the status and prospect of korean animation · 2016. 5. 12. · the status and prospect of korean...
TRANSCRIPT
The Status and Prospect of Korean Animation
Chang Wan Han
2 0 1 6 0 5 0 3
Professor of the Department of Cartoon and Animation Sejong University
Contents 01 Present State of Korean Animation
02 Niche Market Strategy
03 Animation for Toddlers
ㅡ Current state and issues in the Korean animation industry
ㅡ Presence in the Chinese market
ㅡ OTT VOD ㅡ Ultra-short animation ㅡ Web animation ㅡ VR
ㅡ Animation for learning ㅡ Animation for toys
Present State of Korean Animation
1 Current state and issues in the Korean animation industry
2 Presence in the Chinese market
Present State of Korean Animation 01
Current state of the Korean animation industry a As of 2015 the animation sales is KRW 580 billion
Estimated export of USD 124 million (approx KRW 1423 billion)
Sales of the animation industry for 5 years Export of the animation industry for 5 years
2011 2012 2013 2014 2015
053
052
052
052
058
(Unit K
RW
1 T
rillion)
2011 2012 2013 2014 2015
116 113
116
110
124
(Unit U
SD
100 M
illion)
Present State of Korean Animation 01
Promoted the production of follow-up series for creative animation
Issues in the Korean Animation Industry
01
The production of follow-up series for a creative animation has become a common pattern in the Korean creative animation industry Extended opportunity to create income from additional businesses with follow-up series
Present State of Korean Animation 01
Successful toy business model with the creative animation 02
The utilization of creative animation has become an important business model of the Korean toy industry
Requirement for a business model to share the benefits of the toy business
ltTurning Mecardgt of Sonokong Co Ltd ltKongsooneegt of Young Toys Co Ltd
Present State of Korean Animation 01
Encouraged convergence with related industries 03
Promoted convergence with different industries through character licensing and joint marketing
ltRefrigerator World Cocomonggt Themed Train Cleansure designed with ltLarvagt characters
ltPororogt Theme Park
ltBaby Dinosaur Doolygt Museum
ltRobot Car Poligt Traffic Safety Class Cosmetics designed with ltLinegt characters
Present State of of Korean Animation 01
Promoted distribution channel for new animations 04
Active utilization of new media platform including IPTV and YouTube channel
ldquoKidsrsquo Zonerdquo of Btv Integrated application of Young Toys Co Ltd and ldquoYoung TVrdquo
Active distribution of N-screen by integrating mobile use
Increased KoreandashChina animation coproduction 05
Increased KoreandashChina animation coproduction
Requirement for the advancement of the KoreandashChina coproduction business structure
Present State of Korean Animation 01
Presence in the Chinese market
2014
ㅡ Jimaegwaki LLC in Shenzhen ㅡ Jungdongjeonmae Company ㅡ Establishment of JV agent for animation and other derivatives
ㅡ Alpha animation ㅡ All rights including intellectual property commercialization video release and derivative toy development
2015
ㅡ Mainly featured for top three Chinese carriers ㅡ ltChina Animation Licensing Industry 2015gt ㅡ Recognized as one of TOP 10 overseas characters evaluated by the General Administration of Gwangcheon China
ㅡ Guangdong Baopai Soagwakisileopbaljeon LLC ㅡ The Baopai Mashimaro brand was established in 2011 - 2013 Mashimaro ndashldquopermanent right for using the brandrdquo
Larva ndash first export of seasons 1 and 2 to China
Backkom ndash acquired copyright
Ddoongee
Super Wings ndash Funnyflux
ㅡ Alpha Hongkong a subsidiary of Alpha Animation
The Nut Job ndash Redrover Co Ltd ㅡ Suning Universal ㅡ Chinese corporate body Shanghaihongmangwaki LLC
Niche Market Strategy
1 OTT VOD
2 Ultra-short animation
3 Web animation
4 VR
Niche Market Strategy 02
Lighter media
With increased content consumption a quantitative increase of contents for
VOD OTT web animation and ultra-short animation emerged
ldquo rdquo Spotlight on snack culture contents which are consumed during spare time
Niche Market Strategy 02
Simultaneous theater release has an effect on the VOD market
IPTV Mobile TV (VOD) 9
Animations that have strong presence in the toy industry are continuously ranked high
1
2
Niche Market Strategy 02
Animations for toddlers are classified as for children
IPTV Mobile TV (VOD) 9
The ranking of childrenrsquos animation is also influenced by their opening time As such long animations are released for theaters are released during vacation
1
2
Niche Market Strategy 02
OTT 2 OTT stands for Over The Top a service where third parties provide different media contents including soap opera and films This service is an addition to the existing carriers and broadcasting center
Advertisements can be inserted before and in the middle of an animation being played in order to earn income
Africa TV YouTube and Naver
cast
Niche Market Strategy 02
OTT 2
Advertisement is placed before an animation is played or it pops up in the middle of the video
Niche Market Strategy 02
Ultra-short animation (
The production has been increased since the 2010s
Original authors can get low-cost advertising while producers can reduce the production cost Also it is beneficial to viewers
TV broadcasting is not essential and it is easy to release through Internet broadcasting
Very short animation that plays for 3ndash5 minutes
Niche Market Strategy 02
Ultra-short animation (
Larva
P l a y
Telemonster
P l a y P l a y P l a y
Niche Market Strategy 02
Ultra-short animation (
The Rotary Park
P l a y P l a y
Niche Market Strategy 02
Web animation i Recently the Internet portal Naver is providing Naver Anitheater with Naver Cast in order to provide Korean short animations
It offers animations as well as related information and interviews with producers in order to help with understanding the industry
Anitheater is operated by the Korea Independent Animation Filmmakers Association and sponsored by the Naver Cultural Foundation and the Ministry of Culture Sports and Tourism
They are played by monthly theme and only highlights are provided after the period
Korean animations can be purchased and downloaded on Naver Movie
Niche Market Strategy 02
Web animation challenge N a v e r T V C a s t
a Contest for self-produced animations
a Direct evaluation by professional animation creators All winners are given opportunities to open channels where they can separately introduce their works on Naver TV Cast
Creators from professional studios to would-be animators can easily meet and communicate with users on a regular basis
a Regular and quality animation works will become contents that will lead the competitiveness of Naver TV Cast The contest was established because there are few works for different age groups from children to adults as well as little space to introduce great works
2015ndash2016
Niche Market Strategy 02
VR Highlight on functional difference of animation VR than live action film Investment on VR games and animations Development production studios and platforms for VR
a a a
ROMANTIC PANDAVR
P l a y
Korearsquos first VR animation 201512
Animation for Toddlers
1 Animation for learning
2 Animation for toys
Animation for Toddlers 03
Incentive for producers
Finances Income
Virtuous cycle
Animation producer
Toy manufacturer
Cable
Broadcast media IPTV Internet
w Turning Mecard
Consortium
Active will for the toy business
Simultaneous exposure to media is available Opportunity for direct experience Guaranteed profit for toy business
Reinforced customer base and profitability
Animation for Toddlers 03
Magic Thousand-Character Classic
Animation for Learning Educational cartoons are frequently produced as animations
Animations to help with learning of toddlers or elementary students
P l a y
Udangtangtang Ikoo
P l a y
Animation for Toddlers 03
Transformer Car Tobot Turning Mecard
Animation for Toys Toy manufacturers lead in the production
Animations sell toys through marketing that targets children
(Left) Animation ltTobotgt (right) ltTobotgt character toy (Left) Animation ltTurning Mecardgt (right) ltTurning Mecardgt toys
Thank you
Contents 01 Present State of Korean Animation
02 Niche Market Strategy
03 Animation for Toddlers
ㅡ Current state and issues in the Korean animation industry
ㅡ Presence in the Chinese market
ㅡ OTT VOD ㅡ Ultra-short animation ㅡ Web animation ㅡ VR
ㅡ Animation for learning ㅡ Animation for toys
Present State of Korean Animation
1 Current state and issues in the Korean animation industry
2 Presence in the Chinese market
Present State of Korean Animation 01
Current state of the Korean animation industry a As of 2015 the animation sales is KRW 580 billion
Estimated export of USD 124 million (approx KRW 1423 billion)
Sales of the animation industry for 5 years Export of the animation industry for 5 years
2011 2012 2013 2014 2015
053
052
052
052
058
(Unit K
RW
1 T
rillion)
2011 2012 2013 2014 2015
116 113
116
110
124
(Unit U
SD
100 M
illion)
Present State of Korean Animation 01
Promoted the production of follow-up series for creative animation
Issues in the Korean Animation Industry
01
The production of follow-up series for a creative animation has become a common pattern in the Korean creative animation industry Extended opportunity to create income from additional businesses with follow-up series
Present State of Korean Animation 01
Successful toy business model with the creative animation 02
The utilization of creative animation has become an important business model of the Korean toy industry
Requirement for a business model to share the benefits of the toy business
ltTurning Mecardgt of Sonokong Co Ltd ltKongsooneegt of Young Toys Co Ltd
Present State of Korean Animation 01
Encouraged convergence with related industries 03
Promoted convergence with different industries through character licensing and joint marketing
ltRefrigerator World Cocomonggt Themed Train Cleansure designed with ltLarvagt characters
ltPororogt Theme Park
ltBaby Dinosaur Doolygt Museum
ltRobot Car Poligt Traffic Safety Class Cosmetics designed with ltLinegt characters
Present State of of Korean Animation 01
Promoted distribution channel for new animations 04
Active utilization of new media platform including IPTV and YouTube channel
ldquoKidsrsquo Zonerdquo of Btv Integrated application of Young Toys Co Ltd and ldquoYoung TVrdquo
Active distribution of N-screen by integrating mobile use
Increased KoreandashChina animation coproduction 05
Increased KoreandashChina animation coproduction
Requirement for the advancement of the KoreandashChina coproduction business structure
Present State of Korean Animation 01
Presence in the Chinese market
2014
ㅡ Jimaegwaki LLC in Shenzhen ㅡ Jungdongjeonmae Company ㅡ Establishment of JV agent for animation and other derivatives
ㅡ Alpha animation ㅡ All rights including intellectual property commercialization video release and derivative toy development
2015
ㅡ Mainly featured for top three Chinese carriers ㅡ ltChina Animation Licensing Industry 2015gt ㅡ Recognized as one of TOP 10 overseas characters evaluated by the General Administration of Gwangcheon China
ㅡ Guangdong Baopai Soagwakisileopbaljeon LLC ㅡ The Baopai Mashimaro brand was established in 2011 - 2013 Mashimaro ndashldquopermanent right for using the brandrdquo
Larva ndash first export of seasons 1 and 2 to China
Backkom ndash acquired copyright
Ddoongee
Super Wings ndash Funnyflux
ㅡ Alpha Hongkong a subsidiary of Alpha Animation
The Nut Job ndash Redrover Co Ltd ㅡ Suning Universal ㅡ Chinese corporate body Shanghaihongmangwaki LLC
Niche Market Strategy
1 OTT VOD
2 Ultra-short animation
3 Web animation
4 VR
Niche Market Strategy 02
Lighter media
With increased content consumption a quantitative increase of contents for
VOD OTT web animation and ultra-short animation emerged
ldquo rdquo Spotlight on snack culture contents which are consumed during spare time
Niche Market Strategy 02
Simultaneous theater release has an effect on the VOD market
IPTV Mobile TV (VOD) 9
Animations that have strong presence in the toy industry are continuously ranked high
1
2
Niche Market Strategy 02
Animations for toddlers are classified as for children
IPTV Mobile TV (VOD) 9
The ranking of childrenrsquos animation is also influenced by their opening time As such long animations are released for theaters are released during vacation
1
2
Niche Market Strategy 02
OTT 2 OTT stands for Over The Top a service where third parties provide different media contents including soap opera and films This service is an addition to the existing carriers and broadcasting center
Advertisements can be inserted before and in the middle of an animation being played in order to earn income
Africa TV YouTube and Naver
cast
Niche Market Strategy 02
OTT 2
Advertisement is placed before an animation is played or it pops up in the middle of the video
