the socialisation of marketing & business sean singleton
DESCRIPTION
The Socialisation of Marketing & Business Sean Singleton. Intro Facts Case Studies Trends What’s next Summary / Tips. Intro. Award Winning Agency. The Carlsberg Euro 2012 Challenge. Digital Evangelists. Sit on IAB UK Social Media Council & Future Trends Council. - PowerPoint PPT PresentationTRANSCRIPT
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The Socialisation of Marketing &
Business
Sean Singleton
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• Intro• Facts• Case Studies• Trends• What’s next• Summary / Tips
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Intro
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Award Winning Agency
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The Carlsberg Euro 2012 Challenge
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Digital Evangelists
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Sit on IAB UK Social Media Council& Future Trends Council
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Regular guest on football podcasts
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Personal Blog
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Facts
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Social Networks are the Most
Popular Activity Online
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1 in 5 online minutes spent on SN, Up from 6% in 20071 in 5 online minutes spent on SN, Up from 6% in 20071 in 5 online minutes spent on SN, Up from 6% in 20071 in 5 online minutes spent on SN, Up from 6% in 2007
Source: comScore Media Matrix, Worldwide, March 2007 – October 2011, “It’s a Social World,” Dec 21 2011
Social Networks are the Most Popular Activity Online
EC
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The Social Media Universe is expanding
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The Social Media Universe is Expanding
15MM+ users
135MM+ users
51MM+ users
15MM+ users
62MM+ users
232MM+ monthly active users
115MM+ subscribers
20MM+ blogs
6MM+ users
800 MM+ monthly active users
230MM+ users 2MM+ users
500K+ users
800MM+ monthly users visit site
More people on more social networks than ever beforeMore people on more social networks than ever beforeMore people on more social networks than ever beforeMore people on more social networks than ever before
Source: Official and Estimated statistics. Facebook, YouTube, Zynga, Twitter, LinkedIn, Groupon, Flickr, Tumblr, Instagram, Foursquare, Pinterest, scvngr, Path, Google+ SlashGear, TechCrunch / Comscore, FastCompany, Oink: TechCrunch, GetGlue, Foodspotting: Soraya Darabi’s LinkedIn
100K+ users
2MM+ users
2MM+ users
1.5MM+ users
EC
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Social Networks
Now Reach 82% of the World’s
Internet Population
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That’s 1.2 billion peopleThat’s 1.2 billion peopleThat’s 1.2 billion peopleThat’s 1.2 billion people
Social Networks Now Reach 82% of the World’s Internet Population
Source: comScore Media Matrix, Worldwide, March 2007 – October 2011, “It’s a Social World,” Dec 21 2011 EC
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Social Networking is growing in every single
country
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Total time spent on all regions grew by 35%+ in 2011Total time spent on all regions grew by 35%+ in 2011
Social Networking is Growing in Every Single Country
Source: comScore Media Matrix, Worldwide, March 2007 – October 2011, “It’s a Social World,” Dec 21 2011 EC
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Google + is growing fastest than other social
network
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Google+ is Growing Faster Than Other Social Networks
67 million people have visited Google+67 million people have visited Google+67 million people have visited Google+67 million people have visited Google+
Source: ComscoreSource: Leon Haland, Google+ calculations by Paul Allen, comScore, MySpace, Twitter, Facebook, LinkedIn
Time to reach 50 million users (estimate)
EC
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Trends
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1. Everything, Everywhere
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Now people want everything, everywhere.
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2. 2. Meaningful relationships
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3. Social Commerce
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4. Gamification
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5. NFC
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As an official sponsor of the Olympics Visa is aimingto make the 2012 games a contactless experience
Visa are partnering with Samsung to bring a new phone to market with NFC capabilities in time for the games, taking advantage of the 70,000 shops, bars and restaurants that are NFC enabled.
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6. Caring Companies
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Orange Rockcorps asks people to volunteer four hours of their time on projects in exchange for tickets to exclusive gigs, providing unique experiences to customers whilst giving back to their communities.
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7. Gesture & Go
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Top Tips
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Listen
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Focus on objectives not channels
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Be human
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Embrace all feedback
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EdgeRank Tips
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Commit
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Summary
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Key Trends
1. Everything, Everywhere2. Meaningful Connections3. Social Commerce4. Gamification5. NFC6. Caring Companies7. Gesture & Go