the teen market
DESCRIPTION
The Teen Market . Mr. Cowan AMU4EI . The end of an era…. “Elvis in the army, Buddy dead, Little Richard in the ministry, and Berry nabbed by the Feds” became a bewildered rock and roll generation By 1959, rock and roll had lost many of its heroes - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: The Teen Market](https://reader036.vdocument.in/reader036/viewer/2022062411/568166a4550346895dda9121/html5/thumbnails/1.jpg)
The Teen Market Mr. Cowan
AMU4EI
![Page 2: The Teen Market](https://reader036.vdocument.in/reader036/viewer/2022062411/568166a4550346895dda9121/html5/thumbnails/2.jpg)
The end of an era… “Elvis in the army, Buddy dead, Little
Richard in the ministry, and Berry nabbed by the Feds” became a bewildered rock and roll generation
By 1959, rock and roll had lost many of its heroes
A huge gap in the market appeared and needed to be filled
![Page 3: The Teen Market](https://reader036.vdocument.in/reader036/viewer/2022062411/568166a4550346895dda9121/html5/thumbnails/3.jpg)
Dick Clark Produced a new crop of idols and a fresh batch of
songs for rock starved teens 1957 Clark found photogenic, well-groomed Italian
teens, promoted them on his television show During the late 1950’s, rock and roll fans either lost
or rejected their heroes Founded “American Bandstand”
![Page 4: The Teen Market](https://reader036.vdocument.in/reader036/viewer/2022062411/568166a4550346895dda9121/html5/thumbnails/4.jpg)
Lost Idols Little Richard:
• Renounced his bracelets and wild parties for the ministry of the Church
• Was on a plane that almost crashed• Walked away from rock and roll in the
middle of a show in front of 40,000 fans • “This is it. I am through. I am leaving show
business to go back to God. If you want to live for the Lord, you can’t rock and roll too. God doesn’t like it.”
![Page 5: The Teen Market](https://reader036.vdocument.in/reader036/viewer/2022062411/568166a4550346895dda9121/html5/thumbnails/5.jpg)
Jerry Lee Lewis 22 year old Lewis married his 13 year old
third cousin “I know lots of people married to 13 year
olds” Marriage caused promoters to cancel 27
shows in 1957 Heckled at his final show as the crowed
yelled out “baby snatcher”
![Page 6: The Teen Market](https://reader036.vdocument.in/reader036/viewer/2022062411/568166a4550346895dda9121/html5/thumbnails/6.jpg)
Elvis In 1958, Elvis entered the armed forces for 2 years Spent his time in Germany and refused to sing for
the army Met his future wife there When he was discharged in 1960, he concentrated
his efforts on motion pictures and only in 1968 returned to the stage
![Page 7: The Teen Market](https://reader036.vdocument.in/reader036/viewer/2022062411/568166a4550346895dda9121/html5/thumbnails/7.jpg)
Chuck Berry 1959, forced from the music scene by a
ruling from a federal court 14 year old girl accused Berry of
transporting her from Texas to St. Louis for immoral purposes
![Page 8: The Teen Market](https://reader036.vdocument.in/reader036/viewer/2022062411/568166a4550346895dda9121/html5/thumbnails/8.jpg)
The Day the Music Died February 3rd, 1959 Plane crash carrying Buddy Holly,
Ritchie Valens, the Big Bopper crashes in a snow storm
All very young, promising stars
![Page 9: The Teen Market](https://reader036.vdocument.in/reader036/viewer/2022062411/568166a4550346895dda9121/html5/thumbnails/9.jpg)
Buddy Holly Born Lubbock, Texas Career only lasted 1 ½ years Inspired the Beatles, The Rolling
Stones, Bob Dylan and many more Chartered the plane that crashed Hits included: Everyday, Not Fade
Away, That’ll Be the Day, Peggy Sue, Oh Boy, Rave On
Video Clip: Buddy Holly
![Page 10: The Teen Market](https://reader036.vdocument.in/reader036/viewer/2022062411/568166a4550346895dda9121/html5/thumbnails/10.jpg)
La Bamba 1) Ritchie in Studio (49 mins) 2) La Bamba (120 mins) 2)Plane crash scene (132 mins)
![Page 11: The Teen Market](https://reader036.vdocument.in/reader036/viewer/2022062411/568166a4550346895dda9121/html5/thumbnails/11.jpg)
American Pie A long long time agoI can still remember how
That music used to make me smileAnd I knew if I had my chance
That I could make those people danceAnd maybe they'd be happy for a while
But February made me shiverWith every paper I'd deliverBad news on the doorstep
I couldn't take one more stepI can't remember if I cried
When I read about his widowed brideBut something touched me deep inside
The day the music died
![Page 12: The Teen Market](https://reader036.vdocument.in/reader036/viewer/2022062411/568166a4550346895dda9121/html5/thumbnails/12.jpg)
Booming Teen Market Lots of teens with lots of money to
spend Just needed an excuse to spend it Record sales in the US went from
$189 million to $600 million in less than a decade
Rock and Roll swept not only the nation, but the world (Australia, England, India, Germany
![Page 13: The Teen Market](https://reader036.vdocument.in/reader036/viewer/2022062411/568166a4550346895dda9121/html5/thumbnails/13.jpg)
American Bandstand Started out as “Bandstand” in
Philadelphia…spread quickly across the nation
150 teens danced to the popular hits of the time on TV
Teens would race home to watch the newest dance crazes
Dance along with the show Brought a clean cut image to Rock and Roll
that didn’t exist before…became more acceptable
![Page 14: The Teen Market](https://reader036.vdocument.in/reader036/viewer/2022062411/568166a4550346895dda9121/html5/thumbnails/14.jpg)
Dance Fads Clarke and American Bandstand
marketed a number of dances that became very popular…• The Twist • The Hucklebuck• The Pony • The Limbo• The Mashed Potato
• Video Clips:
![Page 15: The Teen Market](https://reader036.vdocument.in/reader036/viewer/2022062411/568166a4550346895dda9121/html5/thumbnails/15.jpg)
The Payola Investigation Payola = “Pay for Play” Was an accepted practice in the
industry Began in TV with contestants getting
quiz answers in advance for money Investigations focused on Disc
Jockeys who played Rock and Roll DJ’s were given cars and cash to play
certain records over others Many were fired (Dick Clarke was not)