the story of boby the entrepreneur
TRANSCRIPT
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bobyThe story of
.
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bobyis a highly motivated entrepreneur.
.
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bobyhas a mind-blowing idea ready to
be developed.
.
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bobywants to convince investors to
give him money for his idea.
.
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problembut boby has a
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clutters.he
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presentevery time he prepares to
in front of potential investors...
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addinghe can’t stop
unnecessary words and information in the presentation.
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as a result, investors never get the idea and boby never gets the
money he needs.
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“Just in case, - his father always reminded him - “add more information and
not miss out on anything important.”
son!”
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important”“Everything is
- his mom.
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20 yearshe was taught that more
means more. He even earned a nickname from his
colleagues.
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clu erer.the presentation
tt
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boby.poor
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whileone day,
boby was getting back from another failed presentation,
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bohe noticed a
standing in front of a donation box that was overflowing with cash, and holding two posters, one in each hand.
yyoung
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clu eredone of the posters was
with lines and lines of unnecessary words and
information.
tt
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strugglingafter 2 minutes of
to read through the clutter,
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boby realized that the boy was seeking donations to help him
cover expenses for an eye surgery that would eventually
save 80% of his eye sight - or he would lose it completely.
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“Why would anyone write such a redundantly complex
sign like this?”boby thought to himself.
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as shocked as he was, he inevitably turned to the other
poster. It took him 5 seconds to read it.
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crying.it took him 1
second to start
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boby emptied his pockets of money, stuffed them in the
donation box and ran towards his office.
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the next presentation that boby delivered to his investors was the simplest, most beautiful,
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clutter-freepresentation.
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the investors cried out of happiness and gave boby the money he needed to make his
idea a reality.
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say?what did that other sign
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sentencejust one
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When i’m done with the surgery, i want to look at
you and say thank you for helping me see again :)
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thank youfor similar lessons, visit my linkedin
slideshare profile (click on the logo below)
by Viktor Ilijev
based on a true story.