the trade street journal - 2012 silver anniversary issue

In this issue...IndexSpeaking From ExperienceJohn Schott, Tradebank Of WichitaTradebank International Celebrates 25 Years In BarterBartering In 2012 And BeyondWhen Free Is Too ExpensivePerforming Assets - Tennessee Performing Arts CenterAsked And AnsweredGood Business/Which Barter Exchange Do You Prefer?You Gain A Competitive Advantage With TradebankHow Tradebank Works For The Restaurant IndustryAre You In A Position To Accept New Business?Tradebank FranchisingFrom Bristol To The Bakery - Tradebank Has All The Right IngredientsPrice vs. Cost - Will That Be Cash Or Tradebank?Managing Time With Barter/Look What’s Being Traded Through TradebankTradebank AmbassadorsThe Dollars And Sense Of TradebankTradebank Celebrates 25 Years

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THE TRADE STREETJOURNAL

Respect. Integrity. Collaboration.

UNITED STATES • 2012

The Trade Street Journal™Published by Tradebank International, Inc.

Executive Editor TODD GERRY Writer and Trade Editor MARCY S. YAFFE

Creative Editor BRENDA L. JAMESONGraphic Design BRENDA L. JAMESON

© 2012 Tradebank International, Inc.

Page 5, Tradebank International Corporate Headquarters

2 , Tradebank’s Silver Anniversary

Pages 8 & 9, Tennessee Performing Arts Center

Page 3, Speaking From Experience

THE TRADE STREETJOURNAL

UNITED STATES • 2012

Speaking From Experience

The Trade STreeT Journal • 2012 • 2

Marcy S. Yaffe is the VP of Trade and National Training Director

for Tradebank International. She has over 27 year’s experience in

the barter industry and brokering barter transactions. Contact

[email protected] or 888.568.5680 ext 118

I have been in the barter industry since 1984 and with the Tradebank organization for over five years. The past 27+ years have demonstrated a) Barter is not meant as a “be all-end all” panacea appropriate for every business owner and b) For those who qualify, barter proves to be a prosperous and gratifying way to do incremental business and improve cash flow.

Often I am asked what it takes to be a successful Tradebank client. Barter is a great opportunity to turn dimes into quarters and have fun as you do it. However, you do have to have the “dimes” to participate.

Also, you need a viable product or service in which to barter. Are you in a position to accept new business? Most businesses are, and not operating at full capacity. Most businesses have products and services that can be traded in order to boost revenues and improve cash flow. Those who think outside the box can become great traders by selling products and services outside their usual product line in order to fulfill a demand in the barter marketplace. These pro-active traders also garner the benefits of bartering.

For example, former clients of mine had one of those few businesses that was not a match to belong to a trade exchange. However, the owners understood the advantages barter offered and saw the benefits others were receiving as part of the trade exchange. They, too, wanted the additional revenue and purchasing power. Furthermore, like many other companies in similar circumstances, they had an appreciation for a “60 cent dollar” (buying wholesale, selling retail) and became active traders. How did they trade? Their company had wholesale purchasing status with a local meat purveyor. Through our trade exchange these progressive business owners sold gift boxed hams during the holidays and earned enough barter income each year to pay for over $50,000 of their overhead cash expenses with trade dollars. What can you trade?

Successful traders understand the advantages and limitations of barter and have realistic expectations regarding how/when to use barter to increase revenues to pay for purchases and they work within those parameters. Experienced traders look for opportunities to make purchases with trade dollars. They know every purchase converted from cash to trade provides additional cash resources for those items not commonly available through barter. Tradebank provides a personal Tradebank Broker to each client to facilitate barter sales and purchases.

Beyond the financial benefits barter offers, there is also a connection that is established between Tradebank clients. A special camaraderie forms as businesses help one another succeed using barter. Think about it, when you use cash, how engaging do you become? You make your purchase/sale and leave. Active traders develop a passion for barter that far exceeds that which exists for cash. Trading partners become interested in each other’s business and are excited to discuss their barter experiences and describe all the ways barter has enriched their business and personal lives. Long term mentors, friends and partnerships develop through Tradebank.

