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PMEBS & WHITE COLLARS 63% 72% HOUSEHOLD INCOME > $5,000 $4,009 MEDIAN PERSONAL INCOME $7,317 MEDIAN HOUSEHOLD INCOME 87% LIVE IN 4-ROOM FLATS & ABOVE 65% WITH DIPLOMAS & HIGHER PRINT & DIGITAL REPLICA 968,000 READERS PRINT & DIGITAL* 1,338,000 READERS *Print edition refers to Monday - Sunday. Digital includes both exact replica and other formats. Adult Age 15+. Source: Nielsen Singapore Media Index 2017 NEWSPAPER REACHES CONSUMERS OTHER NEWSPAPERS CAN’T SINGAPORE NO.1 Demographic data refers to ST print (Monday to Sunday) and Digital Readers Profile. Compared to national median of $2,866 monthly personal and $5,166 monthly household income. Source: Nielsen Singapore Media Index 2017 THE STRAITS TIMES

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PMEBS &WHITE COLLARS

63% 72%HOUSEHOLD

INCOME > $5,000

$4,009MEDIAN PERSONAL

INCOME

$7,317MEDIAN HOUSEHOLD

INCOME

87%LIVE IN 4-ROOMFLATS & ABOVE

65%WITH DIPLOMAS

& HIGHER

PRINT & DIGITAL REPLICA

968,000 READERSPRINT & DIGITAL*

1,338,000 READERS*Print edition refers to Monday - Sunday. Digital includes both exact replica and other formats. Adult Age 15+. Source: Nielsen Singapore Media Index 2017

NEWSPAPERREACHES CONSUMERS OTHER NEWSPAPERS CAN’T

SINGAPORE NO.1

Demographic data refers to ST print (Monday to Sunday) and Digital Readers Profile.

Compared to national median of $2,866 monthly personal and $5,166 monthly household income. Source: Nielsen Singapore Media Index 2017

THE STRAITS TIMES

THE STRAITS TIMES is a national icon that has journeyed with Singapore for more than 170 years. Your advertisements are essential to all readers, enabling them to enjoy a better lifestyle with your products and services.

TOP OF THE NEWS The key stories of the daythat readers must know

LIFERefreshing guide to living life fully

SPORTLatest sportingaction worldwide

HOMEMost essential local news and talking point stories

BUSINESS Expanded scope including foreign business news

OPINIONInsightful features and commentaries

ASIAExtensive coverage of Asia

BIG PICTUREDaily inspirational story, picture or column

FORUMPlatform for sharingviews and concerns

G PICTUREG PICTURERUMORUMPINIONPINION

WORLD Updates on important events round the world

WEDNESDAY – COMMUNITY / TECH

FRIDAY – STYLE SATURDAY – HOME & GARDEN / MOTORING / WEEKEND

THURSDAY – SCIENCE / ENTERTAINMENT

TUESDAY – MIND & BODY / BON VOYAGE / BOOKS / ARTS / WORLD FOCUS

MONDAY – EDUCATION / PEOPLE / HOME FOCUS

WEEKLY FEATURESFocusing on different lifestyle-centric content every day, the weekly features offer varied topics of interests to readers. This opens up a world of opportunities for advertisers to synergise their ad campaigns with the targeted editorial environments and reap more effective results.

All images are for illustration purposes only.

INVESTTips on growing your money and financial family matters

LIFE FOOD & DRINKFood writers on the besteats in town

LIFE FAMILYEverything that interests young families, from parenting features to product reviews

LIFE TRAVELThe newest places to wine and dine and exotic holidays

WORLDExclusive stories from local journalists and ST bureaus

TOP OF THE NEWSThe news of the day

HOME Local headlines and more

LIFE FEATURESLifestyle and social trends

THE SUNDAY TIMES is a relaxing read designed to brighten up your weekend. It is a stimulating read with the latest news, burning issues, hot lifestyle trends, useful advice, interesting personalities, food reviews and family topics.

VEST FE FEATURES

FE TRAVELFE TRAVEL FE FAMILYFE FAMILY FE FOOD & DRINKFE FOOD & DRINK

OP OF THE NEWS OMEOME ORLDORLD

INSIGHTPolitical issues, thought-provoking commentaries and social media updates

SPORTThe heart of the most thrilling sporting action

STUDENT MAGAZINES TO ENGAGE THE YOUNG

Offering consumer-related tips and news, Classifieds section is a conducive platform that enables buyers and sellers to find one another.CLASSIFIEDS

‘IN’ (Every Monday)Goes to over 60 schools

weekly (school term)The award-winning IN

focuses on youth culture, concerns and causes, while

addressing language, values and 21st-century

competency needs

Little Red Dot(Every Tuesday)Goes to 120 schools weekly (school term)Little Red Dot speaks to the hearts and minds of primary school pupils, and imparts to them values and life skills learning

Main Classifieds Section

More than 300Classifications, which

include Properties, Vehicles, Travel and

Education

Recruitment• Comprehensive career

opportunities, covering job openings

from executive appointments to

part-time vacancies• Available as a special

pullout section on Saturdays

Notices The platform for a wide

variety of announcements including financial results,

IPO advertisements,calls for tender and

Government notices

SPECIAL SUPPLEMENTS• Festive: Chinese New Year, Mother's Day, Mooncake Festival, Christmas• Education: Post Graduate Studies, Knowledge Quest, Education Special, Learning Ladder• Retail: Great Singapore Sale• Wellness: Health & You• Motoring: My Lifestyle My Drive

• Singapore National Day• Technology: Tech Show Specials (IT Show, PC Show, Comex, Sitex), Fintech Festival supplement• Travel: NATAS Travel, NATAS Holidays, Travel Malaysia,

Fabulous Vacations, Rest & Relax, Incredible Getaways• Swing: A golf-centric publication targeted at the well-to-do

professional

Leverage the themed environments to enhance the advertising message:

SPONSORED SERIESPartner editorial team on themed content for added credibility and trust (subject to approval).

