the sustainable future eco landmarks at gi2013 inspire forum
TRANSCRIPT
Sustainable Future Eco-Landmarks ©TM ®
desperately in need of a paradigm shift…
2013How do we shift in a world that is massively old paradigm?John Strohl in LinkedIn
No coherent agreement A lot to be done isn't "new“Old paradigm problems are
complex, compound, massive
A lot to be done IS new
Need for collective action
Need for non-hierarchical
self-organizing flexible structure
desperately in need of a paradigm shift…
2013
We need a paradigm shift with… A way to CONVINCE & PERSUADE (right people
in right time) on the ‘desperate’ element (LACK OF TIME)
NEW THINKING tools CONTROL to eliminate external obstacles VIRTUAL representation playground based on REAL LIFE problems TANGIBLE & ACCEPTABLE outcomes Paradigm STRUCTURAL ELEMENTS carefully
selected
… but above all, we need…
2013
… paradigm leverages
Cinema…From a scientific tool turned to a universal fine artwith a little help from Hollywood,
Eisenstein & similar leverages This is how it passed to the big
audience
Paradigm leverage nr 1
Cinema…From a scientific tool turned to a universal fine artwith a little help from Hollywood,
Eisenstein & similar leverages This is how it passed to the big
audience
Paradigm leverage nr 1
Multimedia… From software to infotainment & edutainmentwith a little help from inter- disciplinary teams, graphic designers, directors & similar leverages.This is how it passed to the big
audience
Paradigm leverage nr 2
Same thing will happen today…
Sustainable Development will be promoted with a little help from World Nature & Culture Heritage
Paradigm leverage nr 3
Eco-Landmark offers the leverage
UNESCO Monuments will turn to: Sustainable paradigmsDevelopment practices functional & useful & familiar
This is how Sustainable Development will pass to the big audience
Paradigm leverage nr 3
Drivers & enablers
LeverageCultureContext
l
Three words
Collaborative networking practice to minimize risks
Prevention is better than cure; and promotion is better than prevention
A way to raise awareness on Sustainable Development
A global Business opportunity with a cause: exponential Sustainability
awareness rise
Eco-Landmarks
Production method A group chooses an UNESCO’s Monument and transform it into
a virtual Sustainable Future Eco-Landmark in two years
We use UNESCO’s World Heritage monumentsThey are among the seven Sustainability Puzzle parts
Product: Tangible prototypesEco-Landmarks
Sustainability puzzle
Home Business EducationPublic administration
Local communitiesCountriesWhole regions
Tourist Destinations(Eco-Landmarks)
Why VirtualSmart-phones; tablet; pc
All sustainability parameters are taken into
consideration with no obstacles whatsoever
Implementation, at any stagecan be promoted any timeany place, to any audience
There exist all digital advantages with no obstacles from status quo
UNESCO LandmarksRecognizable
About 1000 worldwideEverywhere - everlasting
Attract attention - publicity
Pilot practicesEasy local support
‘Save the Planet Unlimited’ startup is looking for seed capital 50.000 € for 6 months
UNESCO LandmarksSustainable character
high added valueAttract financial interest Have a human story to tell
Last but not least, Unique & non-renewable capital in danger
‘Save the Planet Unlimited’ startup is looking for seed capital 50.000 € for 6 months
Target marketsa. green movement critical
mass & sustainable development supporters
b. tens of millions of:Smart-phones users Tablets users Laptops users PCs users
Eco-Landmarks:business opportunity
Benefits for usersBenefits for investorsExit plan selling to… Facebook (Facebook Vacation: 61 Percent of Users Take Breaks From Site), LinkedIn, Google, Yahoo, Dropbox, Netflix, PayPal, Yelp, Groupon, Yammer, Instagram etc no more, no lessor continue based on Metis intellectual capital(see abstract)
Eco-Landmarks practice main outcome
Next phase: one or more applications among the rest of sustainability puzzle will be launchedHome Business EducationPublic
administration
Local communitiesCountriesWhole regions
Business activity needed? What is happening in the world and in people’s mind?2012 Report
Climate change is taking place before our eyes 2012 Global Poll
Environmental Concerns at 20-year Record Lows2013 News Scientists have to join forces with ‘salesmen’
to communicate with the big audience (Testimonial: Andreopoulos science communication expert)
However, that is not all…
What else is happening in the World ?
Green movement blames political will absence (the easy target) (Testimonial: Metis NGO member of most ‘green’ coalitions worldwide)
‘Al Gore’ style presentations have reached their limits (Testimonial: Andreopoulos is accredited Climate Reality presenter)
UNFCCC summits (COP) are beating about the bush (Testimonial: Metis is Accredited Observer to the UNFCCC)
World Environmental Education is taught like nothing is happening (Testim.: Andreopoulos World Environmental Education Network member)
National governments are blocked among big corporations & bureaucracy unwilling to change (Testimonial: everyday news)
The New York Times cancelled its Green blog (… goes without saying)
Big corporations are doing ‘business-as-usual’ (Climate Change Crisis effects)
what is missing ?
Professional approach and human care
Planet’s salvation is…a volunteering task NO MORE; it has to shift to a professional task; A new business model with a cause has to be used
… what else is missing?A third important element:
context
A sustainability discussion with no context - and no listening
- is not effectual for companies or individuals
A third important element:
context
Eco-Landmark offers the context
Acropolis & surrounding territory
Potential strategic allies
Foursquare, Wikivoyage, Google Culture Institute;
Ethical Traveler; Trip AdvisorUN Sustainable Development Knowledge Platform
no more, no less
Restoringdamaged ecosystems become a new business model
Documentation
Documentation
2010
Eco-Landmark offers culture
Metis Sustainability ‘reset’ tool
for applying all sustainable indicators
Innovative grid with:7-step procedure Smart ingredients
Data mining tools (see abstract)
Who we are Andreopoulos & Metis Global Awareness Network
30 yearsCommunication
New TechnologiesGlobal networking
Environmental awareness30 years… and what were we hatching?
The Columbus EggNot…
21st c. Columbus Egg:
Columbus Egg: an intriguing mechanical puzzle from Japan
Finding the right disk combination weight inside the egg is unlocked. This weight then allows you to stand the egg upright !!!
The number of positions:5 disks, each with 10 orientations, give 105 = 10.000 positions. all reachable and solvable.More or less, the ways to Sustainable Development , but always
reachable & solvable
Eco-Landmark Three words
+ 1LeverageCultureContext
l
The rest is history written by the numbers…
Contact info
Metis World Awareness Network• Andreas Andreopoulos, Dimini, Volos, Magnesia, Thessaly, Hellenic Republic • Tel +3024210-62979, +306977-967491, Skype: paramythas • [email protected] • [email protected] • National Bank of Greece IBAN account nr: GR2601103970000039767032244 SHIFT (BIC) ETHNGRAA • Follow us on linkedin
Eco-Landmarks ©TM ® is a business opportunity with a cause
You‘d better get occupied with Global Fisheries Crisis
and Smart Fishingto develop a practice
Thanks again