I urge you to take the time to explore your untapped barter opportunities.

by Marcy S. Yaffe

Speaking From Experience


I became a Tradebank client in 1989 with my previous company, a van conversion business. I had successfully traded locally and nationally through Tradebank for over five years, when in 1994 I was offered the opportunity to purchase a Tradebank Franchise. I experienced first hand how participating in Tradebank increased my company’s sales and profits. I was excited to take on that challenge and was eager to expand to others what I had been doing in my own business. I knew I could help hundreds of businesses, large and small, reap the same growth and cash conservation that I experienced as a Tradebank client. And, I did. I still do so today.

I came to Wichita in 1952 and so I have deep roots in the area. These personal and professional connections enabled me to build a solid trading network back then and it has grown over the years. People know my word is good, they can trust me, and I have walked in their shoes as a fellow business owner. I look for others who have similar personal and business values and invite them to join our trading network.

I met Trudy in 1997 and she became our Broker. In 2001 she became my business partner and soul mate for life. It has been over 17 years now and together we have grown Tradebank of Wichita from 37 clients to over 400, and we continue to grow, as does the entire Tradebank organization. We are proud to be one of the top Tradebank regions each year.

Participation in Tradebank has opened doors for us beyond which we would have experienced otherwise. We went to Prague and Punta Cana through Tradebank. In 2001, Trudy and I sealed our marriage over looking Niagara Falls though Tradebank Canada. Without Tradebank none of this travel would have happened.

The advantages we have as Tradebank franchise owners have enhanced our lifestyle and opened so many doors for us. We have met some wonderful business people in our journey to grow Tradebank. They, too, have recognized the value of Tradebank’s business model and have received new business and new friends just as we have. Our clients have become part of our “Tradebank Family”. We are all here to help each other and I find that extremely rewarding.

Here is the perfect example of what I mean. The owner of a restaurant who had been in business for a long time in Wichita called me and said she was unable to continue to trade because she was closing her restaurant because her roof needed repairs beyond what she could pay for and she had no alternative but to close. I met with her and asked if I introduced her to a roofer (who she could pay with trade dollars) if she could remain open. She was overjoyed and then realized she still didn’t have enough funds, cash or trade to pay for the work. As we talked, she told me she had a warehouse that she stored “junk” in. It turned out that “junk” was restaurant equipment in mint condition and unsold products from her past retail

stores. We raised the trade dollars she needed for the roof repairs by selling the items in her warehouse to delighted Tradebank clients. Furthermore, we used trade dollars to clean out the warehouse which she now rents for cash. These actions through Tradebank gave her the financial cushion she needed to maintain her restaurant operations and continue to trade.

Trudy and I have also had an active part in helping Tradebank grow from a handful of locations in 1994 to an international trading network of clients across the United States and Canada. Trudy and I have always been available to help train, mentor and trade with the other franchisees of Tradebank. The events have been very rewarding and have added to our life experiences.

There are only three things that you need to become a proactive Tradebank client. 1) Understand the Client Agreement and Tradebank’s Rules and Regulations 2) Communicate with your broker 3) Don’t spend cash! Call your broker!

Contact Information:John and Trudy SchottTradebank of Wichita

T: 316.683.0132E: John Schott [email protected]

Trudy Schott [email protected]

John Schott, Tradebank of Wichita Tradebank Franchise Owner Since 1994by John Schott

Trudy Schott John SchottTrudy Schott John SchottTrudy Schott John Schott

Tradebank InternationalCelebrates 25 Years In Barter


Longevity in the barter industry, continual and sustained growth each year for 25 years and a corporate staff with over 130 year’s barter experience are just a few elements that distinguish Tradebank International in the barter industry.

“Combine a solid foundation and a trading network of diverse and progressive business owners with a group of dedicated franchisees and brokers and the result is Tradebank International,” explains John P. Davis, Jr., CEO and President of Tradebank International.

Davis continues, “When I founded Tradebank, I knew our objective was to develop an international network of business owners who understood barter, how to utilize the benefits of barter to enhance their business and personal life and have a respect for the value of trade dollars. I am proud to say others, both inside and outside the barter industry, recognize the significance of the Tradebank organization.”