Niche Market Strategy 02
Ultra-short animation (
The production has been increased since the 2010s
Original authors can get low-cost advertising while producers can reduce the production cost Also it is beneficial to viewers
TV broadcasting is not essential and it is easy to release through Internet broadcasting
Very short animation that plays for 3ndash5 minutes
Niche Market Strategy 02
Ultra-short animation (
Larva
P l a y
Telemonster
P l a y P l a y P l a y
Niche Market Strategy 02
Ultra-short animation (
The Rotary Park
P l a y P l a y
Niche Market Strategy 02
Web animation i Recently the Internet portal Naver is providing Naver Anitheater with Naver Cast in order to provide Korean short animations
It offers animations as well as related information and interviews with producers in order to help with understanding the industry
Anitheater is operated by the Korea Independent Animation Filmmakers Association and sponsored by the Naver Cultural Foundation and the Ministry of Culture Sports and Tourism
They are played by monthly theme and only highlights are provided after the period
Korean animations can be purchased and downloaded on Naver Movie
Niche Market Strategy 02
Web animation challenge N a v e r T V C a s t
a Contest for self-produced animations
a Direct evaluation by professional animation creators All winners are given opportunities to open channels where they can separately introduce their works on Naver TV Cast
Creators from professional studios to would-be animators can easily meet and communicate with users on a regular basis
a Regular and quality animation works will become contents that will lead the competitiveness of Naver TV Cast The contest was established because there are few works for different age groups from children to adults as well as little space to introduce great works
2015ndash2016
Niche Market Strategy 02
VR Highlight on functional difference of animation VR than live action film Investment on VR games and animations Development production studios and platforms for VR
a a a
ROMANTIC PANDAVR
P l a y
Korearsquos first VR animation 201512
Animation for Toddlers
1 Animation for learning
2 Animation for toys
Animation for Toddlers 03
Incentive for producers
Finances Income
Virtuous cycle
Animation producer
Toy manufacturer
Cable
Broadcast media IPTV Internet
w Turning Mecard
Consortium
Active will for the toy business
Simultaneous exposure to media is available Opportunity for direct experience Guaranteed profit for toy business
Reinforced customer base and profitability
Animation for Toddlers 03
Magic Thousand-Character Classic
Animation for Learning Educational cartoons are frequently produced as animations
Animations to help with learning of toddlers or elementary students
P l a y
Udangtangtang Ikoo
P l a y
Animation for Toddlers 03
Transformer Car Tobot Turning Mecard
Animation for Toys Toy manufacturers lead in the production
Animations sell toys through marketing that targets children
(Left) Animation ltTobotgt (right) ltTobotgt character toy (Left) Animation ltTurning Mecardgt (right) ltTurning Mecardgt toys
Thank you
Present State of Korean Animation
1 Current state and issues in the Korean animation industry
2 Presence in the Chinese market
Present State of Korean Animation 01
Current state of the Korean animation industry a As of 2015 the animation sales is KRW 580 billion
Estimated export of USD 124 million (approx KRW 1423 billion)
Sales of the animation industry for 5 years Export of the animation industry for 5 years
2011 2012 2013 2014 2015
053
052
052
052
058
(Unit K
RW
1 T
rillion)
2011 2012 2013 2014 2015
116 113
116
110
124
(Unit U
SD
100 M
illion)
Present State of Korean Animation 01
Promoted the production of follow-up series for creative animation
Issues in the Korean Animation Industry
01
The production of follow-up series for a creative animation has become a common pattern in the Korean creative animation industry Extended opportunity to create income from additional businesses with follow-up series
Present State of Korean Animation 01
Successful toy business model with the creative animation 02
The utilization of creative animation has become an important business model of the Korean toy industry
Requirement for a business model to share the benefits of the toy business
ltTurning Mecardgt of Sonokong Co Ltd ltKongsooneegt of Young Toys Co Ltd
Present State of Korean Animation 01
Encouraged convergence with related industries 03
Promoted convergence with different industries through character licensing and joint marketing
ltRefrigerator World Cocomonggt Themed Train Cleansure designed with ltLarvagt characters
ltPororogt Theme Park
ltBaby Dinosaur Doolygt Museum
ltRobot Car Poligt Traffic Safety Class Cosmetics designed with ltLinegt characters
Present State of of Korean Animation 01
Promoted distribution channel for new animations 04
Active utilization of new media platform including IPTV and YouTube channel
ldquoKidsrsquo Zonerdquo of Btv Integrated application of Young Toys Co Ltd and ldquoYoung TVrdquo
Active distribution of N-screen by integrating mobile use
Increased KoreandashChina animation coproduction 05
Increased KoreandashChina animation coproduction
Requirement for the advancement of the KoreandashChina coproduction business structure
Present State of Korean Animation 01
Presence in the Chinese market
2014
ㅡ Jimaegwaki LLC in Shenzhen ㅡ Jungdongjeonmae Company ㅡ Establishment of JV agent for animation and other derivatives
ㅡ Alpha animation ㅡ All rights including intellectual property commercialization video release and derivative toy development
2015
ㅡ Mainly featured for top three Chinese carriers ㅡ ltChina Animation Licensing Industry 2015gt ㅡ Recognized as one of TOP 10 overseas characters evaluated by the General Administration of Gwangcheon China
ㅡ Guangdong Baopai Soagwakisileopbaljeon LLC ㅡ The Baopai Mashimaro brand was established in 2011 - 2013 Mashimaro ndashldquopermanent right for using the brandrdquo
Larva ndash first export of seasons 1 and 2 to China
Backkom ndash acquired copyright
Ddoongee
Super Wings ndash Funnyflux
ㅡ Alpha Hongkong a subsidiary of Alpha Animation
The Nut Job ndash Redrover Co Ltd ㅡ Suning Universal ㅡ Chinese corporate body Shanghaihongmangwaki LLC
Niche Market Strategy
1 OTT VOD
2 Ultra-short animation
3 Web animation
4 VR
Niche Market Strategy 02
Lighter media
With increased content consumption a quantitative increase of contents for
VOD OTT web animation and ultra-short animation emerged
ldquo rdquo Spotlight on snack culture contents which are consumed during spare time
Niche Market Strategy 02
Simultaneous theater release has an effect on the VOD market
IPTV Mobile TV (VOD) 9
Animations that have strong presence in the toy industry are continuously ranked high
1
2
Niche Market Strategy 02
Animations for toddlers are classified as for children
IPTV Mobile TV (VOD) 9
The ranking of childrenrsquos animation is also influenced by their opening time As such long animations are released for theaters are released during vacation
1
2
Niche Market Strategy 02
OTT 2 OTT stands for Over The Top a service where third parties provide different media contents including soap opera and films This service is an addition to the existing carriers and broadcasting center
Advertisements can be inserted before and in the middle of an animation being played in order to earn income
Africa TV YouTube and Naver
cast
Niche Market Strategy 02
OTT 2
Advertisement is placed before an animation is played or it pops up in the middle of the video
Niche Market Strategy 02
Ultra-short animation (
The production has been increased since the 2010s
Original authors can get low-cost advertising while producers can reduce the production cost Also it is beneficial to viewers
TV broadcasting is not essential and it is easy to release through Internet broadcasting
Very short animation that plays for 3ndash5 minutes
Niche Market Strategy 02
Ultra-short animation (
Larva
P l a y
Telemonster
P l a y P l a y P l a y
Niche Market Strategy 02
Ultra-short animation (
The Rotary Park
P l a y P l a y
Niche Market Strategy 02
Web animation i Recently the Internet portal Naver is providing Naver Anitheater with Naver Cast in order to provide Korean short animations
It offers animations as well as related information and interviews with producers in order to help with understanding the industry
Anitheater is operated by the Korea Independent Animation Filmmakers Association and sponsored by the Naver Cultural Foundation and the Ministry of Culture Sports and Tourism
They are played by monthly theme and only highlights are provided after the period
Korean animations can be purchased and downloaded on Naver Movie
Niche Market Strategy 02
Web animation challenge N a v e r T V C a s t
a Contest for self-produced animations
a Direct evaluation by professional animation creators All winners are given opportunities to open channels where they can separately introduce their works on Naver TV Cast
Creators from professional studios to would-be animators can easily meet and communicate with users on a regular basis
a Regular and quality animation works will become contents that will lead the competitiveness of Naver TV Cast The contest was established because there are few works for different age groups from children to adults as well as little space to introduce great works
2015ndash2016
Niche Market Strategy 02
VR Highlight on functional difference of animation VR than live action film Investment on VR games and animations Development production studios and platforms for VR
a a a
ROMANTIC PANDAVR
P l a y
Korearsquos first VR animation 201512
Animation for Toddlers
1 Animation for learning
2 Animation for toys
Animation for Toddlers 03
Incentive for producers
Finances Income
Virtuous cycle
Animation producer
Toy manufacturer
Cable
Broadcast media IPTV Internet
w Turning Mecard
Consortium
Active will for the toy business
Simultaneous exposure to media is available Opportunity for direct experience Guaranteed profit for toy business
Reinforced customer base and profitability
Animation for Toddlers 03
Magic Thousand-Character Classic
Animation for Learning Educational cartoons are frequently produced as animations
Animations to help with learning of toddlers or elementary students
P l a y
Udangtangtang Ikoo
P l a y
Animation for Toddlers 03
Transformer Car Tobot Turning Mecard
Animation for Toys Toy manufacturers lead in the production
Animations sell toys through marketing that targets children
(Left) Animation ltTobotgt (right) ltTobotgt character toy (Left) Animation ltTurning Mecardgt (right) ltTurning Mecardgt toys
Thank you
Present State of Korean Animation 01
Current state of the Korean animation industry a As of 2015 the animation sales is KRW 580 billion
Estimated export of USD 124 million (approx KRW 1423 billion)
Sales of the animation industry for 5 years Export of the animation industry for 5 years
2011 2012 2013 2014 2015
053
052
052
052
058
(Unit K
RW
1 T
rillion)
2011 2012 2013 2014 2015
116 113
116
110
124
(Unit U
SD
100 M
illion)
Present State of Korean Animation 01
Promoted the production of follow-up series for creative animation
Issues in the Korean Animation Industry
01
The production of follow-up series for a creative animation has become a common pattern in the Korean creative animation industry Extended opportunity to create income from additional businesses with follow-up series
Present State of Korean Animation 01
Successful toy business model with the creative animation 02
The utilization of creative animation has become an important business model of the Korean toy industry
Requirement for a business model to share the benefits of the toy business
ltTurning Mecardgt of Sonokong Co Ltd ltKongsooneegt of Young Toys Co Ltd
Present State of Korean Animation 01
Encouraged convergence with related industries 03
Promoted convergence with different industries through character licensing and joint marketing
ltRefrigerator World Cocomonggt Themed Train Cleansure designed with ltLarvagt characters
ltPororogt Theme Park
ltBaby Dinosaur Doolygt Museum
ltRobot Car Poligt Traffic Safety Class Cosmetics designed with ltLinegt characters
Present State of of Korean Animation 01
Promoted distribution channel for new animations 04
Active utilization of new media platform including IPTV and YouTube channel
ldquoKidsrsquo Zonerdquo of Btv Integrated application of Young Toys Co Ltd and ldquoYoung TVrdquo
Active distribution of N-screen by integrating mobile use
Increased KoreandashChina animation coproduction 05
Increased KoreandashChina animation coproduction
Requirement for the advancement of the KoreandashChina coproduction business structure
Present State of Korean Animation 01
Presence in the Chinese market
2014
