the state of the maker movement in brazil - sxsw 2015
TRANSCRIPT
THE STATE OF
The Maker Movementin Brazil
Manoel LemosFounder @ Fazedores.com Partner @ Redpoint e.ventures
#MakerMovBr
HI! ;-)
SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • [email protected] • manoellemos.com • fazedores.com • CC-BY-SA 4.0
DIY electronics & computing @ 80's
Computer Engineering @ 90's
SUPER COMPUTING
UNIX ADMIN
WEBMASTER
Serial Entrepreneur @ 2000’s
MOBILE 2000
SW FACTORY 2004 SOCIAL MEDIA 2006
Chief Digital Officer @ 2009-2014
Angel Investor @ 2011-2014
MEDIA & ENTERTAINMENTDad!
Maker & Founder@ 2013 Venture Capitalist
@ 2014
Again!
SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • [email protected] • manoellemos.com • fazedores.com • CC-BY-SA 4.0
The Maker Movement
can be #huge in Brazil
THIS IS NOT A MAKER FAIRE!
SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • [email protected] • manoellemos.com • fazedores.com • CC-BY-SA 4.0
#social #makersIT’S A SAMBA SCHOOL WORKSHOP
#love
RIO’S CARNAVAL IS THE RESULT OF A FULL YEAR OF MAKER’S WORK
SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • [email protected] • manoellemos.com • fazedores.com • CC-BY-SA 4.0
#social #makers #party
CAMPUS PARTY THE GEEK’S CARNAVAL
SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • [email protected] • manoellemos.com • fazedores.com • CC-BY-SA 4.0
#techies #makers #passion
BOTTLED LIGHT BY A LOCAL GEARLOOSE
SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • [email protected] • manoellemos.com • fazedores.com • CC-BY-SA 4.0
#local #inventors #creativity
WE ALL LOVE AND DO GAMBIARRAS
SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • [email protected] • manoellemos.com • fazedores.com • CC-BY-SA 4.0
#natural #tinkerers #need
WE ALL LOVE AND DO GAMBIARRAS
SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • [email protected] • manoellemos.com • fazedores.com • CC-BY-SA 4.0
#natural #tinkerers #need
THE INTERNET IS A SUPER SOCIAL PHENOMENON
SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • [email protected] • manoellemos.com • fazedores.com • CC-BY-SA 4.0
#socialize #collaborate
110M Internet Users
54% penetration
278M Mobile
Connections135% penetration
3.8h Social MediaTime Spent
daily
2.9MBPS Average Internet
Connection Speed
6.51% Instagram Traffic
70.5M Facebook Users
#4 #4 #4
#3 #2 #25
OPEN SOURCE SOFTWARE IS LARGELY ADOPTED
SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • [email protected] • manoellemos.com • fazedores.com • CC-BY-SA 4.0
#free #software #gov
SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • [email protected] • manoellemos.com • fazedores.com • CC-BY-SA 4.0
Unfortunately we are not there yet!
Dual Layer PCBcm2 US$0.70 US$0.08 8.75 x
Raspberry PiModel B+ US$80.00 US$28.30 2.82 x
Cubify Cube3D Printer US$2,166.00 US$599.00 3.61 x
iPhone 6 Plus128GB US$1,637.00 US$949.00 1.72 x
HAVE YOU EVER HEARD ABOUT “CUSTO BRASIL” OR “BRAZIL COST”?
SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • [email protected] • manoellemos.com • fazedores.com • CC-BY-SA 4.0
BRAZIL IS NOT FOR BEGINNERS
SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • [email protected] • manoellemos.com • fazedores.com • CC-BY-SA 4.0
Days to open a company (full documentation) 5 to 100
Hours necessary to pay taxes 2,600
Tax rules in a year 11,500
Documents necessary to complete a home equity loan 40
Labor costs (highest in the planet) 57.56%
SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • [email protected] • manoellemos.com • fazedores.com • CC-BY-SA 4.0
But, there are #good_things
happening in Brazil
THE ECOSYSTEM IS EMERGING FAST
e-Commerce Startup
Spaces
Education Content Community
Events
SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • [email protected] • manoellemos.com • fazedores.com • CC-BY-SA 4.0
LOCAL TROUBLEMAKERS DEDICATING THEIR LIFES TO THE MAKER MOVEMENT
SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • [email protected] • manoellemos.com • fazedores.com • CC-BY-SA 4.0
Gabi Agustini Luciano Ramalho
ENTREPRENEUR
CNC FABLAB
THINKER HACKER
ARDUINO
PYTHON
Claudio Olmedo
ACTIVIST
OPEN HARDWARE
Felipe “Juca” Sanches
ACTIVIST
3D PRINTING
RETRO COMPUTING
Luis Leão
MAKER
INTERACTIVE ARTIST
COMMUNITY LEADER
Jefferson Simões
SOME PROJECTS STARTS TO GAIN LOTS OF ATTENTION
SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • [email protected] • manoellemos.com • fazedores.com • CC-BY-SA 4.0
XMobots
Protoptimus
Garagino
Kit IoTMetamaquina 2
CNC Brasil
INDUSTRIAL ROBOTS DRONES
LOW COST ARDUINOS
CNC MACHINESDEVELOPMENT KITS3D PRINTERS
AND EVEN THE GOVERNMENT IS MAKING THEIR MOVES
SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • [email protected] • manoellemos.com • fazedores.com • CC-BY-SA 4.0
Hardware Startups
12 Open FabLabs
HACKERSPACES, MAKERSPACES & FABLABS EXPLOSION
SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • [email protected] • manoellemos.com • fazedores.com • CC-BY-SA 4.0
2009 2010 2011 2012 2013 2014 2015
51
36
23
106
11
PEOPLE BELIEVE IT IS VERY IMPORTANT FOR THE COUNTRY
SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • [email protected] • manoellemos.com • fazedores.com • CC-BY-SA 4.0
None
Little
Important
Very important 74%
34%
2%
1%
BUT… WE’RE STILL IN THE EARLY DAYS
SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • [email protected] • manoellemos.com • fazedores.com • CC-BY-SA 4.0
Not developed at all
Very poorly developed
Poorly developed
Under development
Well developed
Very well developed 0%
3%
44%
23%
22%
7%
SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • [email protected] • manoellemos.com • fazedores.com • CC-BY-SA 4.0
Every challenge is an #opportunity in a huge
potential market!
SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • [email protected] • manoellemos.com • fazedores.com • CC-BY-SA 4.0
TheMaker Movement
in Brazilis a movement
#in_the_making!
SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • [email protected] • manoellemos.com • fazedores.com • CC-BY-SA 4.0
Vamos #fazer juntos!
SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • [email protected] • manoellemos.com • fazedores.com • CC-BY-SA 4.0
Let’s #make together!
SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • [email protected] • manoellemos.com • fazedores.com • CC-BY-SA 4.0
Thank You! Obrigado!
@mlemos
SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • [email protected] • manoellemos.com • fazedores.com • CC-BY-SA 4.0
JESSICA MCDONALD, DIRECTOR OF MARKETING COMMUNICATIONS
Can Fandoms Fix Tech's Gender Gap?Sunday, March 15 @ 11:00AM - 12:00PMRoom 6AB - Austin Convention Center
NATHAN SEIDLE, CEO SPARKFUN ELECTRONICS
Why Patents Are Killing Innovation Sunday, March 15 @ 12:30PM - 12:45PMBallroom C - Austin Convention Center
FREE & OPEN TO THE PUBLIC!
Soldering WorkshopsSXCreate Tent
#swags
SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • [email protected] • manoellemos.com • fazedores.com • CC-BY-SA 4.0
.com
SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • [email protected] • manoellemos.com • fazedores.com • CC-BY-SA 4.0
References
SOURCES• https://www.flickr.com/photos/marcosuk/3192059946• http://www.youtube.com/watch?v=tGtJ5U_eeIU• http://www.entrecoisas.com.br/2014/08/gambiarras-made-in-brasil.html• http://somentecoisaslegais.com.br/curiosidades/7-gambiarras-mais-comuns-da-familia-brasileira• http://commons.wikimedia.org/wiki/File:Barrac%C3%A3o_da_Escola_de_Samba_de_S
%C3%A3o_Paulo,_Unidos_de_S%C3%A3o_Lucas.jpg• https://www.flickr.com/photos/campuspartybrasil/16444047962• http://www.bbc.co.uk/portuguese/noticias/2013/08/130813_lampada_garrafa_gm• https://endeavor.org.br/8-mitos-e-verdades-sobre-o-empreendedorismo-no-brasil/• http://exame.abril.com.br/economia/noticias/brasil-lidera-ranking-de-impostos-sobre-
trabalhadores• http://www.valor.com.br/empresas/3891150/prefeitura-de-spaulo-lanca-nesta-semana-edital-
para-12-novos-fablab• http://wearesocial.net/blog/2015/01/digital-social-mobile-worldwide-2015/• http://en.wikipedia.org/wiki/List_of_countries_by_number_of_mobile_phones_in_use• http://www.statista.com/statistics/272933/distribution-of-instagram-traffic-by-country/• https://www.flickr.com/photos/laura_nk/16385001867/in/photostream/• http://softwarelivre.org/fisl14/blog/voce-ja-acessou-nossa-galeria-de-fotos
SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • [email protected] • manoellemos.com • fazedores.com • CC-BY-SA 4.0
ECOSYSTEM PLAYERS, TROUBLEMAKERS AND PROJECTS• http://cncbrasil.ind.br • http://embarcados.com.br • http://fablabbrasil.org• http://fazedores.com• http://garoa.net.br • http://filipeflop.com.br• http://makers.net.br• http://olabi.co • http://robocore.net • http://iot.telefonicabeta.com/ • http://www.protoptimus.com.br/ • http://www.xmobots.com/ • http://www.labdegaragem.org/loja/garagino-4.html • http://metamaquina.com.br/ • https://www.cncbrasil.ind.br/ • https://www.linkedin.com/in/gabiagustini • http://br.linkedin.com/in/lucianoramalho/en • http://br.linkedin.com/in/luisleao/en • http://br.linkedin.com/in/claudioo/pt • http://br.linkedin.com/in/fcssanches/en • https://www.facebook.com/jeferson.simoes
SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • [email protected] • manoellemos.com • fazedores.com • CC-BY-SA 4.0