the social web: untangling yourself for optimal recruiting results
TRANSCRIPT
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The “Social Web”
Untangling Yourself for Optimal Recruiting Results
By: Geoff Peterson Managing Principal, General LeadAuthor, StaffByteswww.generallead.comwww.staffbytes.com
[email protected]/in/geoffpetersonhttp://twitter.com/geoffpeterson
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Worked With:
ADPIBMUHGBAH
hi5CACIJNLI
GEICO
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Today‘s Agenda Some Specifics
Social Networks
Business Networks
Niche Sites
Search Engines
Sourcer Technologies
Social Media
Yahoo
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On Your Mark, Get Ready, Set…
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What is the “Social Web?”
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Social & Business Networks
The Blogosphere Social Media
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Social & Business Networks
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The Blogosphere
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Social Media
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How are companies using the Social Web?
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Amazon.com –Social Network for Book Lovers
Absolut – Video Channel on YouTube
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Accenture – 13 Targeted Blogs
BestBuy – Microblog Accounts on Twitter
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Wells Fargo –Virtual World
Starbucks -Crowdsourcing
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Hewlett-Packard (HP) –LinkedIn Group
H&M – Facebook Fan Page
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Let’s Focus on the “Big Three“
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#1 LinkedIn
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%
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#2 Facebook
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#3 Twitter
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“”
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Food For
Thought…
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200+ million people globally use Social Networking sites
each month**Never Ending Friending, Fox Interactive Media
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Twitter Growth Explodes: 10 million worldwide visitors in February.
700+% Growth vs. Last Year**comScore
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Start Your Own Social or Business Network
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Utilize ALL “Social Web”Channels at Your Disposal
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Automate Your “Social Web” Searches
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Get a “”Social Web” Strategy
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Measure Your Results