The Telecom Dipfor

Channel Partnersby

The Dip by Seth Godin

• The Dip is about when to quit something, when to push through.

• The Cloud is a big, hairy, intangible garbage can for buyers and sellers alike.

• As a partner, Can you see the light at the end of the tunnel? The tunnel of training, education, trail and error?

The Keynotes

• We are told over and over that it is over.• There are other pivots besides becoming a

cloud partner. • Do you even want to do it?• Why?• Why pivot? Why cloud? Why not?

http://www.zdnet.com/i/story/63/04/002038/infographic_smbcloud.jpg

Peter Radizeski is a consultant for service providers looking to increase the effectiveness of their channel programs. My new book, The Channel Manager’s Playbook, is available on channelvisionmag.com