the standard for reputation

the standard for reputation

JOB DESCRIPTION DESIGNER DATE

Trust You ID— final logo LB 6/4/2012

Case Studies

92 SCORE

+85%REVIEWS ANALYZED

+45% MANAGEMENT RESPONSES

Oberstaufen

RANGE:�60 hotels, 40 guest houses and B&B’s, and many holiday apartments

1CASE STUDY // Oberstaufen

92

CUSTOMER

Beautifully nestled in the Allgaeuer meadows, with striking local mountains in the background, Oberstaufen’s breathtaking scenery, abundance of both summer and winter outdoor activities, and relaxing spas draw tourists from around the world. For decades Oberstaufen has been a popular destination for guests looking to relax, and with so many accommodations to choose from, guests have an abundance of choices for their stays.

SOLUTION

In 2010, Oberstaufen relaunched its website so that it could better showcase the destination’s natural beauty and inspire guests looking for a vacation. Oberstaufen contacted TrustYou to incorporate user-generated guest reviews and TrustScoresTM on its website. These trusted reviews became such an integral part of the website and vital marketing tool that Bianca Keybach, Managing Director of Oberstaufen mandated all properties to include guest scores and reviews into the website.

To encourage guests to give their feedback, the accommodations use TrustYou’s survey solution to send out questionnaires post-stay. The responses have been overwhelmingly positive and have allowed smaller accommodations and rental properties a way to receive feedback for the first time ever.

RESULTS AND BENEFITS

Oberstaufen has seen a 3.3% increase in overnight bookings.

The destination has effectively encouraged guests to write reviews both on popular review sites as well as through TrustYou’s free survey tool, leading to an 85% increase in overall number of reviews.

As hotels and accommodations have become more cognizant of their scores, Oberstaufen has also seen a 45% increase in management responses to guests.

the standard for reputation

the standard for reputation

JOB DESCRIPTION DESIGNER DATE

Trust You ID— final logo LB 6/4/2012

Case Studies

“Holidays are a very important and an expensive time for our clients. I want to make sure my guests are finding the right place when booking at Oberstaufen. Having TrustYou’s scores and reviews on our site gives guests the confidence that they are booking at the best destination for their needs.”

Oberstaufen

RANGE:�60 hotels, 40 guest houses and B&B’s, and many holiday apartments

CASE STUDY // Oberstaufen 2

BIANCA KEYBACH Managing Director