the tableau platform - smart solutions international• psd2 • naic • orsa • and many more the...
TRANSCRIPT
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The Tableau Platform
Juan Camilo Gallo, Strategic Account ManagerFernando Villanueva, Sr. Sales Consultant Jim Doyle, Partner SSI
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SMART SOLUTIONS INTERNATIONAL – ¿ QUIÉNES SOMOS ?
• COMPAÑÍA PRIVADA
• FUNDADA EN 1995
• OFFICINAS EN PUERTO RICO, US Y CANADÁ
• TABLEAU PARTNER PARA PUERTO RICO Y DR
• BLACKLINE GOLD PARTNER (CARIBE & LATAM.)
• INFOR GOLD PARTNER
• PROACTIS GOLD PARTNER
• AMPLIA PRESENCIA EN SECTOR PRIVADO
• ADMINISTRACIÓN DE FINANZAS PÚBLICAS
• CLIENTES EN 11+ PAÍSES
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• Intro
• Tableau Platform
• Demo
• Evaluacion Guiada
• Guia de Implementacion
• Q&A
Agenda
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We help see and understand datapeople
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We are innovators
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95% of Fortune 500 Financial Services OrganizationsOver 90% of the largest 50 global banks and 25 insurers
Our
Customers
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Creative Users
IT Enabled Environment
Collaborative Teams
Empowered Enterprise
Enablement, Adoption and Ongoing Value
Individual Analyst
5.4
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Gain insights into compliance practices across the entire organization and ensure timely and accurate reporting.
Operate efficiently and cost effectively across the enterprise without sacrificing service.
Improve customer experience and engagement by leveraging data-driven insights to identify the appropriate personalized interaction.
Prevent, identify and mitigate risk by using analytics for exposure management and oversight.
Driving Business Value with Data and Analytics in Financial Services
TableauSolutions
Paper - Four traits of a data-driven financial services organization
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Reinvent, Reimagine, and Rethink Financial Services with Data
Drive Revenue Growth
• Reducing churn / improving retention
• Identifying cross/up sell opportunities
• Acquiring new customers
• Winning back valued customers
• Increasing share of wallet
• Improving customer satisfaction
Proactively Manage Risk
• Credit Risk
• Fraud and Financial Crimes
• Loan Default and Analysis
• Credit Card
• Underwriting
• Fund Selection / Performance
• Asset and Portfolio Risk
• Product Profitability
• Market Risk
Identify Operational Efficiencies
• Onboarding
• Contact Center
• Underwriting
• Pricing
• Investment Portfolio Analysis
• Trading
• Branch/Agent management
• Sales Area planning
• Claims
Ensure Regulatory Compliance
• AML
• CCAR
• GDPR
• Basel
• FRTB
• Dodd-Frank
• MIFIDII
• Fiduciary Rule
• KYC
• Basel
• PSD2
• NAIC
• ORSA
• AND MANY MORE
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The Tableau Platform
Powerful analytics that drive business value
Fast adoption at scale across all skill sets
Flexibility to leverage existing technology investments
Mission critical
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Powerful analytics that drive business value
• Unlimited analytics for deeper understanding
• Advanced analytics
• Speed to insight
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Shaping the customer experience with self-service analytics
• Marketing analyzes the customer journey which influences products and optimal targeting
• Branch Managers analyze data to support a stronger customer banking experience
• Evaluates customer relationship worth by using Tableau to aggregate data like products, marketing and service touch points across lines of business
• Operations looks at customer journey analytics to understand process breaks to understand process breaks to see why and where customers abandon an action
• Over 5,300+ retail branches prospect for new customer acquisition
“We put Tableau on our robust customer data sets…to quickly ask questions like ‘how many customers have a Freedom and a checking accounts and use the mobile wallet?”
JASON MACK, DIRECTOR OF ANALYTICS
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“
Better understanding customers with Tableau
• Improved strategy, product development and marketing
• Increased customer service responsiveness
• Gained the ability to look at data from multiple sources like customer satisfaction, demographics, and behaviors
• Conducting root cause analysis of complaints
• Identify trends for proactive management
“Before Tableau, we were talking a day or two turnaround per question. Now I can sit with my laptop in a meeting and answer questions on 20 million rows of data basically on the fly.”
