THE SPONTANEOUS SHOPPER:

81% OF CONSUMERS are still unaware of what’s for dinner at 4 p.m.1 You can help.

VISITATION AND PURCHASES IN THE PREPARED FOODS DEPARTMENT ARE LOWER THAN THOSE OF MANY OTHER DEPARTMENTS.2

who browse the entire prepared foods section make a purchase.2

of shoppers who visit a specific prepared foods section make a purchase in that section.2

BUT

KEEP IN MIND

1 23

4HUNGER

CURIOSITY

SOMETHING CAUGHT THEIR EYE

SOMETHING SMELLED GOOD

What You Need to Know

Nestlé Professional is your partner in making lives better through convenient, great-tasting meals. Use our on-trend products and customer insights to turn a spontaneous shopper into a satisfied customer.

Learn more at nestleprofessional.com.

ONLY ABOUT

50% 92% OF SHOPPERS

WHAT LOOKS SO TASTY? Chipotle Mac & Cheese. Chipotle has grown 20.5% on menus since 2013.2

WHAT SMELLS DELICIOUS? Coffee. Americans drink more than 35 million cups of specialty coffee each day, and 52% of regular supermarket shoppers frequently buy prepared beverages.2

SO GIVE SHOPPERS MORE REASONS TO BROWSE

4 OF THE TOP 5

REASONS

shoppers browse the prepared food section are:2

Catch eyes and noses

Offer more beveragesto increase incremental traffic

Attractively display and advertise your options

(one of the biggest shopper complaints is poorly merchandized food)

1Datassential – PULSE Grocery Deli Chapter, 20162Datassential Supermarket Keynote, 2016