ㅡ Jimaegwaki LLC in Shenzhen ㅡ Jungdongjeonmae Company ㅡ Establishment of JV agent for animation and other derivatives
ㅡ Alpha animation ㅡ All rights including intellectual property commercialization video release and derivative toy development
2015
ㅡ Mainly featured for top three Chinese carriers ㅡ ltChina Animation Licensing Industry 2015gt ㅡ Recognized as one of TOP 10 overseas characters evaluated by the General Administration of Gwangcheon China
ㅡ Guangdong Baopai Soagwakisileopbaljeon LLC ㅡ The Baopai Mashimaro brand was established in 2011 - 2013 Mashimaro ndashldquopermanent right for using the brandrdquo
Larva ndash first export of seasons 1 and 2 to China
Backkom ndash acquired copyright
Ddoongee
Super Wings ndash Funnyflux
ㅡ Alpha Hongkong a subsidiary of Alpha Animation
The Nut Job ndash Redrover Co Ltd ㅡ Suning Universal ㅡ Chinese corporate body Shanghaihongmangwaki LLC
Niche Market Strategy
1 OTT VOD
2 Ultra-short animation
3 Web animation
4 VR
Niche Market Strategy 02
Lighter media
With increased content consumption a quantitative increase of contents for
VOD OTT web animation and ultra-short animation emerged
ldquo rdquo Spotlight on snack culture contents which are consumed during spare time
Niche Market Strategy 02
Simultaneous theater release has an effect on the VOD market
IPTV Mobile TV (VOD) 9
Animations that have strong presence in the toy industry are continuously ranked high
1
2
Niche Market Strategy 02
Animations for toddlers are classified as for children
IPTV Mobile TV (VOD) 9
The ranking of childrenrsquos animation is also influenced by their opening time As such long animations are released for theaters are released during vacation
1
2
Niche Market Strategy 02
OTT 2 OTT stands for Over The Top a service where third parties provide different media contents including soap opera and films This service is an addition to the existing carriers and broadcasting center
Advertisements can be inserted before and in the middle of an animation being played in order to earn income
Africa TV YouTube and Naver
cast
Niche Market Strategy 02
OTT 2
Advertisement is placed before an animation is played or it pops up in the middle of the video
Niche Market Strategy 02
Ultra-short animation (
The production has been increased since the 2010s
Original authors can get low-cost advertising while producers can reduce the production cost Also it is beneficial to viewers
TV broadcasting is not essential and it is easy to release through Internet broadcasting
Very short animation that plays for 3ndash5 minutes
Niche Market Strategy 02
Ultra-short animation (
Larva
P l a y
Telemonster
P l a y P l a y P l a y
Niche Market Strategy 02
Ultra-short animation (
The Rotary Park
P l a y P l a y
Niche Market Strategy 02
Web animation i Recently the Internet portal Naver is providing Naver Anitheater with Naver Cast in order to provide Korean short animations
It offers animations as well as related information and interviews with producers in order to help with understanding the industry
Anitheater is operated by the Korea Independent Animation Filmmakers Association and sponsored by the Naver Cultural Foundation and the Ministry of Culture Sports and Tourism
They are played by monthly theme and only highlights are provided after the period
Korean animations can be purchased and downloaded on Naver Movie
Niche Market Strategy 02
Web animation challenge N a v e r T V C a s t
a Contest for self-produced animations
a Direct evaluation by professional animation creators All winners are given opportunities to open channels where they can separately introduce their works on Naver TV Cast
Creators from professional studios to would-be animators can easily meet and communicate with users on a regular basis
a Regular and quality animation works will become contents that will lead the competitiveness of Naver TV Cast The contest was established because there are few works for different age groups from children to adults as well as little space to introduce great works
2015ndash2016
Niche Market Strategy 02
VR Highlight on functional difference of animation VR than live action film Investment on VR games and animations Development production studios and platforms for VR
a a a
ROMANTIC PANDAVR
P l a y
Korearsquos first VR animation 201512
Animation for Toddlers
1 Animation for learning
2 Animation for toys
Animation for Toddlers 03
Incentive for producers
Finances Income
Virtuous cycle
Animation producer
Toy manufacturer
Cable
Broadcast media IPTV Internet
w Turning Mecard
Consortium
Active will for the toy business
Simultaneous exposure to media is available Opportunity for direct experience Guaranteed profit for toy business
Reinforced customer base and profitability
Animation for Toddlers 03
Magic Thousand-Character Classic
Animation for Learning Educational cartoons are frequently produced as animations
Animations to help with learning of toddlers or elementary students
P l a y
Udangtangtang Ikoo
P l a y
Animation for Toddlers 03
Transformer Car Tobot Turning Mecard
Animation for Toys Toy manufacturers lead in the production
Animations sell toys through marketing that targets children
(Left) Animation ltTobotgt (right) ltTobotgt character toy (Left) Animation ltTurning Mecardgt (right) ltTurning Mecardgt toys
Thank you
Present State of Korean Animation 01
Promoted the production of follow-up series for creative animation
Issues in the Korean Animation Industry
01
The production of follow-up series for a creative animation has become a common pattern in the Korean creative animation industry Extended opportunity to create income from additional businesses with follow-up series
Present State of Korean Animation 01
Successful toy business model with the creative animation 02
The utilization of creative animation has become an important business model of the Korean toy industry
Requirement for a business model to share the benefits of the toy business
ltTurning Mecardgt of Sonokong Co Ltd ltKongsooneegt of Young Toys Co Ltd
Present State of Korean Animation 01
Encouraged convergence with related industries 03
Promoted convergence with different industries through character licensing and joint marketing
ltRefrigerator World Cocomonggt Themed Train Cleansure designed with ltLarvagt characters
ltPororogt Theme Park
ltBaby Dinosaur Doolygt Museum
ltRobot Car Poligt Traffic Safety Class Cosmetics designed with ltLinegt characters
Present State of of Korean Animation 01
Promoted distribution channel for new animations 04
Active utilization of new media platform including IPTV and YouTube channel
ldquoKidsrsquo Zonerdquo of Btv Integrated application of Young Toys Co Ltd and ldquoYoung TVrdquo
Active distribution of N-screen by integrating mobile use
Increased KoreandashChina animation coproduction 05
Increased KoreandashChina animation coproduction
Requirement for the advancement of the KoreandashChina coproduction business structure
Present State of Korean Animation 01
Presence in the Chinese market
2014
ㅡ Jimaegwaki LLC in Shenzhen ㅡ Jungdongjeonmae Company ㅡ Establishment of JV agent for animation and other derivatives
ㅡ Alpha animation ㅡ All rights including intellectual property commercialization video release and derivative toy development
2015
ㅡ Mainly featured for top three Chinese carriers ㅡ ltChina Animation Licensing Industry 2015gt ㅡ Recognized as one of TOP 10 overseas characters evaluated by the General Administration of Gwangcheon China
ㅡ Guangdong Baopai Soagwakisileopbaljeon LLC ㅡ The Baopai Mashimaro brand was established in 2011 - 2013 Mashimaro ndashldquopermanent right for using the brandrdquo
Larva ndash first export of seasons 1 and 2 to China
Backkom ndash acquired copyright
Ddoongee
Super Wings ndash Funnyflux
ㅡ Alpha Hongkong a subsidiary of Alpha Animation
The Nut Job ndash Redrover Co Ltd ㅡ Suning Universal ㅡ Chinese corporate body Shanghaihongmangwaki LLC
Niche Market Strategy
1 OTT VOD
2 Ultra-short animation
3 Web animation
4 VR
Niche Market Strategy 02
Lighter media
With increased content consumption a quantitative increase of contents for
VOD OTT web animation and ultra-short animation emerged
ldquo rdquo Spotlight on snack culture contents which are consumed during spare time
Niche Market Strategy 02
Simultaneous theater release has an effect on the VOD market
IPTV Mobile TV (VOD) 9
Animations that have strong presence in the toy industry are continuously ranked high
1
2
Niche Market Strategy 02
Animations for toddlers are classified as for children
IPTV Mobile TV (VOD) 9
The ranking of childrenrsquos animation is also influenced by their opening time As such long animations are released for theaters are released during vacation
1
2
Niche Market Strategy 02
OTT 2 OTT stands for Over The Top a service where third parties provide different media contents including soap opera and films This service is an addition to the existing carriers and broadcasting center
Advertisements can be inserted before and in the middle of an animation being played in order to earn income
Africa TV YouTube and Naver
cast
Niche Market Strategy 02
OTT 2
Advertisement is placed before an animation is played or it pops up in the middle of the video
Niche Market Strategy 02
Ultra-short animation (
The production has been increased since the 2010s
Original authors can get low-cost advertising while producers can reduce the production cost Also it is beneficial to viewers
TV broadcasting is not essential and it is easy to release through Internet broadcasting
Very short animation that plays for 3ndash5 minutes
Niche Market Strategy 02
Ultra-short animation (
Larva
P l a y
Telemonster
P l a y P l a y P l a y
Niche Market Strategy 02
Ultra-short animation (
The Rotary Park
P l a y P l a y
Niche Market Strategy 02
Web animation i Recently the Internet portal Naver is providing Naver Anitheater with Naver Cast in order to provide Korean short animations
It offers animations as well as related information and interviews with producers in order to help with understanding the industry
Anitheater is operated by the Korea Independent Animation Filmmakers Association and sponsored by the Naver Cultural Foundation and the Ministry of Culture Sports and Tourism
They are played by monthly theme and only highlights are provided after the period
Korean animations can be purchased and downloaded on Naver Movie
Niche Market Strategy 02
Web animation challenge N a v e r T V C a s t
a Contest for self-produced animations
a Direct evaluation by professional animation creators All winners are given opportunities to open channels where they can separately introduce their works on Naver TV Cast
Creators from professional studios to would-be animators can easily meet and communicate with users on a regular basis
a Regular and quality animation works will become contents that will lead the competitiveness of Naver TV Cast The contest was established because there are few works for different age groups from children to adults as well as little space to introduce great works
2015ndash2016
Niche Market Strategy 02
VR Highlight on functional difference of animation VR than live action film Investment on VR games and animations Development production studios and platforms for VR
a a a
ROMANTIC PANDAVR
P l a y
Korearsquos first VR animation 201512
Animation for Toddlers
1 Animation for learning
2 Animation for toys
Animation for Toddlers 03
Incentive for producers
Finances Income
Virtuous cycle
Animation producer
Toy manufacturer
Cable
Broadcast media IPTV Internet
w Turning Mecard
Consortium
Active will for the toy business
Simultaneous exposure to media is available Opportunity for direct experience Guaranteed profit for toy business
Reinforced customer base and profitability
Animation for Toddlers 03
Magic Thousand-Character Classic
Animation for Learning Educational cartoons are frequently produced as animations
Animations to help with learning of toddlers or elementary students
P l a y
Udangtangtang Ikoo
P l a y
Animation for Toddlers 03
Transformer Car Tobot Turning Mecard
Animation for Toys Toy manufacturers lead in the production
Animations sell toys through marketing that targets children
(Left) Animation ltTobotgt (right) ltTobotgt character toy (Left) Animation ltTurning Mecardgt (right) ltTurning Mecardgt toys
Thank you
Present State of Korean Animation 01
Successful toy business model with the creative animation 02
The utilization of creative animation has become an important business model of the Korean toy industry
Requirement for a business model to share the benefits of the toy business
ltTurning Mecardgt of Sonokong Co Ltd ltKongsooneegt of Young Toys Co Ltd
Present State of Korean Animation 01
Encouraged convergence with related industries 03
Promoted convergence with different industries through character licensing and joint marketing
ltRefrigerator World Cocomonggt Themed Train Cleansure designed with ltLarvagt characters
