THE SOLUTION

VALUE PROPOSITIONS

Reliability Price

Battery Life Form-factor

e-B.O.M. < ~5 GBP(volumes: 50k units / year)

Key Competitors: Zomm/RemotePlay/MiZone/ Cobra/Tenbu, etc.

15.7m

7.4m

1.7m

0.3m

75000

UK Smartphones 2012

[iPhones+Android]

An estimated 23% who already pay for insurance*

Captured (1:4 at Wholesale £19; GM: 35%)

16.5% early adoption category

MARKET ESTIMATE

Early Adopters in EU-5 can be reached via web & Online Marketing efforts*1:Data Source: EuroMonitor Report

HyperMarkets

21% Super markets

4%

Electronic Re-tailers45%

Mixed Retailers9%

Other store-based3%

Internet16%

Other (non-store based)2%

*Halifax survey

BLE smart-phones’12 Insured smart-phones’12 Channel out reach’12 Estimated Adoption

UK Only: 75K

EU-5 Online Retail: 1.6M

Worldwide: ?

UK Market

Funding + CustomersFull Platform 2013.

Customer Segment

Business Model

Customer/ Channels Lead Customer/ Status

Gross Margin

Consumer Product Sales(max. £25 p/u).

Web-shop; Retailers; KickStarter

Pre-order: ICUnet.AG (300 units) – confirmed;

35% net sales(of which 5% is paid to sales channel).

Enterprise Monthly Fee (£3.5 p/m)

IT Dept. of Local Businesses

KPMG – 2 good meetings so far; interested in PM.

ROI expected in 08 months max.

Transport Service (pay-per-use)

Railways/ Airlines, etc.(IR: carry 20 mil. Passengers daily)

Indian Railways (positive interest expressed)

ROI achieved after ~50 times of use

Grant Funds

EU+MIT

Seed Funds

Pilot

Investment

Mass Prod.

Funding – 1,000 units (Pilot)ACTIVITY SUB-ACTIVITY SUB-COST PRICE TOT.

DEVELOPMENT 12,500NRE (Hardware) 6,500NRE (Software) 0,000NRE (Mechanical) 1,000Recurrent Engineering 5,000

PILOT PRODUCTION 11,500NRE (Production) 1,500Tooling 10,000

MATERIAL (B.O.M) 13,500

(@5000 pilot) eBOM 10,500 Mechanics+Mark-up 3,000

SALES & MARKETING 6,500

In-bound Marketing 1,000MARCOM 1,500On-Line (EU-5) 2,000Sales 1,500

MISCELLEANEOUS 2,500

46,500 GBP.

*Note: These are budgetary prices, supplier price indication subject to changes

SDK + HDK + Tool-kit

SmartTAG Platform

Airline/ Rail Ticketing

Access ControlSecurity

EnterpriseClock-in service

ConsumerGaming, Bikes, etc..

Proximity MarketingAdvertisement

platform

THE PLATFORM & SERVICES

Kit: Ready in 2013

First License Agreement signed with Q-Star company

APPENDICES

Exit (Merger/ Acquisition):

Mobile Accessory Vendors – High-end of the Market: Aliph, Mobile Edge, Jawbone, Plantronics, Jabra and BlueAnt.

Mid-to-Low end: Not yet identified at present but a number of vendors in Asia.

Gadget Security Vendors -  ipadsecure.com now acquired by AutoSafe, UKBelkin, USA & Kensington, USA.

Year1 Year2 Year3

1395000

27000003420000

584000

1215000

1860000

Year 1-3 SummaryTurnover

Q217%

Q339%

Q444%

Turnover (Q1-4)

FINANCES

Q1 Q2 Q3 Q4

332500

41125 47750

244375

-332500

-253625

-31375

34250

YEAR-1

Expenditures Net Profit/ Loss

Polynomial (Net Profit/ Loss)

WORKS with the PEBBLE

ID & MECH DESIGN

Thank You