the sourcer's guide to epic marketing campaigns
TRANSCRIPT
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© 2016 SmashFly Technologies22
#Sourcing@SmashFly
@cbrablc
Say hi on Twitter!
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© 2016 SmashFly Technologies33#Sourcing
linkedin.com/in/justenbaxter linkedin.com/in/chrisbrablc
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44#Sourcing
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© 2016 SmashFly Technologies55#Sourcing
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© 2016 SmashFly Technologies66#Sourcing
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© 2016 SmashFly Technologies77
• Advanced Boolean skills
• Technologist
• Marketing-savvy
#Sourcing
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© 2016 SmashFly Technologies99#Sourcing
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© 2016 SmashFly Technologies1010
1. Define objective
2. Identify audience
3. Target with messaging
#Sourcing
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© 2016 SmashFly Technologies1111#Sourcing
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© 2016 SmashFly Technologies1212#Sourcing
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© 2016 SmashFly Technologies1313
Opens
Engagements
Conversions
#Sourcing
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© 2016 SmashFly Technologies1414#Sourcing
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© 2016 SmashFly Technologies1616
…with a campaign
#Sourcing
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© 2016 SmashFly Technologies1717
…through social
…in the
apply flow
#Sourcing
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© 2016 SmashFly Technologies1818#Sourcing
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© 2016 SmashFly Technologies1919#Sourcing
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© 2016 SmashFly Technologies2020
Content focused on:
• Employer brand
• Culture
• Employee stories
#Sourcing
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© 2016 SmashFly Technologies2121#Sourcing
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© 2016 SmashFly Technologies2222#Sourcing
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25© 2016 SmashFly Technologies25
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© 2016 SmashFly Technologies262626#Sourcing