ltPororogt Theme Park
ltBaby Dinosaur Doolygt Museum
ltRobot Car Poligt Traffic Safety Class Cosmetics designed with ltLinegt characters
Present State of of Korean Animation 01
Promoted distribution channel for new animations 04
Active utilization of new media platform including IPTV and YouTube channel
ldquoKidsrsquo Zonerdquo of Btv Integrated application of Young Toys Co Ltd and ldquoYoung TVrdquo
Active distribution of N-screen by integrating mobile use
Increased KoreandashChina animation coproduction 05
Increased KoreandashChina animation coproduction
Requirement for the advancement of the KoreandashChina coproduction business structure
Present State of Korean Animation 01
Presence in the Chinese market
2014
ㅡ Jimaegwaki LLC in Shenzhen ㅡ Jungdongjeonmae Company ㅡ Establishment of JV agent for animation and other derivatives
ㅡ Alpha animation ㅡ All rights including intellectual property commercialization video release and derivative toy development
2015
ㅡ Mainly featured for top three Chinese carriers ㅡ ltChina Animation Licensing Industry 2015gt ㅡ Recognized as one of TOP 10 overseas characters evaluated by the General Administration of Gwangcheon China
ㅡ Guangdong Baopai Soagwakisileopbaljeon LLC ㅡ The Baopai Mashimaro brand was established in 2011 - 2013 Mashimaro ndashldquopermanent right for using the brandrdquo
Larva ndash first export of seasons 1 and 2 to China
Backkom ndash acquired copyright
Ddoongee
Super Wings ndash Funnyflux
ㅡ Alpha Hongkong a subsidiary of Alpha Animation
The Nut Job ndash Redrover Co Ltd ㅡ Suning Universal ㅡ Chinese corporate body Shanghaihongmangwaki LLC
Niche Market Strategy
1 OTT VOD
2 Ultra-short animation
3 Web animation
4 VR
Niche Market Strategy 02
Lighter media
With increased content consumption a quantitative increase of contents for
VOD OTT web animation and ultra-short animation emerged
ldquo rdquo Spotlight on snack culture contents which are consumed during spare time
Niche Market Strategy 02
Simultaneous theater release has an effect on the VOD market
IPTV Mobile TV (VOD) 9
Animations that have strong presence in the toy industry are continuously ranked high
1
2
Niche Market Strategy 02
Animations for toddlers are classified as for children
IPTV Mobile TV (VOD) 9
The ranking of childrenrsquos animation is also influenced by their opening time As such long animations are released for theaters are released during vacation
1
2
Niche Market Strategy 02
OTT 2 OTT stands for Over The Top a service where third parties provide different media contents including soap opera and films This service is an addition to the existing carriers and broadcasting center
Advertisements can be inserted before and in the middle of an animation being played in order to earn income
Africa TV YouTube and Naver
cast
Niche Market Strategy 02
OTT 2
Advertisement is placed before an animation is played or it pops up in the middle of the video
Niche Market Strategy 02
Ultra-short animation (
The production has been increased since the 2010s
Original authors can get low-cost advertising while producers can reduce the production cost Also it is beneficial to viewers
TV broadcasting is not essential and it is easy to release through Internet broadcasting
Very short animation that plays for 3ndash5 minutes
Niche Market Strategy 02
Ultra-short animation (
Larva
P l a y
Telemonster
P l a y P l a y P l a y
Niche Market Strategy 02
Ultra-short animation (
The Rotary Park
P l a y P l a y
Niche Market Strategy 02
Web animation i Recently the Internet portal Naver is providing Naver Anitheater with Naver Cast in order to provide Korean short animations
It offers animations as well as related information and interviews with producers in order to help with understanding the industry
Anitheater is operated by the Korea Independent Animation Filmmakers Association and sponsored by the Naver Cultural Foundation and the Ministry of Culture Sports and Tourism
They are played by monthly theme and only highlights are provided after the period
Korean animations can be purchased and downloaded on Naver Movie
Niche Market Strategy 02
Web animation challenge N a v e r T V C a s t
a Contest for self-produced animations
a Direct evaluation by professional animation creators All winners are given opportunities to open channels where they can separately introduce their works on Naver TV Cast
Creators from professional studios to would-be animators can easily meet and communicate with users on a regular basis
a Regular and quality animation works will become contents that will lead the competitiveness of Naver TV Cast The contest was established because there are few works for different age groups from children to adults as well as little space to introduce great works
2015ndash2016
Niche Market Strategy 02
VR Highlight on functional difference of animation VR than live action film Investment on VR games and animations Development production studios and platforms for VR
a a a
ROMANTIC PANDAVR
P l a y
Korearsquos first VR animation 201512
Animation for Toddlers
1 Animation for learning
2 Animation for toys
Animation for Toddlers 03
Incentive for producers
Finances Income
Virtuous cycle
Animation producer
Toy manufacturer
Cable
Broadcast media IPTV Internet
w Turning Mecard
Consortium
Active will for the toy business
Simultaneous exposure to media is available Opportunity for direct experience Guaranteed profit for toy business
Reinforced customer base and profitability
Animation for Toddlers 03
Magic Thousand-Character Classic
Animation for Learning Educational cartoons are frequently produced as animations
Animations to help with learning of toddlers or elementary students
P l a y
Udangtangtang Ikoo
P l a y
Animation for Toddlers 03
Transformer Car Tobot Turning Mecard
Animation for Toys Toy manufacturers lead in the production
Animations sell toys through marketing that targets children
(Left) Animation ltTobotgt (right) ltTobotgt character toy (Left) Animation ltTurning Mecardgt (right) ltTurning Mecardgt toys
Thank you
Present State of Korean Animation 01
Encouraged convergence with related industries 03
Promoted convergence with different industries through character licensing and joint marketing
ltRefrigerator World Cocomonggt Themed Train Cleansure designed with ltLarvagt characters
ltPororogt Theme Park
ltBaby Dinosaur Doolygt Museum
ltRobot Car Poligt Traffic Safety Class Cosmetics designed with ltLinegt characters
Present State of of Korean Animation 01
Promoted distribution channel for new animations 04
Active utilization of new media platform including IPTV and YouTube channel
ldquoKidsrsquo Zonerdquo of Btv Integrated application of Young Toys Co Ltd and ldquoYoung TVrdquo
Active distribution of N-screen by integrating mobile use
Increased KoreandashChina animation coproduction 05
Increased KoreandashChina animation coproduction
Requirement for the advancement of the KoreandashChina coproduction business structure
Present State of Korean Animation 01
Presence in the Chinese market
2014
ㅡ Jimaegwaki LLC in Shenzhen ㅡ Jungdongjeonmae Company ㅡ Establishment of JV agent for animation and other derivatives
ㅡ Alpha animation ㅡ All rights including intellectual property commercialization video release and derivative toy development
2015
ㅡ Mainly featured for top three Chinese carriers ㅡ ltChina Animation Licensing Industry 2015gt ㅡ Recognized as one of TOP 10 overseas characters evaluated by the General Administration of Gwangcheon China
ㅡ Guangdong Baopai Soagwakisileopbaljeon LLC ㅡ The Baopai Mashimaro brand was established in 2011 - 2013 Mashimaro ndashldquopermanent right for using the brandrdquo
Larva ndash first export of seasons 1 and 2 to China
Backkom ndash acquired copyright
Ddoongee
Super Wings ndash Funnyflux
ㅡ Alpha Hongkong a subsidiary of Alpha Animation
The Nut Job ndash Redrover Co Ltd ㅡ Suning Universal ㅡ Chinese corporate body Shanghaihongmangwaki LLC
Niche Market Strategy
1 OTT VOD
2 Ultra-short animation
3 Web animation
4 VR
Niche Market Strategy 02
Lighter media
With increased content consumption a quantitative increase of contents for
VOD OTT web animation and ultra-short animation emerged
ldquo rdquo Spotlight on snack culture contents which are consumed during spare time
Niche Market Strategy 02
Simultaneous theater release has an effect on the VOD market
IPTV Mobile TV (VOD) 9
Animations that have strong presence in the toy industry are continuously ranked high
1
2
Niche Market Strategy 02
Animations for toddlers are classified as for children
IPTV Mobile TV (VOD) 9
The ranking of childrenrsquos animation is also influenced by their opening time As such long animations are released for theaters are released during vacation
1
2
Niche Market Strategy 02
OTT 2 OTT stands for Over The Top a service where third parties provide different media contents including soap opera and films This service is an addition to the existing carriers and broadcasting center
Advertisements can be inserted before and in the middle of an animation being played in order to earn income
Africa TV YouTube and Naver
cast
Niche Market Strategy 02
OTT 2
Advertisement is placed before an animation is played or it pops up in the middle of the video
Niche Market Strategy 02
Ultra-short animation (
The production has been increased since the 2010s
Original authors can get low-cost advertising while producers can reduce the production cost Also it is beneficial to viewers
TV broadcasting is not essential and it is easy to release through Internet broadcasting
Very short animation that plays for 3ndash5 minutes
Niche Market Strategy 02
Ultra-short animation (
Larva
P l a y
Telemonster
P l a y P l a y P l a y
Niche Market Strategy 02
Ultra-short animation (
The Rotary Park
P l a y P l a y
Niche Market Strategy 02
Web animation i Recently the Internet portal Naver is providing Naver Anitheater with Naver Cast in order to provide Korean short animations
It offers animations as well as related information and interviews with producers in order to help with understanding the industry
Anitheater is operated by the Korea Independent Animation Filmmakers Association and sponsored by the Naver Cultural Foundation and the Ministry of Culture Sports and Tourism
They are played by monthly theme and only highlights are provided after the period
Korean animations can be purchased and downloaded on Naver Movie
Niche Market Strategy 02
Web animation challenge N a v e r T V C a s t
a Contest for self-produced animations
a Direct evaluation by professional animation creators All winners are given opportunities to open channels where they can separately introduce their works on Naver TV Cast
Creators from professional studios to would-be animators can easily meet and communicate with users on a regular basis
a Regular and quality animation works will become contents that will lead the competitiveness of Naver TV Cast The contest was established because there are few works for different age groups from children to adults as well as little space to introduce great works
2015ndash2016
Niche Market Strategy 02
VR Highlight on functional difference of animation VR than live action film Investment on VR games and animations Development production studios and platforms for VR
a a a
ROMANTIC PANDAVR
P l a y
Korearsquos first VR animation 201512
Animation for Toddlers
1 Animation for learning
2 Animation for toys
Animation for Toddlers 03
Incentive for producers
Finances Income
Virtuous cycle
Animation producer
Toy manufacturer
Cable
Broadcast media IPTV Internet
w Turning Mecard
Consortium
Active will for the toy business
Simultaneous exposure to media is available Opportunity for direct experience Guaranteed profit for toy business
Reinforced customer base and profitability
Animation for Toddlers 03
Magic Thousand-Character Classic
Animation for Learning Educational cartoons are frequently produced as animations
Animations to help with learning of toddlers or elementary students
P l a y
Udangtangtang Ikoo
P l a y
Animation for Toddlers 03
Transformer Car Tobot Turning Mecard
Animation for Toys Toy manufacturers lead in the production
Animations sell toys through marketing that targets children
(Left) Animation ltTobotgt (right) ltTobotgt character toy (Left) Animation ltTurning Mecardgt (right) ltTurning Mecardgt toys
Thank you
Present State of of Korean Animation 01
Promoted distribution channel for new animations 04
Active utilization of new media platform including IPTV and YouTube channel
ldquoKidsrsquo Zonerdquo of Btv Integrated application of Young Toys Co Ltd and ldquoYoung TVrdquo
Active distribution of N-screen by integrating mobile use
Increased KoreandashChina animation coproduction 05
Increased KoreandashChina animation coproduction
Requirement for the advancement of the KoreandashChina coproduction business structure
