the stormy challenges of an in-house referral program
TRANSCRIPT
The Stormy Challenges of an In-House Referral Program
The Stormy Challenges of an In-House Referral Program
Developing software in-house is always a risky business, and this is as
true for referral programs as it is for other types of
software systems.
At Amplifinity, we’re proud to say that some of our most successful referral programs are for customers that had the storm of their home-grown systems before turning to us.
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Both B2B and B2C brands were unable to create and maintain their programs sufficiently to meet their referral goals
With an In-House Referral Program
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The 3 Challenges Were
• Scale• Advocacy
Experience• Operational Costs
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The ability to support millions of referral events without depending upon IT to keep the software running, without requiring manual intervention to complete any of the referral processes, and with sufficient tooling to support program changes without involving IT.
Scale
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Without a closed-loop system, an advocate may not receive their reward and abandon the program.
Advocacy Experience
The largest operational cost for in-house systems comes from the management of the referral program content.
Successful referral programs are built on platforms that remove IT dependency from the equation once the initial integration to the back-end systems are completed.
Operational Costs
It takes time and money to build and maintain an effective referral program. Organizations that choose to go it alone find the results to be lackluster.
Amplifinity’s referral amplification software can calm those stormy in-house waters!
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