the solution
DESCRIPTION
THE SOLUTION. VALUE PROPOSITIONS. Battery Life. Form-factor. Price. Reliability. e-B.O.M. < ~5 GBP (volumes: 50k units / year). Key Competitors : Zomm/RemotePlay/MiZone/ Cobra/Tenbu, etc. MARKET ESTIMATE. 16.5% early adoption category. UK Market. [iPhones+Android]. - PowerPoint PPT PresentationTRANSCRIPT
THE SOLUTION
VALUE PROPOSITIONS
Reliability Price
Battery Life Form-factor
e-B.O.M. < ~5 GBP(volumes: 50k units / year)
Key Competitors: Zomm/RemotePlay/MiZone/ Cobra/Tenbu, etc.
15.7m
7.4m
1.7m
0.3m
75000
UK Smartphones 2012
[iPhones+Android]
An estimated 23% who already pay for insurance*
Captured (1:4 at Wholesale £19; GM: 35%)
16.5% early adoption category
MARKET ESTIMATE
Early Adopters in EU-5 can be reached via web & Online Marketing efforts*1:Data Source: EuroMonitor Report
HyperMarkets
21% Super markets
4%
Electronic Re-tailers45%
Mixed Retailers9%
Other store-based3%
Internet16%
Other (non-store based)2%
*Halifax survey
BLE smart-phones’12 Insured smart-phones’12 Channel out reach’12 Estimated Adoption
UK Only: 75K
EU-5 Online Retail: 1.6M
Worldwide: ?
UK Market
Funding + CustomersFull Platform 2013.
Customer Segment
Business Model
Customer/ Channels Lead Customer/ Status
Gross Margin
Consumer Product Sales(max. £25 p/u).
Web-shop; Retailers; KickStarter
Pre-order: ICUnet.AG (300 units) – confirmed;
35% net sales(of which 5% is paid to sales channel).
Enterprise Monthly Fee (£3.5 p/m)
IT Dept. of Local Businesses
KPMG – 2 good meetings so far; interested in PM.
ROI expected in 08 months max.
Transport Service (pay-per-use)
Railways/ Airlines, etc.(IR: carry 20 mil. Passengers daily)
Indian Railways (positive interest expressed)
ROI achieved after ~50 times of use
Grant Funds
EU+MIT
Seed Funds
Pilot
Investment
Mass Prod.
Funding – 1,000 units (Pilot)ACTIVITY SUB-ACTIVITY SUB-COST PRICE TOT.
DEVELOPMENT 12,500NRE (Hardware) 6,500NRE (Software) 0,000NRE (Mechanical) 1,000Recurrent Engineering 5,000
PILOT PRODUCTION 11,500NRE (Production) 1,500Tooling 10,000
MATERIAL (B.O.M) 13,500
(@5000 pilot) eBOM 10,500 Mechanics+Mark-up 3,000
SALES & MARKETING 6,500
In-bound Marketing 1,000MARCOM 1,500On-Line (EU-5) 2,000Sales 1,500
MISCELLEANEOUS 2,500
46,500 GBP.
*Note: These are budgetary prices, supplier price indication subject to changes
SDK + HDK + Tool-kit
SmartTAG Platform
Airline/ Rail Ticketing
Access ControlSecurity
EnterpriseClock-in service
ConsumerGaming, Bikes, etc..
Proximity MarketingAdvertisement
platform
THE PLATFORM & SERVICES
Kit: Ready in 2013
First License Agreement signed with Q-Star company
APPENDICES
Exit (Merger/ Acquisition):
Mobile Accessory Vendors – High-end of the Market: Aliph, Mobile Edge, Jawbone, Plantronics, Jabra and BlueAnt.
Mid-to-Low end: Not yet identified at present but a number of vendors in Asia.
Gadget Security Vendors - ipadsecure.com now acquired by AutoSafe, UKBelkin, USA & Kensington, USA.
Year1 Year2 Year3
1395000
27000003420000
584000
1215000
1860000
Year 1-3 SummaryTurnover
Q217%
Q339%
Q444%
Turnover (Q1-4)
FINANCES
Q1 Q2 Q3 Q4
332500
41125 47750
244375
-332500
-253625
-31375
34250
YEAR-1
Expenditures Net Profit/ Loss
Polynomial (Net Profit/ Loss)
WORKS with the PEBBLE
ID & MECH DESIGN
Thank You