Present State of Korean Animation 01
Presence in the Chinese market
2014
ㅡ Jimaegwaki LLC in Shenzhen ㅡ Jungdongjeonmae Company ㅡ Establishment of JV agent for animation and other derivatives
ㅡ Alpha animation ㅡ All rights including intellectual property commercialization video release and derivative toy development
2015
ㅡ Mainly featured for top three Chinese carriers ㅡ ltChina Animation Licensing Industry 2015gt ㅡ Recognized as one of TOP 10 overseas characters evaluated by the General Administration of Gwangcheon China
ㅡ Guangdong Baopai Soagwakisileopbaljeon LLC ㅡ The Baopai Mashimaro brand was established in 2011 - 2013 Mashimaro ndashldquopermanent right for using the brandrdquo
Larva ndash first export of seasons 1 and 2 to China
Backkom ndash acquired copyright
Ddoongee
Super Wings ndash Funnyflux
ㅡ Alpha Hongkong a subsidiary of Alpha Animation
The Nut Job ndash Redrover Co Ltd ㅡ Suning Universal ㅡ Chinese corporate body Shanghaihongmangwaki LLC
Niche Market Strategy
1 OTT VOD
2 Ultra-short animation
3 Web animation
4 VR
Niche Market Strategy 02
Lighter media
With increased content consumption a quantitative increase of contents for
VOD OTT web animation and ultra-short animation emerged
ldquo rdquo Spotlight on snack culture contents which are consumed during spare time
Niche Market Strategy 02
Simultaneous theater release has an effect on the VOD market
IPTV Mobile TV (VOD) 9
Animations that have strong presence in the toy industry are continuously ranked high
1
2
Niche Market Strategy 02
Animations for toddlers are classified as for children
IPTV Mobile TV (VOD) 9
The ranking of childrenrsquos animation is also influenced by their opening time As such long animations are released for theaters are released during vacation
1
2
Niche Market Strategy 02
OTT 2 OTT stands for Over The Top a service where third parties provide different media contents including soap opera and films This service is an addition to the existing carriers and broadcasting center
Advertisements can be inserted before and in the middle of an animation being played in order to earn income
Africa TV YouTube and Naver
cast
Niche Market Strategy 02
OTT 2
Advertisement is placed before an animation is played or it pops up in the middle of the video
Niche Market Strategy 02
Ultra-short animation (
The production has been increased since the 2010s
Original authors can get low-cost advertising while producers can reduce the production cost Also it is beneficial to viewers
TV broadcasting is not essential and it is easy to release through Internet broadcasting
Very short animation that plays for 3ndash5 minutes
Niche Market Strategy 02
Ultra-short animation (
Larva
P l a y
Telemonster
P l a y P l a y P l a y
Niche Market Strategy 02
Ultra-short animation (
The Rotary Park
P l a y P l a y
Niche Market Strategy 02
Web animation i Recently the Internet portal Naver is providing Naver Anitheater with Naver Cast in order to provide Korean short animations
It offers animations as well as related information and interviews with producers in order to help with understanding the industry
Anitheater is operated by the Korea Independent Animation Filmmakers Association and sponsored by the Naver Cultural Foundation and the Ministry of Culture Sports and Tourism
They are played by monthly theme and only highlights are provided after the period
Korean animations can be purchased and downloaded on Naver Movie
Niche Market Strategy 02
Web animation challenge N a v e r T V C a s t
a Contest for self-produced animations
a Direct evaluation by professional animation creators All winners are given opportunities to open channels where they can separately introduce their works on Naver TV Cast
Creators from professional studios to would-be animators can easily meet and communicate with users on a regular basis
a Regular and quality animation works will become contents that will lead the competitiveness of Naver TV Cast The contest was established because there are few works for different age groups from children to adults as well as little space to introduce great works
2015ndash2016
Niche Market Strategy 02
VR Highlight on functional difference of animation VR than live action film Investment on VR games and animations Development production studios and platforms for VR
a a a
ROMANTIC PANDAVR
P l a y
Korearsquos first VR animation 201512
Animation for Toddlers
1 Animation for learning
2 Animation for toys
Animation for Toddlers 03
Incentive for producers
Finances Income
Virtuous cycle
Animation producer
Toy manufacturer
Cable
Broadcast media IPTV Internet
w Turning Mecard
Consortium
Active will for the toy business
Simultaneous exposure to media is available Opportunity for direct experience Guaranteed profit for toy business
Reinforced customer base and profitability
Animation for Toddlers 03
Magic Thousand-Character Classic
Animation for Learning Educational cartoons are frequently produced as animations
Animations to help with learning of toddlers or elementary students
P l a y
Udangtangtang Ikoo
P l a y
Animation for Toddlers 03
Transformer Car Tobot Turning Mecard
Animation for Toys Toy manufacturers lead in the production
Animations sell toys through marketing that targets children
(Left) Animation ltTobotgt (right) ltTobotgt character toy (Left) Animation ltTurning Mecardgt (right) ltTurning Mecardgt toys
Thank you
Present State of Korean Animation 01
Presence in the Chinese market
2014
ㅡ Jimaegwaki LLC in Shenzhen ㅡ Jungdongjeonmae Company ㅡ Establishment of JV agent for animation and other derivatives
ㅡ Alpha animation ㅡ All rights including intellectual property commercialization video release and derivative toy development
2015
ㅡ Mainly featured for top three Chinese carriers ㅡ ltChina Animation Licensing Industry 2015gt ㅡ Recognized as one of TOP 10 overseas characters evaluated by the General Administration of Gwangcheon China
ㅡ Guangdong Baopai Soagwakisileopbaljeon LLC ㅡ The Baopai Mashimaro brand was established in 2011 - 2013 Mashimaro ndashldquopermanent right for using the brandrdquo
Larva ndash first export of seasons 1 and 2 to China
Backkom ndash acquired copyright
Ddoongee
Super Wings ndash Funnyflux
ㅡ Alpha Hongkong a subsidiary of Alpha Animation
The Nut Job ndash Redrover Co Ltd ㅡ Suning Universal ㅡ Chinese corporate body Shanghaihongmangwaki LLC
Niche Market Strategy
1 OTT VOD
2 Ultra-short animation
3 Web animation
4 VR
Niche Market Strategy 02
Lighter media
With increased content consumption a quantitative increase of contents for
VOD OTT web animation and ultra-short animation emerged
ldquo rdquo Spotlight on snack culture contents which are consumed during spare time
Niche Market Strategy 02
Simultaneous theater release has an effect on the VOD market
IPTV Mobile TV (VOD) 9
Animations that have strong presence in the toy industry are continuously ranked high
1
2
Niche Market Strategy 02
Animations for toddlers are classified as for children
IPTV Mobile TV (VOD) 9
The ranking of childrenrsquos animation is also influenced by their opening time As such long animations are released for theaters are released during vacation
1
2
Niche Market Strategy 02
OTT 2 OTT stands for Over The Top a service where third parties provide different media contents including soap opera and films This service is an addition to the existing carriers and broadcasting center
Advertisements can be inserted before and in the middle of an animation being played in order to earn income
Africa TV YouTube and Naver
cast
Niche Market Strategy 02
OTT 2
Advertisement is placed before an animation is played or it pops up in the middle of the video
Niche Market Strategy 02
Ultra-short animation (
The production has been increased since the 2010s
Original authors can get low-cost advertising while producers can reduce the production cost Also it is beneficial to viewers
TV broadcasting is not essential and it is easy to release through Internet broadcasting
Very short animation that plays for 3ndash5 minutes
Niche Market Strategy 02
Ultra-short animation (
Larva
P l a y
Telemonster
P l a y P l a y P l a y
Niche Market Strategy 02
Ultra-short animation (
The Rotary Park
P l a y P l a y
Niche Market Strategy 02
Web animation i Recently the Internet portal Naver is providing Naver Anitheater with Naver Cast in order to provide Korean short animations
It offers animations as well as related information and interviews with producers in order to help with understanding the industry
Anitheater is operated by the Korea Independent Animation Filmmakers Association and sponsored by the Naver Cultural Foundation and the Ministry of Culture Sports and Tourism
They are played by monthly theme and only highlights are provided after the period
Korean animations can be purchased and downloaded on Naver Movie
Niche Market Strategy 02
Web animation challenge N a v e r T V C a s t
a Contest for self-produced animations
a Direct evaluation by professional animation creators All winners are given opportunities to open channels where they can separately introduce their works on Naver TV Cast
Creators from professional studios to would-be animators can easily meet and communicate with users on a regular basis
a Regular and quality animation works will become contents that will lead the competitiveness of Naver TV Cast The contest was established because there are few works for different age groups from children to adults as well as little space to introduce great works
2015ndash2016
Niche Market Strategy 02
VR Highlight on functional difference of animation VR than live action film Investment on VR games and animations Development production studios and platforms for VR
a a a
ROMANTIC PANDAVR
P l a y
Korearsquos first VR animation 201512
Animation for Toddlers
1 Animation for learning
2 Animation for toys
Animation for Toddlers 03
Incentive for producers
Finances Income
Virtuous cycle
Animation producer
Toy manufacturer
Cable
Broadcast media IPTV Internet
w Turning Mecard
Consortium
Active will for the toy business
Simultaneous exposure to media is available Opportunity for direct experience Guaranteed profit for toy business
Reinforced customer base and profitability
Animation for Toddlers 03
Magic Thousand-Character Classic
Animation for Learning Educational cartoons are frequently produced as animations
Animations to help with learning of toddlers or elementary students
P l a y
Udangtangtang Ikoo
P l a y
Animation for Toddlers 03
Transformer Car Tobot Turning Mecard
Animation for Toys Toy manufacturers lead in the production
Animations sell toys through marketing that targets children
(Left) Animation ltTobotgt (right) ltTobotgt character toy (Left) Animation ltTurning Mecardgt (right) ltTurning Mecardgt toys
Thank you
Niche Market Strategy
1 OTT VOD
2 Ultra-short animation
3 Web animation
4 VR
Niche Market Strategy 02
Lighter media
With increased content consumption a quantitative increase of contents for
VOD OTT web animation and ultra-short animation emerged
ldquo rdquo Spotlight on snack culture contents which are consumed during spare time
Niche Market Strategy 02
Simultaneous theater release has an effect on the VOD market
IPTV Mobile TV (VOD) 9
Animations that have strong presence in the toy industry are continuously ranked high
1
2
Niche Market Strategy 02
Animations for toddlers are classified as for children
IPTV Mobile TV (VOD) 9
The ranking of childrenrsquos animation is also influenced by their opening time As such long animations are released for theaters are released during vacation
1
2
Niche Market Strategy 02
OTT 2 OTT stands for Over The Top a service where third parties provide different media contents including soap opera and films This service is an addition to the existing carriers and broadcasting center
Advertisements can be inserted before and in the middle of an animation being played in order to earn income
Africa TV YouTube and Naver
cast
Niche Market Strategy 02
OTT 2
Advertisement is placed before an animation is played or it pops up in the middle of the video
Niche Market Strategy 02
Ultra-short animation (
The production has been increased since the 2010s
Original authors can get low-cost advertising while producers can reduce the production cost Also it is beneficial to viewers
TV broadcasting is not essential and it is easy to release through Internet broadcasting
Very short animation that plays for 3ndash5 minutes
Niche Market Strategy 02
Ultra-short animation (
Larva
P l a y
Telemonster
P l a y P l a y P l a y
Niche Market Strategy 02
Ultra-short animation (
The Rotary Park
P l a y P l a y
Niche Market Strategy 02
Web animation i Recently the Internet portal Naver is providing Naver Anitheater with Naver Cast in order to provide Korean short animations
It offers animations as well as related information and interviews with producers in order to help with understanding the industry
