Insights

POPULAR APP DOWNLOAD DESTINATIONS

COSTA RICA

13

70

COLUMBIA

68

61

CHILE

28

37

BRAZIL

32

35

95

83

ARGENTINA

CPD

eCPM

IOS PREMIUM OVER ANDROID

200

ARGENTINA

41

COLUMBIA

31

CHILE

31

COSTA RICA

29

BRAZIL

CATEGORY SHARES AND COSTS

APP CRAZY NATIONS

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THE STATE OF APP DOWNLOADS AND

MONETIZATION

PER CAPITA APP DOWNLOADS = DOWNLOADS PER 100 USERS

EARNINGS FROM APP DOWNLOAD

= eCPMsCOST OF APP DOWNLOAD

= CPD

iOS PREMIUM = iOS CPD INDEX - ANDROID CPD INDEX

= Share of app downloads

LATIN AMERICA | JULY 2015

% SHARE OF DOWNLOADS BY COUNTRY

CPD & ECPMS ARE INDEXED AGAINST THE GLOBAL AVERAGEBASED ON Q2 2015 DATA

Cost = CPD

79% GAME

13% COMMUNICATION

4% ENTERTAINMENT

3% TECHNOLOGY

0.4% mCOMMERCE

GAME 24

COMMUNICATION 46

ENTERTAINMENT 35

TECHNOLOGY 42

mCOMMERCE 65

3BRAZIL COSTA RICA

1 1ARGENTINA

COSTA RICA

CHILE ARGENTINA

75%BRAZIL

14%

1%6%

COST OF APP DOWNLOADS