the stocklists - april 2011
DESCRIPTION
The UK's favourite flooring magazine for the retail and contract tradeTRANSCRIPT
Stocklistswith4 April 2011 FlooringNews
The
BRITAIN’S No. 1 FLOORCOVERING MAGAZINE FOR THE RETAIL AND CONTRACT MARKET
Published by Mayville Publishing Co Ltd219 West Ella Road, West Ella, Hull HU10 7SD
Tel: 01482 659396 Fax: 01482 659397 www.thestocklists.comSales Director: Diane Martin. [email protected]
Publication Director: David Spragg. Founded by Roy Spragg in 1973.
AdvertisersFlooringNews starts on page 33
Adhesives 4
Buying Groups 8-9
Carpet Company Directory 14-15
Carpet trouble-shooter 12-13
Carpet types 5
Pattern book page —
Underlay 10
Wholesaler Distribution Directory 16-18
Wool fibre page 11
Woolsafe: the carpet care guide 6-7
ISSN 0950-5024 © Mayville Publishing Co. Ltd. 2011 Issue: 433Every care is taken in compiling this magazine, but the proprietors assume no responsibility in the effects arising therefrom.
FlooringFactsheets
StocklistsThe
FIRST FOR FLOORING NEWS AND DATA
Rhinos ‘r’ us!
Smooth operatorIVC launches new drive in POS forLeoline and Avenue brandspage 34 and 36
Extrude health!Abingdon extrudes its own polypropyarn to underwrite its lifetime guaranteepage 44
� carpets/rugs/tiles � woods/laminates/smooths
� accessories/services/organisations � fibres � underlay
� wholesalers/distributors � adhesives
Classified advertising........................................ pages 59
UK manufactured Carpet Cutting Machines
WWW.CARPETCUTTINGMACHINES.CO.UK
Mohawk leads the charge on the push for more consumerdemand for stain resistant carpetspages 36
Spotless credentialsDennis Flower looks
at latest trendscleanable carpet
page 54
4 APRIL 2011
New boss for BrintonsDon Coates says there’s ‘room for growth’
page 46
Monthly ‘Stocklisters’ shown in BOLD
Index Page Contact Price No No List Date
� ABINGDON................................................44,45 01274 655662 —
� ACCU-CUT....................................................BC 0800 862 0251 —
� AFS .................................................................19 020 8805 8620 Feb 2011
� ASSOCIATED�WEAVERS .................FC 01422 431100 —
� BONDWORTH ........................................20 01562 745000 1.9.2010
� BRITISH�WOOL ................................35,48 01274 688 666 —
� BROCKWAY�CARPETS�LTD. .......21 01562 828200 Mar 2010
� BRONTE .....................................................— 01282 862736 —
�CARPENTER ............................................51 01457 861141 —
� CAVALIER ........................................................— 01254 268000 —
� COLUMBIA�FLOORING ...................22 0208 443 3322 —
� CONTEMPORARY LIFE..............................IFC 01254 296829 —
� CROWN FLOORS ........................................— 0800 077 3301 —
� EDEL�TELENZO......................................23 01422 374417 —
� FITA ...................................................................58 01159 506836 —
� FLOORTRAIN ................................................— 01709 780505 —
� FLOORWISE .............................................18 01509 673974 —
� FURLONG�FLOORING ...................24,25 01772 696787 Nov 2010
� GASKELL WOOL RICH...............................— 01827 831525 —
� GEORGIAN.....................................................— 01827 831430 —
� HARROGATE FLOORING SHOW..........37 01423 779967 —
� HECKMONDWIKE new page ............26 01924 410544 —
� INTERFLOOR.................................................41 01706 213131 —
� KINGSMEAD...................................................— 01827 831424 —
� LITTNER�HAMPTON..........................— 0208 520 8474 —
� MAYFIELD�CARPETS� .........................— 01706 639 866 —
� MANX...............................................................— 01827 831434 —
� MERRYFIELD GROUP.................................3,36 01422 373799 —
� MOHAWK .....................................27,38,39 01480 479830 —
� NICF ...............................................................58 0115 958 3077 —
�PENTHOUSE.............................................— 01706 341 231 —
� RACKHAMS..............................................28 020 85319225 Mar/Apr 2011
� RYALUX............................................................49 0845 652 8811 —
� SOLENT�WHOLESALE�CARPET ....29 01243 774623 Mar/Apr 2011
� SOLIHULL SHOW ........................................43 — —
� STAIRRODS�UK�LIMITED...............34 01207 591176 —
� STS�FLOORING�DISTRIBUTORS......30 0845 341000 Feb 2011
� SUPER CLICK..................................................47 01274 655690 —
� T�&�E�DISPLAY�GROUP� ..................53 0121 585 7600 —
� TRIPLE KING...................................................3 01274 582056 —
� WESTON�HAMMER� ...........................31 0845 644 9090 —
� WOOLSAFE�ORGANISATION.......6 01943 850817 —
4 THE STOCKLISTS April 2011
Adhesives
Flooring Factsheet
5THE STOCKLISTS April 2011
TUFTED
With advances in manufacturing technology, 95% of all carpet
produced today is tufted. It takes about an hour to make a roll of
carpet that might take eight hours to weave. To make tufted carpet,
hundreds of yarn-threaded needles are pushed through the primary
backing fabric to form loops or tufts, which may be left as is or cut. A
heavy adhesive coating is applied to hold the tufts in place and a
secondary backing is usually glued on for strength and stability. A wide
variety of styles and textures can then be created using various
techniques.
LOOP PILE
Berber • Berber carpets look like and are named after a handmade,
bulky wool carpet made by the Berber tribes of North Africa and Asia.
The loops are made from thick or bulky yarns of wool, nylon,
polypropylene or a blend of these fibres to give a cushioned effect
underfoot. These carpets are available in an assortment of colours and
may be flecked and can be either level loop or multilevel loop.
Level�loop • When all the loops are of the same height, a highly
flexible and durable carpet is created which has a natural, casual
appearance even when (commonly) it is made from synthetic fibres.
The tight loop texture tends to hide marks so it’s a good blend
between luxury and practicality.
Multi-level�loop • The loops vary to two or sometimes three
loop heights to create informal, random textures which are very
forgiving for marks and stains and therefore very suitable for high
traffic areas and busy family rooms.
CUT PILE
Freize • Frieze (pronounced free-say) carpets are similar to saxony,
but the yarns are more tightly twisted and should always be heat set.
They have a dense, low pile surface which creates a coarse, pebbly
texture. Frieze carpets are very durable and hide footprints, dust and
dirt, which makes them suitable for heavy traffic areas.
Saxony • Saxony textures are made of twisted yarns, which should
be heat set. The tips remain very distinct, rather than blending together
to form a very elegant finish. Saxony textures show footprints and
vacuum marks so are suitable for more occasional rooms in the home.
More textured variations improve the practicality of saxonies.
Twist • The popular twist carpet is the cut-pile standard. The yarn is
tightly twisted and often heatset to retain this feature and the result is
a versatile, textured finish that is ideal for plain colours.
Velvet • Velvet textures (sometimes called ‘velour’ or ‘plush’) all have
a level surface pile of approx 5mm to 10mm height, which is then
sheared to give a smooth finish. With very little twist in the yarn, the
WOVEN
Woven carpet may be in a tiny minority of today’s production but
still produces some of the finest carpets which are used for
prestigious installations.
Axminster • The pile of the carpet is inserted into the backing
as it is woven and cut to length, creating U-shaped tufts to give a
velvety surface. The process locks in the fibre to create a carpet of
high durability and performance retention as well as a luxury feel.
The process allows for intricate designs and colours to be used –
although modern trends mean that the traditional patterned
axminster has given way to current fashion trends for plain carpets.
Wilton • Wilton woven carpets are produced in a similar way to
axminsters – the principal difference being that a continuous fibre
is woven all the way through. The carpet can be sheared to create
a range of cut and loop textured effects. The result is a high quality
carpet of unrivalled durability.
Flat�weave • Manufactured in the same way as wilton, flat
weave is a loop pile which allows the yarn to be woven across a
wider area to created a flatter, more textured effect.
ends blend together which then further enhances the overall finish.
These carpets tend to ‘shade’ with heavy use. Footprints show easily
and the colour looks different from place to place because fibres
lying in different directions reflect the light differently. A luxury for
occasional rooms.
CUT AND LOOP
When some of the pile is cut and other left as loop, a variety of
surface textures and patterns can be created (in a variety of
colours). The multi-level surface is excellent for hiding footprints and
stains so cut and loop is good for high traffic areas and general
purpose rooms in the home.
Shag�pile • Shag pile has varied in popularity. The pile is up to
50mm long and the texture is casual and loose but the surface
flattens easily and lacks durability.
BONDED
Bonded carpets (sometimes called ‘fibre-bonded’ or ‘fusion bonded’)
are created by firing fibres into an adhesive material – the fibres are
not stitched into the backing in any way. The technique is principally
used for commercial carpet tiles.
Tip Sheared Level Loop
Random Sheared Multi-Level Loop
V
Velvet/Plush Frieze
Twist Berber
S
Saxony Sha
Shag
Flooring factsheet
Carpet�types
6 THE STOCKLISTS April 2011
Flooring factsheetCarpet�care�guide�from�WOOLSAFE�
Entrance or walk-off matsThe use of entrance mats at all outside entrances to
the house is highly recommended, as they will
significantly reduce the rate at which the carpet will
soil. They should be of adequate size to allow street
dirt to be removed from shoe soles and must be
cleaned regularly themselves.
Regular MaintenanceRegular cleaning will extend the life of a carpet and
maintain its appearance. Vacuum clean regularly and
thoroughly, which removes gritty dirt that can
damage the fibres.
Deal�with�spillages�as�soon�as�possible,
preferably the moment they occur.
Beware of products claiming to be safe on all fibres,
including wool. It might be true, but if it does not have
the WOOLSAFE Mark, it is not endorsed by most carpet
manufacturers!
Never use any detergents such as dishwashing
liquids, soaps or other cleaners recommended for
general household use. Although they may clean the
carpet satisfactorily they will almost certainly cause
problems such as rapid re-soiling, colour bleeding or
other damage to the pile or backing of the carpet.
Use�only�WOOLSAFE approved�products
WOOLSAFE-approved carpet
care products have been
independently and
scientifically tested and are
safe and effective for
cleaning and maintaining all
types of carpets and rugs.
Housekeeping Tips for Carpets and Rugs
Services for RetailersCustomer�carpet�care�HELPLINE�
If you have trouble dealing with customer queries
like “How do I get red wine stains out of my
carpet?” Just give them our HELPLINE�
01943�850�817 and we’ll give them the correct
advice. Simple.
Certified�Operator�Network
For experienced, specialist wool carpet cleaners
you can trust visit: www.woolsafe.org/find/a-
registered-carpet-cleaner.
WOOLSAFE Registered�Inspectors
Solve disputes with customers with our
independent carpet complaint Investigators. Just
visit: www.woolsafe.org/find/a-registered-carpet-
inspector and call your nearest inspector.
WOOLSAFE Approved�Products
Have confidence in the cleaning product you
recommend, use the WOOLSAFE Approved
Products Directory it contains only safe and
effective carpet cleaning products. For spot
removers visit: www.woolsafe.org/spotremovers
Carpet�Care�Leaflets
We offer to help you develop custom carpet care
literature and we also offer generic carpet care
leaflets designed to be given away with each cut of
carpet. Correct�carpet�maintenance
should�start�from�day�one.
Web�pages�and�Links�
We offer to help you develop custom carpet care
pages for your website or you can link to our
website’s carpet care pages for up-to-date and
accurate advice.
Contact us by email, telephone or post to:
The WOOLSAFE Organisation
49 Boroughgate, Otley, LS29 8NR
Tel: 01943 850817
E-mail: [email protected] or visit
www.woolsafe.org
The�WOOLSAFE Organisation�–
promoting�quality�carpet�and�rug�care
since�1991.WOOLSAFE The Retailer's single source solutionfor carpet care advice and services.
Periodic CleaningWhen the carpet or rug reaches a stage where it
could do with a really good clean, you can either do
the job yourself, or you can call in a specialist carpet
cleaning company.
If you are considering cleaning the carpet or rug
yourself make sure to use�only�WOOLSAFE
approved�products. Look for the WOOLSAFE
Mark on the bottle or package.
It�is�best�to�engage�the
services�of�a�professional
carpet�&�upholstery
cleaning�company.To get a
really expert job done entrust the
work to a WOOLSAFE accredited
carpet cleaning company.
These companies are fully trained, have been in
business for a considerable length of time, are
members of one or more recognised professional
trade associations related to the cleaning industry
and have a reputation for top quality service. And
they use�only�WOOLSAFE-approved
cleaning�agents on your wool carpets and rugs!
If you have a problem with a carpet or rugthat requires an independent inspector, a network of
carpet complaint investigators, trained and registered
by The WOOLSAFE Organisation is available
throughout the UK and Ireland.
WOOLSAFE Registered�Inspectors
have extensive experience in
investigating the causes for carpet
complaints based on their practical
involvement with carpets and rugs
over many years.
They are fully qualified to
investigate carpet and rug complaints on-site on
behalf of carpet manufacturers, retailers, cleaning
companies and carpet owners. They can carry out or
commission tests where required, and will provide
comprehensive reports.
To contact an inspector in your area call
01943 462127, email: [email protected], or
visit: www.woolsafe.org / Private Householder /
Registered Inspectors
The Green WOOLSAFE
Mark identifies those
products that not�only
are�the�most
suitable�for wool and
other quality carpets, but
also�have�the�right
environmental
characteristics.
7THE STOCKLISTS April 2011
maintenance • cleaning • spot removal • protection • inspection
The Clean Carpet you Expect... the Service you Deserve
www.servicemasterclean.co.uk
Environmentally Aware forSuperior Carpet Carewww.envirodri.com
Vacuum Cleaners - the Choice of Cleaning Professionals
www.sebo.co.uk
British Wool makes a BetterCarpet... Naturally
www.britishwool.org.uk
This information is provided with thesupport of WOOLSAFE members for thebenefit of all carpet retailers and fitters.
General Rules for Spot Removal• Soak up liquids with white kitchen roll, tissues, toilet
roll or clean cloth
• Scoop up or scrape off solids
• Try to identify unknown spots prior to treatment –
if unsure, use solvent first
• Always work from the edge of the spot inwards
• BLOT,�do�NOT�rub
• Use small quantities of spot remover at a time,
applied to a cloth, NOT directly to the spot; work
into the spot with a small, soft brush or sponge
• Take care with applying solvents to bitumen-backed
carpet tiles
• When using solvents always ensure there is plenty
of fresh air ventilation
• Always thoroughly rinse out water-based spotters
with clean water
• Dry the spot, if possible, with a hair dryer
Treatments1. Blot with white kitchen roll or paper tissues
2. Vacuum clean
3. Cold water
4. Warm water
5. WOOLSAFE-approved carpet shampoo solution
(diluted)
6. WOOLSAFE-approved spot remover for
water-based stains
7. WOOLSAFE-approved spot remover for
greasy/oily stains
8. Absorbent paper or paper tissue and hot iron
9. Chewing gum remover (solvent or freeze type)
10. Nail varnish remover or acetone
11. White spirit or turpentine substitute
12. Surgical spirit (ethyl alcohol or ethanol)
13. Rub with a coin
14. Rub gently with coarse sand paper
15. WOOLSAFE-approved�disinfectant�or�
deodorizer
16. Rust�remover
17. Carpet�re-colouring�kit
(Treatments used by professional carpet cleaners)
Easy SpotsSpot or stain Try 1st Try 2nd Try 3rd
Blood 5 6 3
Burn/scorch marks 13 14
Butter 7 5
Candle wax 8 7
Chewing gum 9
Chocolate/cocoa 5 7 6
Cola 3 5 6
Cream 7 5
Egg 5 6
Floor wax 7 5
Fruit juice 3 5
Gravy and sauces 5 6
Herbal tea 3 6
Metal polish 5
Mustard 5 6
Oil and grease 7 5
Paint (emulsion) 3 5
Shoe polish 7 5
Tea 3 5 6
More Difficult SpotsSpot or stain Try 1st Try 2nd Try 3rd
Artificially coloured drinks 3 6
Bleach 3 17
C/heating radiator fluid 5 6 16
Coffee 4 6
Felt-tip pen 7 or 11 12 5
Furniture polish 7 5
Glue/adhesive (plastic base)10 11
Ink (fountain) 3 6 5
Ink (ballpoint pen) 12
Lipstick 7
Milk 4 5 15
Nail varnish 10
Paint (oil) 11
Rust 16
Soot 2 6 5
Tar (asphalt) 7
Urine (fresh stain) 3 5 15
Urine (old stain) 6 15
Vomit 5 6 15
Red wine 1 6
These may require repeated attempts with stronger
spot removers. Some stains you may find impossible
to remove completely in which case the assistance of
a professional carpet cleaner is required.
