the town of rauma. scandinavia tourism tourism in rauma total overnights (2009) 108 000 in rauma...
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The Town of RAUMAThe Town of RAUMA
ScandinaviaScandinavia
TourismTourism in RAUMA
Total overnights (2009) 108 000 in Rauma hotels and similar establishments
from which 75 % were Finnish and 25 % from other countries
mainly from Central-Europe (Germany, France, Great Britain) and neighbouring countries (Sweden, Estonia, Norway, Russia)
TheThe Town of RAUMA
Main tourism attractions in Rauma
Two UNESCO World Heritage Sites
Events and festivals
Sea and archipelago (tourism islands, cruises)
MaritimeMaritime Museum
1999 Rauma Maritime Museum Foundation 2000 work began2004 Maritime Museum was opened
Located in the former Maritime school. The building is owned by Rauma town
10 000 visitors/year
Entrance fee relatively high, 8€/adult
2,5 employees year round,6 employees in high season at summertime
MaritimeMaritime Museum Museum
MaritimeMaritime Museum
(1/2) Main activities and services offered:
Permanent exhibition and room for changing exhibitions
Navigation simulator
Museum pedagogy >special information system called ”lighthouses”
Research work
MaritimeMaritime Museum
MaritimeMaritime Museum
(2/2) Main activities and services offered:
Meetings
Conferences
Celebrations, partys, birthdays
Dinners, a la carte
(Titanic-menu)
MaritimeMaritime Museum
Maritime MuseumMuseum
Permanent programs offered:
Local children visit Maritime Museum 3 times at school age (6-13 years)
Tourist groups (children)
At summer time weekly program for children
MaritimeMaritime Museum
Relations with other business:
Finnish Maritime Museums (research)
Other Museums in Rauma (programs, marketing)
Local associations (meetings)
Local restaurant Klapsakka (dinners etc.)
Local schools (school children groups)
Rauma Tourist Information (groups, marketing)
MaritimeMaritime Museum
Own promotion material: Prochures Internet pages in Finnish and in English (www.rmm.fi) press
Own gifts for sale: Small souvenirs Books
KylmäpihlajaKylmäpihlaja Lighthouse
Island owned by town of Rauma
Located in the Bothnian Sea 10 km west from main land and from the town of Rauma
The lighthouse was built in 1953 to guide the ships arriving Rauma
2002 the lighthouse was opened to the public
Tourism island
KylmäpihlajaKylmäpihlaja Lighthouse
KylmäpihlajaKylmäpihlaja LighthouseTourism island:
Hotel: 11 dbl rooms
Restaurant: lunch, a la carte, cafe
Meeting facilities
Activities: canoes, rowing boat, fishing equipment, binoculars, sauna
Chapel
Marina for small boats
Nature island (birds)
KylmäpihlajaKylmäpihlaja Lighthouse
KylmäpihlajaKylmäpihlaja Lighthouse
Family business
Contract for 7 years, until year 2013
Max. 13 employees
Family has also an other restaurant in the mainland
Popular: uses local raw materials
Future plans: catering?
KylmäpihlajaKylmäpihlaja Lighthouse
KylmäpihlajaKylmäpihlaja Lighthouse
Season from May to October, closed during the winter time
Regular boat connections at summer
Also charter cruises for groups
10 000 visitors/year
1000 overnights/year
KylmäpihlajaKylmäpihlaja Lighthouse
Relations with other business:
Boat connections, regular and charter
Local food producers
Guided Program and Activities service
Skärgårdssmak (local materials)
Travel Agencies in Germany and Denmark
Rauma Tourist Information
KylmäpihlajaKylmäpihlaja Lighthouse
Best practices: lunch and accommodation >most of the income unique
Difficulties: weather conditions heating costs drinking water system from mainland delivering the goods
KylmäpihlajaKylmäpihlaja Lighthouse
Own promotion material: prochures Intered pages in Finnish, Swedish, English, German
(www.kylmapihlaja.com)
Own gifts for sale: Marine books, culinary books Sweaters, T-shirts, caps Local ceramics
The Town of Rauma Tourist InformationThe Town of Rauma Tourist Information
www.visitrauma.fi