Anitheater is operated by the Korea Independent Animation Filmmakers Association and sponsored by the Naver Cultural Foundation and the Ministry of Culture Sports and Tourism
They are played by monthly theme and only highlights are provided after the period
Korean animations can be purchased and downloaded on Naver Movie
Niche Market Strategy 02
Web animation challenge N a v e r T V C a s t
a Contest for self-produced animations
a Direct evaluation by professional animation creators All winners are given opportunities to open channels where they can separately introduce their works on Naver TV Cast
Creators from professional studios to would-be animators can easily meet and communicate with users on a regular basis
a Regular and quality animation works will become contents that will lead the competitiveness of Naver TV Cast The contest was established because there are few works for different age groups from children to adults as well as little space to introduce great works
2015ndash2016
Niche Market Strategy 02
VR Highlight on functional difference of animation VR than live action film Investment on VR games and animations Development production studios and platforms for VR
a a a
ROMANTIC PANDAVR
P l a y
Korearsquos first VR animation 201512
Animation for Toddlers
1 Animation for learning
2 Animation for toys
Animation for Toddlers 03
Incentive for producers
Finances Income
Virtuous cycle
Animation producer
Toy manufacturer
Cable
Broadcast media IPTV Internet
w Turning Mecard
Consortium
Active will for the toy business
Simultaneous exposure to media is available Opportunity for direct experience Guaranteed profit for toy business
Reinforced customer base and profitability
Animation for Toddlers 03
Magic Thousand-Character Classic
Animation for Learning Educational cartoons are frequently produced as animations
Animations to help with learning of toddlers or elementary students
P l a y
Udangtangtang Ikoo
P l a y
Animation for Toddlers 03
Transformer Car Tobot Turning Mecard
Animation for Toys Toy manufacturers lead in the production
Animations sell toys through marketing that targets children
(Left) Animation ltTobotgt (right) ltTobotgt character toy (Left) Animation ltTurning Mecardgt (right) ltTurning Mecardgt toys
Thank you
Niche Market Strategy 02
Lighter media
With increased content consumption a quantitative increase of contents for
VOD OTT web animation and ultra-short animation emerged
ldquo rdquo Spotlight on snack culture contents which are consumed during spare time
Niche Market Strategy 02
Simultaneous theater release has an effect on the VOD market
IPTV Mobile TV (VOD) 9
Animations that have strong presence in the toy industry are continuously ranked high
1
2
Niche Market Strategy 02
Animations for toddlers are classified as for children
IPTV Mobile TV (VOD) 9
The ranking of childrenrsquos animation is also influenced by their opening time As such long animations are released for theaters are released during vacation
1
2
Niche Market Strategy 02
OTT 2 OTT stands for Over The Top a service where third parties provide different media contents including soap opera and films This service is an addition to the existing carriers and broadcasting center
Advertisements can be inserted before and in the middle of an animation being played in order to earn income
Africa TV YouTube and Naver
cast
Niche Market Strategy 02
OTT 2
Advertisement is placed before an animation is played or it pops up in the middle of the video
Niche Market Strategy 02
Ultra-short animation (
The production has been increased since the 2010s
Original authors can get low-cost advertising while producers can reduce the production cost Also it is beneficial to viewers
TV broadcasting is not essential and it is easy to release through Internet broadcasting
Very short animation that plays for 3ndash5 minutes
Niche Market Strategy 02
Ultra-short animation (
Larva
P l a y
Telemonster
P l a y P l a y P l a y
Niche Market Strategy 02
Ultra-short animation (
The Rotary Park
P l a y P l a y
Niche Market Strategy 02
Web animation i Recently the Internet portal Naver is providing Naver Anitheater with Naver Cast in order to provide Korean short animations
It offers animations as well as related information and interviews with producers in order to help with understanding the industry
Anitheater is operated by the Korea Independent Animation Filmmakers Association and sponsored by the Naver Cultural Foundation and the Ministry of Culture Sports and Tourism
They are played by monthly theme and only highlights are provided after the period
Korean animations can be purchased and downloaded on Naver Movie
Niche Market Strategy 02
Web animation challenge N a v e r T V C a s t
a Contest for self-produced animations
a Direct evaluation by professional animation creators All winners are given opportunities to open channels where they can separately introduce their works on Naver TV Cast
Creators from professional studios to would-be animators can easily meet and communicate with users on a regular basis
a Regular and quality animation works will become contents that will lead the competitiveness of Naver TV Cast The contest was established because there are few works for different age groups from children to adults as well as little space to introduce great works
2015ndash2016
Niche Market Strategy 02
VR Highlight on functional difference of animation VR than live action film Investment on VR games and animations Development production studios and platforms for VR
a a a
ROMANTIC PANDAVR
P l a y
Korearsquos first VR animation 201512
Animation for Toddlers
1 Animation for learning
2 Animation for toys
Animation for Toddlers 03
Incentive for producers
Finances Income
Virtuous cycle
Animation producer
Toy manufacturer
Cable
Broadcast media IPTV Internet
w Turning Mecard
Consortium
Active will for the toy business
Simultaneous exposure to media is available Opportunity for direct experience Guaranteed profit for toy business
Reinforced customer base and profitability
Animation for Toddlers 03
Magic Thousand-Character Classic
Animation for Learning Educational cartoons are frequently produced as animations
Animations to help with learning of toddlers or elementary students
P l a y
Udangtangtang Ikoo
P l a y
Animation for Toddlers 03
Transformer Car Tobot Turning Mecard
Animation for Toys Toy manufacturers lead in the production
Animations sell toys through marketing that targets children
(Left) Animation ltTobotgt (right) ltTobotgt character toy (Left) Animation ltTurning Mecardgt (right) ltTurning Mecardgt toys
Thank you
Niche Market Strategy 02
Simultaneous theater release has an effect on the VOD market
IPTV Mobile TV (VOD) 9
Animations that have strong presence in the toy industry are continuously ranked high
1
2
Niche Market Strategy 02
Animations for toddlers are classified as for children
IPTV Mobile TV (VOD) 9
The ranking of childrenrsquos animation is also influenced by their opening time As such long animations are released for theaters are released during vacation
1
2
Niche Market Strategy 02
OTT 2 OTT stands for Over The Top a service where third parties provide different media contents including soap opera and films This service is an addition to the existing carriers and broadcasting center
Advertisements can be inserted before and in the middle of an animation being played in order to earn income
Africa TV YouTube and Naver
cast
Niche Market Strategy 02
OTT 2
Advertisement is placed before an animation is played or it pops up in the middle of the video
Niche Market Strategy 02
Ultra-short animation (
The production has been increased since the 2010s
Original authors can get low-cost advertising while producers can reduce the production cost Also it is beneficial to viewers
TV broadcasting is not essential and it is easy to release through Internet broadcasting
Very short animation that plays for 3ndash5 minutes
Niche Market Strategy 02
Ultra-short animation (
Larva
P l a y
Telemonster
P l a y P l a y P l a y
Niche Market Strategy 02
Ultra-short animation (
The Rotary Park
P l a y P l a y
Niche Market Strategy 02
Web animation i Recently the Internet portal Naver is providing Naver Anitheater with Naver Cast in order to provide Korean short animations
It offers animations as well as related information and interviews with producers in order to help with understanding the industry
Anitheater is operated by the Korea Independent Animation Filmmakers Association and sponsored by the Naver Cultural Foundation and the Ministry of Culture Sports and Tourism
They are played by monthly theme and only highlights are provided after the period
Korean animations can be purchased and downloaded on Naver Movie
Niche Market Strategy 02
Web animation challenge N a v e r T V C a s t
a Contest for self-produced animations
a Direct evaluation by professional animation creators All winners are given opportunities to open channels where they can separately introduce their works on Naver TV Cast
Creators from professional studios to would-be animators can easily meet and communicate with users on a regular basis
a Regular and quality animation works will become contents that will lead the competitiveness of Naver TV Cast The contest was established because there are few works for different age groups from children to adults as well as little space to introduce great works
2015ndash2016
Niche Market Strategy 02
VR Highlight on functional difference of animation VR than live action film Investment on VR games and animations Development production studios and platforms for VR
a a a
ROMANTIC PANDAVR
P l a y
Korearsquos first VR animation 201512
Animation for Toddlers
1 Animation for learning
2 Animation for toys
Animation for Toddlers 03
Incentive for producers
Finances Income
Virtuous cycle
Animation producer
Toy manufacturer
Cable
Broadcast media IPTV Internet
w Turning Mecard
Consortium
Active will for the toy business
Simultaneous exposure to media is available Opportunity for direct experience Guaranteed profit for toy business
Reinforced customer base and profitability
Animation for Toddlers 03
Magic Thousand-Character Classic
Animation for Learning Educational cartoons are frequently produced as animations
Animations to help with learning of toddlers or elementary students
P l a y
Udangtangtang Ikoo
P l a y
Animation for Toddlers 03
Transformer Car Tobot Turning Mecard
Animation for Toys Toy manufacturers lead in the production
Animations sell toys through marketing that targets children
(Left) Animation ltTobotgt (right) ltTobotgt character toy (Left) Animation ltTurning Mecardgt (right) ltTurning Mecardgt toys
Thank you
Niche Market Strategy 02
Animations for toddlers are classified as for children
IPTV Mobile TV (VOD) 9
The ranking of childrenrsquos animation is also influenced by their opening time As such long animations are released for theaters are released during vacation
1
2
Niche Market Strategy 02
OTT 2 OTT stands for Over The Top a service where third parties provide different media contents including soap opera and films This service is an addition to the existing carriers and broadcasting center
Advertisements can be inserted before and in the middle of an animation being played in order to earn income
Africa TV YouTube and Naver
cast
Niche Market Strategy 02
OTT 2
Advertisement is placed before an animation is played or it pops up in the middle of the video
Niche Market Strategy 02
Ultra-short animation (
The production has been increased since the 2010s
Original authors can get low-cost advertising while producers can reduce the production cost Also it is beneficial to viewers
TV broadcasting is not essential and it is easy to release through Internet broadcasting
Very short animation that plays for 3ndash5 minutes
Niche Market Strategy 02
Ultra-short animation (
Larva
P l a y
Telemonster
P l a y P l a y P l a y
Niche Market Strategy 02
Ultra-short animation (
The Rotary Park
P l a y P l a y
Niche Market Strategy 02
Web animation i Recently the Internet portal Naver is providing Naver Anitheater with Naver Cast in order to provide Korean short animations
It offers animations as well as related information and interviews with producers in order to help with understanding the industry
Anitheater is operated by the Korea Independent Animation Filmmakers Association and sponsored by the Naver Cultural Foundation and the Ministry of Culture Sports and Tourism
They are played by monthly theme and only highlights are provided after the period
Korean animations can be purchased and downloaded on Naver Movie
Niche Market Strategy 02
Web animation challenge N a v e r T V C a s t
a Contest for self-produced animations
