the status of technology today (in 30 min) americorps national best practices conference may 6, 2009...
TRANSCRIPT
The Status of Technology Today (in 30 min)AmeriCorps National Best Practices Conference
May 6, 2009
Galen Panger, Google for Non-Profits
Google’s mission
Organize the world’s information and make it universally accessible and useful.
Agenda
• Trend 1: Social media• Trend 2: Cloud computing• Trend 3: Measuring results
AmeriCorps National Best Practices ConferenceTrend 1: Social media
What’s social media?
• Social media• New media• Social networking• Web 2.0• Viral video• Mashups• Feeds• Streams• Conversation?
The implicit values of social media
• Favors:o Sharing and re-sharingo Openness and transparencyo Participation and re-mixingo Immediacyo Directness, authenticity
• Disfavors:o Hierarchyo Intermediaries
• Snags:o Privacyo Copyright
U.S. Senator Claire McCaskill asks: “What should our priorities be for the Subcommittee on Contracting Oversight?”
Invite meaningful participation: Google Moderator
Listening to social media
• Traditional media
Listening to social media
• Newer media
Listening to social media
• All-the-rage media
Google Reader: Your listening hub
• Follow all of the influential blogs in one place
• Subscribe to RSS feeds
• Shared items on your blog
Simple monitoring with Google Alerts
More ways to listen: Google Insights for Search
Google Insights for Search
Starting a conversation: Blogger
• Easy publishing• Complete control
over look and feel• Custom domain
mapping• Embed photos
and videos, shared items and more
• Allow comments and followers
Tools you can add to your blog
More social tools for your blog/site: Friend Connect
Broadcast your cause: YouTube
• Custom YouTube channel with your branded banner and increased upload capacity
• Listing in non-profit category and in “promoted video” areas
• Google Checkout badge to increase donations
http://www.youtube.com/nonprofits (US/UK only)
Simple video recording and uploading
Drive traffic to your site: Google Grants
• Place your nonprofit ad next to Google search results
• Extend your message to target audiences on target issues
• Recruit donors and supporters
• Respond rapidly to developing issues
http://www.google.com/grants
“Our online contributions have quadrupled, and our website sign-ups have increased ten-fold.”
- AdoptADoctor.org
Old-school but still useful: Google Groups
• Discussion groupso Web pageso File upload
• Mailing lists• E-mail
newsletters
Subscribe to our newsletter
Organize: Google Maps
Illustrate: Google Maps
My Maps: Personal maps
How to put the map on your site
• Personalize the map to your liking
• Copy and paste the code into your site
More mapping ideas:http://earth.google.com/outreach
AmeriCorps National Best Practices ConferenceTrend 2: Cloud computing
What’s cloud computing?
Collaborating like it’s 1999: Pain and frustration
Rachel
John
Bob
Sally
Version 1.1
Version 1.2
Version 1.3
Version 1.4
Revision1.0
John
Bob
Sally
Version 2.1
Version 2.2
Version 2.3
Revision2.0
???
Google Apps
• Easy collaboration• Everyone’s on the same page• Maintain your own .org e-mail addresses• Import and export documents in common
formats• Offline access• Free Gmail
CalendarDocumentsSpreadsheetsFormsPresentationsSites
Gmail with your .org email addresses
Shared calendars
Shared calendars
Create and edit documents
How to share
Spreadsheets for data entry
Forms for surveys, RSVPs and data entry
Spreadsheets: Auto-summaries
• Charts and graphs created for non-paragraph questions
Presentations
April 22, 2009
Google Sites for internal sites/wikis
• Coordinate your internal teams for important projects and events
• Embed documents, spreadsheets, presentations, photos, videos, etc.
• Invite your team members to update the site with their info
Get it all on the go
AmeriCorps National Best Practices ConferenceTrend 3: Measuring results
Google Analytics
Detailed metrics:• Number of visitors• Where they live• Languages they speak• Top referring sites• Top search keywords• Top pages• Best/worst performing pages• Bounce rates
Identifying pages in need of improvement
• Easily monitor the performance of your videos over time
• View your audience demographics
• See video “hot spots” where users respond
YouTube Insight