Life inspired cleaning innovationswww.bissell.com
WOOLSAFE ApprovedCarpet Cleaning Products
www.prochem.co.uk
Home of the Legendary CleaningProduct - Carpet Power
www.ozkleen.co.uk
8 THE STOCKLISTS April 2011
Flooring factsheet
How�to�decide�whether�to�join�a�buying
group�–�and�which…
• Evaluate all buying groups as they all work differently
• Talk to the main marketing contact and/or a member
of the committee
• Get a list of members and call up two or three for a
‘real-world’ view
• Establish your territorial exclusivity – where’s the next
nearest member of each buying group
• Ensure you understand the financial arrangements, any
fees that would relate to your membership, how the
bills are paid and whether your fees are refundable if
it doesn’t work out. Ask the buying group for a
consultation to estimate your potential savings
• Review all the extra benefits and services to see what
you would actually use
• Check out the product ranges offered including the
own-label options and the UK/European mix
• Ensure you understand any rules that may limit your
flexibility to run your business the way you want
Why join?Buying groups have been a highly successful feature of
the floor retailing scene in the last decade or so, giving
independents the extra edge they need to compete
effectively with the retail park chains.
More than 1000 retailers are now members of one of
the several buying groups which operate in our sector
and the numbers are slowly, but steadily growing.
While the benefits of bulk buying power are self-evident,
the resistance to the buying group concept among non-
members appears to be centred on fears of
surrendering some control to a committee – and most
particularly compromising long-established relationships
and negotiated terms with current suppliers.
The bottom line is the bottom line. A retailer selling
across a broad range of products is likely to improve
margins within a buying group – but you don’t need a
leap of faith to join up. Ask the buying groups for answers...
Buying�Groups
Pick the right one
www.smg-group.co.ukContact: David LewisTel: 0118 932 3832
www.greendalecarpets.co.ukContact: Rob Harding
Tel: 01432 852000Fax: 01432 852005
Associated Carpet Groupwww.smartercarpets.co.ukContact: Richard Moore
Tel: 01942 [email protected]
Key benefitsIncrease�margins
• Group purchases to get beneficial rates
• Rebates
• Exclusive higher-margin products
• Special promotions
One of the key reasons to join a buying group is tobenefit from the discounts they negotiate as a bulkbuyer from manufacturers. The way discounts andrebates are passed on to members varies betweengroups so make sure it’s absolutely clear how this will bedone. You’ll need to work out how this compares withdiscounts you have already negotiated locally withpreferred suppliers.
Increase�sales
• ‘Best of both worlds’ proposition
• Wider ranges and exclusive products
• POS, displays and merchandising support
Your customers will like the proposition that you areindependent but with the buying power of a group –this gives them (and you) the ‘best of both worlds’ withpersonal service and competitive pricing. Most groupswill also offer you ‘own label’ ranges and support withpoint-of-sale, merchandising and displays. Centralstockholding may also be on offer.
Access�professional�services
• Business services
• Financial services
• IT and internet support
•Training and workshops
• Professional bodies
Some buying groups offer an excellent range of otherservices which may be valuable to your business.Financial services include invoice factoring, credit, loansand insurance. Some of the more sophisticated groupsoffering marketing packages, software systems to helpyou run your business operations and customisedwebsites ready to use. Relationships with professionaland training organisations can also offer discounts.
Network�with�other�independents
• Members-only exhibitions with preferredmanufacturers
• Regular meetings
• Regional workshops
• Supplier presentations
• Helpline
A lot of retailers enjoy the buying group environment ofbeing independent but not alone out there on the HighStreet. Groups hold regular meetings and some havetheir own trade shows, regional meetings andworkshops to help you develop your business. Thenetwork gives you someone to call when you needadvice on, for example, an unusual installation, a technicalconsumer complaint, legal issue or business dilemma.
Metro Groupwww.carpet1st.co.uk
Contact: David KippingTel: 01204 393539
www.beautifulflooring.co.ukContact: Paul PhillipsTel: 01892 [email protected]
www.flooringone.co.ukContact: Glenn Harding
Tel: 0121 683 [email protected]
10 THE STOCKLISTS April 2011
Flooring factsheet
Good�underlay�will...
• Improve underfoot comfort
• Increase appearance retention, reducing flattening
• Absorb the pressure of foot traffic and reduce wear
• Improve thermal insulation and warmth
• Increase sound insulation
• Smooth out sub-floor imperfections
• Last the lifetime of the carpet
Poor�or�old�underlay�will...
• Feel hard and unwelcoming
• Reduce carpet life
• Cause wrinkling and premature wear spots
• Cause carpet fibres to break down more quickly
• Not meet British Standards
How�thick?�
A maximum of 12mm is recommended (working with
gripper will be difficult thereafter) but rooms with heavy
traffic will need a thinner, denser pad. The combination
of thickness and density is all important as a thick
underlay with low density may not perform well.
Typically, the thicker the underlay, the better quality it will
need to be – 11mm is often used for luxury installations
with 9mm and 7mm the common domestic thickness.
In a tight market for margins, underlay for carpet and
laminate flooring offers retailers one of the best
opportunities to add value to every sale – with good
profitability, trade-up potential once benefits are
understood and high satisfaction levels with customers.
But 50% of carpet is still sold without new underlay!
Retailers should create an assumption that new
underlay is always required, the only decision is which
type. It’s also a good target-setter for sales staff.
Setting up in-store demonstrations so customers can
walk on samples with different grades of underlay and
feel the difference has shown excellent results – some
manufacturers offer point-of-sale units.
Underlay
Sponge�rubber
The market’s most popular underlay is available in flat orwaffle patterns in a wide range of weights for differentapplications. It performs well for comfort and has adurable spring retention.
PU�(polyurethane)�foam
PU foam is a relative newcomer to the market, typicallymade from recycled foam offcuts. The foam providesexcellent comfort and performance levels with lots ofthickness options – and its light weight helps handling. The product can be re-cycled again after use.
Crumb�rubber
Flat and dense, crumb rubber is good for heavy footfall - offering maximum protection but a little less comfort(and very good over stair nosings).
Laminate�underlay
There’s still an opportunity to sell underlay with laminateflooring, improving the acoustic performance of the floorand helping the boards float above any imperfections inthe sub-surface.
Combination
A rubber crumb base with a felt top layer offers a goodcombination of protection, durability and comfort. It alsoallows carpet with seaming to bed into the top felt.
Underfloor�heating�underlay
Always ask if there is underfloor heating. Most manufacturersoffer specialised products. Underlay and carpet with acombined tog rating up to 2.5 can be used – which meansthe underlay would normally have a tog rating of 1.0.
Felt
This traditional (but environmentally friendly) underlay ismade from recycled fibres – wool, jute and synthetic – tocreate a firm, dense pad with excellent thermal insulation.Still a very popular choice among contractors whenstretch fitting woven carpets.
Pre-tackified�underlay
A self-adhesive single stick underlay in both needlefeltand PU. A removable system for heavy use whencomfort is desired.
Benefits
www.underlay.com
www.numa-online.co.uk
www.interfloor.com
www.interfloor.com
Specialists in pre-tacked underlays,soft fibre boards & Roberts Tools.
www.estillon.co.uk
www.carpenter.limited.uk
www.floorwise.co.uk
Types
Sponge rubber Crumb
Combination PU foam
11THE STOCKLISTS April 2011
THE�BEST�CARPET�WOOL
Wool carpets have a historic reputation for quality because as afibre it is known to withstand pressure and have excellentappearance retention properties. The best wool for carpetproduction is ‘strong’ wool and this is grown on sheep breeds foundin Britain and New Zealand. Most carpets will contain both BritishWool and New Zealand Wool because British Wool is more bulkyand resilient and offers texture and unique heathery shades tocarpet, whilst New Zealand wool is softer and whiter andparticularly good for plain, lighter shaded ranges. Combining the twowithin a blend for carpet yarn gives manufacturers the perfectqualities for carpet.
100%�wool�or�80/20�–�80/10/10�wool�richWool has yet to be matched by any man-made fibre; it has superiorstrength and does not need other fibres to improve itsperformance. However manufacturers choose to use synthetic fibreswithin the yarn blend for a number of reasons. These include fibreflexibility, dyeing, heat setting, stain resistance, durability and cost.These wool rich compositions offer industry standard carpets whichwill perform well in the home.
Flooring factsheetWool�fibre
THE�BENEFITS�OF�WOOL�CARPET
PracticalStrong and Resilient – Wool carpet will provide superior performanceover many years as it can offer unique resilience and long lastingdurability. The natural crimp of wool offers valuable ‘bounce-back’ so thatpile compression is resisted and the effects of tracking and shading arereduced – maintaining good appearance over many years.
Easy care – Wool is a natural fibre that has an inbuilt resistance to soilingdue to its natural oils and its outer surface of microscopic scales and as aresult additional anti-soil treatments are not necessary. Simply vacuumingthe carpet will keep it looking good and whilst wool initially repels spills,prompt and complete blotting with white paper towels or an absorbentcloth is advised and will address many household spillages.
ComfortSoft and Warm – Wool carpet adds luxurious underfoot comfort andwarmth to the home and acts as an insulator improving heat retentionand energy efficiency.
Peace and Quiet – Wool carpet absorbs sound and cushions the homeagainst echo and room to room noise transfer.
SafetyFire Retardant – Wool is naturally fire resistant, has a slow ignition rateand tests show that it is self extinguishing within seconds. It meets manysafety regulations without additional treatments and is favoured incontract locations for this reason.
Fall Friendly – Carpet cushions and so provides a softer floor whichprotects against serious injury in falls by the very young or the elderly.
Internal�EnvironmentIndoor Environment – As a natural ‘smart’ fibre with a complex physicaland chemical structure, wool helps to create a balanced atmosphere inthe home. It breathes and absorbs humidity in the air, releasing it whenthe atmosphere becomes dry and helps improve air quality by absorbingairborne toxins in indoor air.
Anti–allergy – The minute scales on the fibre’s surface will hold fine dustuntil vacuumed which helps to reduce floating particulate in theatmosphere. Wool does not give off harmful emissions or promote thegrowth of bacteria and wool is not a food source for dust mites.
Eco/Environmental�Natural and Sustainable – Grown on sheep, which graze freely, wool isboth 100% natural and fully sustainable. As shearing is a necessary part ofanimal husbandry this means that every year there is a fresh supply ofwool available for the carpet manufacturing industry.
Energy Efficient – Wool is energy efficient in the home and also in carpetproduction.
Biodegradable – Wool fibre is biodegradable in soil and will producenitrogen, sulphur, carbon dioxide and water which are all plant nutrients.
Environmentally Assessed – Wool is an environmentally responsible fibrethat has been measured in terms of its ecological impact. A Life CycleAnalysis study carried out by Leeds University to ISO 14040 standard forBritish Wool concludes that it compares favourably when measuredagainst man-made fibres.
SAFE EASY-CAREDURABLE COMFORT
British�WoolThe�Planet�Friendly�Fibre�for�Carpet
aboutwool.com
12 THE STOCKLISTS April 2011
COLOUR�MATCHINGCarpets are produced in batches - known ascreels - and usually each batch produces between500m2 - 3000m2 in a single width, depending onthe creel size. Whilst the recipe used by the dyerremains constant, and is followed to the letter, in each separate production the colourreproduction will vary from batch to batch.However production is matched back to theoriginal or master sample to ensure that thecolour remains ‘within a commercial tolerance’.
This process if not an exact science and acommercial tolerance is subjective butnevertheless is usually the professional judgementof the head dyer based on his/her experience.
A greater level of tolerance is required onblended colours (Heathers etc). To ensure perfectcolour matching it is advisable that a single widthbe used in any installation requiring exact colourmatching.
N.B. Carpets which are laid with the pile travellingin different directions, even though they be fromthe same batch will appear not to match.
For further information please check with themanufacturers recommendations.
SAMPLESThe samples held by individual retailers may notbe from the same batch as current productionand therefore should be used as a guide and notan exact colour match.
SHEDDINGAll cut pile carpets will lose short fibre, which iscreated during production when spun yarn is cutfor tuft formation. These fibres fall onto thesurface of the pile and appear as ‘fluff ’.
The effect varies with yarn type and may beremoved without detrimental effect upon thecarpet by vacuum cleaning. This excess fibre isonly a small fraction of the total fibre contained inthe carpet.
PULLED�LOOPSPulled loops occur only in looped pile carpetwhere one or more loops in the continuous pileis pulled through the primary backing of thecarpet. This is usually due to some local condition,possibly some sharp object which has caught in aloop in situ and has resulted in a pull. Pulled loopsare easily dealt with by trimming the offendingend level with the rest of the pile. They should notbe left as this could result in further loops beingpulled and developing into a ladder.
SPROUTINGOccasionally an odd tuft or two can work its wayto the surface and stand proud of the rest of thepile. This is probably due to one end of the tuftbeing longer than the other i.e. J shaped tuftinstead of V shaped. Remedial action merelyrequires that the offending tufts be scissortrimmed level with the rest of the pile. Theyshould never be pulled out.
SHADINGShading occurs because the pile of the carpet hasbecome crushed, flattened or brushed in adifferent direction to the natural lie of the pilewhilst in situ. This causes light reflection atdiffering angles resulting in the creation of lightand dark patches on the carpet. This will occur onall pile fabrics but can be more noticeable onplainer carpets because the shadows created bypile pressure will not be disguised by a heavypattern or design.
STATICCarpets do not produce static but like otherhousehold fabrics and objects have the capacity tostore it. Static is caused by the build up of staticelectricity upon personnel in a dry environmentand is discharged when a person makes contactwith an object which can conduct electricity (i.e.door handle or filing cabinets, etc).
The static charges will vary in intensity dependingupon the individual, air humidity and the contactmaterials. Static is more usually associated withsynthetic materials as they do not retain moisturevery well but it can and does occur with wool invery dry room conditions.
Preventative measures include the introduction ofmoisture into the room or in situ carpettreatment.
FADING�ON�WOOLCarpets made from wool can and do fade in use.The degree of fade can vary depending on thecolour chosen and the local conditions to whichthe carpet is subjected.
Fading can be caused by exposure to ultra violetlight which is found in daylight, but is acceleratedwhen sunlight shines directly onto the carpet. Thishas the effect of lightening or “Bleaching” thecolour just as exposure to sunlight will lightenhuman hair. Wool is after all animal hair.
Protection should be given to carpets exposed tosuch conditions just as you would protect otherfurniture or fabrics.
A complaint on fading would be consideredjustified if it failed to meet the required shadestandard when tested to the British StandardBS1006 (1990).
This information is given by
responsible manufacturers
to help you help your
customer to make
an informed choice.
The original carpet tile
Flooring factsheetCarpet�trouble-shooter� • shedding • pulled loops
13THE STOCKLISTS April 2011
PILE�REVERSAL(SEE SHADING)
Like shading, this occurs when the pile or nap ofthe carpet changes direction and thus reflects lightat different angles showing the effects of shadingwhich can become permanent. It is also describedas ‘watermarking’. This can happen to every carpetconstruction be it Axminster, Wilton, Tufted, HandWoven, Persian, Chinese, Indian or even CoirMatting. Like shading it can be more apparent onplain carpet because heavy patterns can disguisethe effects. It can occur quite quickly afterinstallation. A tremendous amount of research hasbeen carried out over many years by manyinstitutes to determine the cause of thisphenomenon but none of it has proved conclusive.There is no commonly known manufacturingprocess which can cause or cure this phenomenonand therefore it is not a manufacturing fault. Forfurther information please check with individualmanufacturers recommendations.
INDENTATIONSWhen a carpet is subjected to a heavy point load,such as under the legs of furniture, it isunreasonable to expect the carpet not to indent.Usually, the longer the load is in place, the longerwill be the time for the pile to recover. In the caseof very heavy loads in place for a considerabletime, the recovery time can be very considerable.
It must be remembered that it is not only the pileof the carpet that becomes indented. the underlaywill also indent and the backing of the carpet mayalso distort into the indentation in the underlay.Some underlay’s will recover well and some lesswell depending upon their composition, thickness,density etc.
The use of cups below furniture legs can spreadthe load and the net result is a larger area of lessdeeply indented carpet.
The ability of a carpet to recover from a heavystatic load can be measured in the laboratory, usingthe test method described in BS 4939 and manymanufacturers will have data on this aspect ofcarpet performance. In this test the carpet isloaded for 24 hours and the degree of recovery ismeasured after 1 hour and 24 hours. Since thereare so many different underlay’s however, it is veryrare for the recovery from a heavy static load tobe evaluated on carpet and underlay.
Often normal maintenance (vacuum cleaning witha rotating brush machine) will speed up recoverybut in the case of serious indentations the use ofan iron and damp cloth or a steam iron togetherwith a blunt darning needle to carefully tease upthe pile can be beneficial. Care must be take notto over wet the carpet, of course.
FLATTENINGFlattening will occur as a result of traffic whicheventually flattens the pile particularly in the mainareas of use. All pile fabrics will flatten to greateror lesser degree dependant on the amount oftraffic to which it is subjected and the construction(tuft density/pile fibre/height/weight) of theproduct concerned.