a Direct evaluation by professional animation creators All winners are given opportunities to open channels where they can separately introduce their works on Naver TV Cast
Creators from professional studios to would-be animators can easily meet and communicate with users on a regular basis
a Regular and quality animation works will become contents that will lead the competitiveness of Naver TV Cast The contest was established because there are few works for different age groups from children to adults as well as little space to introduce great works
2015ndash2016
Niche Market Strategy 02
VR Highlight on functional difference of animation VR than live action film Investment on VR games and animations Development production studios and platforms for VR
a a a
ROMANTIC PANDAVR
P l a y
Korearsquos first VR animation 201512
Animation for Toddlers
1 Animation for learning
2 Animation for toys
Animation for Toddlers 03
Incentive for producers
Finances Income
Virtuous cycle
Animation producer
Toy manufacturer
Cable
Broadcast media IPTV Internet
w Turning Mecard
Consortium
Active will for the toy business
Simultaneous exposure to media is available Opportunity for direct experience Guaranteed profit for toy business
Reinforced customer base and profitability
Animation for Toddlers 03
Magic Thousand-Character Classic
Animation for Learning Educational cartoons are frequently produced as animations
Animations to help with learning of toddlers or elementary students
P l a y
Udangtangtang Ikoo
P l a y
Animation for Toddlers 03
Transformer Car Tobot Turning Mecard
Animation for Toys Toy manufacturers lead in the production
Animations sell toys through marketing that targets children
(Left) Animation ltTobotgt (right) ltTobotgt character toy (Left) Animation ltTurning Mecardgt (right) ltTurning Mecardgt toys
Thank you
Niche Market Strategy 02
OTT 2 OTT stands for Over The Top a service where third parties provide different media contents including soap opera and films This service is an addition to the existing carriers and broadcasting center
Advertisements can be inserted before and in the middle of an animation being played in order to earn income
Africa TV YouTube and Naver
cast
Niche Market Strategy 02
OTT 2
Advertisement is placed before an animation is played or it pops up in the middle of the video
Niche Market Strategy 02
Ultra-short animation (
The production has been increased since the 2010s
Original authors can get low-cost advertising while producers can reduce the production cost Also it is beneficial to viewers
TV broadcasting is not essential and it is easy to release through Internet broadcasting
Very short animation that plays for 3ndash5 minutes
Niche Market Strategy 02
Ultra-short animation (
Larva
P l a y
Telemonster
P l a y P l a y P l a y
Niche Market Strategy 02
Ultra-short animation (
The Rotary Park
P l a y P l a y
Niche Market Strategy 02
Web animation i Recently the Internet portal Naver is providing Naver Anitheater with Naver Cast in order to provide Korean short animations
It offers animations as well as related information and interviews with producers in order to help with understanding the industry
Anitheater is operated by the Korea Independent Animation Filmmakers Association and sponsored by the Naver Cultural Foundation and the Ministry of Culture Sports and Tourism
They are played by monthly theme and only highlights are provided after the period
Korean animations can be purchased and downloaded on Naver Movie
Niche Market Strategy 02
Web animation challenge N a v e r T V C a s t
a Contest for self-produced animations
a Direct evaluation by professional animation creators All winners are given opportunities to open channels where they can separately introduce their works on Naver TV Cast
Creators from professional studios to would-be animators can easily meet and communicate with users on a regular basis
a Regular and quality animation works will become contents that will lead the competitiveness of Naver TV Cast The contest was established because there are few works for different age groups from children to adults as well as little space to introduce great works
2015ndash2016
Niche Market Strategy 02
VR Highlight on functional difference of animation VR than live action film Investment on VR games and animations Development production studios and platforms for VR
a a a
ROMANTIC PANDAVR
P l a y
Korearsquos first VR animation 201512
Animation for Toddlers
1 Animation for learning
2 Animation for toys
Animation for Toddlers 03
Incentive for producers
Finances Income
Virtuous cycle
Animation producer
Toy manufacturer
Cable
Broadcast media IPTV Internet
w Turning Mecard
Consortium
Active will for the toy business
Simultaneous exposure to media is available Opportunity for direct experience Guaranteed profit for toy business
Reinforced customer base and profitability
Animation for Toddlers 03
Magic Thousand-Character Classic
Animation for Learning Educational cartoons are frequently produced as animations
Animations to help with learning of toddlers or elementary students
P l a y
Udangtangtang Ikoo
P l a y
Animation for Toddlers 03
Transformer Car Tobot Turning Mecard
Animation for Toys Toy manufacturers lead in the production
Animations sell toys through marketing that targets children
(Left) Animation ltTobotgt (right) ltTobotgt character toy (Left) Animation ltTurning Mecardgt (right) ltTurning Mecardgt toys
Thank you
Niche Market Strategy 02
OTT 2
Advertisement is placed before an animation is played or it pops up in the middle of the video
Niche Market Strategy 02
Ultra-short animation (
The production has been increased since the 2010s
Original authors can get low-cost advertising while producers can reduce the production cost Also it is beneficial to viewers
TV broadcasting is not essential and it is easy to release through Internet broadcasting
Very short animation that plays for 3ndash5 minutes
Niche Market Strategy 02
Ultra-short animation (
Larva
P l a y
Telemonster
P l a y P l a y P l a y
Niche Market Strategy 02
Ultra-short animation (
The Rotary Park
P l a y P l a y
Niche Market Strategy 02
Web animation i Recently the Internet portal Naver is providing Naver Anitheater with Naver Cast in order to provide Korean short animations
It offers animations as well as related information and interviews with producers in order to help with understanding the industry
Anitheater is operated by the Korea Independent Animation Filmmakers Association and sponsored by the Naver Cultural Foundation and the Ministry of Culture Sports and Tourism
They are played by monthly theme and only highlights are provided after the period
Korean animations can be purchased and downloaded on Naver Movie
Niche Market Strategy 02
Web animation challenge N a v e r T V C a s t
a Contest for self-produced animations
a Direct evaluation by professional animation creators All winners are given opportunities to open channels where they can separately introduce their works on Naver TV Cast
Creators from professional studios to would-be animators can easily meet and communicate with users on a regular basis
a Regular and quality animation works will become contents that will lead the competitiveness of Naver TV Cast The contest was established because there are few works for different age groups from children to adults as well as little space to introduce great works
2015ndash2016
Niche Market Strategy 02
VR Highlight on functional difference of animation VR than live action film Investment on VR games and animations Development production studios and platforms for VR
a a a
ROMANTIC PANDAVR
P l a y
Korearsquos first VR animation 201512
Animation for Toddlers
1 Animation for learning
2 Animation for toys
Animation for Toddlers 03
Incentive for producers
Finances Income
Virtuous cycle
Animation producer
Toy manufacturer
Cable
Broadcast media IPTV Internet
w Turning Mecard
Consortium
Active will for the toy business
Simultaneous exposure to media is available Opportunity for direct experience Guaranteed profit for toy business
Reinforced customer base and profitability
Animation for Toddlers 03
Magic Thousand-Character Classic
Animation for Learning Educational cartoons are frequently produced as animations
Animations to help with learning of toddlers or elementary students
P l a y
Udangtangtang Ikoo
P l a y
Animation for Toddlers 03
Transformer Car Tobot Turning Mecard
Animation for Toys Toy manufacturers lead in the production
Animations sell toys through marketing that targets children
(Left) Animation ltTobotgt (right) ltTobotgt character toy (Left) Animation ltTurning Mecardgt (right) ltTurning Mecardgt toys
Thank you
Niche Market Strategy 02
Ultra-short animation (
The production has been increased since the 2010s
Original authors can get low-cost advertising while producers can reduce the production cost Also it is beneficial to viewers
TV broadcasting is not essential and it is easy to release through Internet broadcasting
Very short animation that plays for 3ndash5 minutes
Niche Market Strategy 02
Ultra-short animation (
Larva
P l a y
Telemonster
P l a y P l a y P l a y
Niche Market Strategy 02
Ultra-short animation (
The Rotary Park
P l a y P l a y
Niche Market Strategy 02
Web animation i Recently the Internet portal Naver is providing Naver Anitheater with Naver Cast in order to provide Korean short animations
It offers animations as well as related information and interviews with producers in order to help with understanding the industry
Anitheater is operated by the Korea Independent Animation Filmmakers Association and sponsored by the Naver Cultural Foundation and the Ministry of Culture Sports and Tourism
They are played by monthly theme and only highlights are provided after the period
Korean animations can be purchased and downloaded on Naver Movie
Niche Market Strategy 02
Web animation challenge N a v e r T V C a s t
a Contest for self-produced animations
a Direct evaluation by professional animation creators All winners are given opportunities to open channels where they can separately introduce their works on Naver TV Cast
Creators from professional studios to would-be animators can easily meet and communicate with users on a regular basis
a Regular and quality animation works will become contents that will lead the competitiveness of Naver TV Cast The contest was established because there are few works for different age groups from children to adults as well as little space to introduce great works
2015ndash2016
Niche Market Strategy 02
VR Highlight on functional difference of animation VR than live action film Investment on VR games and animations Development production studios and platforms for VR
a a a
ROMANTIC PANDAVR
P l a y
Korearsquos first VR animation 201512
Animation for Toddlers
1 Animation for learning
2 Animation for toys
Animation for Toddlers 03
Incentive for producers
Finances Income
Virtuous cycle
Animation producer
Toy manufacturer
Cable
Broadcast media IPTV Internet
w Turning Mecard
Consortium
Active will for the toy business
Simultaneous exposure to media is available Opportunity for direct experience Guaranteed profit for toy business
Reinforced customer base and profitability
Animation for Toddlers 03
Magic Thousand-Character Classic
Animation for Learning Educational cartoons are frequently produced as animations
Animations to help with learning of toddlers or elementary students
P l a y
Udangtangtang Ikoo
P l a y
Animation for Toddlers 03
Transformer Car Tobot Turning Mecard
Animation for Toys Toy manufacturers lead in the production
Animations sell toys through marketing that targets children
(Left) Animation ltTobotgt (right) ltTobotgt character toy (Left) Animation ltTurning Mecardgt (right) ltTurning Mecardgt toys
Thank you
Niche Market Strategy 02
Ultra-short animation (
Larva
P l a y
Telemonster
P l a y P l a y P l a y
Niche Market Strategy 02
Ultra-short animation (
The Rotary Park
P l a y P l a y
Niche Market Strategy 02
Web animation i Recently the Internet portal Naver is providing Naver Anitheater with Naver Cast in order to provide Korean short animations
It offers animations as well as related information and interviews with producers in order to help with understanding the industry
Anitheater is operated by the Korea Independent Animation Filmmakers Association and sponsored by the Naver Cultural Foundation and the Ministry of Culture Sports and Tourism
They are played by monthly theme and only highlights are provided after the period
Korean animations can be purchased and downloaded on Naver Movie
Niche Market Strategy 02
Web animation challenge N a v e r T V C a s t
a Contest for self-produced animations
a Direct evaluation by professional animation creators All winners are given opportunities to open channels where they can separately introduce their works on Naver TV Cast
Creators from professional studios to would-be animators can easily meet and communicate with users on a regular basis
