The Time of MakersHow to get out of Digital World and сreate Physical Product

Digital World is saturated with smart people

People prefer to buy physical objects than digital products

Digital+Physical Objects = Internet of Things

Crowdfunding phenomenon works for physical objects

Building blocks are getting easier every single day

e-Logistics and e-Commerce

LaMetric TIME

smart clock for home and business

Third most funded consumer electronics product in the Design category in Europe

1.Think Different

• Smartphones, tablets are limited

• Internet of Things brings new physical experiences

• Not only wearables and 3D printers

• Seek for niches where there are no big guys yet

Personal and communal experience

2.Hardware product should be “sexy”

• Customer learning curve is long

• Beauty helps to adopt technology

• Cross the chasm smoothly

• Iterate with industrial design

LaMetric prototype before crowdfunding

MVP First prototype

3.Make prototype you will love

• CNC or Shapeways - even prototype should be “sexy”

• Solve major problems before tight deadline

• Get feedback early

• More confidence to move forward

Polished LaMetric prototype in Kickstarter video

4. Crowdfunding gives answers

• IoT markets need validation

• Marketing and PR strategy

• Realise sales channels

• Partnerships

• Investors are more confident

Media coverage, staff pick, partnerships

5.Manufacturing - take someone who knows waters

• DFM, CMF, quality control

• Manufacturing phases: EVT, DVT, PVT, MP

• Legal advises

• Pocketbook, Dragon Innovations, others

PocketBook helped LaMetric select factory

6.Far East key facts

• Slow growth of traditional markets

• Factories are seeking for new markets(IoT)

• Lack of the middle layer: small seek for money, big seek for quantities

• Foxconn and others start to work with startups

7.Feel who is your manufacturing partner

• Best implementation for “sexy” product

• Pay forward approach

• Shared vision

• Build quantity together step by step

LaMetric implementation discussions

8.Innovative product takes 8-12 months R&D

• Strong Team

• Financing

• Long Nights

• Mistakes & Reworks

9. Understand Chinese mentality

• Other culture

• Other values

• Strong negotiation skills

• Document everything

• More details inside the email

• Someone in China for the long period

9. Find perfect mechanic engineer

• Most of defects because of bad mechanics

• Simplicity makes assembling easier

• Invest in enclosure prototypes before moulds

• Mechanic mistake costs $10-$50k (average price of moulds)

10. Think about regulations

• CE, FCC etc for each market

• Medical products has a lot of regulations

11. Decrease defects rate• Software tests

• PCB tests

• Assembling tests

• Long-life tests

• Acceptance tests

• More tests!

12.Think about logistics

• Is your package safe?

• Barcodes to avoid chaos

• Try to make product till 0.5 kg

• Fulfilment partner for worldwide logistics

12.Can team deliver?

• Responsibility!

• Change “we’ll fix it after release” mentality

• Increase documentation skills

• Help each other

www.lametric.com