SOILINGSoiling is usually the result of some local conditionto which the carpet has been subjected to, ormaintenance, or lack of maintenance programme.There is nothing we as manufacturers can do toprevent soiling in use. There are several types ofsoiling which are quite common:
Spillages - Liquids such as soft drinks, cordials orany drink which contains sugar, particularly hotdrinks, is likely to leave a stain. In such instances,professional help should be sought.
Shampoo - if incorrectly applied, can leave stickysoap residues in the fibres which can result in thesoiling reappearing quite rapidly.
Dust - which is carried on draughts can soilcarpets in various ways, apart from the obvioussoiled edges, at gaping skirting boards for instance,dark lines appearing on surface might suggestairborne dust vacuum-drawn through poorly fittedfloorboards. Sometimes the shape of floorboardscan be seen quite clearly. Air borne dustsometimes shows itself as spots on the carpet, thisis due to the air carried on a draught under thecarpet escaping through minute holes both in theunderlay and the carpet, leaving dust deposited onthe pile much like a filter action. In suchinstallations, the use of a lining paper is essential asa preventative measure.
It is the responsibility of the retailer to advise theconsumer when the carpet is measured of anypoorly fitting doors, skirtings, or floorboards andthe consumers responsibility to ensure anyremedial work to seal draughts, is carried outbefore the carpet is fitted, if a resulting complaintis to be avoided.
INSTALLATIONSTelephone National Institute of Carpet Fitters(NICF) for further information – 0115 958 3077.
This information is given by
responsible manufacturers
to help you help your
customer to make
an informed choice.
• sprouting • shading • static • fading • pile reversal • shedding • flattening • soiling
Abingdon�Flooring 01274 655694
Adam�Carpets�Ltd
Be Tu Tw W Ww 01562 829966
Alternative�Flooring� 01264 335111
Associated�Weavers
Tw Tu 01422 431100
Avena�Carpets�Ltd
Tu Ww 01422 330261
Axwoven�Carpets�Ltd
Ax Be 0121 550 5788
Axminster�Carpets�Ltd
Ax Be Tw 01297 32244
Bajong�Carpets�NV
Tu Tw W +32 56783250
Balta�Industries�NV
Tu Tw W Ww +32 56 62 2211
Beaulieu�International�Group
Be Pr Tu Tw +32 56 67 66 11
Belvedere�CarpetsTu W 020 8800 0740
www.belvederecarpets.co.uk
Betap�Tufting�BV
Tu Tw W +31 383 861 060
BIC�Carpets
Be Tw W +32 56 23 54 10
Bizspoke�Custom�Carpets
Be Tw W 01924 488882
Blenheim�Carpets
Ax Be Tw W Ww 020 7823 3040
BMK 0113 380 5333
Bond�Worth�Ltd
Ax 01562 745000
Brintons
Ax Tu Tw W Ww 0800 505055
Brockway�Carpets�LtdTw W 01562 828200
[email protected] www.brockway.co.uk
Bronte�Carpets�LtdBe Tu Tw W 01282 862 736
www.brontecarpets.co.uk
Burmatex
Tu 01924 262525
Cadogan�Carpet�Co
W 01562 733610
Cavalier�Carpets�Ltd
Ax Be Tu Tw W Ww 01254 268000
Christy�Carpets
Tu 019078 308777
Clarendon�Carpets
Tw 01675 433066
Classis�Carpets
Tu W Ww 0870 020 1725
Condor�Carpets�BV
Tu +31 38 4778911
Contemporary�Life�&�TextilesBe Tw 01254 296829
www.contemporarylife.co.uk
Cormar�Carpets�LtdTu Tw W 01204 881 234
www.cormarcarpets.co.uk
Couristan�Carpets
Ax Tu W Ww 800 223 6186
Craigie�Carpets
Be 01294 558400
Creative�Carpets�Ltd
Be Tu Tw W 0116 284 1455
Creatuft�Carpets
Tu W +32 56 35 4444
Custom�Carpet�Company
Ax Be Tu Tw W Ww 01737 830301
Dan-Floor�UK
W 01454 858014
Domo�International
Be Pr Tu Tw W +32 92 41 4511
Drury�Lane�Carpets�Ltd
Be Tu Tw W 01254 296829
E�&�WE�Carpets
W 01562 825952
Edel�Telenzo�Carpets�LtdTu Tw W 01422 374 417
www.edeltelenzocarpets.co.uk
Enterprise�Weaving�Co
Be Ww 01562 745030
Fells�CarpetsWw 01977 662211
www.fellscarpets.co.uk
Fetcham�Furnishings�Ltd
Tw 020 8944 6220
Fletco�Taepper�A/S
Tu W +45 96 60 3000
The Stocklists
Carpet�Company�Directory
Edel Telenzo’s Rembrandt Brockway’s VogueMohawk’s Cherbourg Check
14 THE STOCKLISTS April 2011
Belvedere Carpets
Furlong�FlooringTw W 01772 696 787
www.furlongflooring.co.uk
Gaskell�Wool�Rich
Tu Tw W 01827 831525
Gaskell�Mackay�Carpets�Ltd
Ax Tu Tw W 01429 892525
Georgian�Carpets
Tu Tw W 01827 831430
Godfrey�Hirst�(GB)�Ltd
Tu 0800 526696
Halbmond�Teppichwerke
Be Pr Tu +49 037 421 420
Heckmondwike�FB 01924 410544
ITC
Be Pr Tw 0032 51 424 411
John�Lanham�Watts�Carpets
Ax Tw Ww 01937 588511
John�Evans�Ltd
Ax Tu Tw W 0161 368 2563
Joseph�Hamilton�&�Seaton
W 01827 831400
Kingsmead�Carpets
Tu Tw W 01827 831 424
Lano�NVAx Pr Tu Tw W Ww +32 56 65 4300
www.lano.com
Le�Tissage�d'Arcade
Ax Ww +32 05685 4747
Lecaflor�Ltd
Ax Be Pr Tu Tw W Ww 0800 78 33 712
Leigh�Spinners�Ltd
Tw 01942 673232
Louis�de�Poortere
W +32 56 393 386
Lusotufo
Tu 01388 664101
Manx�Carpets
Tw W 01827 831 434
Mayfield�Carpets
Tu Tw W 01706 639 866
MID�NL
Be +31 38 851 8700
Mohawk�Europe01480 479830
[email protected] 01480 471304
www.mohawkinternational.com
Mr�Tomkinson
Tw Ww 01827 831 450
Ossfloor�UK 01675 433031
Penthouse�Carpets
Tu Tw W 01706 341231
Phoenox�Textiles�
Pr Tu 01484 863227
Pownall�Carpets
Tw W 0845 6528811
Roger�Vanden�Berghe.NV
Tu Ww +32 56 73 57 11
Ryalux�Carpets�Ltd
Be Tu Tw W 0845 652 8811
Sans�Frontieres�Ltd
Be Pr Tu Tw W Ww 0844 5611977
Shaw�Home�Foundations
Tu 01675 433 501
TAT�Carpet 07976 607657
Tapibel�NV
Pr Tu Tw 01623 481 221
Tasibel�NV
Tw +32 52 499600
The�Grosvenor�Wilton�Co
W Ww 01562 701456
The�Sultana�Carpet�Co
Ax 01299 822300
The�Wilton�Carpet�Co
Ax W Ww 0845 296 8850
Thomas�Witter�UK�Ltd
Tu Tw 0870 1128318
Timzo�Tufting�Industry�BV
Tu +31 38 385 4477
Tisca�Tiara
Tu Ww +41 71 791 0111
Trendy�Tuft�Designs
Be Tu Tw W 01274 855080
Ulster�Carpets
Ax Be Tu Tw W Ww 02838 334433
United�Carpets�&�Beds
Tw W Ww 01709 732 666
Victoria�Carpets
Tu Tw W Ww 01562 749300
Vorwerk 08700 104484
Westex�Carpets
Tu 01274 861334
Weston�Hammer
W 0845 644 9090
Whitestone�Weavers�Ltd
Ax Be Tu Tw W Ww 01429 892555
Wilkies�Carpets
Tw 0113 307 9955
Woodward�Grosvenor
Ax Tu Tw W Ww 0800 526696
Wool�Classics
Tu Ww 0207 349 1560
Bronte’s stand
Cormar’s Berwick
Tollgate stand
KEY TO CODES:
Be: Bespoke • Pr : Printed • Tu: Tufted • Tw: Twist • W: Wool • Ww: Woven Wilton
If you would like to be included in this section or upgrade your listing,
please contact Diane Martin on +44 (0)1482 659396
or email [email protected]
Every time you see a web or email address in The Stocklists,
you can click straight to it from our online edition at
www.thestocklists.com
15THE STOCKLISTS April 2011
16 THE STOCKLISTS April 2011
The StocklistsWholesale�Distribution�Directory
NationalFells�Carpets
Goole
01977 662211
www.fellscarpets.co.uk
North EastCarpet�&�Flooring�
Gateshead
0191 482 7373
www.carpetandflooring.co.uk
Fells�Carpets
Goole
01977 662211
www.fellscarpets.co.uk
Floorwise�(North�East)�Ltd�
Birtley - see Floorwise p18
Vanguard�Carpets
Redditch
0845 601 1189
customerservices.redditch@
carpetandflooring.co.uk
www.vanguardcarpets.co.uk
Wood�Floor�Sales
Redditch
01527 511888
help.redditch@
carpetandflooring.co.uk
www.woodfloorsales.com
North West A&A�Carpets
Manchester
01204 701188
www.aandacarpets.co.uk
D.�M.�Miller�Ltd
Manchester
0161 205 9949
www.dmmillerltd.spaces.lives.com
Fells�Carpets
Goole
01977 662211
www.fellscarpets.co.uk
John�Evans�Ltd
Manchester
0161 368 2563
Fax: 0161 368 3039
Mobile: 07850 935301
Kellars�Ltd
Stockport
0161 443 0970
Lee�Floorstok�Ltd
Liverpool - see Floorwise p18
Lee�Floorstok�Ltd
Manchester - see Floorwise p18
MCA�Floorwise�Ltd
Morecambe - see Floorwise p18
Mytton�Flooring�
Norwich - see Floorwise p18
Millbrook�Carpets
Darwen
01254 703999
Vanguard�Carpets
Redditch
0845 601 1189
customerservices.redditch@
carpetandflooring.co.uk
www.vanguardcarpets.co.uk
Carpet�&�Flooring
Manchester
0161 786 6800
manchester@
carpetandflooring.co.uk
www.carpetandflooring.co.uk
Wood�Floor�Sales
Redditch
01527 511888
help.redditch@
carpetandflooring.co.uk
www.woodfloorsales.com
MidlandsCarpet�&�Flooring�
Birmingham
0121 421 9131
birmingham@
carpetandflooring.co.uk
www.carpetandflooring.co.uk
DMS�Flooring�Supplies
Northampton
0845 643 5601
dmsnorthampton@
dmsflooringsupplies.co.uk
Floorwise�D�&�J�Ltd
Southam- see Floorwise p18
J�J�Wholesale�&�Distribution�Ltd
Birmingham
0121 765 4994
RPS�Flooring
Mansfield Woodhouse
- see Floorwise p18
STS�Flooring�Distributors
Watford
08454 342000
www.stsflooring.com
see page 32 for details
Vanguard�Carpets
Redditch
0845 601 1189
customerservices.redditch@
carpetandflooring.co.uk
www.vanguardcarpets.co.uk
Wood�Floor�Sales
Redditch
01527 511888
help.redditch@
carpetandflooring.co.uk
www.woodfloorsales.com
Woodall�Brothers�Ltd�
Shrewsbury - see Floorwise p18
EastBeds�Flooring
Bedford
01234 341234
www.bedsflooring.co.uk
Faithfull�Floorcovering
Suffolk
01473 822341
www.faithfulls.co.uk
STS�Flooring�Distributors�Ltd
Cambridge
Tel: 01954 781142
www.stsflooring.com
See page 31 for details
Vanguard�Carpets
Redditch
0845 601 1189
customerservices.redditch@
carpetandflooring.co.uk
www.vanguardcarpets.co.uk
Wood�Floor�Sales
Redditch
01527 511888
help.redditch@
carpetandflooring.co.uk
www.woodfloorsales.com
South EastAcorn�Carpet�Accessories
Bromley, Kent - see Floorwise p18
AFS
Middlesex
020 8805 8620
See page 19 for details
Ashmount�Flooring
Supplies�Ltd�
Tottenham
0208 808 2158
www.ashmountflooring.co.uk
continued overleaf....
Are�you�a�Wholesaler?If you’re not listed here, please call
Diane Martin on 01482 659396.
17THE STOCKLISTS April 2011
The StocklistsWholesale�Distribution�Directory
Beds�Flooring
Bedford
01234 341234
www.bedsflooring.co.uk
Carpet�&�Flooring
Bow
020 8525 5691
www.carpetandflooring.co.uk
Carpet�&�Flooring�
Camberley
01276 672100
www.carpetandflooring.co.uk
Columbia�Flooring
Middlesex
020 8443 3322
www.columbiaflooring.co.uk
See page 22 for details
DMS�Flooring�Supplies
Hemel Hempstead
0845 643 5344
DMS�Flooring�Supplies
Milton Keynes
0845 643 5320
Faithfulls�Service�Centre
Kent
01322 285001
Faithfulls�Service�Centre
Walthamstow
0208 498 3040
Faithfull�Floorcovering
Suffolk
01473 822341
www.faithfulls.co.uk
Kent�Flooring�Supplies�Ltd
Chatham
01634 668668
www.kentflooring.co.uk
Littner�Hampton
London
020 8520 8474
www.littnerhamptoncarpets.co.uk
Potts�&�Ward,�Woodcocks
Ltd
Brighton
01273 557211
www.pwwflooring.co.uk
Rackhams
London
020 8531 9225
www.rackhamsltd.co.uk
See page 29 for details
Salesmark�
Lancing, - see Floorwise p18
Solent�Wholesale�Carpet
West Sussex
01243 774623
www.solentwholesale.co.uk
See page 30 for details
STS�Flooring�Distributors�
Orpington/Croydon
0845 434 1000
www.stsflooring.com
see page 31 for details
Vanguard�Carpets
Redditch
0845 601 1189
customerservices.redditch@carpet
andflooring.co.uk
www.vanguardcarpets.co.uk
Wessex�Flooring�
Amesbury - see Floorwise p18
Wood�Floor�Sales
Redditch
01527 511888
www.woodfloorsales.com
South West Carpet�&�Flooring�
Bristol
0117 316 0555
www.carpetandflooring.co.uk
Fitwell�Flooring�Ltd�
Redruth - see Floorwise p18
Fitwell�Flooring�Ltd
Newton Abott - see Floorwise p18
Solent�Wholesale�Carpet
West Sussex
01243 774623
www.solentwholesale.co.uk
See page 30 for details
STS�Flooring�Distributors
Thame (Oxford)
01844 213555
www.stsflooring.com
see page 31 for details
Vanguard�Carpets
Redditch
0845 601 1189
customerservices.redditch@carpet
andflooring.co.uk
www.vanguardcarpets.co.uk
Wood�Floor�Sales
Redditch
01527 511888
www.woodfloorsales.com
ScotlandCarpet�&�Flooring
Glasgow
0141 427 8456
www.carpetandflooring.co.uk
C.�K.�Davie�Ltd�
Aberdeen - see Floorwise p18
C.�K.�Davie�Ltd
Dundee - see Floorwise p18
Headlam�Scotland�
North Lanarkshire
01698 831 000
www.headlamscotland.co.uk
Neil�Smith�Ltd��
Glasgow - see Floorwise p18
WalesCarpet�&�Flooring�
Bristol
0117 316 0555
www.carpetandflooring.co.uk
Roma�Flooring�
Neath - see Floorwise p18
Vanguard�Carpets
Redditch
0845 601 1189
customerservices.redditch@carpet
andflooring.co.uk
www.vanguardcarpets.co.uk
Wood�Floor�Sales
Redditch
01527 511888
www.woodfloorsales.com
IrelandProvincial�Floorcoverings�Ltd
Dublin - see Floorwise p18
Provincial�Floorcoverings�Ltd
Belfast - see Floorwise p18
Provincial�Floorcoverings�Ltd
Limerick - See Floorwise p18
Are�you�a�Wholesaler?If you’re not listed here, please call
Diane Martin on 01482 659396.
