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Australia’s leading supplier directory curated for the social sector
–
2016 Media kit Print
+ digital
The Source Directory is brought to you by Pro Bono Australia, one of Australia’s first social businesses. We offer media, jobs and resources for the common good to over one million people nationally. Certified in 2013 as a B Corp organisation, today we act as the central online hub for the Not for Profit sector, the broader social sector and those wanting to engage with it.
THE SOURCEDIRECTORY
The Source Directory is the largest distribution channel in Australia for suppliers to the social sector, and is available in digital and print. Advertising in the directory is a smart way to have your message heard by Pro Bono Australia’s engaged audience of over one million individuals annually.
It is the definitive map of suppliers who have experience working with Not for Profits, social enterprises and volunteers, so they understand the sector and all its intricacies.
Options to list and advertise your business in The Source Directory include tiered print and digital opportunities that ensure your business is accessible by our engaged audience.
Is united by a group of people actively seeking social outcomes through business success (more on page 6).
Includes Not for Profits, who contribute over $43 billion to gross domestic product (GDP)
Australia’s social sector
C O N T E N T S P G
W H Y L I S T YO U R B U S I N E S S I N T H E S O U RC E D I R E C TO R Y ? 3
PAC K AG E O P T I O N S 4
A D D - O N S 5
AU D I E N C E P RO F I L E | S O C I A L S E C TO R 6
AU D I E N C E D E M O G R A P H I C S 7
B O O K I N G F O R M 8
THE SOURCE DIRECTORY
MORE INFORMATION ON THE SOURCE DIRECTORY Talk to a team member for personalised listing and advertising support. Contact us via: E [email protected] or P 03 8080 5650 Early bird (5% off ads) closing date 29 February 2016 | Booking deadline 25 March 2016 | Advertising artwork deadline: 31 March 2016
THE SOURCE DIRECTORY
2016 Media kit and Booking form
WHAT IS THE SOURCE DIRECTORY?
Media kit page 2
PROMINENTHaving been around for 26 years, Pro Bono Australia is an established and trusted resource for the social sector. People know us, they like what we do, and we know that what we do works.
THE RIGHT SOLUTION FOR YOUWe’ve created a range of listing and advertising options to make it easy for you to find the right solution for your business. You can submit your preferences online, or call a team member.
GET NOTICED ONLINEHave your business seen where it matters. Over one million engaged visitors spend over four minutes per session on probonoaustralia.com.au. Media is digital. Not for Profits are digital. And conversions are digital.
SIT IN THE HANDS OF DECISION MAKERS The printed directory reaches over 45,000 individuals, distributed both directly to business decision makers as well as participants at over 10 of the year’s biggest social sector conferences.
WHY HAVE YOUR BUSINESS IN THE SOURCE DIRECTORY
Print + Digital | The best of both worlds
Pro Bono Australia’s network
A listing in The Source Directory exposes you to Pro Bono Australia’s multi-platform audience. Our open strategy leads to new ways of talking to our audience while developing solutions for advertisers.
Pro Bono Australia represents a unique opportunity for your business to reach a highly targeted, engaged and passionate audience. 47% of our audience visit our website at least twice a week, and 20% visit it more than 10 times with an average of 3.07 page views.
Advertisers in The Source Directory also have the opportunity to arrive in the inbox of our 52,000+ subscribers. Our emails have an open rate of 21.9% (industry average is 18.44%) and a click through rate of 6.1% (industry average is 2.2%).
100,000/mnth Unique web users
4 mins Spent on site/user
38,000+ Social followers
52,000+ Unique subscribers
MORE INFORMATION ON THE SOURCE DIRECTORY Talk to a team member for personalised listing and advertising support. Contact us via: E [email protected] or P 03 8080 5650 Early bird (5% off ads) closing date 29 February 2016 | Booking deadline 25 March 2016 | Advertising artwork deadline: 31 March 2016
Media kit page 3
PACKAGE OFFERINGSLISTING BASIC
AD ONE
AD TWO
AD THREE
PRIME ONE
PRIME TWO
PRIME THREE
PRIME FOUR
PRIME FIVE
Digital listing
Logo & contact details
Featured in Pro Bono Australia News
Extensive self-managed online profile
Social media icon referrals
Digital video capability
Printed Listing in 2016 edition
Quarter page print ad
Half page print ad
Full page print ad
Inside front cover print ad
Inside back cover print ad
Double Page Spread (DPS ) print ad
Outside back cover print ad
Centre of book DPS print ad
$650 $950 $1,450 $2,400 $2,950 $2950 $3,100 $3,120 $5,000
QUARTER PAGE H 59mm × W 170mm
no trim/print marks
FULL PAGE H 240mm × W 170mm
no trim/print marks
HALF PAGE H 119mm × W 170mm
no trim/print marks
LISTING AND ADVERTISING PACKAGES
All packages come with a digital profile. All prices are inclusive of GST.
