7/26/2019 The storyteller of Italian taste: the new profession for "Made in Italy" - Italian Good News.com, 8 settembre 2015

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The storyteller of Italian taste:the new profession for Made inItaly

Date: 08 Sep 2015

By: Italian Good News

Tags: Expo 2015, Expo2015, Fine Italian Food,

italian cuisine, Italian excellence, Milan Expo,

Milan Expo 2015

Comment: 0

In the year of Expo the University of Urbino has

created a new course that will train students for a

profession that is directly linked to the Italian

tradition of food, well-being and storytelling.

Multiple jobs

opportunitiesThe new figure, presented during the Expo, is

called Narratore del gusto e della cultura,

Comunicatore del benessere, Selezionatore delle

tipicit italiane (that we might translate as a

Storyteller of taste and culture, Communicator o

well-being and Selector of Italian authentic

products); the course will be held within the Corso

di Alta Formazione (High Training School) of the

prestigious college in Urbino.Admission requests

can be submitted through Sept. 5th.

This new profession will have multiple job

opportunities in the food industry, in hotels and

restaurants and in the larger eno-gastronomictourism sector, says Rodolfo Coccioni, professor

at the Universit di Urbino. Its the first time ever

that such a course has been created globally

and it will establish a direct link with all the related

industries. In fact, the Corso di Alta Formazione

will set up a network of agencies, food industries

and international teachers.

New figure meets oldtraditionsFood and wine represent a huge part in Italys

richness: the country is a haven of top quality food

and wine. The new Narratore del gusto will betasked with capitalizing the 5 Ts: Tradition,

Territory, Transparence, Traceability and all that

is authentically Italian (Typical).

The course is intended for all graduates who dont

have a job or who want to change their current

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profession, adds Prof. Coccioni. Its a role that

companies already request in Italy and abroad and

our course fills a gap by offering adequate training.

The large food and wine industry including food

and wine tourism is one of the most dynamic

economic sectors in Italy; at the same time

companies abroad look for this new role as the

need a professional who is able to tell the Italian

product.

Telling the future of theMade in ItalyTelling the stories of our products is an art we still

have to learn, according to Prof. Coccioni. Most o

all we still have to fully understand the link between

the product and the earth. From the characteristics

of the soil to the historic and cultural context, this

new role will help shape the Italian top-qualit

products and drive their growth. Italy has quality in

so many areas, from art to landscape, from histor

to territory and soil a soil that makes our food and

wine unique.

The new Narratore del gusto will be able to tellour good products, select the Italian typical food

and wine, recognize quality and authenticity and

link the product with the territory and its history;

he/she will communicate well-being, using all five

senses to help appreciate and enjoy food and wine

in all their aspects, and have the vision to see what

the foods of tomorrow will be, always preserving

quality and Made in Italy.

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