the team - uc berkeley school of information · the journey research current trends behavioral...
TRANSCRIPT
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The team
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The problem
Exercising is hard
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The problem
Forming fitness habits is even harder
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Our goal
Help people build fitness habits
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The journey
Research Current trends
Behavioral model
Design ProductExperiment
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Research
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User interviews
● 27 Interviews
● Regular and irregular exercisers
● Mainly university students at Berkeley
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Interview insights
● Accountability
● Social interaction
● Finding balance
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Survey - 164 responses
● 46% cite a lack of self-discipline
● 65% enjoy exercising with friends
● 63% are comfortable sharing activity schedule
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The journey
Research Current trends
Behavioral model
Design ProductExperiment
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building fitness habits through exercising with friends and self-
motivation
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Casual exercise groups with real friends
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Motivating yourself
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Building habits
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Let’s take a look
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How did we get here?
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The journey
Research Current trends
Behavioral model
Design ProductExperiment
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Current Trends
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Competition
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Quantified self
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The journey
Research Current trends
Experiment Behavioral model
Design Product
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Experiment
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Will people actually share?
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Experiment
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Next iteration
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● Sharing exercise activities
● Join friends’ activities
● Continued use to form ad-hoc exercise groups
Validated Hypotheses
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The journey
Research Current trends
Experiment Behavioral model
Design Product
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Can an application help build fitness habit?
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● Motivation
● Ability
● Trigger
B = MAT
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The journey
Research Current trends
Experiment Behavioral model
Design Product
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Distilling insights
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Creating heir
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So does it work?
● 40 tagalongs over 3 months
● 6 different types of activities
● 15 different people
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So does it work?
● 6 irregular exercisers
● 3 transitions to regular exercise
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The journey
Research Current trends
Experiment Behavioral model
Design Product
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● More mechanisms for habit formation
● Incorporating mental models
● App Store release
● Android development
Future Work
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Appendix
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Data Driven:● Recommending to gyms what classes they should
offer● Fitness and equipment retailers● Instructors and coaches help users progress
Monetization
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Technologies