the social selling evolution
DESCRIPTION
What is Social Selling and why is it the most important transformation you can make to your Sales process.TRANSCRIPT
sales.linkedin.com
SOCIAL SELLING EVOLUTION
My LinkedIn Story
Buying process has fundamentally changed
Customers less responsive
Customers more informed
Customers on social networks
Growth of Customer Engagement on Social Networks
Customers more informed
2B+ Network UpdatesViewed Weekly
88B
57%
Customers less responsive
2B+ Network UpdatesViewed Weekly
210M
4.5%
Buying process has fundamentally changed
Customers on social networks
Selling
Social Selling Evolution
Buying process has fundamentally changed
Customers are more informed
Selling
Engage in the Conversation
Our Mission.Connect the world’s professionals to make them more productive and successful
The LinkedIn NetworkNot all social platforms are equal
187M+members worldwide
3.2MCXOs and VPs
88Kaverage household income
Quality AudienceTarget the most influential and affluent professional audience in the world
InsightsBe great at what you do
Feb 2012
2B+ Network UpdatesViewed Weekly1M+ Professional
Groups
Buying process has fundamentally changed
Customers are less Responsive
Selling
Leverage Your 2nd Degree Network
13
Leverage Your Second Degree Network
+ +Lead Builder InMails
LinkedIn Sales Navigator
Team Link
Introducing …..
The Social Selling Index
Social Selling Index
“Laggards”
“Tip-Toers”
“Leaders”
• Strong PROFILES
• Contributing INSIGHTS
• Aggressively building NETWORK
• Aggressively Leveraging TOOLS
SSI = 100
SSI = 0
• Weak PROFILES
• NOT Contributing INSIGHTS
• Reactively building NETWORK
• NOT Leveraging TOOLS
Introducing Eloqua
“Laggards”
“Tip-Toers”
“Leaders”
SSI = 100
SSI = 0
Transforming the way the world works.