Acorn�Carpet�Accessories�16Bromley, KentTel: 020 8462 0422 Fax: 020 8462 0927
C.�K.�Davie�Ltd�1AberdeenTel: 01224 820077 Fax: 01224 822344
C.�K.�Davie�Ltd 2DundeeTel: 01382 226533 Fax: 01382 226544
Fitwell�Flooring�Ltd 20Redruth, CornwallTel: 01209 214344 Fax: 01209 261112
Fitwell�Flooring�Ltd 19Newton Abbot, DevonTel: 01626 835935 Fax: 01626 834334
Floorwise�D�&�J�Ltd 13Southam, WarksTel: 01926 814922 Fax: 01926 817899
Floorwise�(North�East)�5Ltd�Birtley, County DurhamTel: 0191 410 7070 Fax: 0191 410 6116
Lee�Floorstok�Ltd 8�LiverpoolTel: 0151 708 7420 Fax: 0151 708 7241
Lee�Floorstok�Ltd 7ManchesterTel: 0161 231 8080 Fax: 0161 231 8787
MCA�Floorwise�Ltd 6Morecambe, LancashireTel: 01524 33517 Fax: 01524 381852
Mytton�Flooring�14Norwich, NorfolkTel: 01603 624387 Fax: 01603 612888
Neil�Smith�Ltd�3GlasgowTel: 0141 552 1141 Fax: 0141 552 0623
Provincial�Floorcoverings�Ltd�4�BelfastTel: 028 9075 3202Fax: 028 9075 3901
Provincial�Floorcoverings�Ltd�9Dublin 12Tel: 00353 (0)1 626 3913Fax: 00353 (0)1 626 3960LoCall: 1850 445 746 (ROI)
Provincial�Floorcoverings�Ltd�10LimerickTel: 00353 (0)61 227 100Fax: 00353 (0)61 227 000LoCall: 1850 445 745 (ROI)
Roma�Flooring�15Neath, West GlamorganTel: 01639 633001 Fax: 01639 646116
RPS�Flooring�11Mansfield Woodhouse,NottinghamshireTel: 01623 624198 Fax: 01623 620931
Salesmark�17Lancing, West SussexTel: 01903 750522 Fax: 01903 851111
Wessex�Flooring�18Amesbury, WiltshireTel: 01980 625888 Fax: 01980 676969
Woodall�Brothers�Ltd�12Shrewsbury, ShropshireTel: 01743 441584 Fax: 01743 441629
floorwiseNational�Network�of�Floorwise�Distributors
Award-Winning�Flooring�Accessories
HEAD OFFICEFloorwise Group Limited,
Floorwise House, 22 High Street, Kegworth, Derby DE74 2DA, UK.
Tel: 0044 (0)1509 673974 Fax: 0044 (0)1509 674841
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1315
16
17
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19
20
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www.floorwise.co.uk��•��www.carpetunderlay.netwww.signaturewoodfloors.com��•��www.siennawoodfloors.com
www.floorwise.co.uk��•��www.carpetunderlay.netwww.signaturewoodfloors.com��•��www.siennawoodfloors.com
18 THE STOCKLISTS April 2011
GRIPPER UNDERLAY PROFILES ADHESIVES & SCREEDS
� � � �
19THE STOCKLISTS April 2011
PLUS A VAST RANGE OF ACCESSORIES AND TOOLS FOR CARPETS AND LAMINATESContact our sales office or your area representative for prices on any of the above ranges. We also offer a fast service on non stock items. Phone our showroom manager for prices and samples. Our latest price list is dated Feb 2011.
AFSUnit 4 Baird Road,
Enfield, Middlesex
EN1 1SJ
Tel: 020 8805 8620
Fax: 020 8805 6840
Email:
REP DETAILS:Ashley Best Tel: 07976 916752 Surrey , Hampshire, South LondonNick Hart Tel: 07771 967609 Essex, East LondonKarl Goult Tel: 07957 685428 North London, West London, North West London, Middlesex,
Herts., Beds., and Bucks.Zac Marsh Tel: 07828 663325 Kent, South East London
NATURAL/LOOPSHIGH FLYER Tex LoopNOMAD 50/50 Nat Loop
SAXONYSTAINFREE ROMANCE 35oz PP SaxonyNOBLE SAXONY 40oz SaxonySTAINFREE FLAIR 50oz PP SaxonySENSATIONAL 58oz Saxony
80/20 WOOL TWISTBELMONT TWIST 80/20 40ozBELMONT SUPREME 80/20 50oz
PP TWISTVIVA TWIST PP TwistSALT N PEPPER PP Twist
LOOP PILE AND CORDPINCH FELT Needle Punch CordPINCH FOAM Needle Punch ROCKY HB Loop Pile CordROCKY FB Loop Pile CordDIMENSIONS Loop Pile Stripe/WaveTITAN CORD Loop Pile Gel BackGALA CORD FB Loop Pile CordGALA CORD HB Loop Pile Cord
CORMAR STOCKEDAPOLLO Excellon TwistBERWICK 40 80/10/10 40 oz TwistBERWICK 50 80/10/10 50 oz TwistBUCHANAN 80/10/10 40 oz TwistHOME COUNTIES 42 oz TwistHOME COUNTIES 50 oz TwistMALABAR 100% NaturalNATURAL BERBER SUPER 80/10/10 35 oz TwistNATURAL BERBER ELITE 80/10/10 45 oz TwistNATURAL BERBER DELUXE 80/10/10 55 oz TwistNEW OAKLANDS 80/10/10 32 oz TwistNEW OAKLANDS 80/10/10 42 oz TwistNEW OAKLANDS 80/10/10 50 oz TwistPRIMO PLUS Excellon TwistPRIMO ULTRA Excellon TwistPRIMO TWEED Excellon TwistPRIMO SAXONY Excellon SaxonyWEST COUNTRY 50 80/10/10 50 oz Twist
CORMAR CARPETS 3/5 DAYS DELIVERYAVEBURY 100% Pure New WoolLINDISFARNE 100% Pure New WoolTOWN AND COUNTRY 80/10/10 60 oz TwistWEST COUNTRY 60 80/10/10 60 oz Twist
Roll Size Full Roll EQ* Description
BRANDED TOP END RUBBER SPONGE RANGEELITE 11 m2 129lb Textured Rubber Underlay MAJESTIC 11 m2 135lb Waffle Rubber UnderlayCOLOURS RED 11 m2 135lb Waffle Rubber UnderlayWILLOW GREEN 15 m2 90lb Waffle Rubber UnderlayCRUSADER SUPREME 15 m2 100lb Waffle Rubber UnderlaySUPREME LIGHT 11 m2 101lb Waffle Rubber Underlay
UNBRANDED TREDAIRE SPONGE RUBBERAFS CLASSIC GOLD 15 m2 95 lb Rubber UnderlayAFS SUPER GOLD 15 m2 80lb Rubber UnderlayAFS STANDARD GOLD 15 m2 60lb Rubber UnderlayGRAPHITE 15 m2 Light Weight PE
WOOD FLOOR UNDERLAYSBOARDWALK (Timbermate) 15 m2 3.75mm 23dB Moisture BarrierALL IN ONE 10 m2 3mm 20dB Self Adhesive StripCOMFORT SILVER 15 m2 2.5mm 18dB PE Foam + Foil
TREDAIRE PU UNDERLAYSALPHA 15 m2 8mm Tredaire PUOMEGA 15 m2 10mm Tredaire PUBRIO 15 m2 8mm Tredaire PUZEST 15 m2 10mm Tredaire PUSOFTWALK 15 m2 9 mm Tredaire PUDREAMWALK 15 m2 11 mm Tredaire PUCONTRACT 9 15 m2 9 mm Contract PU
DURALAY CONTRACT UNDERLAYSTREADMORE 11 m2 8.0mm CrumbSYSTEM 10 11 m2 10mm Crumb single stick under 40m2
DURAFIT 650 15 m2 6.5mm Double stick crumbDURAFIT 500 15 m2 5.0mm Double stick crumbDEFENDER 15 m2 100lb Flat sponge 0.80 TOGHEATFLOW CARPET 15 m2 6.0mm 0.75 TOG sponge carpetHEATFLOW WOOD 15 m2 2.75mm 0.35 TOG sponge laminate U/LTECHNICS 5 15 m2 5.0mm Double stick sponge
FELT UNDERLAYSFELT 28 15 m2 28oz Wool/jute felt 8mmFELT 42 15 m2 42oz Contract wool/jute felt 11mmKENSINGTON DELUXE 11 m2 74oz Felt crumb rubber
CARPETS UNDERLAYS
20 THE STOCKLISTS April 2011
Berkeley Axminster80% Wool / 20% Nylon available 3.66m & 4.57m
BOND WORTHV.I.P. CLUB
Call us today for a personalservice that reaches beyondyour expectations...
• Buy one Axminster cut at your standardterms, when you place another within 8 weeks we give you an EXTRA 10% off!
• We guarantee our delivery dates. If wemiss it by 7 days then you get 5% offthe invoice value of the order!
• Access to the Managing Director andSales Director 24 hours a day 7 days a week.
• Have a complaint? We guarantee to contact your customer with24 hours.We will inspect all complaintsregardless of age.
• Order 16 linear meters or more in onecut we give you roll price!
• Exclusive first access to new ranges.• Bi-Monthly News Letter.• Real Time Updates via Facebook & Twitter.
• Dedicated Sales Line.• Special Roll Offers.• ABOVE ALL ITS FREE TO JOIN!TELEPHONE 01562 745000 NOWFOR YOUR INFORMATION PACK
NEW UPDATED WEBSITE!Check out our new updated
website at:
www.bondworth.co.uk
Range comprises 8 Designs - All StockStocked items Delivery 14 Days from Order
Townshend Works, Puxton Lane, Kidderminster,Worcestershire, DY11 5DF.Sales: 01562 745000 Fax: 01562 732827New trade price list effective 1st September 2010
Variations Axminster80% Wool / 20% Nylon available 3.66m
Precious Gems Axminster80% Wool / 20% Nylon available 3.66m
Range comprises 5 DesignsStocked items Delivery 14 Days from Order21-3555 Malachite - No Stock Early May
Romanesque Berber Axminster80% Wool / 20% Nylon available 4.00m
RANGE TO BE DISCONTINUED - PLEASE REFER TO WORKS
Range comprises 12 DesignsStocked items Delivery 14 Days from Order1-9016 Green Khyber - Stock Mid May2-9101 Anatolia - Low Stock End April
95%
STOCKED
Wensleydale Axminster80% Wool / 20% Nylon available 3.66m
Range comprises 8 Designs - All StockStocked items Delivery 14 Days from Order
New Afghan Axminster80% Wool / 20% Nylon available 3.66m
Range comprises 5 Designs - All StockStocked items Delivery 14 Days from Order
Cornell & Stanford Axminster80% Wool / 20% Nylon available 4.00m
CORNELL 4-9301 & STANFORD 4-9300 DISCONTINUED
Range comprises 5 Colourways in 2 Designs - All StockStocked items Delivery 14 Days from Order
21THE STOCKLISTS April 2011
TOP TO BOTTOMCONCERTO – 04 TEMPO TRUFFLE
PORTOBELLO – 01 CHARCOALAURELIA – 06 RYE
REGATTA – 01 RAVEN BLACK
22 THE STOCKLISTS April 2011
The Leading
Country Wide
Carpet & Flooring Suppliers
Trade Show Rooms Available• Specialist advice and terms available on contract enquiries •
CALL US NOW!!!020 8443 3322
We can supply you with virtually any make of carpet and flooring at
GUARANTEED maker’s list price.......
Delivered direct to business premises FREE OF CHARGE.
For a Speedy and Efficient Service
TRAFALGAR TRADING ESTATEJEFFREYS ROAD
ENFIELD MIDDLESEX
EN3 7TY
Tel: 0208 443 3322
Fax: 0208 805 2346
Opening Times:
Monday - Friday 8.30am to 5.30pm
Saturday 8.30am to 12 noon
ColumbiaFlooring plc
23THE STOCKLISTS April 2011
OUR SALES TEAMGreater London as far as N. Circularon north side of Thames and as faras M25 on south side, Surrey,Middlesex, Sussex, KentJohn A ConstableT: 01622 685397 M: 07836 734322E: [email protected]
Yorkshire & North Lincs John AlsopT: 01904 762471 M: 07860 572220E: [email protected]
Devon, Cornwall, Somerset, DorsetBrendan Hart M: 07850 130221E: [email protected]
Lincs, Leics, Northants, Notts, Derbyshire Jim Osborne M: 07738 642934E: [email protected]
Hampshire, Berkshire, Bucks,OxfordshireNiall Martin M: 07866 735772 E: [email protected]
South Wales, Bristol,Gloucestershire, Wiltshire Andrew Jefferies M: 07831 457102E: [email protected]
Lancashire, Cumbria & Isle of ManJohn Rostron M: 07973 733208E: [email protected]
East Anglia, Bedfordshire, Cambs,Essex, Herts, Norfolk, SuffolkJonathan Hart T: 01621 817992 M: 07889 264466 E: [email protected]
West Midlands, South Wales(Wholesalers)Paul BrewerT: 0121 4277117 M: 07798 745181E: [email protected]
Greater Manchester, Cheshire, North Wales Philip HambletonT: 01925 740050 M: 07966 397676E: [email protected]
North EastRebecca Gibbons M: 07970 491215E: [email protected]
ScotlandTim TindalT: 01436 671421 M: 07836 705620E: [email protected]
Channel Islands, Isle of Wight John Eastlake T: 01323 896141 M: 07885 398858E: [email protected]
Northern Ireland Gary O’Boyle M: 07831 220675E: [email protected]
Tel: 01422 374417 or 01422 371226 Fax: 01422 377452 Email: [email protected] Telenzo Carpets, 2- 4 Southgate, Elland, West Yorkshire, HX5 0BW.
YOUR HEAD OFFICETEAM CONTACTSOperations Manager: Lesley Inman M: 07703 337989 E: [email protected]
Recently we’ve been telling you a lotabout Aquarius, one of our latest newproducts, a 100% polypropylene carpetdeveloped with the care market in mind,with an impervious gelbac backing.
But we realise that many retailers are not fullyaware of the extent of the contract carpets we do,particularly those with gelbac backing. It’s quite acollection, with products suitable – and oftenspecified – for all sorts of heavy contract scenariosin hospitality, healthcare, educational, office andhousing sectors, with each range offered in a widerange of colour options, too.
All are available in 4 metre width and are extremelyhard wearing (and exhaustively tested), in a choice ofpolypropylene and polyamide yarns. Fleur (picturedright) is made from solution dyed 100% polyamidefibres where the yarn is coloured during the extrusionprocess, providing superb stain resistance, colour andlight fastness properties. Fleur – also available as a tile- has a lovely cut pile frisee finish and a broadselection of 12 rich, jewel like colours.
Puma is made with Edel Telenzo’s own Edelon Protect polypropylene yarn which also featurescoloursafe technology and has heavy duty bleach and stain resistance qualities. It’s available in both4m and 5m width.
Gloss is the latest addition to the range – available both in broadloom and as a tile. A heavy duty1/10 gauge 100% BCF polyamide 6.6 yarn is used but as the name suggests, this is a beautiful, highlustre yarn, which looks superb – available in 15 rich colours.
OUR CONTRACTS ARE THE REAL DEAL
GELBAC CONTRACT COLLECTION
The following table summarises our current gelbac contract collection. Don’t forget also we havemany wool and wool mix qualities with contract rating which are ideal for “softer” contract use– including the 100% wool Centrepoint, the popular striped Tube Collection and versatile woolmixes such as Greenwich and Windsor.
SPECIAL OFFER - SPRING CLEARANCE Available for a limited time only (while stocks last) we are offering Taurus, a two-tonepolypropylene carpet on gelbac in seven colours for just £5.50 per sq metre for single rolls or£4.99 per sq m for multiple rolls. Contact your agent for details.
Name of Range Pile Construction Width Rolls/Cuts Backing Tiles
Aquarius 100% PP 4m R G
Belgrove 100% PP 4m R G
Caesar 87%PP 13% PA 4m R G
Everest 100% PP 4m R G
Fleur 100% PA solution dyed 4m R G T
Gloss 100% PA 4m R G T
Hercules 66% PP 34% PA 4m R G
Highgrove 100% PP 4m R G
Mars 100% PP 4m R G T
Olympus 80% PP 20% PA 4m R G
Puma 100% Edelon PP 4m & 5m R G
Zodiac Libra 100% PP 4m R G
Belgrove
Best-selling products at every price point
Large group stock-holdingExtensive tufting expertise Effective service systems Fast delivery fleet
As a UK manufacturer and distributor, Furlong’s objective is
simply to offer its customers the best of all worlds in terms of
price, service and quality – a partnership that retailers can rely
on and a comprehensive product range that consumers will
respond to.
Furlong’s wholly-owned manufacturing company,
Regency Carpets, is one of the UK’s top three tufters with a
modern plant located in Bangor, Northern Ireland.
A long-term programme of substantial investment has created
a major production facility for both 4m and 5m wide carpet
and the new backing plant commissioned last year is now fully
on line.
As a result, the company can produce hundreds of thousands of
square metres of carpet every week, covering all the key sectors
– stain resistant polypropylene, wool twist, wool natural and
many others.
Being in control of its manufacturing means Furlong can control
the cost base and the quality to provide a range of products
that is competitive at each of the price points. Manufacturing
also means they can manage stock more closely and respond
to changes in demand so that the right carpet is always ready
for dispatch.
