the telegraph responsive redesign - every roadmap is a story
TRANSCRIPT
Every Roadmap is a Story
We need more headcount!
Act I Challenges
X
I’m not afraid You Will Be
Act II Failures
Act III Successes
Beginning MiddleEnd
Thesis
Reversal
ThesisAnti
Reversal
Syn
77
“Clean”
“Instinctive”
“A step change”
“A joy”
“Will save me hours a day”
vision
“We tell ourselves stories in order to live”
1. Audience first 2. Remind people of the thesis 3. What is your motivation? 4. Involvement in planning and process 5. Build the understanding
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