the social revolution
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![Page 1: The Social Revolution](https://reader034.vdocument.in/reader034/viewer/2022051411/544152ebafaf9f5e208b46c4/html5/thumbnails/1.jpg)
THE SOCIAL REVOLUTION
How technology transforms the way individuals and organizations relate
![Page 2: The Social Revolution](https://reader034.vdocument.in/reader034/viewer/2022051411/544152ebafaf9f5e208b46c4/html5/thumbnails/2.jpg)
BENEATH THE SURFACESOCIAL MEDIA
![Page 3: The Social Revolution](https://reader034.vdocument.in/reader034/viewer/2022051411/544152ebafaf9f5e208b46c4/html5/thumbnails/3.jpg)
A NEW MODEL OF COMMUNICATIONDISRUPTION
![Page 4: The Social Revolution](https://reader034.vdocument.in/reader034/viewer/2022051411/544152ebafaf9f5e208b46c4/html5/thumbnails/4.jpg)
ONE-TO-MANYBROADCAST
![Page 5: The Social Revolution](https://reader034.vdocument.in/reader034/viewer/2022051411/544152ebafaf9f5e208b46c4/html5/thumbnails/5.jpg)
MANY-TO-ONEINTERACTIVE
![Page 6: The Social Revolution](https://reader034.vdocument.in/reader034/viewer/2022051411/544152ebafaf9f5e208b46c4/html5/thumbnails/6.jpg)
MANY-TO-MANYCOMMUNITY
![Page 7: The Social Revolution](https://reader034.vdocument.in/reader034/viewer/2022051411/544152ebafaf9f5e208b46c4/html5/thumbnails/7.jpg)
CONSUMERS TO CO-CREATORSNEW ROLES
![Page 8: The Social Revolution](https://reader034.vdocument.in/reader034/viewer/2022051411/544152ebafaf9f5e208b46c4/html5/thumbnails/8.jpg)
PEER-TO-PEERTRUST
![Page 9: The Social Revolution](https://reader034.vdocument.in/reader034/viewer/2022051411/544152ebafaf9f5e208b46c4/html5/thumbnails/9.jpg)
CONTROL TO COLLABORATENEW RELATIONSHIPS
![Page 10: The Social Revolution](https://reader034.vdocument.in/reader034/viewer/2022051411/544152ebafaf9f5e208b46c4/html5/thumbnails/10.jpg)
PUSH-TO-PULLBRANDS
![Page 11: The Social Revolution](https://reader034.vdocument.in/reader034/viewer/2022051411/544152ebafaf9f5e208b46c4/html5/thumbnails/11.jpg)
BRAND
PERSUASIONBROADCAST
![Page 12: The Social Revolution](https://reader034.vdocument.in/reader034/viewer/2022051411/544152ebafaf9f5e208b46c4/html5/thumbnails/12.jpg)
BRAND
CONTRIBUTIONSOCIAL
![Page 13: The Social Revolution](https://reader034.vdocument.in/reader034/viewer/2022051411/544152ebafaf9f5e208b46c4/html5/thumbnails/13.jpg)
BRAND
SOCIAL SYSTEMSBRAND GRAVITY
![Page 14: The Social Revolution](https://reader034.vdocument.in/reader034/viewer/2022051411/544152ebafaf9f5e208b46c4/html5/thumbnails/14.jpg)