Furlong’s nationwide distribution network operates across threedepots – London, Preston and Newport – using a dedicatedfleet to carry rolls and cut lengths to our customers usuallywithin 24 hours.
Furlong’s product development team has created a portfolio ofproducts matched to the diverse needs of different customergroups, rooms styles and performance requirements. Regency’sstain-resistant ranges use their own ‘Carefree’ fibre which isbleach cleanable and offered with a warranty for absoluteconfidence. New ranges are introduced several times a year tokeep the offering fresh and interesting and respond toconsumer trends and colour shifts.
Furlong have paid particular attention to the presentation oftheir product range to consumers with market-leading point-of-sale systems incorporating the latest video technology.
Furlong believes in working in partnership with their customers toprovide products and services that ticks all the boxes.
Investing in quality and service
the aim is simply to offer customersthe best of all worlds in terms of price, service and quality
24 THE STOCKLISTS April 2011
CAREFREE - the stunning new collectionContact your local representative
25THE STOCKLISTS April 2011
Here are the people who try harder
London Salestel: 01322 628707fax: 01322 698733
Preston Sales tel: 01772 696787fax: 01772 311921
Newport Salestel: 01633 283959fax: 01633 275454
Email: [email protected]
� quality� choice� availability� service� price
The Regency range ofstain-resistant carpetsticks all the boxes:
London & HomeCountiesJOHN AKIEN M: 07791 891024S.W LONDON, SURREY (INS. M25)[email protected]
IAN COLLACOTT M: 07816 217550MIDDLESEX, W. LONDON, [email protected]
DARREN SPENDIFF M: 07791 [email protected]
RAYMOND SMITH M: 07816 [email protected]
REG HOWSON M: 07816 217548N, N W & E LONDON, [email protected]
South EastPAUL LOVELL M: 07816 217549NORFOLK, SUFFOLK & [email protected]
IAN ROBERTSON M: 07816 217563E & WEST [email protected]
TONY CONWAY M: 07791 891025BEDS, NORTHANTS, OXON & [email protected]
PETER FLETCHER M: 07816 217561HAMPSHIRE, DORSET & SURREY (OUTSIDE M25)[email protected]
MidlandsPAUL HARRISM: 07980 786265NOTTS & [email protected]
MIKE SHUTT M: 07970 158594BIRMINGHAM/ STAFFORDSHIRE,[email protected]
MARTYN REA M: 07968 324598LEICESTER/WARWICKSHIRE/[email protected]
ScotlandGEORGE WISELY M: 07967 148665SCOTTISH [email protected]
COLIN RICHFORD M: 07970 163372WEST [email protected]
ALAN CAIRNIE M: 07976 311434EAST [email protected]
North WestGEOFF ABERNETHY M: 07970 229717CUMBRIA, POTTERIES, CHESHIRE & FYLDE [email protected]
ALAN CHEETHAM M: 07966 263571GREATER [email protected]
BOB CHRISTIE M: 07980 786264MERSEYSIDE, WIRRAL & N. [email protected]
Yorkshire & North EastDES BEST M: 07968 828516NORTH [email protected]
RAY ANDREW M: 07973 719801EAST LANCS/[email protected]
REG SYKES M: 07973 403450SOUTH [email protected]
Wales & South WestBEN THOMAS M: 07794 048809S./MID & W. [email protected]
JASON BRIMBLE M: 07794 041266AVON & [email protected]
TIM BAILEY M: 07794 048414S.E. WALES & [email protected]
STEWART WAITHMAN M: 07794 048413DEVON & [email protected]
Wood FloorSpecialistsJOHN POWERS M: 07792 477312SALES MANAGERBEDS, NORTHANTS, OXON, BUCKS,MIDDLESEX, W&S LONDON, BERKS, [email protected]
RICHARD RICHMAN M: 07791 891044AREA SALES MANAGERNORFOLK, SUFFOLK, CAMBS, N&E LONDON,ESSEX, KENT, SUSSEX & [email protected]
Seeing is believingCustomers can buy with confidencewhen they see the Carefree cleanabilityin action with the new video units foryour existing Regency POS systems.
All the products shown are available in the CAREFREE Collection
28 THE STOCKLISTS April 2011
Ian PullingerLondon N, EC & E postals, Essex & Middx (withinM25) 07881-502506
Simon Brenner London SE & SW postals, Kent, Surrey & Sussex 07881-502507
Mark EuesdenLondon W & NW postals, South Middx, WesternSurrey, Berks & Bucks 07875-714269
James WhiteHerts, Beds, Essex (west of M11) & North West Middx 07881-502508
Paul HensonEssex (Outside M25), Cambs & Suffolk 07837-295379
Antony StapletonSales Director 07881-502505/020-8498-2845
Area Sales Executives
We also stock Ball & Young Underlays,Accessories, Entrance Matting and offer aSpecial Order Service on products fromvirtually every flooring manufacturer inexistence! 48 hour Delivery Service on all
Balterio Laminate Ranges.
CUT & LOOP PILERevivalKretaEverglades
GRAPHICS / CONTRACT GELSArena RegattaSapphireScalaSenatorSentinel
NATURAL EFFECTAgadirAnconaAutumn SunsetCountry Treasure 4&5MChallenger BerberCraftwork Berber 4&5MDelft 4&5MGold FieldsHarvesterHopscotchIvory CoastLondon Life 4&5MMarrakeshNatures WritingOhioPromenadeRustic TreasureSan Salvador 4&5MShetland/Shetland Design 4&5MTown & Country TweedWoolweave 4&5M
SAXONY / SHAG PILEChamonixCleopatraEminenceHalf CenturyNew CenturyNobilitySplendourSupreme EleganceTennessee
CORD & NEEDLEPUNCHBoleroGalaRackcordScorpioSupacord
TWISTS - STAINFREEBalmoralChislehurstClydeDesert TwistEasy HeathersFairfield Supreme 4&5MHeathertwist / Heathertwist SupremeMoorland TwistMystery TwistPembridge TwistPortmanRhapsodyStainfree Salt ‘n’ PepaStainsafe Touch 4&5MStartwist/Startwist Supreme (2010 colours) 4&5MStanfordSummer Skies
TWISTS - WOOLDiscovery 4&5MEden Twist 30/40/50 4&5MIconic Twist 40/50 4&5MParamount 30/40 4&5MRosemount TwistSuper Sixty 4&5MThe Berber Twist Collection 40/50 4&5MUltimate Textures 4&5MUltimate Berber Twist 4&5MUltimate Twist 40/50 4&5MUltimate TweedUltimate Luxury 4&5M
VELOUR / VELVETDesigners Dream Urban Life
WILTONThe Arabica & Ceylon Wilton Collection4&5MParallel LinesRenaissanceUltimate WiltonOakland
VINYL / SMOOTH FLOORINGArte Della CeramicaBlackjack Casino RoyaleChequersEclipseMedleyMojoSuregrip XLThunderball
CARPET TILESCapital PlusMagnesiumNeutronOxygenPositronProtonQuark
Stop preSS – www.rackhamSltd.com – Stop preSS
type it into your browSer now! and check uS out!!!
“CHECK OUT www.rackhamsltd.com! My new website has been launched to wide acclaim, it’s being ‘hit’ rapidly! It offers everything we offer, in the
most modern medium!”
Call now to receive a copy of our
latest price guide, and our April 2011 specialsupplement!
29THE STOCKLISTS April 2011
VICTORIABerber StripeCastillionCeltic Heathers Crown TwistDuchess EliteEasiCare (Twist, Tweed + Saxony)Gaelic HeathersImperial VelvetKelsoNatural AccentsNatural Companions (Sisal, Chenille, Ridge)Regal TwistRustic JewelsTudor Twist CollTudor Manor
LANOBoleroCampus X-tremeChiselhurstHavanaHeathertwist CollPembridge Twist - new colours
Rustic BerberRustic SensationsScalaScala TonalsSentinelStartwist CollTwilight CollWilton NaturalsXtra Twist
BALTABergaColorado SpringsDesert TwistDesert Twist DeluxeDivaFiestaFusion Happy DaysHigh FlyersGala Cord-all options in stockMoorland TwistNobilityRosemountShetland LoopShepherd TwistStainsafe ComfortStainsafe FavouriteStainsafe OlympicSuper WiltaxTechnoTwisty
LUSOTUFOCeltic Horizon MandalyTangierTitan DiagonalUnique
CORMARApolloBerwick 40/50BuchananHome Counties 42/50MalabarOaklands 32Oaklands 42Oaklands 50Primo PlusWest Country
BROCKWAYAmoreCavendishCraftsman EliteCresta 40/Cresta 50MontroseOrion/Orion MajorRadnor 30/Radnor 40
DOMOAbsolute LuxuryAlpinaAuvergneFestival TwistHeather TwistMerinoMountain PeaksLegacyPlanetPlaygroundPortofinoScorpioTraditionals
ITCBelgraviaCheck Comfylux ExtraConcertoConsulHeritage CollectionJaguar - new colours
KretaPalacePrecious MetalsStainblock BerberStainblock HeathersStainblock TweedUltimate Oak
QUICKSTEPSolent Wholesale - now a Quickstep stockist. We now have in stock the Quickstep 700range and can order all other ranges witha very short lead time.
TAPIBELCachetMelodyNevadaReedsSysoltex Homested/Aran/CrofterToscana
BEAULIEU carpets Adventure TwistAthena DublinDurham TwistFashion/GalleryGrass CollectionHeavy Tread I-TwistIsis/MentuMarsMotor CarNatural LifeProntoSelectionsSweet Homesvinyls Arte Del CeramicCeltic Stone Celtic Stone - NEW COLOURSChessComfort GripJazzSherwood Oak Studio Sonata Texalino Supreme Urban laminatesEssentials (previously Casa)Cottage
BAJONGHome Twist SupremeMontanaMontana TwistSahara
IVCComfylux Extra ExpressionsFantasyFusionMaster GripPlanet Precious MetalsPrestoUltimate OakVictoria
MISCELLANEOUSCAVALIERCountry CollectionHamlet Parish and VillageLEIGH SPINNERSAtlasVelourTHOMAS WITTERInnovationsC&H Homestyle LVT - planks and tilesPARAGONToccarre Carpet TilesMOHAWK CARPETSCenturyHalf Century
Solent Wholesale Carpet Company LtdCARPET, FLOORCOVERING & ACCESSORY WHOLESALE DISTRIBUTORSTelephone: 01243 774623 Fax: 01243 533636 E-mail: [email protected]
Website: www.solentwholesale.com Zola Park, Barnfield Drive, Chichester, West Sussex, PO19 6UX.
We carry other products not listed above, and can also provide a swift special order service on non stock lines.Our reps and sales office would be pleased to answer all enquiries. Our last Price List is dated March/April 2011.
Oxford, Berks, Bucks, Beds, Hants, Middlesex & Herts. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Ian Cardrick, mobile: 07973 406329Sussex E & W, Surrey, South London & Kent . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . John Robson, mobile: 07973 898453Hants, Wilts, Dorset, Somerset, Gloucs, & I.O.W. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Adam Ayling, mobile: 07973 406799Accessary Sales and IT Specialist (All Areas) . . . . . . . . . . . . . . Luke Crooks [email protected], mobile: 07966 664379
30 THE STOCKLISTS April 2011
DID YOU KNOW?STS Flooring Distributors Ltd stock a large range
of carpets and carpet tiles via our 5 depots
ORPINGTON • CROYDON • WATFORD • CAMBRIDGE • OXFORD (THAME)08454 341000 08454 342000 01954 781142 01844 213555
Regional ManagerRachel Sherwood 07801 762724Area Manager Dave Lowman 07500 847758Area Manager - Retail Phaedra Duncan 07738 329714North/East London, Berkshire, Beds, Bucks, Herts,Middlesex, Northants, Oxfordshire, Warwickshire
Steve Osman 07919 128401Essex, Cambs, Suffolk, Norfolk
Paul Jones 07801 762719Wiltshire, Gloucestershire, Bristol & Birmingham
Paul Jeffery 07717 218024South/East London, Kent, E Sussex
Sales Area ManagersDana Baldock 07801 762725South/East London, Kent, E Sussex, Part Essex
Mirka Mihulcova 07500 847566South/West London, W Sussex, Berks, Hants, Surrey
Vicky Langley 07962 646847Surrey, W Sussex, Hants, Berks, South/West London
STS GOLDLINE STOCK CARPETSAbbey Twist 30/40Aston TwistBernwood TwistBernwood SupremeBernwood ForestBernwood HeatherBernwood Heather SupremeBlenheim Twist 40Blenheim Twist 50Cherwell CordChislehurstFairfield SupremeGladiator SupremeHarrier FeltHarrier GelHeathdaleMagnum GelMedicareMulticare Classic New Valley TwistOrinocoOpus TwistRavensbury Twist 32/40/50Ruskin TwistScalaSupersava Elite
BALTA STOCK CARPETSNew Shepherd TwistGala Cord
NEXT DAY DELIVERY PRICE LIST DATE FEBRUARY 2011
LANO STOCK CARPETSBoleroChislehurst Fairfield SupremeHavannaHeather TwistHeather Twist SupremePembridge TwistSapphireScalaStartwistStartwist Supreme
CORMAR STOCK CARPETSApolloBerwick 40/50Malabar TexturesNatural Berber TwistNew Oaklands 32/42/50Primo PlusPrimo TweedsPrimo UltraTown & CountryForest Hills
BEAULIEU INTERNATIONALBelliniDublin EliteMercator
EDEL TELENZOFleurHerculesOrinocoPuma
CARPET STOCK TILESAscotBeckenhamCheltenham ClipperCroydonCroydon StripeKestonLatourSaturnSelsdon
STOCK UNDERLAYSGoldtred CollectionCirrusCumulusNimbusSilver LiningCloud Nine ContractCloud Nine Super ContractDurafit 500Durafit 650Cosi 8mm & 10mmHeatflow CollectionRomaBlue HeavenWillow GreenTredaire EliteTreadmore
STS Area Managers
31THE STOCKLISTS April 2011
Weston Hammer UK16/17 Byford Court
HadleighIP7 6RD
Tel: +44 (0)845 644 9090Fax:+44 (0)845 644 9191
We are pleased to announce the launch of two new prestige ranges along with a revamp of our highly successful STONE FIBRE COLLECTION.
NEW NATURAL LINES: 100% Wool with a luxurious deep pile in fashion shades. 4m & 5m wide.NEW COLOURS JACS: The much loved designer range in 100% Wool with
new shades and now in 5m wide.
STONE FIBRE COLLECTION IN 5m WIDE : This very successful designer flatweavecollection is being updated and is available in 4m and 5m.
Please visit our website atwww.weston-carpets.co.ukfor online cutting requests and more information on our products, or telephone 0845 644 9090 (local rate)
to speak to one of our telephone sales team
OUR UK SALES TEAM
Mr Ron FeweryTel: 07976 244892London, Oxfordshire, Berkshire,Buckinghamshire.Mr Steve Acton Tel: 07957 836207Kent, Sussex, Hampshire, Surrey, Dorset.Mrs Jac Hayman Tel: 07815 785801Contract Sales East Anglia.Mr Gary Foster Tel: 07515 283872East Anglia, Northamptonshire.
Area Currently VacantNorth Wales, Cumbria, Manchester,Liverpool.Mr Derek Boyd Tel: 07940 320708Scotland.Mr Lee Palmer Tel: 07774 101640Channel Islands.Mr Jonathan Gorman Tel: 07815 121660Northern Ireland.
Mr Mark GarbettTel: 07840 664757Bristol & the West Country.Mr Steve Fletcher Tel: 07831 818989Yorkshire, Lincolnshire, Nottinghamshire, Tyneside. Mr Keith StevensTel: 07710 160166Midlands & South Wales.
Bespoke Design carpet fromHammer CarpetsYou may not have heard of them but Hammer Carpetsin Denmark are the worlds largest manufacturer ofColortec bespoke design carpets in the world.
Colortec is a state of the art tufting machine that usescomputer controlled technology to manufacture anydesign in a maximum of 8 colours.
This tried and tested manufacturing method is up to 10times faster than Axminster and exactly replicates theappearance, unlike a printed design carpet.
If you would like more details of this type of carpet andto find out how competitive and easy to use it can bethen please call your Sales Agent or our Sales officewho will be happy to help.
Tunis A heavy domestic berber loop pile in 100% Woolavailable in 4m and 5m widths.
Queen Tweed A fine heavy domestic berber loop pilein 100% Wool available in 4m and 5m widths.
Denver A stylish heavy domestic tonal loop pile in 100%Wool, available in 4m and 5m widths.
Oklahoma A heavy domestic berber loop pile in 100%Wool available in 4m and 5m widths.
Supreme Stripe A heavy domestic tonal stripe in100% Wool loop pile.
Supreme BoucleOur best selling level loop 100%Wool product available in 12 up to the minute colours inboth 4m and 5m widths.
