the take up of online moving images luís carrasqueiro assistant director bufvc – online projects...
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The take up of online moving images
Luís CarrasqueiroAssistant Director BUFVC – Online Projects and
ServicesHead of Advisory Service for Moving Pictures and
Sound Online
British Universities Film & Video Council
77 Wells Street, London W1T 3QJ, UKDirect tel. 020 7393 1510
MAAS Media Online
• Managing Agent and Advisory Service for Moving Pictures and Soundwww.bufvc.ac.uk/maas
• Managing Agent: identifies, clears rights, digitises and describes content
• Advisory Service: trains and advises on digitising, managing and delivering online audio and video.
JISC service, content provided by MAAS, hosted by EDINA
Education Media OnLine
www.emol.ac.uk• Download and save, use and re-use• Over 1,000 titles already available• Covering numerous subject areas• Windows Media and QuickTime (768
Kbps)• Full length and 2-5 minute segments• Detailed metadata• Restricted medical content
www.emol.ac.ukcontent provided by MAAS, service provided by EDINA
Education Media OnLine
SOCIOLOGY• Cultural effects
of WorldWar II
• Rationing in Britain
• Society and theIndividual
Film: Food FlashesCollection: Imperial War Museum
Movie from Education Media OnLine
www.emol.ac.ukcontent provided by MAAS, service provided by EDINA
Education Media OnLine
CHEMISTRY• Organic
Chemistry• Polymers• Material
Science• Packaging
Film: An Intro to Organic Polymer…Collection: Sheffield Univ. Media
Movie from Education Media OnLine
www.emol.ac.ukcontent provided by MAAS, service provided by EDINA
Education Media OnLine
HEALTHCARE• First Aid• CPR Procedures
for Infants• Infant Care
Film: The ABC of CPR for InfantsCollection: Healthcare Productions
Movie from Education Media OnLine
www.emol.ac.ukcontent provided by MAAS, service provided by EDINA
Education Media OnLine
HISTORY• Russian
Revolution• Socio-Economics
in Pre-Revolutionary Russia
• Fall of the Tzar• Bolsheviks
Film: February 1917Collection: ETV
Movie from Education Media OnLine
• Education Media OnLine (www.emol.ac.uk)
• Web stuff… – google.com, alltheweb.com, www.bufvc.ac.uk/gateway
Existing Sources – Sample
• Pathe, NLN, other JISC, local content, etc.• Off-air materials… but mind the (new) law!
Factors limiting take-up
• Resources “controlled” by librarians
• Access to networked services “controlled” by IT managers who (often) dislike supporting video
• Teachers/support staff do not know how to use and frequently do not understand movie/audio files – the VHS/DVD culture is predominant
Current model …• Promotion to Librarians, teacher trainers and Regional Support Centres (RSCs) that communicate direct with teachers/support staff
•Mixed regional resource/technical events
• Creation of case studies addressing technical, skills and cultural limitations and concerns
• Presentation of workshops that focus on usage of video/audio files - copyright anxiety, basic editing skills, integration of files into learning materials
… current model Download is the preferred delivery mechanism: sense of ownership and reliability similar to VHS/DVD
Eliminates network anxiety and pleases IT managers (some at least): content may be stored and/or streamed locally
Still most video file segments are very large and may clash available storage or quota policy
Very difficult to audit use!
Advisory Service for Moving Pictures and Sound Online
Advisory ServiceBritish Universities Film & Video Council
77 Wells Street, London W1T 3QJ
e-mail: [email protected]: +44 20 7393 1502fax: +44 20 7393 1555www.bufvc.ac.uk/maas