Insights

POPULAR APP DOWNLOAD DESTINATIONS

ITALY

SPAIN210

RUSSIA2

FRANCE1

UNITED KINGDOM1

ITALY

ITALY

172241

UNITED KINGDOM

241

RUSSIA

30

SPAIN

59

185 130 119 64 45

FRANCE

CPD

eCPM

IOS PREMIUM OVER ANDROID

CATEGORY SHARES AND COSTS

APP CRAZY NATIONS

www.inmobi.com/insights | Follow us @InMobi | facebook.com/inmobi

THE STATE OF APP DOWNLOADS AND

MONETIZATION

PER CAPITA APP DOWNLOADS = DOWNLOADS PER 100 USERS

EARNINGS FROM APP DOWNLOAD

= eCPMsCOST OF APP DOWNLOAD

= CPD

iOS PREMIUM = iOS CPD INDEX - ANDROID CPD INDEX

= Share of app downloads

EUROPE | JULY 2015

% SHARE OF DOWNLOADS BY COUNTRY

CPD & eCPMS ARE INDEXED AGAINST THE GLOBAL AVERAGEBASED ON Q2 2015 DATA

Cost = CPD

95% GAME

2% TRAVEL

1% mCOMMERCE

1% ENTERTAINMENT

0.4% TECHNOLOGY

GAME 104

TRAVEL 125

mCOMMERCE 333

ENTERTAINMENT 251

TECHNOLOGY 295

47%

RUSSIA

6%

17% FRANCE

13%

UNITED KINGDOM

5%

SPAIN

COST OF APP DOWNLOADS

195

ITALY

184

FRANCE

142

RUSSIA

133

SPAIN

131

UNITED KINGDOM