Imperial Boucle A heavy domestic loop pile in 100%Wool available in 4m and 5m widths.
Las Vegas A chunky luxurious loop pile in 100% Woolavailable in 4m and 5m widths.
Royal Velour A luxurious velour in 80% Wool/20%Nylon in 5m wide.
Sisal Boucle and Sisal Berber Natural fibretextured loop pile ranges in two styles.
The Stone Fibre CollectionOur unique flatwoven quality in many fashion styles and colours.
Orlando A chunky loop quality with a thick latexbacking for a luxurious feel.
Complex designs and inset rugs can bemade in one continuous production,avoiding the need for joins and mitres.
You can create a carpet websitefor your business in 5 minutes.
Fill out a form for five minutes and we’ll have a good-looking
flooring industry website online for you within 5 days*.
Then you can update it, add to it or ignore it for ever!
Flooring stores don’t generally need anything too fancy – most of the time,
visitors are just trying to find out your phone number, your opening hours
or where they can park! Or they’re just checking if you look professional.
The Floorsites package from The Stocklists offers:
� 7 ready-made pages of flooring industry content covering the key sectorsof carpets, vinyls, laminates, etc.
� Instant online editing – if you can type, you can customise these pagesyourself anytime to add latest offers and news… or leave them as they are– we put all your contact information in there anyhow.
� Choose photos from our library to make your site unique – or uploadyour own images.
� Link to Google Maps – let visitors find you quickly and see where to park
� Auto-email form to let customers contact you direct
* The site takes a bit longer to set up if you already have a website or address.
A Floorsite from The Stocklists costs £390 for the set-up and the first year – and £90 per year thereafter (exc. VAT).
Check�out�what�your�site�would�look�like�atwww.thestocklists.com/floorsites�or contact David Spragg at [email protected] or call 01845 573241.
NO OBLIGATION ‘TEST DRIVE’...We set up your site free-of-charge for a month. If you don’t like it, you don’t pay. There’s nothing to lose!
We’ll have it online for you within5 days.If you don’t like it, it will cost younothing.If you do like it, it will cost you£390 + £90/year.
33from The Stocklists April 2011
4 April 2011
This month sees the introduction of new and innovative colours to thefibre bonded (FB) collection from Burmatex, the leading supplier ofquality fibre-bonded carpet tiles and sheet, made at its site in Yorkshire.Design and production teams have combined fantastic, trend led newcolours together with classic FB shades, creating a comprehensive andexciting collection to suit all tastes and interiors.
Classic ranges such as Academy and Cordiale have been brought up-to-date, with 17 new colours in the broad-ribbed range and 16 new colours inthe narrow ribbed range. Innovative, design led structure bonded (SB)collections such as Lateral, Zip and Code have been invigorated with 5directional new colours.
Burmatex analysed colour trends to create an offering that shows realcohesion and future thinking. New colours include hot pinks, indigos andpurples, as well as fresh greens and aquas. Ranges can be used individually inthe traditional way or combined to create distinctive, contemporaryinstallations both with FB and SB collections, as well as many otherBurmatex ranges.
“FB carpet tiles gained wider appeal following the introduction of our SBranges, Lateral, Zip and Code, due to the variety of applications, designoptions, environmental benefits and excellent value they offer. The crossoverof new colours in different textures adds a whole new dimension of fresh,design creativity and we’re working with corporate clients on some amazingnew projects which would probably have otherwise been done in tuftedtiles,” explained Senior Designer at Burmatex, Vivien Lee.
The new colours are available now, the latest phase of products to bepresented in re-branded shadecards since Burmatex unveiled itssophisticated new corporate identity just before Christmas.
T 01924 262525 www.burmatex.co.uk
Colour cascade
With a luxurious silk look and 28 striking shades, Bamboois the latest chic carpet collection from Lano Carpets.
As its name suggests, this stylish collection uses bamboo fibrewithin its yarn, enhancing the carpet with an irresistibly soft-to-the-touch feel and utilising the rapidly renewable resourceto help to reduce the carpet’s impact on the environment.
Capable of growing up to 60cm a day, the bamboo used inthis striking collection is harvested from sustainably managedresources and the carpet is produced using efficientmanufacturing which cuts down on waste and carbonemissions. The plant also has natural anti-bacterial qualitiesand can help to regulate humidity, both of which areexhibited to some extent within the carpet.
“While the sustainable aspect of Bamboo is a very positivestory, the majority of consumers will be turned on to thecollection by its broad on-trend colour bank, stunning silklook and beautifully soft feel,’ comments Birger Karlsson, UKand Ireland Sales Manager. “Of course the anti-bacterial andclean air benefits of the range will provide added value, butBamboo will really thrive among consumers looking for acarpet that delivers chic with an edge.”
The collection is available in a four-metre width and features ahigh bamboo fibre content in an elegant saxony cut pile. Thecarpet also benefits from a comfort backing for additionalunderfoot luxury.
T 00800 5266 5266 www.lano.com
Bamboo...tiful
FlooringNews
34 FlooringNewsApril 2011
News
Soft steps forward
IVC Group has begun production of cushion flooring for the US marketat its state-of-the-art production facility in Dalton, Georgia.
The 520,000ft2 plant will serve the entire US market, freeing up productioncapacity at the company’s Belgium headquarters and reducingenvironmental impact through transportation between the two countries.
The plant features the world’s longest cushion vinyl production line andwhen fully up to speed will be capable of producing 35million squaremetres of cushion flooring a year. Employing around 150 people and theresult of a £45m investment for the privately owned company, the newfacility underlines IVC Group’s commitment to serving the US market andis reflective of its continued efforts to propel itself to a leading position inthe domestic cushion floor market.
“The investment in the US plant was a key strategic decision for us,”explains Filip Balcaen, Chairman, IVC Group “it is a clear signal of our long-term commitment to the US market and our desire for continued industryleadership.”
T +32 5665 3211 www.ivcgroup.com
Making it Stateside
Leoline is currently updating displays to retailers across the country, introducingthe new Comfylux Xtra range and the Softstep collection, formerly Mastergrip.
As part of IVC Group’s strategy to strengthen its position in the UK cushion floormarket, retailers will benefit from these new ranges that have been developed tobring homeowners cushion flooring that delivers style, performance and value inone package.
“Under its former name of Leolan, Leoline had grown into one of the mostrecognisable names in cushion flooring,” says product manager Caroline Wille “andsince its name change we have been on a gradual process of development,refining and redefining our product offering. The change to the current displaystands is testament to this work and will help retailers to fully benefit not onlyfrom the Leoline name, but also from collections designed to appeal to a broadcross section of consumers.”
The update to the Leoline displays is underway and will be completed in thecourse of the next months.
T +32 5665 3211 www.ivcgroup.com
35April 2011from The Stocklists
36 FlooringNewsApril 2011
News
Rhinos ‘r’ us at Mohawk
Mohawk’s SmartStrand carpet has been through the ultimate challenge andcome up trumps at the feet of Ricko, the 12 year old one and a quarterton Rhino resident at Alabama’s Birmingham Zoo.
For two solid weeks Mohawk’s SmartStrand carpet was installed in Ricko’senclosure, getting the full rhino treatment that left some severe staining onthe deep cream pile. Seeming beyond repair, Ricko’s carpet wasprofessionally cleaned using hot water extraction and Mohawk FloorcareEssentials spot remover. The result was a carpet rejuvenated and accordingto the zoo’s mammal curator, one that looked ‘as good as new’. Ricko is stillthe only rhino in the world to have a luxurious carpeted enclosure.
The ‘SmartStrand Challenge’ was devised to be one of the toughest trialsimaginable, highlighting to Americanconsumers the ability ofSmartStrand carpet towithstand severe treatmentwithout adverse affect.Now, as Mohawk looks togrow the presence ofSmartStrand carpet withinthe UK, the adventures ofRicko the rhino are beingrolled out to retailers acrossthe country.
“Technically unrivalled withrapidly renewable fibrecontent and deliveringunheralded levels of durability,stain-resistance and softness,SmartStrand is one of the mostadvanced domestic carpetscurrently available anywhere inthe world,” explains HowardLindsay, Mohawk International.
“Yet the challenge is how to deliverthis message to homeownerswithout bogging them down in technicalinformation that bears little relevance to real world situations.
“The SmartStrand Challenge addresses this, helping consumers tounderstand just how good SmartStrand carpets really are. Through a seriesof videos charting Ricko’s adventures on SmartStrand as well as literatureand a new point of sale, we are helping UK flooring retailers to really benefitfrom having SmartStrand in their line-up and thanks to an excellent pricingstrategy, convincing consumers that performance doesn’t have to come witha high price tag.”
T 01480 479830 www.themohawkgroup.com
FIT to a tee
The ever popular Kidderminster Carpet ManufacturersNational Golf Tournament, sponsored by Georgian Carpets, inaid of FIT and Macmillan Cancer Support, takes place thisyear at Kidderminster Golf Club on May 10th and 11th. This55th annual event, which last year raised £16,000 for the twocharities, is the second largest fundraising event for FIT.
Day One is a four ball team event while Day Two is a twoball team event. There is also a dinner at the Granary Hotelin Kidderminster in the evening of Tuesday 10th May. Cost is£80 for both days or £50 for Tuesday and £35 for theWednesday. The dinner is £30 a head.
Chairman Rupert Anton said: “We are tremendously gratefulto Georgian Carpets for their continued sponsorship and alsoto Adam, Victoria, Brintons and Brockway Carpets who arethe backbone of the event.
Last year we were overwhelmed by the generosity of ourindustry. To raise £16,000 in such difficult economic timesspeaks volumes for all concerned. The Furnishing IndustryTrust is the only charity exclusively dedicated to helping thosewho are, or who have been, involved with the furnishing,carpet and allied industries, and who through no fault of theirown find themselves facing unexpected or financial hardship.
While we have a loyal, hardcore player base we are alwayskeen to attract new players. It is a genuinely fun two daysand an opportunity to mix business and pleasure with someof the leading lights of the industry.”
For details on how to play in this year’s tournament, pleasecontact Rupert Anton on 01562 747 359 [email protected].
T 01562 747 359
“SmartStrand is one of the most advanced domestic carpets currently available anywhere in the world”
Tell them where to go!The popular Flooring Forum feature in The Stocklists isrecruiting retailers to add their opinions to our regularsurvey panel and tell industry leaders where to go in theirfuture planning, marketing and services.
Every other month, we ask our Forum members to goonline for just four minutes to complete a quickquestionnaire on a live industry issue. The results arereported in an article the following month.
To join our survey panel - you’ll receive six surveyinvitations by email a year - please click the Online Sign-upbutton on our website.
www.thestocklists.com
WWW.CARPETCUTTINGMACHINES.CO.UK UK manufactured Carpet Cutting Machines
The Merryfield Group extends its cutting edge showcase until Easter - visit our showroom this April...
37from The Stocklists April 2011
40 FlooringNewsApril 2011
News
Setting example sample
Three flooring companies have received Gold Certificates in thefirst-ever Recofloor Awards for recycling the most waste vinylflooring in 2010. Members of the UK’s first vinyl flooring recyclingscheme collected more than 200 tonnes of material last year –easily surpassing the 175 tonnes target. The 2010 total alsorepresents a 33% increase on the 150 tonnes recycled in 2009.
Gold Award winners scoring more than 50 points were HullFlooring (77), Ross Hughes Flooring, Caernarfon (65) and MayfieldFlooring, Stockport (64). Eleven companies scoring 20 points ormore collected Silver Certificates - along with two distributors, KentFlooring and STS Flooring in Orpington which qualified forcollecting enough material through their drop-off facilities.
Praised for its ‘extreme commitment’ to Recofloor, Hull Flooringcollected 11% of the scheme’s total 2010 tonnage. In addition to itsday-to-day collections, the firm helped two large retail outletsrecycle their waste flooring from major refurbishment projects atnationwide stores. It also recycles many materials from installationprocesses, where practicable, such as cardboard, plastics, paper andeven empty latex smoothing compound bottles.
Sean Dawson, Hull Flooring’s Managing Director (pictured above)said: “We’re delighted to achieve our vinyl waste recycling goal asintended. Demonstrating our commitment to Green issues certainlyacts as a ‘selling tool’ for our business. As margins get tighter, thishelps to differentiate our business and attract new customersthrough being able to offer that little bit extra.”
T 0161 355 7618 www.axionrecycling.com
Recycling rewarded
On 24 July 1991, after more than a year of discussions with thecleaning chemical industry, carpet fibre suppliers and carpetmanufacturers, the first ever WoolSafe Approved certificate wasawarded to a carpet-cleaning product from Chemspec.
Now as The WoolSafe Organisation celebrates its landmark 20thanniversary, not only are there around 300 WoolSafe approvedproducts, but also the WoolSafe Accredited Carpet Inspectorsscheme, a nationwide network of WoolSafe Certified Operators andoffices across the world.
Since its foundation, the emphasis of The WoolSafe Organisation hasbeen placed on the specific maintenance requirements of wool andwool-rich carpets and rugs, because these were considered to bemost susceptible to aggressive chemicals; but other carpets havebenefitted too, particularly ‘advanced generation’ nylon fibres. Inessence, all carpets made from pile fibres have merited from TheWoolSafe Approved scheme, thanks to the high standards originallyset out. Four of the first 20 products approved by WoolSafe are stillgoing strong today, proving that really good cleaning products willstand the test of time despite a competitive market.
In the days of its beginning, WoolSafe expected a 20% failure rate asmanufacturers adjusted to the stringent conditions of the testingprocess, but to this day that rate still remains typical. This shows thateven now there are professional cleaning agents that don’t quitedeliver what they promise, with many containing characteristics thatdefinitely make them unsuitable for use on certain pile fibres.
Homeowners also face a similar problem, as was highlighted byWoolSafe in 2009 when a well-known consumer organization tested arange of spot cleaners and stain removers. The ‘Best Buys’ turned outto be anything but, as WoolSafe ’s own tests showed that threesuffered from serious re-soiling problems, which could lead to avicious circle of cleaning – quick soiling – cleaning.
To date almost 700 cleaning and maintenance agents have been testedand more than 300 consumer and professional products from 80suppliers carry WoolSafe accreditation. These are re-tested every 12months to ensure the high standards setout at the very beginning bythe organisation are still upheld today.
T 0800 731 5688 www.woolsafe.org
Double decade of standards
Genesis Patterns Ltd have announced that they are the first carpet sampling operationin the U.K. to recycle waste carpet.
Die cutting carpet samples is a massive generator of waste which has previously been sentto landfill. With their recycling partners, 4Recycling of Leeds, Genesis are now prepared toface a far more ecological and sustainable future.
Whilst the costs involved are slightly more expensive than the original arrangements,Genesis feel that the extra expense is wholly justifiable and moves them closer to theirgoal of being a 100% recycling operation.
T 01274 531330
John Foster, General Manager Shade Card Division and Kylie Domanski, General Manager Pattern Book Division bid farewell to another collection of material for recycling.
41from The Stocklists April 2011
42 FlooringNewsApril 2011
News
Bringing the latest on-trend collectionsto retailers across thecountry, Avenue isrolling out a majorupdate to its in-storedisplays with theintroduction of threebrand new ranges.
Joining an existingportfolio includingstrong ranges such asthe Touch of Tiles andCafé Noir, Avenue willbe introducing theUltimate Oak, PreciousMetals and Pureranges to the stand.
“Avenue is all aboutstanding out from thecrowd and bringingcutting edge style,”explains CarolineWille, productmanager “with this inmind, Avenue rarely
stands still as we look to introduce styles that push the envelope ofdesign in cushion flooring. The introduction of three new collectionsto the Avenue stand just goes to highlight this.”
The update to Avenue displays throughout the country is currentlyunderway and is expected to be fully complete over the course ofthe next months.
T +32 5665 3211 www.ivcgroup.com
Avenue on show
Combining style, quality and value, Series is the new name in laminate flooringexclusively from one of the country’s fastest growing retailers, UK Flooring Direct.
Featuring the latest on-trend styles, such as the chabby chic of Worn Grey Oak, theSeries range is designed to offer consumers quality laminate flooring, with signaturequality identifiers such as bevelled edges and realistic surface structures.
Ranging from seven to 12-mm thick and with classifications from AC3 to AC5, Serieslaminate floors are suitable for use anywhere in the home and can even be used incommercial locations. The collection includes several popular oak and other wood styles,as well as more tropical interpretations such as wenge and even stone and ceramic tileinterpretations.
“The Series range encompasses a broad spectrum of styles,” says Josh Ashby, productmanager UK Flooring Direct “but more than this, the laminate collection delivers thischoice at really attractive price points and with the hallmarks of quality laminate flooringmaking it a tempting proposition across the board.”
The Series collection of laminate flooring is available exclusively through UK FlooringDirect, the UK’s fourth fastest growing retailer according to The Sunday Times VirginFast Track 100.