Peter Gilks, Senior Insight Analyst
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Fast adoption at scale across all skill sets
• Intuitive and easy to use
• Immediate value to all types of users
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Doubling users to over 12,000 within 18 months
• Adoption of self-service analytics drove a transformation that provided Tableau licenses to all departments that wanted to see and understand their data
• Governing enterprise BI adoption through a Center of Excellence dedicated to setting up secure data sources for self-service
• Established an internal user group and community page for sharing of best practices, dashboard showcases, and interaction with Tableau experts
“The exponential growth in Tableau adoption requires us to rethink our capacity planning and support model. We developed an approach that supports both the experienced analysts as well as novice business users, advancing our data-driven culture.“ANDREW SALESY, GLOBAL DATA OFFICER
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“
Optimizing new product introductions with millions in new revenue
• Improved analysis and collaboration on new product introductions with product managers, business development and marketing
• Gained the ability to extract customer buying patterns by region
• Introduced local products to meet regional market demand with an estimated impact of $5 million in new revenue
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Cuts mortgage processing in half while optimizing marketing ROI
• Lowered mortgage processing time from 40 days to under 21 through identifying bottlenecks, leveraging best practices and regional comparisons
• Optimized marketing ROI by identifying where marketing channel leads are originating and the conversion rates by channel
• Achieved a 47% enterprise adoption rate in first 12 months
“Our journey with Tableau has been remarkable. About 70% of First Tech's employee base is using Tableau dashboards on a day-to-day basis to drive their business. All First Tech business users are able to use Tableau and are not limited in any way.”
Naveen Jain, Vice President, Digital Analytics
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Leverage existing technology investments
• Designed to fit, not dictate
• Extract value from existing investments
• Flex to meet changing requirements
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Saves $2.1 million in financial regulatory auditing within 12 months of implementation
• Increased accuracy and confidence in financial regulatory compliance by enabling 100% audit versus 25% historically
• Automated the function and significantly improved operational efficiency
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Mission critical
• Breadth and depth of enterprise capabilities
• Extend existing security protocols
• Governance that doesn’t restrict the business
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Creates a single source of truth for 2,000+ corporate bankers
• Automated 80% of manual reporting tasks
• Created single source of the truth for all relationship managers and reduces business errors
• Reduced 400-page reports to a single fully interactive dashboard
“Now we know that everyone is looking at the same information, eliminating a significant amount of uncertainty and enabling much better decision making.”
“With Tableau, around 80% of the services we conduct for the organisation now involve automation, Not only does this save a great deal of time for those involved in reporting processes, but by automating so many reporting activities, it liberates our team to create new analytics services that can benefit the whole organisation.”
David Henriques, Head of Analytics Consulting and Data Lab, BNP Paribas
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Flexibility and Choice
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Authentication LOCAL | ACTIVE DIRECTORY | SAML/KERBEROS/OPENID | TRUSTED TICKETS
Authorization SITE ROLE | DEFAULT & CUSTOM PERMISSIONS | INHERTITANCE & OVERRIDE
Data Security DATABASE USER & SERVICE ACCOUNT | CONTENT PERMISSIONS | TDE BINARY
Network Security CLIENT-SERVER SSL | DATABASE DRIVERS | STRINGENT TRUST MODEL
Compliance SARBANES-OXLEY | SOC 2 REPORT | EU-US PRIVACY SHIELD
Security & Compliance
Leverage existing technology standards to securely manage the platform
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The Tableau
Platform
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Governance
Centralized data sources
Certification
Permissions
Usage Analysis
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Conectando Datos
• Uniones nativas
• Horario de Actualización (si no es en tiempo real)
• Jerarquías de Campos
• Cálculos
• Permisos/ Seguridad
Conexiones Pre-Construidas con:
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We are leaders
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“ “ “
“ “
A leader in the Gartner Magic
Quadrant for BI & Analytics six years in a row
The modern BI market leader”
“ The gold standard for visual exploration”
“ Leader ininnovation”
“
52% of customers consider Tableau as ‘the’ enterprise standard”
“ Enables people to drive business results”
“
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A complete user experience delivers lower TCO
Microsoft Power BI has 29% higher TCO than Tableau
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1. Fintechs
2. Non-traditional competitors
3. Mobility and Digitalization
4. Regulation
5. Emerging technologies
… which lead to driving revenue growth by enhancing the customer experience
Today’s Banking Challenges
“For 2018 and beyond, banks must contend with multiple challenges tied to regulations, legacy systems, disruptive models and technologies, new competitors, and a restive customer base while pursuing new strategies for sustainable growth. “
- Deloitte 2018 Banking Industry Outlook
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Drive Revenue Growth by Visualizing Your Customer
Opportunity Examples
Reduce churn / improve retentionIdentify at-risk customers by monitoring customer activity
Identify cross/up sell opportunities Determine a personalized next most likely product
Acquire new customers Monitor and measure the results of targeted marketing campaigns
Increase share of walletCreate a 360o Customer Dashboard to provide a complete view to front line personnel
Improve customer satisfactionAnalyze the customer journey and experience across all channels
Deliver actionable customer insights and provide the best customer experience by identifying actionable next steps to grow the business.
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Visualizing Customer Insights with TableauThe Banking Insights Dashboard provides users the ability identify cross-sell and upsell opportunities, as well as at risk customers to target for retention marketing campaigns. It provides high level KPIs, a demographic breakdown, and a scatter plot of expected vs actual share of wallet or assets with the bank.