the top 5 marketing mistakes made my small business owners
TRANSCRIPT
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THE TOP 5 MARKETING
MISTAKESMADE MY SMALL BUSINESS OWNERS
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THE BIG PROBLEM
• Don’t understand online marketing
• Not aware of the technology tools that are available
• Cash flow is tight
• Time is limited
• And because of this....
Most small business owners:
MOST SMALL BUSINESS OWNERS AREN’T EARNING
NEARLY WHAT THEY COULD BE
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WHAT DO THESE COMPANIES
HAVE IN COMMON?
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THEY ARE GROWING FAST
...because they understand online marketing
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DID YOU MAKE THE LIST?
(wouldn’t you like to?)
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YOUR WEBSITE IS YOUR MARKETING HUB
• How will people access your content from mobile devices?
• How will local buyers find you?
• How will prospective customers research your company?
• How will prospects determine if you are credible?
• How will you build a mailing list of prospective customers?
• How will you become a thought leader in your niche?
If your website is ineffective:
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USERS CANNOT VIEW YOUR SITE
FROM THEIRMOBILE DEVICE
MARKETING MISTAKE #1
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50 Amazing Facts About Mobile Marketing by Hubspot
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50 Amazing Facts About Mobile Marketing by Hubspot
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50 Amazing Facts About Mobile Marketing by Hubspot
If your website has flash content, it
cannot be seen on most of these mobile
devices!
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MARKETING MISTAKE #2
FAILURE TO BLOG
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THE BENEFITS OF BLOGGING
• More pages = more time on your website
• People will view you as the expert in your industry
• You will provide answers to the questions your customers have
• Other companies in your industry will seek you out as an expert and this will give you additional exposure
• You’ll show your customers you actually care about them
• Landing clients will become much easier because your blog will pre-sell them
• You will expand your professional network
• Your website will get more traffic through social sharing
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BLOGGING SUCCESS STORY
• Peep Laja runs this site
• He attracted 50,000 visitors in his first month with just two blog posts per week
• 100% of his customers come from the blog
• Blogging pays off when done correctly
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BLOGGING SUCCESS STORY
• Owen Blevins and Jay Robinson run this company
• Most people would never guess a concrete company could benefit from blogging
• Their Youtube videos have been viewed over 101,000 times
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BLOGGING SUCCESS STORY
• Run by Steve Sheinkopf
• Their Youtube videos have been viewed over 464,000 times
• They have 2,002 Facebook fans
• 500 RSS subscribers
• Traffic to their blog is steadily rising with just over 18,000 visitors last month
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IF THESE COMPANIES CAN BENEFIT FROM
BLOGGING, COULDN’T YOU?
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MARKETING MISTAKE #3
FAILURE TO LEVERAGE SOCIAL
NETWORKS
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SOCIAL MEDIA IS HOT
• 3 years old
• 188,000 email subscribers
• #2 most popular blog for small business
• Traffic to their blog from search engines is rising fast
Text
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SOCIAL MEDIA TRENDS
76% plan to increase their use of Youtube
Source: 2012 Social Media Marketing Industry Report
72% plan to increase their use of Facebook
69% plan to increase their use of Twitter
68% plan to increase their use of Blogs
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MARKETING MISTAKE #4
FAILURE TO BUILD A LIST OF SUBSCRIBERS
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SUBSCRIBER BENEFITS
• Traffic on demand
• Increased engagement
• A stronger relationship
• Cash on demand
• The ability to create joint ventures
Subscribers give you:
But most importantly, having subscribers allows
you to build what we’ll talk about next...
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FAILURE TO UNDERSTAND
BUYING PSYCHOLOGY
MARKETING MISTAKE #5
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BUYING PSYCHOLOGY
• miss out
• manually answer the same questions over and over and over
• create an automated lead nurturing sequence to help you turn leads into customers
People don’t buy anything until all their questions are answered.
Your options are:
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LEAD NURTURING
• What do prospects want to know?
• How can I easily engage them and provide answers?
• How can I provide a way for my prospects to segment themselves?
• How can I make it easier for my customers to buy?
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Not everyone is ready to buy todayLIFE CYCLE MARKETING
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LIFE CYCLE MARKETING
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IF YOU ARE MAKING MISTAKESYOU ARE
LOSING SALESEVERYDAY
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ISN’T IT TIME TOFIX IT?