the social update emerging tools in social medianys.shrm.org/sites/nys.shrm.org/files/2016...
TRANSCRIPT
TheSocialUpdateEmergingToolsinSocialMedia
JoelPetersonCommunica1onsDirectorNYStateSHRM&ChiefOpera1ngOfficerGoshowArchitects
Agenda• Introduc1on• Who’sintheRoom?• EmergingTrendsinSocialMediaRecrui1ng• EmergingToolsinSocialMediaRecrui1ng• ExamplesofHowtouseEmergingTools• FinalPointstoPonder• Q&A(therewon’tbe1me.#sorry)
Hello!
• ChiefOpera1ngOfficerGoshowArchitects
• Communica1onsDirectorNewYorkStateSHRM
• 10yearsbuildingthepeoplewhobuildthebuildings
Hello!• MemberoftheIBMFuturistThinkTankgroup
• Official#SHRM16Blogger• SmartStagePresenta1on:“Crea1ngContentforSocialMedia.”
• VolunteerCaptainNewYorkStateSpecialOlympics
EmergingTrendsinSocialMediaRecrui;ng
EmergingTrendsinSocialMediaRecrui;ng
• Inthecurrentjobmarket,candidateshavemoreop1onsthanEmployersdo
• 10,000BabyBoomersleavetheworkforceeachday.
• 34%oftheworkforceareGenXers.
• 36%oftheworkforceareMillennials.
EmergingTrendsinSocialMediaRecrui;ng
• Candidateshavemoreop1onsthanEmployersdo
• Themostsuccessfulrecrui1ngtoolsareEmployeeReferralsandCompanyWebsites
• Showmore,tellless.
EmergingToolsinSocialMediaRecrui;ng• Doesyourcompany
useit’swebsiteEFFECTIVELYtotellit’sstory?
• DoesyourcompanyhaveanACTIVELinkedinCompanypage?
• DoesyourcompanyhaveanACTIVEGlassdoorprofile?
EmergingToolsinSocialMediaRecrui;ng
LinkedInProfiles,CompanyPages
• CandidatesonthegocanchecktheirLinkedInprofileontheirphonewheneverandwherevertheyare.
• MakesureyourLinkedInCompanyPageisac1veandhasup-to-dateinfo.
• Checkyourjobpos1ngsonyourmobilephonetoensurealltheinfoyouwanttocandidatestoseeshowsproperly.
LinkedInJobs
• UseLinkedInGroupsregularlytopostrelevantinforma1onthatpassivecandidateswillconnectwith.
• Groupsareagreatresourceforyoutoconnectwithcolleaguesandcandidates.
LinkedInGroups
EmergingToolsinSocialMediaRecrui;ng
• Shigyourcompany’sfocusfromjobspecsanden1cinginmailstotellingastorythatahractsthetalentyouseek.
• U1lizemorevisualsthantext:photos,videos.
• Useengagementtoolstoconnectwithcandidates.
EmergingToolsinSocialMediaRecrui;ng
• Useofmul1pleplajormsincreasesthevarietyofviewers
• Askyournewesthireswheretheywereengagedthroughoutthejobsearch.
• Connectwiththemwheretheyaremostac1ve.
TimetoGoMobile!
• 90%ofjobseekersusetheirphonestosearch.
• 50%ofallsocialmediaac1vitycomesfromamobiledevice.
• 75,000oftheworkforcebelievesifit’snotontheirphoneitdoesn’texist.
• 70%dropoffrateifcompaniesdonothaveamobileapplica1on.
• 50%ofemployersbelievetheirmobileapplica1oniseffec1ve.
• 60%ofcandidateswon’tfilloutanapplica1onthattakesover20minutes.
The8SecondRule
UseTwiherJobCardstoexpandtweetlife
TargetTwiherjobseekers
Targetspecifickeywords,loca1onsorlanguages
AveragelifecycleofaTweetis5minutes
EmergingToolsTwiIerCards
EmergingTools
• Mobile• Instant• Storytelling
Periscope
Snapchat
• Instagramisaphotoandvideo-sharingsocialnetworkingappusedbyover400millionpeople.
• It’suserstakepicturesandvideos,andsharethemeitherpubliclyorprivatelyontheapp,aswellasthroughavarietyofothersocialnetworkingplajorms.
• Instagramusersviewmorethan70millionvideosperday.
EmergingToolsInstagram
• Snapchatisaphotomessagingappusedby100million
people.• It’suserstakephotos,recordvideos,addtextanddrawings
andthensendthemtoacontrolledlistofrecipients.EachSnaphasashelfliferangingfrom1to10secondsbeforetheydisappear.Thesevariousimagesandvideoscanbecollectedinto“Stories”whichareviewablefor24hoursbeforedisappearing.
• Snapchatusersviewmorethan7billionvideosperday.
EmergingToolsSnapChat
• Periscopeisalive-streamingappusedby10millionpeople.
• It’susersbroadcastmessagesorhavevideoconversa1onslivethroughtheiriPhoneorAndroid.Youcanmakemessagespublicorprivatebecauseitisbasicallyyourownbroadcas1ngsta1on.Essen1ally,youcangolive“onthego”any1meandanywhere.
• Periscopeusersview1.85millionbroadcasts(orScopes)perday.
EmergingToolsPeriscope
• Employeeadvocacyisatermusedtodescribetheexposurethatyouremployeesgenerateforyourcompanyusingtheirownonlinetoolsandnetworks.
• Thesedays,socialmediaisthemainmediumforemployeeadvocacy.
• Employeeadvocacygrowsoutofculture,nottechnologyormarke1ng.
• Onlyculturesrootedintrustdoemployeeadvocacywell.• Ifyouremployeesaren’tyourbiggestadvocates,youhavea
problemmuchbiggerthansocialmedia.• Peoplewilltrustyouremployeesmorethantheytrustyour
companybrand…providedyouremployeesaregiventhetrustandtherighttoolstoshareyourcontentfreely,outoftheirownwill.
EmergingToolsEmployeeAdvocacy
Givecandidatesaccessto
• ProjectProgressPhotosvia• Officesocialeventsvia• Conversa1onswithkeyinfluencersvia• OrwhynothaveyourEmployeeAdvocatesdoitforyou!
EmergingToolsHowToUse
CreateYourSocialMediaRecrui;ngRoadmap
Whatisyourmessage?
Whattoolsareyou
comfortableusing?
Whatresourcesareavailable?
Reviewyourroadmapattheendofeveryyear!
PointstoPonderaboutSocialMediaTools
• Don’texpectresultswithoutbuildingarela1onshipfirst
• Alwayspostrelevantcontent• Don’tpostun1lyouunderstandyourtargetaudience
• Alwayshaveaclearmessageandplaninmind
• Thebiggestfauxpasinsocialmediarecrui1ngisnotusingsocialmediaatall
Q&A
