the still small voice of documentary film: an antidote to viral media sensationalism aascu adp june...
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The Still Small Voice of Documentary Film: An Antidote to Viral Media Sensationalism The Still Small Voice of Documentary Film: An Antidote to Viral Media Sensationalism
AASCU ADP June 2010
AASCU ADP June 2010
• Entering our 23rd Season on PBS
• Features independently produced documentaries
• In 2009, there were over 500 POV screenings in all 50 states
• Offer a film lending library of over 40 films organized by theme
• Supported by companion websites and online community, national publicity & community engagement campaigns
PUBLIC AWARENESS CAMPAIGNS:COMMUNITY ENGAGEMENT, ONLINE , AND
COMMUNICATIONS STRATEGIES
How are we going to reach audiences? What is the hook?
Once we have the audience’s attention what other information will they be looking for?
What tools will they need to take it to the next level (local resources, online groups?
FOOD, INC POTLUCK CAMPAIGN
Broadcast Ratings:
Food, Inc. averaged a 1.3 household rating with an average audience of 1.87 million viewers.
Online:
More than 165,000 people watched the film on the PBS website and at local community events.
There were more than 400,000 visitors to the Food, Inc. website during the month of April.
FOOD, INC POTLUCK CAMPAIGN
Community Engagement :
Over 400 people signed up to join the Potluck Campaign and received POV tool kits.
In addition to potluck parties, POV organized 33 community screenings in 20 states, attended by more than 6,000 people.
Community activities ranged from a potluck and screening at a health food store in Paducah Ky., to a health fair in Brooklyn, N.Y., to a screening at a Washington D.C. public school hosted by PBS station WETA and Georgetown University.
AUDIENCE SURVEY RESULTS
98% reported learning something new
80% said the feel deepened their understanding of the issue “immensely”
Percentages of people who responded “definitely” or “almost definitely” :
94% would discuss the issues with friends and family
38% were planning on joining a local organization or food co-op
60% write letters to their representatives47% donate money to organizations
working on the issues
IDEAS FOR USING DOCUMENTARIES ON CAMPUS
Student organizations sponsor documentary films as a pre-symposium or a major event
Student groups watch films and write film reviews to create a mini-lesson for classes
Film festivals to support other initiatives on campus (constitution week, earth week, etc…)
Use films in class
Thank You! Gregg Kaufman, Georgia College and State
University
Eliza Licht, POV Community Engagement and Education
Visit:
epidavros.org
howdemocracyworksnow.com/
www.pbs.org/pov