivation. This, of course, is not awidespread assumption in social psychology,despite the popularity of research in social

cognition.

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Conclusion

The creation of a new venture is a truly socialenterprise. It begins with the recognition of an

opportunity (an act of social perception),continues through an organizing process thatnecessarily involves interaction with others,

and culminates in a business that will reflect a

corporate culture derived (intentionally ornot) from its founders.

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Implementation Social Psychology of Entrepreneurial Behaviour is

usefull to understand what customer wants In order to see the psycological aspect from the

customer, entrepreneurs should have a betterunderstanding of waht customer wants, and candeliver a good products for the customers

For example: Nowadays some of the entrepreneurwould love to join with other people to star newbusiness, cuz delivering something that customerwants in two head is better than using one head.Hollycow does but theyve seperated already.

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Theoritical

The theories and methods of socialpsychology would seem to be especiallyappropriate as ways to help understand theprocess of Social Psychology ofEntrepreneurial. It has concentrated on theintrapersonal processes involved prior to the

existence of an organization.

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Suggestion for Future Studies At this point in the development of the discipline

of entrepreneurship, social psychological theoriesand methods have already had a significantimpact. We suggest that social psychologys valueto entrepreneurship can only increase in thefuture.

To our consideration of social cognition,attribution, attitudes, and self-beliefs, we hopethat the additional information is added likeequity, bargaining and negotiation, investmentsin close relationships.