the state of mobile 2013
DESCRIPTION
The best ways to make your content mobile friendly Examples & Case Studies of what you can do RIGHT NOW to move your online business into the mobile era Why you HAVE to go mobile Why mobile will affect every decision you ever make again The limitations of mobile How going mobile will help your online business flourish in 2013 and put cash in your pocket Please note, I'm not going to be promising you great riches by going mobile on this webinar. This is an honest and open look at the benefits of going mobile to create success in your life, whatever that means to you!TRANSCRIPT
The State Of Mobile 2013
How Your Online Business Can Flourish In The New Mobile Age
Smartphones are the backbone of our daily media use. They are the devices used most throughout the day and serve as the most common starting point for activities across multiple screens. Going mobile has become a business imperative.
Source: Think with Google
What Does This Mean? Every video should be able to play on mobile
devices Every website should be mobile friendly Every email should be readable on mobile devices Mobile should be incorporated into every campaign
The New Multi Screen World
Marketing Online
VISITORS
How Much Of Your Traffic Is Mobile Traffic Right Now?
MY MOBILE TRAFFIC
6,724 Total Unique Visitors
1, 479 Visitors From Mobile Devices
21.99% Of My Web Traffic Is From Mobile Devices!
Do You Know Your Mobile Stats?
Mobile VideoCisco reported that mobile video accounted for 52% of mobile data traffic by the end of 2011, and it is expected to increase 25-fold to make up 70% of traffic by 2016.
Mobile network connection speeds will increase 9-fold by 2016. The average mobile network connection speed (189 kbps in 2011) will exceed 2.9 megabits per second (Mbps) in 2016
Mobile Video
http://handbrake.fr/
MOBILE WEBSITES
MOBILE WEBSITES
1)Mobile detection and redirection2)Responsive Design3)Dynamic Serving
Responsive Design
Images, videos, and text are sized according to device
One URL for desktop and mobileGoogle’s preferred way of delivering
mobile content
Responsive Design
http://www.studiopress.com/responsive/
Mobile Email
Mobile Email
Limit images in email Make your emails “skinny” Link to “mobile optimized” pages if possible If using HTML, keep graphics simple
SMS – Text Messaging
Text Messaging Advantages
Text messages get opened and read
Almost everybody can textAlmost every mobile phone can text
Text Messaging Disadvantages
Can be limited geographicallyCan be expensiveCan be costly
Per text chargesFTC fines for spamming
Text Messaging Rules
Always have prospects opt in!!!!!!
Text Messaging Rules Give value in exchange for number Give expectation for number of messages Double opt-in if possible Make it easy for customer to unsubscribe
QR Codes
QR Code Best Practices
Always test your qr codes Link to mobile friendly sitesGive people a reason to scan your codesEducate Your customers
Mobile Apps
Mobile Apps
What Will You Do To Attract, Engage, And Market To Your
Mobile Audience?
Introducing…….
Mobile Solutions For Online Marketers
bufordmobley.com/mobile-membership
$17/month
https://bmjmobile.zendesk.com/home