T 0845 287 5623 www.ukflooringdirect.co.uk
Serious style
The new 2011 Commercial Collection catalogue from Tarkettoffers 104 pages packed full of inspirational and innovative flooringsolutions from the global industry leader.
The company says the book offers “complete solutions for everyinterior with the lowest lifecycle costs, superior performancecharacteristics and the most advanced PUR surface treatments foreasy maintenance.”
Specifying sustainable flooring solutions is aided by the inclusion ofnew Tarkett Balanced Choice Tags for every product. These tagsshow the percentage proportion of raw materials that are naturaland renewable; how much recycled material each product containsand if the product can be recycled; and the level of VOC emissions.All Tarkett products now offer VOC emissions 10 times lower thanany standard in Europe.
The entire UK portfolio of Tarkett commercial resilientfloorcoverings can be found in the new catalogue, from completewetroom concepts and specialist safety flooring, through to linoleumand engineered wood. Divided into distinct product ranges for easeof reference and speedy navigation, specialist solutions such assports floors, acoustic and electro-static floorings are also clearly listed.
T 01622 854040 www.tarkett.com
Best-seller book
Cranmore ParkCranmore Avenue, Shirley, Solihull, WestMidlands,�B90 4LF
Cranmore Park, Solihull is pleased to be hosting its very firstBGNFS on 18/19 May 2011. With over 50 exhibitors, includingleading manufacturers and suppliers, covering carpets, rugs,laminates, underlay, vinyl and woods.
The ‘first of its kind’ trade show welcomes, but is restricted to, allmembers from BRM, Metro, and SMG buying groups. CranmorePark is a 2,500 square metre showroom with purpose builtrestaurants, dedicated catering team, private reception and freeon site car parking.
Chris Moffat, SMG Chief Executive said “this is a fantastic andunique opportunity for all buying group members to see themajority of their approved suppliers in one very convenient venue”.
BRM Managing Director Paul Phillips added “feedback from lastyear’s pilot show from retailers and manufacturers alike wasenthusiastic to say the least. For both flooring sectors it is theway forward.”
On behalf of the Metro Group, Chief Executive David Kippingcommented "a combination of the largest collection of flooringsuppliers exhibiting in the UK, at a superb central location, and atthe perfect time for the peak Autumn trade make this showunmissable"
“We are delighted to welcome the buying groups to this superbvenue”, said a representative of Cranmore Park. “We are veryproud of these facilities and for sometime suppliers have beenasking if we would consider hosting such an extended tradeshow. We tested a one day event last year and it went very well.The quality of the supplier stands is excellent and I’m suredelegates and suppliers alike will benefit from the experience.We are looking forward to a good turn-out”.
SHOWTIME IN SOLIHULL
43April 2011from The Stocklists
Abingdon Flooring has made an industry-leading promisewith a lifetime guarantee on their Stainfree ranges and for amanufacturer, making sure you keep faith with yourcustomers is all about keeping control.
As the UK’s only fully integrated polypropylene carpet manufacturer,Abingdon has control from start to finish – from making it’s own yarnfrom polymer beads through to running the fleet that delivers toretailers on time.
“We can make the promise because we can guarantee the quality andperformance,” says Abingdon’s Martin Peace. “We’re on top of everyaspect of how we make our carpet and we are uncompromising. No-one can let us down – so we can ensure we don’t let anyone down.”
Those familiar with the company’s history will recall the days of CarpetsInternational and even the Kosset cat in the 80’s but the recent past isone of a courageous management buy-out by four committed carpetpeople in 2003 – Jim Taylor, Martin Peace, Robert Dight and Eddie Charlesworth.
Eddie, Abingdon’s product development director showed us around theplant in Newbridge, South Wales, last month. “It was a big challengewhen we took on the plant but everybody here rose to the occasionand we have a strong team right across the business,” said Eddie.
“Producing our own yarn gives us full control across the productioncycle and it is all about consistency at every single stage to get thequality we want,” he says.
The yarn plant produces 150 tons of yarn a week. This is about three-quarters of Abingdon’s own needs but investment to increase thatcapacity to 200 tons is going on stream this Spring – demonstrating thecompany’s forward-thinking commitment.
Producing polypropylene yarn from the polymer bead and colourpigment chip through to the thread is an intricate business and sixextruders allow for flexibility in colour and texture. All the yarn is two-ply heatset to improve its performance.
Up to six tons of that yarn is loaded onto one ofAbingdon’s hungry tufting machines – and thereare 13 of those, working mainly on eighth-gauge cloth.
There are two backing plants for 4mand 5m widths and it will come as nosurprise, given Abingdon’s attention todetail, that they even mix their ownlatex-based backing solutions toensure they get the quality theyneed.
During the Abingdon open day inMarch, Malcolm Gordon of the 26-store Carpets4Less chain was oneof scores of retailers who visited the siteand went away feeling confident. “We geta good sense of security with Abingdon,”said Malcolm. “They are very much in controlof what they are doing and they are also nicepeople to deal with, which is important in any business.”
Abingdon are anxious to press home their advantage with the launch ofthe “Stainfree for Life” offer which is to be promoted to retailers thismonth with lots of merchandising and an impressive new ‘store-in-a-store’ point of sale system (see our article last month for full details).
And another major success in-store has been the multi-widthproposition with a unique wide-angle lectern that sells the concept toconsumers as an efficient option for their installations.
“This is going to be an exciting year for us,” says Martin Peace. “We havea lot to say and we’re going to make sure everyone hears it!”
T 01274 655694 www.stainfreeforlife.com
“We’re on top of every aspect ofhow we make our carpet and weare uncompromising in ourambition to become the supplierof choice”
44 FlooringNewsApril 2011
If you’re going to make a very bigpromise, you need to be sureyou can keep it.
From extrusion to conclusion at Abingdon
News feature
Abingdon have 13tufters at 4 and 5m
45from The Stocklists April 2011
F Ball starts the celebrations
Domotex proved a great way to start 2011 and celebratethe 125th year in business for F. Ball and Co. Ltd., the UK’sleading manufacturer of flooring adhesives and subfloorpreparation products. Marking the company’s 15th year atthe flooring exhibition, Domotex was another successfulshow for the company, with an increased amount ofvisitors to their stand, particularly from Europe, India andthe Middle East.
The strong turn out at Domotex demonstrated a continuing thirstfor information and innovation within the international flooringindustry. With F. Ball representatives on hand at the show, thecompany received a large number of enquiries and found the showan excellent forum for creating new contacts and strengtheningexisting relationships.
Domotex provided the perfect platform for the global launch ofthe 2011 multi-format edition of F. Ball’s comprehensive‘Recommended Adhesives Guide’ (RAG). In addition to thetraditional brochures, the F. Ball website at www.f-ball.co.uk offers
two electronic versions, including a live database which is updatedthroughout the year, and a downloadable and fully interactive RAGwhich links to supporting technical information.
After expanding the company’s international operations last yearwith a Technical Representative in the Benelux region, F. Ball hasalso created a new Dutch version of the company’s website,www.f-ball.nl, and made its product data sheets available in a rangeof languages on its main website to further support its overseascustomers.
Jonathan Goold, Export Business Manager at F. Ball, comments:“Domotex is an important fixture in F. Ball’s calendar. A trulyinternational show, Domotex provided us with the opportunity toengage with existing export customers and meet new contactsfrom the international flooring industry. The show offered visitorsthe chance to speak to our team of experts, and we are now busyfollowing up new contacts and opportunities made at the show.”
T 01538 361 633 www.f-ball.co.uk
News
Inside the extruder - at the start of the polypropylene yarn process
Drawing the yarn tothe required physical properties
The all important twisting process for a cut pile carpet
The tufting departmentis producing a 30m long
wool twist roll every 10 minutes
The warehouse in South Wales holds some 600,000m2
of carpet - and there is a similar facility in Kidderminster
46 FlooringNewsMarch 2011
News
Brintons Carpets has appointed Don Coates as its new ManagingDirector.
The 50-year-old has worked at thehighest level in the internationalpaper and packaging industry for thelast two decades and is relishing hisnew role at Brintons, a family-ownedcompany that was established 228years ago.
He said: "I am joining a great Britishbusiness with global reach, areputation for supplying the verybest products and a high potentialmanufacturing footprint. There is nodoubt that we are in a challengingoperational environment but the
team at Brintons has done some excellent work during the last couple ofyears and we are well positioned for growth."
Don has significant experience of running public and private companies,enhancing operational performance and operating in highly-competitivemarkets.
He added: "The Brintons brand is strong globally and it’s clear to me thatthere is sizeable end user growth in the markets we operate in.
Don will be based at Brintons’ global headquarters in Kidderminster andreplaces former Managing Director Harry Reilly who left the company atthe end of 2010 to pursue a new opportunity.
T 0800 505055 www.brintons.net
New head for Brintons
Hot on the heels of the design successes of recent years,leading UK carpet tile manufacturer, Burmatex, has made twonew additions to its in-house design team, as the companygears up for some exciting product innovations for 2011.
Vivien Lee, previously London Design Manager for MillikenIndustrials, joins Burmatex as Senior Designer. Vivien bringswith her a wealth of experience working with architects,interior designers and end users.
Julia Thomas will work alongside Vivien as the new JuniorDesigner of the team, having recently completed a degree atHuddersfield University in Surface Design for Fashion andInteriors.
With several exciting new projects already underway, itpromises to be another busy year for the Burmatex designteam.
T 01924 262525 www.burmatex.co.uk
Growing by design
Two new men at Mohawk arestrengthening the world’s largestflooring manufacturer’s presencein the UK.
Responsible for East Anglia, andnorth east and north westLondon, Marcus Bowes has joinedthe residential sales team, alongwith his new colleague, JonathanScorah, who is responsible forCumbria, the North East andNorth and West Yorkshire.
Working with retailers to deliverthe outstanding SmartStrand collection to homes within theirregions, Marcus and Jonathan will be heavily promoting Mohawk’sability to deliver lifetime stain-resistant carpet that has anenvironmental edge and a wide-reaching price point.
“The SmartStrand collection is quickly becoming recognised as abenchmark in residential carpets,” says Marcus, “the response I havealready received has been quite astonishing and I’m really lookingforward to working withretailers to really push theadvantages of this collection tothe fore.”
Marcus has previously spenttime at Cavalier Carpets andindependent carpet wholesalerRackhams while Jonathan haspreviously spent time atWestex Carpets and CollinsDebden.
T 01480 479830www.themohawkgroup.com
New men at Mohawk
Now you can sell StainFree carpets with the total confidenceof a LIFETIME GUARANTEE against all household food and drinks stains.See www.stainfreeforlife.com and turn to page 44 of this magazine...
48 FlooringNewsApril 2011
Nature knows best...Spring is here and lambing season is already mid-way. It is this time of yearwhen the reality of wool is most visible because we see the countrysidecoming to life and sheep are part of that rural tapestry that we all love somuch. Shearing season follows on and this is when the wool will literallymove from field to the grading depot.
British Wool fleeces are individually graded by hand and eye before beingauctioned to the international textile industry. This is the beginning part of along journey that will see the wool washed (scoured), spun, tufted orwoven. Wool is the natural solution for flooring, it offers so many benefits –durability, safety, comfort, warmth, luxury, breathability and carbon efficiency.Its natural cell system performs perpetually, from sheep through to finishedproduct, giving incredible added value to the home.
Tim Booth, product development manager of the BWMB comments, “I amalways amazed by the reaction people have when I explain to them aboutthe way wool performs. To most people it is simply a carpet or rug, theynever fully consider the benefits that wool brings to the product and yet it is these benefits that define the product once it is in situ.”
“So next time you are walking in the Spring sunshine, just look at the sheep and remember, wool is grown here – that is where the wool carpetindustry starts – it starts with a sheep!”
The British Wool column
Wool – the grand revivalof nature’s own fibreBritish Wool and the Campaign for Wool will be at the fabulous consumer event - GrandDesigns in May (30th April-8th May) with a fantastic new designer exhibit, created to literallywow the audience and give wool a major boost.
Certainly there will be no ignoring the 3-metre high ‘Choose Wool’ feature in the interiorssection at Excel where Grand Designs is held. Created especially for the Campaign forWool – the supersize 3D highly tactile, iconic exhibit is determined to grab the attention ofvisitors. Accompanied by a designer wool studio, visitors will see inspirational beauty anddiscover the practical attributes of wool product for the interiors sector.
The Campaign for Wool – launched by HRH The Prince of Wales last year – has initiated arollercoaster revival of interest in one of nature’s most environmentally friendly andsustainable fibres. Wool Week last October where designers, brands and major retailersbacked a high level wool promotion, really put wool back on the map.
Wool, of course is grown on sheep and so itprovides a superior, annually renewable,natural resource to the international textileindustry. It is also a highly technicalperformance fibre that lends luxury, comfortand safety without excessive environmentalcompromise.
“There is a really exciting mood in the wool industry at the moment and constant innovationwith both product and textile designs show this perfectly,” Bridgette Kelly of the British WoolMarketing Board explained. “I think consumer values are showing a more concerned anddemanding approach to provenance – where it has come from and what impact it has, areincreasingly important aspects of the product profile – wool ticks those boxes.”
The British Wool Marketing Board will launch the Designer Wool Studio presenting productranges in carpets, rugs, beds and upholstery. “We want to show the wealth of wonderful designoptions in wool. The Grand Designs team have seen a trend for softer, tactile and natural textilesfor the home. They invited us to be at the show to represent this trend and we want to takemaximum opportunity.”
“Roger Oates will be a key partner and will have an extensive selection of flat weave ranges ondisplay. But there are so many fabulous innovations with wool – just look at the luxurious Vi-Spring mattresses using British Wool – this exemplifies that excellent product design nevercompromises – wool is best.”
Wool flat weave runners are continuously on trend.
HRH The Prince of Wales – is the patron ofthe campaign for Wool.
The wool carpet industry starts in the field.
The Ultimate Collection from Ryalux offers twists, saxonies andshagpiles, made from the finest quality New Zealand wools andbeautiful Oriental silks.
Available in an inspiring palette of fashion-led colours or dyed to matchyour own colour choice and available in any width up to 7 metres.
50 FlooringNewsApril 2011
News
Surefoot Systems UK slip prevention specialists recently supplied its revolutionaryAntislip system to treat 720m2 of floor tiles on the viewing gallery of one of Paris’most famous and romantic landmarks, the Arc de Triomphe.
Prompted by the French ministry of culture who look after all the historical landmarksin France, the work was carried out in October 2010 on the viewing platform. Fromthis high vantage point (160ft tall) tourists and visitors can experience spectacularviews of the city.
The work was undertaken by Alliatech who is Surefoot Systems distribution partnersin France. The Antislip system was applied in sections with no disruption to access. Thismeant that the crowds were not disappointed, as the beautiful landmark remained open to the public as the work was carried out.
Karl Ward MD of Surefoot Systems UK commented: “Although nobody had complained about falling over, the French authorities were aware that thesurface could become slippery when wet and wanted to protect the safety of visitors and staff at the monument. Plus, as it’s one of Paris’ mostromantic destinations, I’m sure many men are keen not to accidentally fall to one knee.”
Throughout the UK Surefoot Systems UK LTD has successfully treated thousands of square meters of wet slippery floor tiles and natural stone floors.
www.surefootsystems.co.uk
Antislip De Triomphe
Woman newcomer awards
The Furnishing Industry Trust (FIT) is calling for entries for the 2011Women in Furnishing awards which includes a brand new category.
Sponsored by Manchester Furniture Show and Willis and Gambier, FridayJune 3 will see the second year of Women in Furnishing (WIF) awards heldat a special luncheon at Furniture Makers’ Hall, Austin Friars, the home ofFIT in the City of London. Four categories including the newly launched‘Most Promising Newcomer’ award will be presented to recognise womenof achievement across the furnishing industry.
Said Theresa Raymond, who developed the idea for theawards: “Last year really highlighted and celebrated the femaletalent we have in the industry. There are many more giftedwomen out there so we’re calling on people to startnominating women for the 2011 awards.” The deadline forentries is noon, Tuesday May 3.
For a nomination form please contact Sarah Clark at FIT [email protected] or 020 7256 5954. The deadline fornominations is noon on Tuesday, May 3, 2011.
www.fi-trust.co.uk
The UK’s newest carpet brand Crown Floorsunveiled its striking new point-of-sale at theirlaunch sales meeting last month.
“We’re ready,” said sales co-ordinator James Caldwell.“We had a very successful launch with greatenthusiasm from the team - especially about thedisplays which look fantastic.
“Our team is now out there in the field, talking toretailers and we are getting a strong response and,I’m pleased to say, the first orders have started
coming in,” he said.
Crown Floors have launched with ten ranges - eight easyclean synthetic carpets with up to 15-year wear warrantiesand two British wool ranges - and have ten salesrepresentatives to cover the country.
The point-of-sale material is being finished at the moment andwill be rolled out to retailers in May. Meanwhile, the companyhas a virtual POS presentation on its new website - using thewall displays to help visitors navigate across the ranges.