Tradebank International is located in Lawrenceville, Georgia, approximately 25 miles northeast of Atlanta. The Tradebank facility is on a 40,000 square foot corporate campus complete with corporate offices, training facilities, television studio and warehouse facility.

Tradebank InternationalCelebrates 25 Years In Barter

Tradebank International Corporate Headquarters


“There is an old adage in the barter industry that says, ‘When economic times are good, it’s good for barter. When economic times are bad, it’s better for barter.’ Over the past several years our tough economic conditions have taken a toll on small business owners as well as big box stores. Many companies just didn’t have the ability to weather this economic storm. Fortunately, Tradebank has been able to offer a lifeline of additional revenue in the form of trade dollars to those companies who have been able to keep their doors open,” states John P. Davis, Jr., CEO and President of Tradebank International.

Davis elaborates, “Today, barter revenue is the only discretionary income many businesses owners have. For others, the additional barter revenue through Tradebank goes straight to paying overhead expenses such as rent, property repairs, printing and marketing. When businesses cut back on health care, trade dollars become the means to pay for dental and optical care for themselves, family and employees. Trade dollars often mean the difference between profit and loss. And, there is a another group who have the means to barter wide open and use the additional barter revenue to purchase products and services such as property, boats, equipment, and such that others are liquidating.

“Just as each business has excess inventory and unused potential, so it is with our client’s strategic use of barter to improve their bottom line and help weather trials and tribulations in their business and home. In many cases our clients are only scratching the surface in terms of what services and products they could be buying and selling through Tradebank and aren’t because they simply didn’t realize the opportunity exists.”

There are many ways to strategically use barter to help improve your financial situation. If you haven’t done it before, or recently, take a hard look at your expenses and your assets and most importantly, become educated on the extensive opportunities available to use barter through Tradebank. Using barter to its fullest potential takes understanding and effort, just like with any tool. Tradebank offers a valuable commodity to help ease your financial worries. Our staff, website, travel site, Tradeflashes, events, and the other informational pieces we have, and are continually developing, are all aimed at keeping you as informed and financially strong as possible.

“Those who fully understand how to use trade dollars, develop a strong passion for barter and are encouraged by their own successes and those of others,” Davis explains. “This applies to clients as well as the Tradebank team. We see first hand how trading helps people by enriching their personal and business lives. We’ve assisted clients in using trade dollars to save their businesses and their marriages. Having the extra revenue from their Tradebank sales often makes all the difference in the world.”

Tough economic times require business owners to seek additional ways to keep their finances as healthy as possible. Tradebank continues to grow by expanding our trading services and opening new markets in order to help more and more business owners. The corporate staff at Tradebank International has over 130 year’s experience in the barter industry which creates the insight and experience to define and execute successful trading platforms. When you combine that expertise and commitment with passion and integrity, and the hard work and dedication of the Regional Owners, Trade Brokers and Sales Agents, you have a barter organization that is focused on helping our clients succeed. Tradebank IS the Smarter Way to Barter.

Bartering in 2012 and Beyond


In the barter industry, like in most other circumstances, the adage is true; “You get what you pay for”. In addition, to make up for the financial losses associated with giving away “free” memberships, other barter companies pass along the extra costs to their barter clients to offset their “free” cost of entry.

Today there are software companies that will do backroom processing of trade transactions for a flat monthly fee and fee per transaction. As long as the processor gets paid, they are not concerned with whether or not someone has any experience in the barter industry, the wherewithal to operate a solid barter exchange, or their level of accountability to their clients. Tradebank Franchise Owners have a vested interest in our client’s trading success; they are paid on performance.

In 2012 Tradebank celebrates 25 years in the barter industry. Tradebank remains committed to providing you with the world-class level of service necessary to assist you in helping your business grow. In addition, we are continually improving our technology and methods of communicating with you in order to continuously enhance your business and personal life. Tradebank seeks to assemble the finest staff in the barter industry and develop new and innovative programs for you. Tradebank is positioned to remain the leader in the industry for many years to come. As we move forward, we remain steadfast to our commitment in making barter a successful business tool that will continue to improve our clients’ bottom line.

