the factory...the factory digital display production following the example of andy warhol, who...
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the factory digital display production
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the factory produces digital display ads for all devices, publishers and markets and has managed to revolutionise the digital production process.
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the factory digital display production
Following the example of Andy Warhol, who mass-produced his art in his “factory” and Taiichi Ohno, the father of the efficiency-driven Toyota production-system.
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Media planning and buying Creative concept Digital display production
the factory Digital display production, in the centre of the supply-chain, has to ensure effectivity of the entire
endeavour
Creative direction created by specialised agencies • Lead- & brand work • Campaigns
Digital display production translates the creative concept into different formats, languages and technical environments • Display ads have to ensure
effectivity of the entire endeavour
• Historically not or not sufficiently optimized
Media planning highly optimized • Often takes up more than 70% of the marketing
budget • Performance / conversion is the top priority
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100%specialisa,onindigitalmediaproduc,on● Aspecialisedteamthatfocusesonmedia
effec5venessandcoverseverytechnicalandlingualcase
● Tailor-madeproduc5onso
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BRAND A BRAND B BRAND C BRAND D BRAND E BRAND F BRAND G
UMBRELLA BRAND
Methods of production developed historically:
CREATIVE CONCEPT
MEDIA-PLANNING AND BUYING
DISPLAY PRODUCTION
MEDIA-AGENCY / AGENCIES
Lead agencies, in-house agencies / production teams or freelancers are assigned to creative work and/or production
LEAD-AGENCY AGENCY A AGENCY C
AGENCY B
IN-HOUSE AGENCY E FREELANCER FREELANCER
AGENCY D
the factory Digital display production on company level is often being handled by a variety of different service providers
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Advertising effectiveness always in focus
Is being accomplished most of the time but
with high administrational efforts
A lot of potential remains untapped due to substantial costs in lead creation
and media planning
• Ensuring the effectiveness of advertising for all languages, formats, devices and media-servers becomes increasingly more difficult
• Sub optimal campaign roll-out leads to loss of conversion in highly valuable media placement
• Error-free display production by hand is time-consuming and
requires a high level of concentration • Many different suppliers on company-group level
• Potential bundling effects remain unused • Specialised providers and teams often archive
higher conversion rates
the factory Untapped potential results in a waste of resources and money
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The solution: We produce nothing but display ads
the factory digital display production
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Digital display production for all formats, languages and media-servers
Specialised teams in Cape Town and Switzerland
Specialised processes and tools
the factory We offer production of digital display ads of the highest standard
• Transparent project and process-management • Error-free production thanks to two-step quality assurance
• 15 years of experience in the online and advertising industry • 25% salary-cost benefits due to production facilities in South
Africa
• Great effectiveness at low prices • Partial automation ensures swift production
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Maximum campaign
effectiveness
• Over 15 years of experience in online- / performance-marketing and execution of campaigns • Professionals specialised in creation and development plus multilingual account managers • Every special format and unusual case can be handled by our experts (>300 formats) • Error-free production – guaranteed quality by two-step partly automated quality assurance
Reduced internal
administrational efforts
• Reduced work-load for project-managers due to efficient, standardised and software-based processes • Great transparency across the entire production process through production- and approval-software • Significant increase of production speed by running work steps concurrently
Significant reduction of
costs
• Immediate cost advantage due to production facilities in South Africa • Internal cost reduction due to lean commissioning-, coordination- and approval-processes • Security in planning and budgeting thanks to billing per format/pieces
the factory We are the specialists for digital display productions
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• German quality and quality assurance at South African fees • Since Cape Town was awarded ‘World’s Design Capital’ in 2014, the city
has become an excellent resource for creative talent
• Communication with multilingual project- and account-manager • Administration and invoicing out of Switzerland
Unique combination of locations
the factory digital display production