CONTENT MARKETING SPH Content Lab’s archival resources, newsroom techniques and content curation will ensure the communication of your brand stories to audiences is swift, creative and convincing.

ADVERTORIALSPresent your business in

an illuminating, informativemanner that gives potentialconsumers the confidence

to take action.

Attention–gettingCreative Buy

Centrespread

Affording new possibilities in execution, the alignment of editorial and advertising grids opens the door to more creative ads.MAXIMISE VISIBILITY WITH CREATIVE BUYS

PREMIUMPOSITION BUYSCover Page Strip Ad

REMIUMREMIUM

INNOVATIVE EXECUTIONS• Cover wraps & section wraps• Creative positioning• Out-of-print creative buys - e.g. stick-on labels, belly bands, envelopes• Other creative options - e.g. Variable Print, scented ink, 3D, coloured newspaper

• The Straits Times Singaporean of the Year

• The Straits Times Athlete of the Year and

Young Athlete of the Year

• The Straits Times Education Forum

• The Straits Times National Spelling

Championship

• Scholar's Choice Preview 

• The Straits Times National Current Affairs

Quiz

• The Straits Times Mind and Body 360

Health Management Seminar

• Health & You Exhibition and Seminar

• The Straits Times Global Outlook Forum

• The Sunday Times Baby Ready Seminar

• The Straits Times Run

• Singapore Coffee Festival

• Love @ VivoCity

• Cars @ Expo 

ENGAGE THROUGHJOINT PROMOTIONS& EVENTS

THE STRAITS TIMES DIGITAL offers access to Singapore’s best-read publication 24/7. Enjoy live breaking news, in-depth analyses, impactful commentaries, award-winning photography, videos and interactive graphics.

• Singapore• Politics• Asia• World• Videos• Multimedia• Lifestyle

• Food• Forum• Opinion• Business• Sport• Tech

All images are for illustration purposes only.

STANDARD AD UNITS

IMU

HIGH IMPACT AD UNITS

TRANSITIONAL ADSAdvertisers can run high impact ads that appear when users first arrive at The Straits Times website.

MEGA LEADERBOARD(only applicable to desktop) Advertisers can run full-width banners that enable hosting of rich media or video for high visibility and impact.

SYNCHRONISED BANNERSAdvertisers can run complementary banners on the same page to create high impact.

MOTION ADS(only applicable to mobile web)The transitional ads utilise sensors on mobile devices to encourage more user interaction.

LEADERBOARD HALF PAGE

IN-ARTICLE VIDEOSThe video appears within the article page while users scroll through the content. It will only play when the player is in view.

TVCsA video ad unit is always in-view and located at the bottom right of the screen. It will expand to full screen when the user clicks to view.

All images are for illustration purposes only.

MOBILE SCROLLERS(only applicable to mobile web)The scroller appears within the article page while the user scrolls through content. Its full-page format makes it impactful.

Scroll up to view

HIGH IMPACT AD UNITS

THE STRAITS TIMES eNEWSLETTER contains news that is hand-picked by The Straits Times editors daily to ensure readers will never miss the most important breaking news.

PRE-ROLL VIDEOSThe promotional video message appears within the video player before the video content appears. It will only play when the player is in view.

All images are for illustration purposes only.

MOBILE / TABLET APP is free to download, and all users can read stories in their entirety. Subscribers have access to unlimited number of stories and our ePaper (PDF of the newspaper).

FULL PAGE SPLASH INPAGE BANNER IMU

BRANDINSIDER Tap on our publisher experience to engage your target audience with customised content tailored by the SPH BrandInsider team.

ADVERTORIALSPresent your business in an

illuminating, informative manner that gives potential

consumers the confidence to take action.

CONTENT MARKETING SPH Content Lab’s archival resources, newsroom techniques and content curation will ensure the communication of your brand stories to audiences is swift, creative and convincing.

Email: [email protected] on the expertise of our sales team who specialises in customising solutions for your specific needs.

January 2018

www.straitstimes.com

Package Name Duration Package Price

Digital Starter Packages 4, 8, 12 weeks From $5,000 onwards

The Straits Times Plus Mobile Apps Package (with splash) 1 week $6,360

The Straits Times Plus Mobile Apps Package (without splash) 1 week $4,240

The Straits Times iPad and Android Tablet Package 1 week $12,730

The Straits Times eNewsletter Package (Morning) 1 week $8,320

The Straits Times eNewsletter Package (Evening) 1 week $8,320

The Straits Times eNewsletter Package (Street Smart) 1 fortnightly issue $2,080

The Straits Times Digital Advertorial Package 1 week $10,500

The Straits Times BrandInsider Package 4 weeks $70,000

The Straits Times BrandInsider Package 12 weeks $147,000

DIGITAL PACKAGES

FULLPAGE

(54CM X 6COL)

PER COLUMN

CM

1/4PAGE

(27CM X 3 COL)

1/2PAGE

(27CM X 6COL)

$8,910

$9,882

$10,044

$9,882

$55.00

$61.00

$62.00

$61.00

$17,820

$19,764

$20,088

$19,764

COLOURSURCHARGE

1-SPOT COLOUR+ $3,800

FULL COLOUR+ $9,900

$4,455

$4,941

$5,022

$4,941

MON-WED

THU-FRI

SATURDAY

THE SUNDAY TIMES

Great value at $0.05 per thousand readers (per column cm)

PRINT AD RATES FOR COMMON SIZESTHE STRAITS TIMES & THE SUNDAY TIMES