Print Ad sizes
HOW TO GET YOUR BUSINESS LISTED IN THE SOURCE DIRECTORY To add your business to the directory, contact one of our representatives via: E [email protected] W probonoaustralia.com.au/source P 03 8080 5650
Media kit page 4
We know that every business is different. That’s why we’ve developed flexible add-ons and customisable solutions allowing you to appear prominently and feature higher in search results, making it easier to connect with engaged customers.
Search Engine Optimisation (SEO) can be tricky, fortunately we have SEO solutions to make it super easy to start getting your business found online more often.
Logo Booster
Add-ons
» Have you business sent to over 52,000 subscribers.
» Opportunity to offer exclusive deals to start customer relationships.
» Categorised offers sent quarterly.
» Opportunity to speak directly to Pro Bono Australia’s engaged audience.
» Article will be posted on our website that is visited over 1.7 million times annually.
» Sent via email directly to potential clients.
» Have your digital listing found in more search results.
» Increase links to your profile.
» Increase Google ranking.
» Have your listing printed twice in the print directory.
» Increase traffic with google Adwords
» Five × locally optimised keywords.
» Target your audience by location, behaviour, age and more.
» Have your logo displayed in a premium position on the Source homepage.
» Stand out from the crowd.
» Have your digital listing highlighted to stand out from the crowd.
» Sit in the top section of all search results.
Managed service Managed serviceManaged service
Managed service Managed service Managed service
Source E-Deals
Sponsored Article
SEO Booster
Additional Category
from $1,850 annually
from $350 annually
from $200 per month
from $200 per month
from $500 per insertion
from $700 per article
Featured Listing
LISTING AND ADVERTISING ADD-ONS
Customise your package to make your business stand out. All prices are inclusive of GST.
MORE INFORMATION ON THE SOURCE DIRECTORY Talk to a team member for personalised listing and advertising support. Contact us via: E [email protected] or P 03 8080 5650 Early bird (5% off ads) closing date 29 February 2016 | Booking deadline 25 March 2016 | Advertising artwork deadline: 31 March 2016
Media kit page 5
What does it mean to be in Australia’s social sector?
Australia’s social sector connects a diverse mix of
individuals. Their missions and causes vary, as does
their culture, geography, experience, generation and
education.
Demographic diversity is a result of our for-good
audience being interested in a range of social issues.
While noting this variety, we define our audience best
through acknowledging psychographic consistency.
Australia’s social sector consists of those who not
only have good intentions, but are also at a level of
emotional engagement that causes them to activate
these intentions. They are not a passive audience,
they seek innovative solutions to empower a cause.
They appreciate like minded businesses who offer
understanding and experience to best help promote
their motivations.
Audience profile
Pro Bono Australia’s multi-platform network connects
the engaged individuals of Australia’s social sector,
specifically Not for Profits, volunteers, philanthropists,
social enterprises, CSR representatives and impact
investors.
With a reach of almost one million readers per year,
probonoaustralia.com.au ranks as the top social
sector hub in Australia.
Our audience is affluent and well educated with a
passion for literature, the arts, film, sports and travel.
They are frequent visitors to the site and value our
sector specific journalists and trustworthy approach
to news about the social sector.
AUDIENCE SNAPSHOT
64% F | 36% M GENDER
PROFESSIONALS HIGH INCOME
34–54 AGE
SOCIALLY ACTIVE
AUDIENCE DEMOGRAPHICS
The Source Directory broadcasts through Pro Bono Australia’s network
MORE INFORMATION ON THE SOURCE DIRECTORY Talk to a team member for personalised listing and advertising support. Contact us via: E [email protected] or P 03 8080 5650 Early bird (5% off ads) closing date 29 February 2016 | Booking deadline 25 March 2016 | Advertising artwork deadline: 31 March 2016
Media kit page 6
55% SENIOR MANAGER OR ABOVE
70% NOT FOR
PROFITS
Audience geographics
The Pro Bono Australia website is frequented by senior level executives from medium–large organisations around Australia, as well as individuals engaged with the sector, seeking employment or volunteer positions or looking for general information on Australian charities.
