the top b2b content of 2016: six lessons for marketers

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Sam BrennandVP of Customer Success, Uberflip@SamBrennand

Steve RaysonPresident,BuzzSumo@steverayson

The Top B2B Content of 2016 Six Lessons for Marketers


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B2B Content Shares: A Little Perspective


Distribution of B2B Content Shares (100 top sites)

Only 4% (4,500 of 114,000 posts) got more than 3,000 shares.


1. Practical guides and helpful content2. In vogue and hot topics3. Research and insights4. Case studies5. Infographics6. Authoritative industry news

Top Performing B2B Content


Practical Guides & Helpful Content


In Vogue & Trending Topics


Research & Insights


Case Studies & Stories


Infographics


Authoritative Industry News


RESOURCES

The Top B2B Content of 2016: Six Lessons for Marketers

http://buzzsumo.com/blog/top-b2b-content-2016-lessons-marketers


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Sam BrennandVP of Customer Success,

Uberflip@SamBrennand

Steve RaysonPresident,BuzzSumo

@steverayson

the top b2b content of 2016: six lessons for marketers

Marketing