Insights

POPULAR APP DOWNLOAD DESTINATIONS

19% PHILIPPINES

21INDONESIA

19PHILIPPINES

4MALAYSIA

3CHINA

2INDIA

PHILIPPINES

5119

MALAYSIA

28

INDONESIA

11

INDIA

30

123 110 108 35 30

CHINA

CPD

eCPM

IOS PREMIUM OVER ANDROID

117

MALAYSIA

85

CHINA

56

INDONESIA

52

PHILIPPINES

12

INDIA

CATEGORY SHARES AND COSTS

APP CRAZY NATIONS

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THE STATE OF APP DOWNLOADS AND

MONETIZATION

PER CAPITA APP DOWNLOADS = DOWNLOADS PER 100 USERS

EARNINGS FROM APP DOWNLOAD

= eCPMsCOST OF APP DOWNLOAD

= CPD

iOS PREMIUM = iOS CPD INDEX - ANDROID CPD INDEX

= Share of app downloads

ASIA PACIFIC | JULY 2015

% SHARE OF DOWNLOADS BY COUNTRY

CPD & ECPMS ARE INDEXED AGAINST THE GLOBAL AVERAGEBASED ON Q2 2015 DATA

Cost = CPD

70% GAME

10% mCOMMERCE

7% TRAVEL

5% COMMUNICATION

3% FOOD & DRINK

GAME 53

mCOMMERCE 42

TRAVEL 29

COMMUNICATION34

FOOD & DRINK 24

28% INDONESIA

23%

CHINA

10%

INDIA

9%MALAYSIA

COST OF APP DOWNLOADS