70% Not for Profits15% Social enterpises/social business 10% Government3% Philanthropy/social investment2% Individual
7%
1%
6%
1%
41%
32%3%
9%
AUDIENCE DEMOGRAPHICS
The Source Directory broadcasts through Pro Bono Australia’s network
Audience’s job sector
55% Senior Manager or above 10% BDM/Funds Development7% Programs/Operations Manager7% Marketing/Comms Manager5% Other5% Communications/Admin Officer5% Finance/Business Treasurer3% Priest/Church Official3% HR Manager
Audience’s job role
THE SOURCE DIRECTORY
MORE INFORMATION ON THE SOURCE DIRECTORY Talk to a team member for personalised listing and advertising support. Contact us via: E [email protected] or P 03 8080 5650 Early bird (5% off ads) closing date 29 February 2016 | Booking deadline 25 March 2016 | Advertising artwork deadline: 31 March 2016
Media kit page 7
BOOKING FORM
Simply fill out your package, add-on choices and details over the next two pages. All prices are inclusive of GST.
THE SOURCE DIRECTORY
PACKAGE OFFERINGS See page 4 for details
LISTING BASIC
AD ONE
AD TWO
AD THREE
PRIME ONE
PRIME TWO
PRIME THREE
PRIME FOUR
PRIME FIVE TOTAL
Price $650 $950 $1,450 $2,400 $2,950 $2950 $3,100 $3,120 $5,000
Quantity
Total
ADD ONS See page 5 for details
SOURCE E-DEAL
SEO BOOSTER
LOGO BOOSTER
SPONSORED ARTICLE
ADDITIONAL CATEGORY
FEATURED LISTING
TOTAL
Price $500 $1,850 $200 $700 $350 $200
Quantity
Total
Add-on total plus package total
Print directory listings and advertisements are ordered by category. Digital listings are organised under various filters such as location and category. Consider how you want customers to find you before selecting a business category and completing the details on the next page. Please note that you can only tick one box below unless you have purchased the Additional Category add-on.
Select your business categories
CATEGORY CATEGORY CATEGORY
Accounting, auditing & bookkeeping Employment & HR Online services
Cleaning & laundry Finance Other
Compliance & risk mgmt Fleet management Procurement
Conferences & events Food services Promotional products & merchandise
Consultants Fundraising Property & facility mgmt
Creative & print services Government & governance Salary packaging & novated leasing
Cleaning & laundry Insurance Social enterprise
CSR/ESG IT, software & web development Telecommunications
Data & list supplies Legal services Travel
Education & training Membership service Treasury & board
Education supplies Office & business supplies Video production
Electricity & gas Online services
SEND BOOKING FORM TO: [email protected] Talk to a team member for personalised listing and advertising support. Contact us via: E [email protected] or P 03 8080 5650 Early bird (5% off ads) closing date 29 February 2016 | Booking deadline 25 March 2016 | Advertising artwork deadline: 31 March 2016
Booking form page 8
Signature Date
BOOKING FORM
Fill out your details and preferences and email your booking form to: [email protected] All prices are inclusive of GST.
THE SOURCE DIRECTORY
BUSINESS DETAILS FOR LISTING Fill out the details below
Company
Address
State of service/product*
Contact name Position title
Contact telephone Email
Brief description on product /service offering**
*If operatingnationally, please write “National”; if operating in multiple states, please detail those states.**Will appear in your digital listing. 200 characters in total including spaces.
ADVERTISING ARTWORK DETAILS If applicable
Tick your 2016 advertising artwork option.
We would like to use previous year’s artwork
We will be supplying new artwork before the 31 March 2016 deadline
Please assist us with creating new or amending previous work (charges apply)
Artwork contact telephone Email
CONTACT DETAILS Leave blank if contact details are the same as the business listing contact details above
Address
Contact name Position title
Contact telephone Email
We wish to make a direct debit We wish to pay by enclosed cheque We wish to pay by credit card
Pay to Pro Bono Australia Pay to Pro Bono Australia Visa Mastercard
Bank National Bank ABN 53 090 770 666 American Express
BSB # 083 170 Cheque # Card Number
Account # 48 550 5460
Receipt # Expiry /
Date Paid Name on card
Please attached remittance advice
SELECT YOUR PAYMENT METHOD
SEND BOOKING FORM TO: [email protected] Talk to a team member for personalised listing and advertising support. Contact us via: E [email protected] or P 03 8080 5650 Early bird (5% off ads) closing date 29 February 2016 | Booking deadline 25 March 2016 | Advertising artwork deadline: 31 March 2016
Booking form page 9