the top 10 landing page builders (or what we learned from examining 20+ tools on 50 different...
TRANSCRIPT
The Top 10 Landing Page BuildersDetermined from in-depth testing of 16 tools on over 50 factors
A MARTECH WIZ GUIDE
A MARTECH WIZ GUIDE
HOW WERANKEDThe four main categories we tested for:All weighted 25%
1. Design2. Usability4. Price3. Features
Full rankings details on www.martechwiz.com
CLICKFUNNELSThe Good
The Bad
#10• Stacked with features• Sales funnels expertise• Tons of integrations
• Complex, may feel heavy• Some templates outdated• Not all features top-notch
Web-based SaaS | 14-day free trial | Column-based drag & drop
Design Usability Features Price Overall0
2
4
6
8
10
98
76
7.5
$ $$$$1,146/yr
Clickfunnels is not cheap but includes a lot www.martechwiz.com
UNBOUNCEThe Good
The Bad
#9• Stunning templates• Pixel-precise drag & drop• Some unique features
• Mobile responsive a pain• Editor UI is cramped• Basic things require code
Web-based SaaS | 30-day free trial | Pixel-precise drag & drop
Design Usability Features Price Overall0
2
4
6
8
10
98
76
7.5
$ $$$$539/yr
Unbounce is one of the more expensive tools www.martechwiz.com
BITBLOXThe Good
The Bad
#8
• Lovely style and design• Quick and easy to use• Unlimited pages, visitors
• Light on features• Minor bugs (note: it’s new)
Web-based SaaS | 30-day free trial | Page block editor
Design Usability Features Price Overall0
2
4
6
8
10
98
5
7.75
$ $$$$347/yr
Clickfunnels is not cheap but includes a lot
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NOTE: THESE SLIDES ARE JUST A QUICK RUNDOWN!
FULL IN-DEPTH REVIEWS WITH VIDEOS ARE ON MARTECHWIZ.COM
AND DON’T FORGET TO GRAB YOUR BONUS FREE PDF BUYING GUIDE
Click here for free pdf guide
WISHPONDThe Good
The Bad
#7
• Well-designed templates• Strong feature set• Intuitive, clean UI
• Mediocre editor• Can’t unbundle builder
Web-based SaaS | 30-day free trial |Column-based drag & drop
Design Usability Features Price Overall0
2
4
6
8
10
9
7
8.0
$ $$$$540/yr
Wishpond is pricey but includes robust tools like marketing automation
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INSTABUILDER 2.0The Good
The Bad
#6
• Great feature set• No recurring payments• Landing pages in WordPress
• Downsides of CDD editor• Mediocre templates
WordPress plugin| No free trial | Column-based drag & drop
Design Usability Features Price Overall0
2
4
6
8
10
7
108
8.25
$ $$$$97/yr
Instabuilder is a great value
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KICKOFF LABSThe Good
The Bad
#5
• Wonderful page styles• Clean, modern interface• Page blocks available
• 90% of pages for old editor• Bugs in new editor (in beta)
Web-based SaaS | 30-day free trial |Static and hybrid CDD/Page block
Design Usability Features Price Overall0
2
4
6
8
1010
88.25
$ $$$$324/yr
Kickoff Labs is slightly cheaper than the average price of builders
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INSTAPAGEThe Good
The Bad
#4
• Elegant templates• Clean, intuitive editor• Extensive features list
• No timed or exit pop-ups• A/B testing requires Pro
Web-based SaaS| 30-day free trial | Pixel-precise drag & drop
Design Usability Features Price Overall0
2
4
6
8
10
7
8.5
$ $$$$348/yr
Instapage is priced almost exactly at the industry average
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THRIVE THEMESThe Good
The Bad
#3
• Massive feature set• Solid, well-built tool• 1-time payment option
• No A/B testing for pages• May be complex for some
WordPress plugin| No free trial |Column-based drag & drop
Design Usability Features Price Overall0
2
4
6
8
1010
8
8.75
$ $$$$228/yr
Thrive has competitive membership pricing and a one-time payment option
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ONTRAPAGESThe Good
The Bad
#2
• Creates beautiful pages• Intuitive and easy to use• Outstanding value
• Less features than others
Web-based SaaS| Free plan| Page block editor
Design Usability Features Price Overall0
2
4
6
8
10
98.75
$ $$$$99/yr
ONTRApages may be the best deal in landing page builders
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LANDINGíThe Good
The Bad
#1
• Excellent user experience• Strong set of features• All plans have all features
• No WordPress plugin
Web-based SaaS | 30-day free trial |Pixel-precise drag & drop
Design Usability Features Price Overall0
2
4
6
8
10
98.75
$ $$$$259/yr
Landingi is a fantastic value being 25% below the average industry price
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MARTECH WIZ AWARDSBest Overall:
Landingi
Best Style:ONTRApages
Best WordPress Plugin:Thrive Themes
Best User Experience:Instapage
Easiest to Use:ONTRApages
Most Feature-Packed: Thrive Themes
Best Free PlanWishpond/ONTRApages
(tie)Best for Enterprise
Instapage
Congratulations to all of the winners!
NEXT STEPS: 1. SEE FULL RANKINGS AND REVIEWS OVER AT MARTECHWIZ.COM
2. GET YOUR FREE PDF BUYING GUIDE
3. BECOME A LANDING PAGE WIZ!
www.martechwiz.com
Click here for free pdf guide