While Tradebank strives to satisfy all our client’s needs, we understand it is human nature to be curious when approached by a representative of a new barter group claiming to have a “concept never seen in the barter industry” or “a better way to barter”. Although competition can make a better marketplace for the consumer, it has proven to be extremely expensive for business owners who assumed that all barter exchanges deliver their barter services in the same way as Tradebank. Subsequently, they found out the expensive way that this is not true. Because you have chosen Tradebank as your strategic barter partner, we feel a responsibility to inform you that not all barter exchanges are created equal.

The Tradebank business model puts our clients first. We don’t ask for our brokerage fees until you have both earned the trade revenue from new Tradebank sales and made purchases with those trade dollars. We, along with our clients, have respect and value for our trade dollars and monitor transactions for fair pricing and that transactions are done on a 100% barter basis.

A start up exchange in the area usually tries to entice business owners through a drastic reduction or elimination of fees (membership, account maintenance or transaction fees or a large up front credit line). But think about it in relation to your own business. The cash fees you charge your customers are your operating capital; it is the same with barter exchanges. A reduction or elimination of cash income will reduce the exchange’s cash flow, which translates into a reduction of services that can be offered by the barter exchange. Drastically reduced revenues result in an ultimate cash flow crisis for the exchange and instability for their clients. Also, remember, credit lines need to be repaid, often with interest, no matter how generous or attractively they are offered.

When “Free” Is Too Expensive


the Savannah Tea Company. Floral arrangements were purchased through Oshi International Floral Design Studio and the Cookie Crumb Company supplied cookies for the gift baskets. Furthermore, Tradebank was recognized and honored as a strategic and valued community partner.

“Through Tradebank Brent generates revenue to meet TPAC’s goals and ensures TPAC operates at peak capacity by accepting trade dollars for tickets to performances whenever possible. In addition, TPAC expands their fundraising base by accepting sponsorships and advertising through Tradebank. This is a win-win situation, as it enables Tradebank clients the opportunity to support TPAC above and beyond that which their cash budgets afford and of course TPAC values the additional revenue,” explains Jones.

“I highly recommend Tradebank to any organization that is hoping to expand their customer base, generate additional revenue and conserve their cash,” concludes Hyams.

Contact information for all other inquiries:

Brent HyamsE: [email protected]

W: wwww.tpac.org

million funded through grants, donations, endowments and performance revenues.

Because of TPAC’s fiscal structure, financial responsibility and accountability are critical to their success and continued funding. Brent Hyams is the Executive Vice President and General Manager of TPAC. Hyams oversees Operations, Marketing, Strategic Alliances, Business Intelligence, and Ticketing & Customer Service. “Tradebank has filled a niche for us above and beyond our cash income and purchases. We work closely with Tradebank and have used our trade dollars for a long list of complex projects, products and services,” states Hyams. “Tradebank has funded the renovation of our dressing rooms, and purchase of office furniture, flooring and floor refinishing, flowers, lighting, catering and other food services, signs, framing, cleaning services, catering, photography, awards, limousine service, printing and much more. We have learned to be creative in our trading and discovered ways to maximize our dollars, allowing us to purchase things that were not budgeted. Other times, we’ve converted line items from cash expenses to trade, relieving and expanding our budgets,” relates Hyams.

Each year TPAC has a prestigious and impressive luncheon to thank the community, its Board of Directors, staff and sponsors for their support throughout the year. As arranged through Tradebank, TPAC paid for over half of the expenses associated with this event with trade dollars. This year’s luncheon was catered by

“Tradebank is a natural fit for The Tennessee Performing Arts Center (TPAC) here in Nashville and vice versa. TPAC’s Vision Statement, above and beyond the entertainment aspect, is representative of our goals for each Tradebank client,” says Dave Jones, Director of Operations for Tradebank of Nashville.

TPAC’s Vision statement is to be “an artistically and economically vibrant community where everyday life is more meaningful.”

