the telegraph's london 2012 strategy
DESCRIPTION
Jacquelin Mangay, Olympics Editor of The Daily Telegraph reveals their coverage strategy and who to contact.TRANSCRIPT
OLYMPIC AND PARALYMPIC GAMESONCE IN A LIFETIME OPPORTUNITYOLYMPIC & PARALYMPIC GAMES
OLYMPIC AND PARALYMPIC GAMES
Unique scale
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LondonGreat Britain
Games Time
Telegraph Olympic Audience Segmentation
OLYMPIC AND PARALYMPIC GAMES
Standing out from the crowd
OLYMPIC AND PARALYMPIC GAMES
All Star line up
OLYMPIC AND PARALYMPIC GAMES
Mass awareness opportunity
• The focus on the Telegraph during the
Olympic and Paralympic Games will be
remarkable.
• For major events such as the Olympic &
Paralympic Games, broadsheet newspapers
remain the favoured collectible keepsake.
• The opportunity exists for brands to take a
leading role in positioning themselves
around the Telegraph’s Olympic &
Paralympic coverage in 2012.
OLYMPIC AND PARALYMPIC GAMES
Major events add greater scale: Royal Wedding
+20%circulation
+117%traffic YOY
OLYMPIC AND PARALYMPIC GAMES
Full calendar of editorial specials
OLYMPIC AND PARALYMPIC GAMES
Timeline of new editorial productsWave of public excitement
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Commemorative issues
Celebrate the event
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Digital challenge
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Telegraph Contacts
Olympics Editor – [email protected]
Olympics content planner – [email protected]
Digital Olympics Editor – [email protected]
Head of Sport Sponsorship – [email protected]