the spirit of the tradition. innovation. creativity. 2018_rev.pdf · locatelli and canevari set up...
TRANSCRIPT
The spirit of the craftsman’s workshop.
The ancient
goldsmith’s art from five generations.
Tradition. Innovation. Creativity.
Innovative installations and the most updated technologies coexist with the spirit of craftsman’s shop.
The skill hands of the master goldsmiths trained at the
family’s school continue to create jewels with endless
care, skill and precision, representing the best Italian
design all over the world.
History End of XIX Century Locatelli and Canevari set up a goldsmith’s firm in Milan and started a kind of chiselled, engraved and enameled manufacturing.
1925 The management of the firm passes to Emilio
Micheletto who married Locatelli’s daughter and set up a new goldsmith company with his name.
May 1935 Emilio is granted the «10MI» mark that identifies the 10th Italian goldsmith registered company in the metric Bureau of Milan. Nowadays, Micheletto has the honor of being the 2nd older Italian goldsmith firm still in activity.
1950-1967 25 years later, after the World War II, Emilio’s Child,
Olivo, revolutionized the product creating completely new lines.
From 1995 The lead of the company move to Olivo’s daughter,
Roberta: the 5th generation of the family. This handover carries along a real innovation.
1967-1995 Olivo transformed the firm into a limited company and introduced the extrusion pipe technique, that became Micheletto’s specialty.
The company’s choice is ever and however a choice of excellence: the philosophy of the utmost care, for every creation, for every people.
Corporate philosophy
The superior quality of the precious metals, the perfect
finishing and the absolute originality of every piece,
strictly hand-made and crafted with the
master goldsmith’s care.
Micheletto is very careful with the relationships with its partners and customers, most of all with the end users’ needs, to reach the target of the utmost satisfaction.
The Company also values the talent and the ability of its team, that’s why it invests
great resources in the R&D and training, in a precious
fusion of the past techniques with the future needs.
Any attempt of imitation is a further incentive to the continuous innovation of models and the research of new exclusive technologies, to help the designer’s creativity.
Strategic evolution
Today, Micheletto chooses the form of the
exclusive indirect partnership to have a direct relationship
with the retailers and take back in its hands the
distribution of its products.
This results in a greater satisfaction of the customers’ needs, also thanks to the real time post sales caring, unique packaging and warranty certificate.
Metals
Yellow Gold
White Gold
Rose Gold
Platinum
Silver
Stones
Diamonds
Sapphires
Rubies
Emeralds
Tourmalines
Semi-precious stones
Jeweller's craft
Goldsmith's artist
Production
Not only precious stones: Micheletto creates innovative products even with more fashionable materials such as silver.
Market
Distribution
Local Retailers
International Retailers
United States of America
United Arab Emirates
South America
Europe
Italy
Rest of the world
White label for third parties
On commission for major brands
A unique production, also dedicated to the best jewellers
and griffes, such as Bulgari, Tiffany,
Buccellati, Damiani.
DJWE - Doha
20-26 February 2018
Vicenza Winter - Vicenza
19-24 January 2018
JA Winter - NYC
11-13 March 2018
MidEast Watch & Jewellery Show - Sharjah
3-7 April 2018
Jewellery Arabia Kuwait - Kuwait
24-30 April 2018
JCK - Las Vegas
1-4 June 2018
Vicenza Fall - Vicenza
22-26 September 2018
JIS - Miami
19-22 October 2018
MidEast Watch & Jewellery Show - Sharjah
2-6 October 2018
JA Summer - NYC
15-17 July 2018
JA Special Del - NYC
28-30 October 2018
VOD - Dubai
14-17 November 2018