Jones continues, “TPAC joined Tradebank in 2009 and I am proud to say the alliance between TPAC and Tradebank grows stronger each year.”

TPAC is a private non-profit organization which operates out of a state owned facility. TPAC provides local residents and tourists an outstanding performing arts experience, and also serves as a hub in Nashville for education, commerce, job creation and generating tax revenues. The center presents over 500 performances each year. TPAC has an operating budget of approximately $13

Performing Assets

Brent HyamsExecutive Vice President & General Manager

Editor’s Note:Please direct all inquires for tickets, sponsorships, advertising and donations to Dave Jones, Tradebank of Nashville, 615-860-4060, [email protected]. Please do not contact TPAC directly.


Brent HyamsExecutive Vice President & General Manager

We’ve compiled a list of the most frequently asked questions from our clients and provided answers.

Whose responsibility is it to obtain an authorization? It is always the seller’s responsibility to obtain the authorization; it is how the seller is paid. Paying with Tradebank is no different than paying with any other debit card. The authorization is given via myTradebank.com when the funds are transferred from the buyer’s account to the seller’s. In the process of completing the transaction, the seller should ask the buyer for their Tradebank card in order to obtain the buyer’s 16-digit account number and verify the purchaser is a valid Tradebank cardholder, then proceed with the authorization process by going to tradebank.com or calling 800-899-1111.

Why can’t Tradebank personnel give me the buyer’s account number if I forget to ask for it? For confidentiality and security reasons, Tradebank personnel are prohibited to give out account information to any one other than an authorized card holder on that account.

When should I obtain an authorization? Authorizations should be obtained at the point of sale.

How do I obtain an authorization? Tradebank offers several methods to obtain authorization. At tradebank.com, there is no need to login to the site, just click the gold “Authorize” button and enter your Merchant number along with the buyer and transaction information. The seller can login to their account via myTradebank.com and click on Account Services and enter the buyer and transaction information. The seller can also obtain authorization by calling 800-899-1111 and use the Tradebank automated system. All three of these methods are available 24/7. If necessary, sellers may also contact their local Tradebank office during standard business hours. The seller will need their Merchant number and the buyer’s 16-digit account number and the amount of the transaction in order to process any authorizations.

What if my sale is not going to be completed immediately, how do I ensure my payment and/or avoid paying for goods/services I have not yet received? Escrow is always recommended for larger purchases. Escrow verifies and freezes the funds in the buyer’s account until the transaction is complete. Escrow prevents the buyer from having to pre-pay for goods or services not yet received and at the same time the seller has reserved the funds for future payment. Once the terms have been agreed to by the buyer and seller, the seller should contact their local Tradebank Broker and verify the funds are available from the buyer and request the funds be put into Escrow. In cases when a down-payment or deposit is required, that amount can be authorized immediately following the standard Tradebank authorization procedures. The seller should place the balance due in Escrow coordinated through their Tradebank Broker. Once the transaction is complete, the seller calls their Tradebank Broker and the funds are permanently transferred from the buyer’s account to the seller’s account.

Asked And Answered


What’s the difference between Client Call Direct and Broker Only designations? “Broker Only” means that the client has requested that all contact regarding their trading activity go through the Tradebank Broker who manages their account rather than being contacted directly. If there is an account listed as “Broker Only” that you are interested in possibly trading with, please contact your Tradebank Broker. Your Broker will facilitate your introduction to the client.

If the client is “Client Call Direct” it means that clients can contact them directly per the information listed in their Client profile in myTradebank.com. Each client’s calling status is part of their contact information in the Directory at myTradebank.com. Be sure to communicate with your Broker to ensure your account is listed correctly.

Why do I have to identify myself as a Tradebank client when I contact other Tradebank clients? When you identify yourself as being part of Tradebank you avoid any confusion or misunderstandings regarding your transaction. Often times business owners have designated contacts who handle Tradebank sales. These trading contacts are most often the owners or managers rather than a commissioned sales staff. Furthermore, some businesses enter trade sales as “house sales” for bookkeeping purposes. Also, when you indentify yourself as a Tradebank client, the potential seller knows that Tradebank is bringing them new business.

