"the social imperative: why online businesses must adapt" by patrick salyer
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"The Social Imperative: Why Online Businesses Must Adapt" by Patrick Salyer, CEO of Gigya. Presented at Murmuration 2012.TRANSCRIPT
The Social Imperative: Why Online Businesses Must Adapt
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The following slideshow was presented by Gigya’s CEO Patrick Salyer at
Murmuration 2012 Learn More About The Industry Collective:
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Trend 1: Social is “The Next Search”
Social Networks
Referral TrafficSocial Networks vs. Google
0% 5% 10% 15% 20% 25% 30%
5%
8%
9%
10%
5%
6%
7%
5%
16%
17%
6%
15%
9%
11%
13%
13%
14%
15%
16%
18%
19%
21%
21%
26%
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Trend 2: Lifestreaming
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Trend 3: People are bringing their “real” identity online
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Trend 4: It’s all about the influencers
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Trend 5: Users want personalized social experiences
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Trend 6: Users want to interact with friends
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Trend 7: Social game mechanics drive engagement
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Sites need to reconfigure for social to be successful
Leverage Social APIsFacebook Connect
Twitter for Websites
LinkedIn Connect
Google +
Leverage Social Plugins
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Connect to the Social APIs & Gain Access to Social Identity
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Social Login – Gateway to Rich Social Data
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Social Login - Authorization – Permission Based
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Social Login – Access Rich Social Identity Data
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Social Identity Data - Profile, Friends, Interests & Activities
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The Connected Experience:Leverage Social Plugins to Drive On-Site Engagement
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Social Activity Feed
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Social Content Creation
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Social Interaction
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Social Gamification
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Goal: Immersive social experiences
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The Connected Experience:Leverage Social Identity to Personalize Marketing
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Snapshot of a users social data
Profile InformationName: John Smith
Email: [email protected]
Gender: Male
Birthday: 08/18/83
Location: New York, NY
Education: Stanford Graduate
Marital Status: Single
Interest GraphInterests: Marathons, Surf Trips, Web Design, Music Festivals, NY Sports, World Cup
Activities: running, surfing, soccer, camping, kayaking
Music: 50 Cent, Run DMC, Black Eyed Peas, Foo Fighters, U2, Kanye West
Movies: Inception, The Shining, Jaws, Caddyshack, Seven, Forrest Gump
TV Shows: Parks and Recreation, The League, The Soup, The Colbert Report
Books: Steve Jobs, Hunger Games, Outliers
Games: Farmville, Medal of Honor, Assassins Creed, Madden, Angry Birds, Gears of War
Social Graph# of Friends: 222
# of Followers: 4,256
# of Connections: 500+
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Email Marketing Integration
Profile Information
Name: John Smith
Email: [email protected]
Gender: Male
Birthday: 08/18/83
Location: New York, NYEducation: Stanford Graduate
Marital Status: Single
Interest Graph
Interests: Marathons, Surf Trips, Web Design, Music Festivals, NY Sports, World Cup
Activities: running, surfing, soccer, camping, kayaking
Music: 50 Cent, Run DMC, Black Eyed Peas, Foo Fighters, U2, Kanye West
Movies: Inception, The Shining, Jaws, Caddyshack, Seven, Forrest Gump
TV Shows: Parks and Recreation, The League, The Soup, The Colbert Report
Books: Steve Jobs, Hunger Games, Outliers
Games: Farmville, Medal of Honor, Assassins Creed, Madden, Angry Birds, Gears of War
Social Graph
# of Friends: 222
# of Followers: 4,256
# of Connections: 500+
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Product Recommendation Engine
Profile Information
Name: John Smith
Email: [email protected]
Gender: Male
Birthday: 08/18/83
Location: New York, NY
Education: Stanford Graduate
Marital Status: Single
Interest Graph
Interests: Marathons, Surf Trips, Web Design, Music Festivals, NY Sports, World Cup
Activities: running, surfing, soccer, camping,
kayakingMusic: 50 Cent, Run DMC, Black Eyed Peas, Foo Fighters, U2, Kanye West
Movies: Inception, The Shining, Jaws, Caddyshack, Seven, Forrest Gump
TV Shows: Parks and Recreation, The League, The Soup, The Colbert Report
Books: Steve Jobs, Hunger Games, Outliers
Games: Farmville, Medal of Honor, Assassins Creed, Madden, Angry Birds, Gears of War, FIFA 2011
Social Graph
# of Friends: 222
# of Followers: 4,256
# of Connections: 500+
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Results?
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Social Login and Engagement Metrics
On average, sites see an overall increase in registrations by 23% after implementing Social Login.
52%
179%
23%
On average, users who login with a social identity spend 52% more time on site than a traditional site user.
On average, users who interact with social applications view 179% more pages on site than users who do not interact.
Source: *Gigya Analysis; December 2011
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Gigya’s integrated, end-to-end social infrastructure
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Gigya’s Super Social API
+22 more providers
• One implementation
• Automatic updates in the cloud
• Support for new providers
• Support for account linking
• Multiple SDKs (REST, JS, AS, Mobile)
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Gigya supports 1 billion unique users across 500+ clients
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Patrick Salyer
Email: [email protected]
Twitter: @patricksalyer
Thank You
Call us at: 650.353.7230 or email: [email protected]
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