the story of mobile vikings
DESCRIPTION
Ceo of Mobile Vikings Frank Bekkers (aka Chief Viking) did a 7 minute speech about Mobile Vikings at the Creativity World Forum in Hasselt 2011. He did that barefoot, and with helmet and axe. Like a true Viking ;-) 17/11/2012 Creativity World Forum HasseltTRANSCRIPT
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I am going to tell you a story
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About a very big dog and a very small dog
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Telco Dog
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Viking Dog
Telco Dog
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Both dogs lived in an exciting world
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They were active in the telecom business
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And their business was growing dramatically
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And the old big dog said to the small young dog
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In the telecom world there are some rules you have to respect
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The rules of telecom are
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The rules of telecom are
• Big marketing budget
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The rules of telecom are
• Big marketing budget• Well trained sales team
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The rules of telecom are
• Big marketing budget• Well trained sales team• (Flagship) stores at AAA-locations
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The rules of telecom are
• Big marketing budget• Well trained sales team• (Flagship) stores at AAA-locations• Binding contracts for 2 years
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The rules of telecom are
• Big marketing budget• Well trained sales team• (Flagship) stores at AAA-locations• Binding contracts for 2 years• Concentrate on sales not on service
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But the young dog attended the CWF11
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Where Jimmy Wales told him
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IgnoreAll
Rules
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Because everything is changing
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Companies that were too big to fail …
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Failed
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And some new companies came
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Out of nothing
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Companies with strange new business models and sometimes even without one.
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Companies with strange new business models and sometimes even without one.
But they grew very fast and had milions and milions of followers
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What did they have in common?
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What did they have in common?
• None of them were a technology company
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What did they have in common?
• None of them were a technology company• They were all platform companies
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What did they have in common?
• None of them were a technology company• They were all platform companies• They were all community driven
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What did they have in common?
• None of them were a technology company• They were all platform companies• They were all community driven• And the first three were very strong in mobile
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And some had a great vision…
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Knowledge is a basic rightJimmy Wales
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And the viking dog also had a vision
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Free Mobile Internet is a basic right
His vision
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And he believed he could make that happen
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And he believed he could make that happen
By changing the rules
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No marketing budget
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But a lot of followers on social media
Facebook : 15.707
Twitter : 10.893
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No sales team
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But over 60.000 ambassadors
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No flagship store
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But a shop that is open 24/7
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No contract
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But freedom to leave anytime
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No traditional call center
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But an open helpdesk
• Email• Twitter• Facebook• Calls
• Help a viking (Program)
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But most importantly
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But most importantly
He tried to build a very dedicated community. And he didn’t want to call them customers, but Vikings.Open communication with and
between them was key.
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And did it work?
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And did it work?
• They became by far the cheapest mobile data player in Belgium
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And did it work?
• They became by far the cheapest mobile data player in Belgium
• 68% of the Mobile Vikings were referred by another Mobile Viking
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And did it work?
• They became by far the cheapest mobile data player in Belgium
• 68% of the Mobile Vikings were referred by another Mobile Viking
• They had by far the lowest percentage of people that left the community within the first year (and this without a contract)
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This was their growth curve
jan mrtmei jul
sep
nov jan mrtmei jul
sep
nov jan mrtmei jul
sep
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
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This is their exact number this morning
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But cheap is not for free!!!
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That’s why he started building Mobile Vikings 2.0
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Unfortunately it is not possible to tell the whole story during this 7 min speech
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What I can tell?
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What I can tell?
• The Mobile Vikings will start an experiment in December in Hasselt
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What I can tell?
• The Mobile Vikings will start an experiment in December in Hasselt
• If you are a Mobile Viking
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What I can tell?
• The Mobile Vikings will start an experiment in December in Hasselt
• If you are a Mobile Viking• And you live in the area of Hasselt
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For everybody else Follow us @
www.mobilevikings.comfacebook.com/wearemobilevikings
@mobilevikings