a Regular and quality animation works will become contents that will lead the competitiveness of Naver TV Cast The contest was established because there are few works for different age groups from children to adults as well as little space to introduce great works
2015ndash2016
Niche Market Strategy 02
VR Highlight on functional difference of animation VR than live action film Investment on VR games and animations Development production studios and platforms for VR
a a a
ROMANTIC PANDAVR
P l a y
Korearsquos first VR animation 201512
Animation for Toddlers
1 Animation for learning
2 Animation for toys
Animation for Toddlers 03
Incentive for producers
Finances Income
Virtuous cycle
Animation producer
Toy manufacturer
Cable
Broadcast media IPTV Internet
w Turning Mecard
Consortium
Active will for the toy business
Simultaneous exposure to media is available Opportunity for direct experience Guaranteed profit for toy business
Reinforced customer base and profitability
Animation for Toddlers 03
Magic Thousand-Character Classic
Animation for Learning Educational cartoons are frequently produced as animations
Animations to help with learning of toddlers or elementary students
P l a y
Udangtangtang Ikoo
P l a y
Animation for Toddlers 03
Transformer Car Tobot Turning Mecard
Animation for Toys Toy manufacturers lead in the production
Animations sell toys through marketing that targets children
(Left) Animation ltTobotgt (right) ltTobotgt character toy (Left) Animation ltTurning Mecardgt (right) ltTurning Mecardgt toys
Thank you
Niche Market Strategy 02
Ultra-short animation (
The Rotary Park
P l a y P l a y
Niche Market Strategy 02
Web animation i Recently the Internet portal Naver is providing Naver Anitheater with Naver Cast in order to provide Korean short animations
It offers animations as well as related information and interviews with producers in order to help with understanding the industry
Anitheater is operated by the Korea Independent Animation Filmmakers Association and sponsored by the Naver Cultural Foundation and the Ministry of Culture Sports and Tourism
They are played by monthly theme and only highlights are provided after the period
Korean animations can be purchased and downloaded on Naver Movie
Niche Market Strategy 02
Web animation challenge N a v e r T V C a s t
a Contest for self-produced animations
a Direct evaluation by professional animation creators All winners are given opportunities to open channels where they can separately introduce their works on Naver TV Cast
Creators from professional studios to would-be animators can easily meet and communicate with users on a regular basis
a Regular and quality animation works will become contents that will lead the competitiveness of Naver TV Cast The contest was established because there are few works for different age groups from children to adults as well as little space to introduce great works
2015ndash2016
Niche Market Strategy 02
VR Highlight on functional difference of animation VR than live action film Investment on VR games and animations Development production studios and platforms for VR
a a a
ROMANTIC PANDAVR
P l a y
Korearsquos first VR animation 201512
Animation for Toddlers
1 Animation for learning
2 Animation for toys
Animation for Toddlers 03
Incentive for producers
Finances Income
Virtuous cycle
Animation producer
Toy manufacturer
Cable
Broadcast media IPTV Internet
w Turning Mecard
Consortium
Active will for the toy business
Simultaneous exposure to media is available Opportunity for direct experience Guaranteed profit for toy business
Reinforced customer base and profitability
Animation for Toddlers 03
Magic Thousand-Character Classic
Animation for Learning Educational cartoons are frequently produced as animations
Animations to help with learning of toddlers or elementary students
P l a y
Udangtangtang Ikoo
P l a y
Animation for Toddlers 03
Transformer Car Tobot Turning Mecard
Animation for Toys Toy manufacturers lead in the production
Animations sell toys through marketing that targets children
(Left) Animation ltTobotgt (right) ltTobotgt character toy (Left) Animation ltTurning Mecardgt (right) ltTurning Mecardgt toys
Thank you
Niche Market Strategy 02
Web animation i Recently the Internet portal Naver is providing Naver Anitheater with Naver Cast in order to provide Korean short animations
It offers animations as well as related information and interviews with producers in order to help with understanding the industry
Anitheater is operated by the Korea Independent Animation Filmmakers Association and sponsored by the Naver Cultural Foundation and the Ministry of Culture Sports and Tourism
They are played by monthly theme and only highlights are provided after the period
Korean animations can be purchased and downloaded on Naver Movie
Niche Market Strategy 02
Web animation challenge N a v e r T V C a s t
a Contest for self-produced animations
a Direct evaluation by professional animation creators All winners are given opportunities to open channels where they can separately introduce their works on Naver TV Cast
Creators from professional studios to would-be animators can easily meet and communicate with users on a regular basis
a Regular and quality animation works will become contents that will lead the competitiveness of Naver TV Cast The contest was established because there are few works for different age groups from children to adults as well as little space to introduce great works
2015ndash2016
Niche Market Strategy 02
VR Highlight on functional difference of animation VR than live action film Investment on VR games and animations Development production studios and platforms for VR
a a a
ROMANTIC PANDAVR
P l a y
Korearsquos first VR animation 201512
Animation for Toddlers
1 Animation for learning
2 Animation for toys
Animation for Toddlers 03
Incentive for producers
Finances Income
Virtuous cycle
Animation producer
Toy manufacturer
Cable
Broadcast media IPTV Internet
w Turning Mecard
Consortium
Active will for the toy business
Simultaneous exposure to media is available Opportunity for direct experience Guaranteed profit for toy business
Reinforced customer base and profitability
Animation for Toddlers 03
Magic Thousand-Character Classic
Animation for Learning Educational cartoons are frequently produced as animations
Animations to help with learning of toddlers or elementary students
P l a y
Udangtangtang Ikoo
P l a y
Animation for Toddlers 03
Transformer Car Tobot Turning Mecard
Animation for Toys Toy manufacturers lead in the production
Animations sell toys through marketing that targets children
(Left) Animation ltTobotgt (right) ltTobotgt character toy (Left) Animation ltTurning Mecardgt (right) ltTurning Mecardgt toys
Thank you
Niche Market Strategy 02
Web animation challenge N a v e r T V C a s t
a Contest for self-produced animations
a Direct evaluation by professional animation creators All winners are given opportunities to open channels where they can separately introduce their works on Naver TV Cast
Creators from professional studios to would-be animators can easily meet and communicate with users on a regular basis
a Regular and quality animation works will become contents that will lead the competitiveness of Naver TV Cast The contest was established because there are few works for different age groups from children to adults as well as little space to introduce great works
2015ndash2016
Niche Market Strategy 02
VR Highlight on functional difference of animation VR than live action film Investment on VR games and animations Development production studios and platforms for VR
a a a
ROMANTIC PANDAVR
P l a y
Korearsquos first VR animation 201512
Animation for Toddlers
1 Animation for learning
2 Animation for toys
Animation for Toddlers 03
Incentive for producers
Finances Income
Virtuous cycle
Animation producer
Toy manufacturer
Cable
Broadcast media IPTV Internet
w Turning Mecard
Consortium
Active will for the toy business
Simultaneous exposure to media is available Opportunity for direct experience Guaranteed profit for toy business
Reinforced customer base and profitability
Animation for Toddlers 03
Magic Thousand-Character Classic
Animation for Learning Educational cartoons are frequently produced as animations
Animations to help with learning of toddlers or elementary students
P l a y
Udangtangtang Ikoo
P l a y
Animation for Toddlers 03
Transformer Car Tobot Turning Mecard
Animation for Toys Toy manufacturers lead in the production
Animations sell toys through marketing that targets children
(Left) Animation ltTobotgt (right) ltTobotgt character toy (Left) Animation ltTurning Mecardgt (right) ltTurning Mecardgt toys
Thank you
Niche Market Strategy 02
VR Highlight on functional difference of animation VR than live action film Investment on VR games and animations Development production studios and platforms for VR
a a a
ROMANTIC PANDAVR
P l a y
Korearsquos first VR animation 201512
Animation for Toddlers
1 Animation for learning
2 Animation for toys
Animation for Toddlers 03
Incentive for producers
Finances Income
Virtuous cycle
Animation producer
Toy manufacturer
Cable
Broadcast media IPTV Internet
w Turning Mecard
Consortium
Active will for the toy business
Simultaneous exposure to media is available Opportunity for direct experience Guaranteed profit for toy business
Reinforced customer base and profitability
Animation for Toddlers 03
Magic Thousand-Character Classic
Animation for Learning Educational cartoons are frequently produced as animations
Animations to help with learning of toddlers or elementary students
P l a y
Udangtangtang Ikoo
P l a y
Animation for Toddlers 03
Transformer Car Tobot Turning Mecard
Animation for Toys Toy manufacturers lead in the production
Animations sell toys through marketing that targets children
(Left) Animation ltTobotgt (right) ltTobotgt character toy (Left) Animation ltTurning Mecardgt (right) ltTurning Mecardgt toys
Thank you
Animation for Toddlers
1 Animation for learning
2 Animation for toys
Animation for Toddlers 03
Incentive for producers
Finances Income
Virtuous cycle
Animation producer
Toy manufacturer
Cable
Broadcast media IPTV Internet
w Turning Mecard
Consortium
Active will for the toy business
Simultaneous exposure to media is available Opportunity for direct experience Guaranteed profit for toy business
Reinforced customer base and profitability
Animation for Toddlers 03
Magic Thousand-Character Classic
Animation for Learning Educational cartoons are frequently produced as animations
Animations to help with learning of toddlers or elementary students
P l a y
Udangtangtang Ikoo
P l a y
Animation for Toddlers 03
Transformer Car Tobot Turning Mecard
Animation for Toys Toy manufacturers lead in the production
Animations sell toys through marketing that targets children
(Left) Animation ltTobotgt (right) ltTobotgt character toy (Left) Animation ltTurning Mecardgt (right) ltTurning Mecardgt toys
Thank you
Animation for Toddlers 03
Incentive for producers
Finances Income
Virtuous cycle
Animation producer
Toy manufacturer
Cable
Broadcast media IPTV Internet
w Turning Mecard
Consortium
Active will for the toy business
Simultaneous exposure to media is available Opportunity for direct experience Guaranteed profit for toy business
Reinforced customer base and profitability
Animation for Toddlers 03
Magic Thousand-Character Classic
Animation for Learning Educational cartoons are frequently produced as animations
Animations to help with learning of toddlers or elementary students
P l a y
Udangtangtang Ikoo
P l a y
Animation for Toddlers 03
Transformer Car Tobot Turning Mecard
Animation for Toys Toy manufacturers lead in the production
Animations sell toys through marketing that targets children
(Left) Animation ltTobotgt (right) ltTobotgt character toy (Left) Animation ltTurning Mecardgt (right) ltTurning Mecardgt toys
Thank you
Animation for Toddlers 03
Magic Thousand-Character Classic
Animation for Learning Educational cartoons are frequently produced as animations
Animations to help with learning of toddlers or elementary students
P l a y
Udangtangtang Ikoo
P l a y
Animation for Toddlers 03
Transformer Car Tobot Turning Mecard
Animation for Toys Toy manufacturers lead in the production
Animations sell toys through marketing that targets children
(Left) Animation ltTobotgt (right) ltTobotgt character toy (Left) Animation ltTurning Mecardgt (right) ltTurning Mecardgt toys
Thank you
Animation for Toddlers 03
Transformer Car Tobot Turning Mecard
Animation for Toys Toy manufacturers lead in the production
Animations sell toys through marketing that targets children
(Left) Animation ltTobotgt (right) ltTobotgt character toy (Left) Animation ltTurning Mecardgt (right) ltTurning Mecardgt toys
Thank you
Thank you