THE TINY BEACONSA STRONG BACKBONE OF THE MOBILE CRM SOFTWARE

SOLUTIONS

Customer Experiences Drive The Success Of Enterprises

• Proximity Based Marketing • To Grab Attention • Keep Customers Enticed

• Using BLE Technique with• Beacons • iBeacons

The Expectations from CRM in Modern Day Enterprises

• Integrating Multiple Technologies And Approacheso Sensor Based Deviceso Mobile Technologieso Big Datao Business Intelligenceo Social Mediao Cloud

TYPES OF DATAfor CRM

Customer Information

• Beacons Capture Critical Data Related To The Customerso Customer Movement Patternso Preferenceso Areas Of Interest On A Venueo Footfalls In Specific Zoneso Personal Details Like

o Identity, Age, Gendero Demographic Data

Employee Information

o Keep A Track of Employee Movements And Activities

o Analyze Performances Appropriatelyo Rise In Productivity Gives A Rise To Better

Services

GETTING AN EDGEFor Mobile CRM Software Solutions

Beacons for Meaningful Interactions On the Premise

oGreet And Meet Activitieso Navigational Aidso Guide The Customers To Area Of Interest

oSend Notifications Related To o Upcoming Events o Offers

Beacons to Analyze Patterns Generated

oEstablishing Comprehensive Behavioral Patterns

oCustomer PreferencesoBrowsing Historyo Feedback, Reviews & Complaints

The Beacon Edge for CRM

oVery Powerful And Cost-effective Technology

oSpotting & Ushering CustomersoStudy PreferencesoCreating Campaigns oGathering Relevant Information

The Beacons at the Malls & Stores

Indoor maps & navigation for prompting customers to areas of interest

Increasing basket size through personalized marketing Push managed content for generating interest & ensuring loyalty Customer monitoring & evaluating footfalls

In Store

Attracting new customers through targeted branding & promotion

Common Areas

The Beacons in Hospitality

o Personalized Offers & Suggestions for targeted marketing effortso Generating actionable Guest Profiles

Pre Stay

Seamless & automated Check-in procedures as soon as the guest arrival is sensed at the property

o Keyless access for a hassle free experienceo Prompted and automated room comfortso Easy navigation within the hotel specially to preferred zoneso Locating areas of interest based on past visitso Ease of availing services from the room

In Stay

Automated check-out and practical payment options integration

o Integration of loyalty programs into the solution and putting proximity based approach to use, prompting users at various locations about the hotel

Post Stay

The Beacons at the University

oA guide from the time the user enters the gates through the complete visit on premise

oPointing out key locations like the dean’s chambers, registration office, HR department and various departments

oGuiding to events being held and providing additional information at the venue

oAlerting about upcoming events at the halls and venues in the vicinity of the visitor

Visitor Help

oNumber of visitors in various areas on the campusoAttendance at various events being held

Generating Actionable Information

Students present at classes and events

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