Insights

POPULAR APP DOWNLOAD DESTINATIONS

SOUTH AFRICA

78

102

SAUDI ARABIA

53

65

IRAQ

40

45

TURKEY

48

12

62

106

UAE

CPD

eCPM

IOS PREMIUM OVER ANDROID

284

SOUTH AFRICA

46

SAUDI ARABIA

15

IRAQ

CATEGORY SHARES AND COSTS

APP CRAZY NATIONS

www.inmobi.com/insights | Follow us on @InMobi | facebook.com/inmobi

THE STATE OF APP DOWNLOADS AND

MONETIZATION

PER CAPITA APP DOWNLOADS = DOWNLOADS PER 100 USERS

EARNINGS FROM APP DOWNLOAD

= eCPMsCOST OF APP DOWNLOAD

= CPD

iOS PREMIUM = iOS CPD INDEX - ANDROID CPD INDEX

= Share of app downloads

MIDDLE EAST,TURKEY & AFRICA| JULY 2015

% SHARE OF DOWNLOADS BY COUNTRY

CPD & ECPMS ARE INDEXED AGAINST THE GLOBAL AVERAGEBASED ON Q2 2015 DATA

Cost = CPD

61% GAME

27% mCOMMERCE

5% COMMUNICATION

4% TRAVEL

1% TECHNOLOGY

GAME 49

mCOMMERCE 67

COMMUNICATION 22

TRAVEL 67

TECHNOLOGY 43

3SAUDI ARABIA UAE

2 2SOUTH AFRICA

1TURKEY

32

UAE

UAE

47%SAUDI ARABIA

7%

5%IRAQ

SOUTH AFRICA

-33

TURKEY

COST OF APP DOWNLOADS

6%

11%

TURKEY