T 0800 077 33 01 www.crownfloors.co.uk
Crown ready to roll
51April 2011from The Stocklists
52 FlooringNewsApril 2011
“Put me down for price rises and profits,” said a North East retailerin response to our survey on pricing in the flooring sector. Morethan 90% of our respondents intend to increase prices this year –half of them by much more than the rate of inflation.
Against a backdrop of surging wool prices and polypropylene coststhat have doubled in a year, manufacturers are steadily increasingprices. We asked retailers how successful they would be in passing onthese rises to consumers in such a tight market.
Last year, our survey said 76% of retailers put up prices but generallyby less than 5% so this year’s response of 92% looks more aggressive.The retailer quoted above went on to say: “When fuel prices are risingconstantly, manufacturers and wholesalers are bound to pass extracosts on to retailers. There has to be a point where we are braveenough to pass these on to our customers.
“Many in the trade have absorbed the recent VAT increase – can wehave our margins tightened further? Or, is the time here to startcapitalising on our emergence from recession by increasing prices, andreturning to worthwhile margins?” he said.
A surprising number of retailers (44%) agreed that carpet was toocheap at the moment. More than 11% said it was too cheap by at least 20%.However, 53% couldn’t bring themselves to admit that prices were reallytoo low in the market. It was generally agreed that vinyl was priced toohighly at present.
But a Tyneside retailer commented: “I am sick and tired of beingpreached to with the manufacturers’ first commandment, ‘don’t sell onprice!’ Try telling that to the old pensioner who has cobbled together£200 for their lounge carpet.”
Some 56% of our respondents say consumers are more price sensitivethis year.
And for many, the pricing issue is dominated and dictated by keyplayers such as Carpetright and Headlam – and internet traders.Manufacturers are blamed for the inconsistency in their pricingapproach to the trade. “The whole pricing structure has got out ofhand,” said one.
There were strong comments on the relationship betweenmanufacturers and retailers on pricing. An Essex business man said: “Rightnow this industry needs to stick together and act more professionally.”Another: “Manufacturers need to remember that this is a partnership.”
Survey
92% will put prices upthis year
76% did put prices uplast year
44% agree carpet is toocheap
56% say consumers aremore price sensitive
62% expect 2011business to be flat
60% expect 2012 to bebetterThe Stocklists polled 422 retailers throughout the UKduring March 2011. Replies and comments arerecorded anonymously.Many thanks to all those who took part.
Fit for purpose?
“The whole pricingstructure has got out
of hand.”
“Manufacturers need toremember that this is a
partnership.”
“Right now thisindustry needs to sticktogether and act moreprofessionally.”
“Many in the trade have absorbedthe recent VAT increase - can we haveour margins tightened further?.”
Retailers are resigned to a flat year in 2011 with 62% expectingbusiness levels to be about the same as 2010 but an optimistic 27%thought things were going to get better this year – only 11% expectedworse trading.
Looking further ahead, the outlook seems a little more confident. Over60% are counting on a little growth in 2012 – only 6% expected thingsto get worse.
Asked if manufacturers could help a little more with better credit in thecurrent market, two-thirds of respondents actually felt suppliers’ termswere OK although nearly 30% suggested they should help more.
The price is right?Retailers respond as flooringinflation accelerates
“Put me down forprice rises andprofits.”
53from The Stocklists April 2011
NewsNewsNewsFlower on FlooringFlower on Flooring
‘This is surely the ultimate confidence booster for both consumerand retailer alike when making their choice of their new carpetpurchase,’ the company states. Its latest stain resistant products havebeen collated on a new display stand and is appropriately called theCrown Jewels collection in celebration of the forthcoming royalwedding. Primo Plus, Primo Ultra, Primo Saxony and Primo Tweedsare also included in the company’s easy clean section.
Mohawk’s Howard Lindsay states that stain resistance does not haveto come at the expense of durability, softness and sustainability: ‘Formany ranges, stain-resistance comes as an in-built benefit ofpolypropylene fibres, yet the limitations of polypropylene make theseranges inferior against wool and wool-rich carpets, as well as thosemade from other man-made fibres such as nylon. However ourSmartStrand carpets bring stain-resistance to better quality carpets,adding durability, softness and renewable content.’
While the latter improves its environmental credentials, thecombined benefits make an effective alternative to wool, says Lindsay.
The most successful flooring retailers can produce a numberof reasons in favour of purchasing all flooring options, butfew are so easily explained as those that fall into the stainresistant bracket.
The two main assets, affordability and practicality, account for asignificant proportion of this flooring option’s popularity.
Among the many examples in today’s stores, Cormar’s Apollocollection is described by the company as made from ‘100% stainresistant Excellon polypropylene fibre and available in a choice of 15best-selling plain and flecked shades’. It is a bleach cleanable carpetwith a five year stain guarantee, retailing at around £15 per sq metreand is available in 4 and 5m widths.
‘This range is hugely popular with the "new homes" market, the "stainfree" market as well as being an ideal choice for bedrooms,’ saidDavid Cormack, marketing director of Cormar Carpets. ‘Apollo is inresponse to all those customers that have asked us for a value rangewith all the benefits of the Cormar service.’
Abingdon Flooring states that its stain resistant options were theoriginal ‘bleach cleanable’ entrants into this category 22 years ago. Itscollection has grown to a total of more than 40, with stain warrantiesincreasing from five to 10 years, followed by its latest version, whichprovides a stain-free warranty against all household food and drinkfor life.
54 April 2011
Spotless credentials
Cormar Carpets’ Apollo in Excellon fibre
The Crown Jewels stand from Abingdon
“ere is no doubt that the familywith young children and the
younger generation in general seestain resistance as a priority in their
buying decision”
by Dennis Flower
SmartStrand is a new fibre for quality carpets from Mohawk
55April 2011
‘This combination of attributes clearly separates SmartStrand carpetsfrom other stain-resistant offerings in the market and the stainwarranty on all carpets in the range is for a lifetime,’ he states. ‘Theaddition of competitive pricing has also been included to ensuregrowth and customer satisfaction, mirroring the high levels achievedin the United States market,’ Lindsay concludes.
Associated Weavers are a strong believer in producing stain resistantcarpet and it is proving a popular choice in the marketplace. Alreadyin 2011, four of their best stain resistant carpets have been re-coloured. Tuftex Twist, StainAway Harvest Heathers and StainGuardHarvest Heathers were all launched in February.
The 100% polypropylene ranges come with Associated Weavers’unique ten-year StainAway warranty and their ten-year wearguarantee. AW’s MD Steve Elliott said: “These ranges have had a greatresponse with their excellent new colour bank and stain resistantproperties making them a market leader. We are encouraged by thisand plan to add to the StainAway Collection later this year.”
Birger Karlsson, Lano Carpets UK and Ireland sales manager says:‘The Easy Care Collection represents an excellent entry point intostain-resistant carpets for consumers. With some of our mostpopular ranges, including Pembridge Twist featured in the collection, it also represents a perfect opportunity for retailers to capitalise onthe popularity of stain-resistant ranges.
‘There is no doubt that more and more consumers are looking foradded value from their purchase and Easy Care carpets provide this,while also remaining excellent value. The Easy Care collection alsoencompasses a wide range of styles, including the luxurious deeptexture of Supreme Elegance, as well as colours ranging from neutraltones through to vibrant fashion-inspired shades.’
Carpets within this collection are bleach cleanable, so even thetoughest stains can be removed, he states, and all examples arebacked with a 10 year stain-resistant warranty.
Kingsmead has developed a range of saxonies and cut pile twistsaround its ‘luxatron’ stain resistant polypropylene fibre. Generalmanager Martin West says: ‘There is no doubt that the family withyoung children and the younger generation in general see stainresistance as a priority in their buying decision. Our move into theSaxony market has widened the appeal of our overall portfolio andintroduced Kingsmead to a different sector of the buying public.Watch out for more ranges in this fibre.’
When Victoria Carpets’ research confirmed continued growth andacceptance of the polypropylene market, the company developed itsEasiCare collection, comprising of Twist, Tweed and Saxony. Twist ismade in 12 plain colours, Tweed in 12 stipple colours and Saxony in acombination of plain and stipple colours.
continued overleaf
Pembridge Twist from Lano
AW’s StainAway Harvest Heather is a market leader
56 FlooringNewsApril 2011
Flower on FlooringFlower on Flooring
For�more�information�about�featured�products:
Abingdon • www.stainfreeforlife.com • 01274 655694Associated Weavers • www.associatedweavers.net • 01422 431100Cormar Carpets • www.cormarcarpets.co.uk • 01204 881234Crown Floors • www.crownfloors.co.uk • 0800 0773 301 Edel Telenzo • www.edeltelenzocarpets.co.uk • 01422 374417 Mohawk • www.mohawkflooring.com • 01480 479830Lano • www.lano.be • 0032 5665 4000Regency Carpets • www.furlongflooring.co.uk • 01772 316155
All are made with Colourloc two-ply polypropylene yarn, suitable for all areasin the home, are fade resistant, bleach cleanable, non-allergenic and, of course,are stain resistant. They have a 10 year stain warranty and the company plansto introduce further options in the future.
Edel Telenzo’s approach is to go for the tried and tested route for stainresistant treatment. The Dutch tufted carpet manufacturer has appliedScotchgard to its wool and wool mix carpets.
‘We’re happy with Scotchgard,’ says UK operations manager Lesley Inman. ‘It’sgood quality, proven and a brand that the consumer – and the retailer -recognises. As our carpets are mostly plain, and often chosen in lightercolours, stain resistance is an important extra selling point.’
Because consumers are not always aware of how best to handle stains andspills on Scotchgard treated carpets, the company also provides advice on itswebsite.
Crown Floors is the UK’s newest carpet brand and launched last month withan eye-catching promotion and a smart set of point-of-sale units for retailers.The launch portfolio has been built around a stain resistant proposition witheight of the ten initial ranges in polypropylene carrying the company’s EasyClean logo to reassure consumers. The flagship example is Reigate Fort, a1400g multi-purpose twist in 12 colours which offers a 15-year stain warrantyalongside its ten-year wear warranty. Other ranges carry seven and ten yearstain warranties according to their quality.
“We have had a successful launch and a very positive reaction to the stainresistant ranges,” says Crown’s sales co-ordinator James Caldwell.
The Carefree Carpets range from Regency has seen an exceptionally strongstart for their distributors Furlong since they were launched to great acclaimat the Harrogate show last year. The company has been quick to build on thissuccess with new ranges, most recently a new saxony which brought theCarefree portfolio up to 12 ranges. They have also announced that all of these
will now be available in 5m widths.
“The video presentation on our lecternshas been a big part of the success,” saysNeil Valentine of Furlong. “People see thesigns that say Carefree but when they
can actually witness tough stainsdisappearing before their eyes,
they really believe andappreciate the majorbenefits of a Carefree
carpet,” he said.
Reigate Fort from Crown Floors has a 15 year stain warranty
Video lecterns for Carefree show the stains disappearing!
Chelsea, an Edel Telenzo carpet protected by Scotchgard
continued from previous page
57April 2011from The Stocklists
News
The Furnishing Industry Trust (FIT) hosts the first-of-its-kind fundraiser – lunch at the Clink!
Taking place on Wednesday August 24, at ‘The Clink’ a new restaurant located within HMP High Down high security prisonin Sutton, Surrey.
Said FIT director and trustee Nigel Blake (pictured left) : “This is a fantastic and unique event offering a very thought-provoking experience while helping to raise vital funds! We know this will appeal to both our current and new supporters.We promise a memorable and enjoyable event and lots to talk about afterwards!”
All chefs and waiters at the restaurant are current prisoners and the restaurant furniture is made within the prison walls.Reservations are taken on a first-come-first-served basis and the funds raised will help towards grants for those who work,or have worked, in the furnishing trade who are facing urgent financial difficulties.
Tickets cost just £45 per person. For more information please contact Sarah Clark at FIT on [email protected]. For furtherinformation about FIT visit www.fi-trust.co.uk.
www.fi-trust.co.uk
Lock-in lunch
Alternative social eventAlternative Flooring joins the social network with the launch of itsvery own Facebook and Twitter sites designed to increase brandawareness, engage with social media savvy consumers and makeflooring fashionable and fun. The company is also exploring otherinteractive communication channels such as YouTube, Flickr, LinkedInand an alternative blog!
Social media now plays an integral part of Alternative Flooring’smarketing programme, where ‘alternative’ friends can ‘be social’ andfollow the latest launches, note events, preview products, catch up withcampaigns, enter competitions and be part of all sorts of excitingpromotions. The campaign hones in on hot new designs, tunes into keytopics and is updated daily. Tweets direct followers to the Facebookpage, where followers can open photo albums, view videos or join inwith the latest lively discussions.
Collections have ‘buzzword names’ and these keywords are integratedinto public messages posted on Facebook, sent in a tweet or captionedin an image on Flickr. These words then serve the purposes of researchas well as search engine optimisation.
Buzzing social activity includes Rock ‘n’ Roll (pictured above) - acollection of vibrant stripes and with names like Purple Rain and LondonCalling this is an instant hit. A competition invited Facebook fans toname their favourite rock star or song with prizes of iTunes vouchers.
Contour is a collection of tactile sisals and in a competition centered on‘falling in love with texture,’ followers revealed their favourite textureand the love theme then continued into Valentines Day.
T 01264 335111 www.alternativeflooring.com
Scotchgard shines
3M has announced an evolution in floor care, with the launch ofits new range of high-performance Scotchgard Floor Protectors.
Specifically designed for stone and vinyl floors, the new finishesdeliver a highly durable shine with less labour, and at a total lowercost, than acrylic floor products. By reducing the quantity ofchemicals associated with traditional products they also provide agreener and more user friendly floor care solution.
T 01234 229 496 www.3M.co.uk/Scotchgard
58 FlooringNewsApril 2011
FITA - kindly sponsored by
Visit www.fita.co.uk for details of all FITA training courses available along with our booking form which is available for download.
CALL TODAY FOR MORE INFORMATION ON:
0115 950 6836 or visit www.fita.co.uk
Fita Training Centre Loughborough Unit 10, Windmill RoadLoughboroughLeicestershire LE11 1RA.
Are you working in the flooring industry but need further skills to widen your client base? Or perhaps you are a new beginner in flooring and need training to go one step further?
If so, then why not contact FITA, the Flooring Industry Training Association. Co-founded by the Contract Flooring Association (CFA) and the National Institute of Carpet and Floorlayers (NICF), FITA has courses to suit not only real beginners just getting started in the industry but upskilling courses aimed towards seasoned professionals too!
FITA has a fully equipped training centre at Loughborough in Leicestershire. Our wide range of courses are presented by experienced instructors with specialist knowledge of the flooring industry. All course content can be used as evidence towards an NVQ in Floorcoverings.
Sharpen up your fitting skills with fita BOOK EARLY TO AVOID DISAPPOINTMENT
67THE STOCKLISTS April 2011
StocklistsThe
ClassifiedSITUATIONS VACANT
FOR SALE
ATTENTION CARPET SUPPLIERSTurn those remnants into cash!
New and reconditioned carpet/rug whipping, fringingand taping machines available for immediate delivery.
For further details contact
DAVID ALMOND [email protected]
Union Works, Bacup Road, Waterfoot, Rossendale, Lancs. BB4 7LNTel. 01706 214817 Fax. 01706 214819
UNDER RUGS
FOXISuper PlusThe Rug Tamer! Keeps Rugs In Their Place
COMBINATION UNDERLAYSNEEDLEFELT UNDERLAYS
For orders and further information, please ringP&R Ratcliffe (Underlays) Ltd.Burnley, Lancashire BB10 3BH
Tel: 01282 421026, Fax: 01282 412321www.foxirugtamer.co.uk
Market Leading suppliers of floor covering to the House Building Industry.
www.designercontracts.com Email: [email protected]
Designer Contracts
Interested?Please ring: Wendy Hamm / Christine Mutton on 01246 854577 for detailsof your closest regional office and to arrange a local meeting.
We require Fitters for laying -• Carpet • Vinyl • Laminate Amtico/Karndean Also for:• Contract Flooring• Cap & Cove• Communal Area• And Curtain Fitters
We are looking for good quality fitters for most of our 10 RegionalWarehouses nationwide working on a sub-contract basis.
Must have own van. Plenty of work available.
London & the South East West MidlandsSouth Midlands North WestEast Midlands North EastScotland Yorkshire/LincolnshireSouth Wales South West including South Coast Devon & Cornwall
Busy carpet and flooring shop near Woking
in surrey requires an additional
salesperson/estimator With industry experience.
Please apply in writing with CV to: Mr W Coleman,
The Carpet Workshop, 53 Old Woking Road, West Byfleet,
Surrey, KT14 6LF or email [email protected]
Call Diane Martin on 01482 659396
“We get TWICE asmany calls from our adin The Stocklists”But then The Stocklists has an unfair
advantage, we go to almost twice as many as
people as rival magazines.
Ask us which advertisers have made the statement above
- and we’ll give you a quote too!