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Assignment to a guaranteed price per format
Permanent online access to all flights
(Status of production accessible at all times)
Online production tool allows real-time access and brings transparency into the production process
• Tracking of entire production online • Option for “in-production”-changes
• Feedback and final approval directly online • Access to current and older flights through cloud-storage
COMMISSIONING PRODUCTION PRE-APPROVAL APPROVAL ARCHIVE
Production in parallel working teams • PM • Content
Quality assurance • Account Manager • Automated tests • 2nd level QA
Confirmation of capacities and deadlines • Designers
• Developers
CUSTOMERS
TOOL BASED PROCESS
PRODUCTION / FACTORY
Final sign off
Potential rounds of feedback/correction
the factory High reliability and efficiency due to specialised processes and tools
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the factory Zentrales Online-Produktions- und Managementtool
All flights clearly arranged in expandable sidebar
Display ads can be displayed per animation phase and in different speeds
Changes can be entered directly into the tool – even during the production process
Single formats can be approved straight away and can be downloaded for different
AdServers
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Se>lementmode
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the factory Proposition overview
Jobtype
Highvolumeorder
Yearlyvolumein1.000€
>€xxx
Lead,me(workingdays)
1
Mediumvolumeorder €xxx-xxx 1
Smallvolumeorder €xx-xxx 1
AdHoc All >5
Urgent All 1-5
Overnight All 1
Dedicated
Ad Hoc
* Combination of project management, graphic design, programming, QA
Standartformatapiece(Categories:HTML5Master,HTML5formatadap5on,
Gif-Master,Gif/jpgformatadap5on)
Specialformatsaccordingtotype,5meandeffort
Invoicingperhouraccordingto5meexpenditure
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Improvement of your advertising impact
Cost savings, cost transparency & planning reliability
Simplification of internal processes
the factory Summary of the improvements we deliver
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the factory digital display production
Our clients Clients, case studies and references
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the factory digital display production
Agencies & networks
Corporate Groups
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CHALLENGE SOLUTION IMPACT
Digital roll-outs needed to be produced
to the same high standards as the initial
agency creative work.
• Agency rates exceeded the budget
• Agency was missing the necessary specialisation
• Conversion rates / goals were not archived
• Processes lacked structure and resulted in
delivery issues
Decouple digital roll-out from overall
campaign expansion.
• Briefing and handover of job details
• Transmission of CI-guidelines and assets
• Agreement to obligatory deadline
the factory introduced transparent
production processes to enable an
efficient and effective digital roll-out.
• ~ 30% savings on the previous year
• Flexible and scalable production process
• Media effectiveness matched goals
• ~ 50% reduced production time
the factory Case study Lottoland 2015: Internationale, multilingual digital display campaign
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“The volume the factory pushed through in 2015 is beyond my belief!” Andreas Meisslein, Creative Director Lottoland
the factory Lottoland: weekly multilingual international performance display-ad campaigns
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„For our affiliate campaign, we were looking for a specialist who is able to produce a high amount of creatives in four languages for desktops, tablets and mobile – within a short period of time.“ Philipp von Schulthess Head E-Commerce & Content Zürich Versicherungs-Gesellschaft AG
the factory Zürich Versicherungs-Gesellschaft AG: Roll out of various digital campaigns
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“Professional, fast and effective. the factory offers unprecedented quality and is our go-to provider for creative expansion.” Refilwe Maluleke, Marketing Manager, SAB Miller
the factory South African Breweries: Hansa Pilsener campaigns in HTML, FLA, GIF, USSD
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the factory Bertelsmann: Europe-wide rollout of Universum movie campaigns
“the factory introduced us to simplified digital mass production without compromising on quality.”
Cornelia Marr, in her capacity as Head of Online-Marketing, Universum Film GmbH (Bertelsmann AG)
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““The clear cut between creative concept and creative roll-out presented a significant financial advantage.” Valerie Heller, Marketing-Manager, HELLO BANK!
the factory PNB Paribas: HELLO BANK! rollout of multi-device display-ad campaigns
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We look forward to hearing from you!
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Philipp Hartmann, Founder
Tel. GER:
Tel. SA:
Email:
Schweiz | Unter Sagi 6 | 6362 Stansstad
South Africa | 31 South Arm Road | 8001 Cape Town
www.meetthefactory.com
the factory digital display production
+49 (0) 89 235 159 49
+27 (0) 21 419 54 88