How does Tradebank ensure fair trading among clients? Our clients are our eyes and ears within the trading network. We seek your feedback. We want you to help identify our best Traders as well as those who are not following Tradebank policies and procedures. When we hear that someone may not be trading fairly we will investigate the circumstances. If the client needs further education on how to trade, we will provide that information. If there are repeated issues of unfair trading, the client’s account will be cancelled.

Refuse to participate in any transaction that violates Tradebank policy. This includes direct trading, offering and/or accepting part cash, etc. Anything other than fair trading by the buyer and the seller erodes the integrity of our Tradebank network and taints everyone’s trading experiences.

What should I do if someone tries to charge me cash rather than trade or I feel the price is out of line? Do not proceed with the transaction until you have time to gather more information. Ask the seller why they are proposing a cash component. Express any pricing concerns to the seller. If you still are not satisfied, do not proceed with the transaction and call your Tradebank Broker to explain the situation. If necessary, your Tradebank Broker will gather more information from you and work to find another vendor for you. Tradebank’s trading policy is the first T$10,000 of any transaction must be 100% trade with the balance above T$10,000 negotiable. Every client agrees to sell their products and services at their regular retail price. Price gouging is prohibited. However, as a buyer, you also must do your due diligence in getting competitive bids. Make sure you are comparing “apples to apples” in terms of quality, features, service, etc. Understand your gross profit margins and how to evaluate “cost” verses “price” and do not include a cash component.


Good BusinessGood business is all about integrity, trust, honesty and confidence. Tradebank distinguishes ourselves in the marketplace because we embrace these values when we deliver our barter services, and we have done so for over 25 years.

From inception, Tradebank has put our clients first. We recognize we have a two part responsibility to Tradebank clients:

• To introduce you to new trading partners;• AND also facilitate your ability to turn your new incremental

revenue into the products and services you want.

“I have had previous experiences with other trade exchanges and now I ONLY barter through Tradebank. I have traded all my life and understand the benefits of barter. I have also learned not all trade exchanges are alike. I highly recommend Tradebank over all other barter organizations. It is not only the extensive new business and purchasing opportunities Tradebank provides, but also their ethics and integrity.”

Sanjay Banit, OwnerClassic Touch Cleaners (Dry Cleaners)Atlanta, GA

I am a business owner and I have been a trade/ barter member for several years. No other barter company compares to Tradebank. Tradebank is the only organization that has a very strong local presence and strong franchise ownership as well. Tradebank builds partnerships with local relevant businesses who I in turn build marketing and referral relationships with as well. Tradebank is the strongest barter organization in the industry.

Jay Garvens, OwnerThe Advanced Water Treatment SystemColorado Springs, CO

I prefer Tradebank barter business because it helps with our cash flow month after month and with those with unexpected emergencies that always come up when you least expect it. We also use Tradebank to reward our best clients with gift certificates for restaurants and massages we purchase from other Tradebank clients. Being able to add these certificates always bring our clients coming back.

Beth Owens, OwnerSkatell’s JewelersSpartanburg, SC

Only after BOTH of these aspects to your successful trading are fulfilled do we ask for our brokerage fees. We have confidence in our trading network and our ability to generate new sales and purchasing options for you. We don’t have to ask for your money upfront.

We recognize the value of doing what we say we are going to do, when we say we are going to do it, and we expect the same from our clients. We are committed to establishing long term relationships with our clients. We understand we each have a responsibility to each other. That’s why so many business owners who love barter turn to Tradebank.

Which Barter Exchange Do You Prefer?

I prefer Tradebank of course! Why wouldn’t everyone? I have been an exclusive Tradebank client since 2007. Tradebank has an extensive and impressive list of trading opportunities. Tradebank cares about their client’s success.

Laura Ruetten, Owner/OperatorThe OasisGreenville, SC


Trading Partners you will discover new opportunities to sell your products and services and develop ways to use these new barter opportunities to be much more prosperous than you would if you simply relied on cash.

Consider: Paying rent for office/warehouse space with trade dollars. Have extra space? Lease your own unused property for trade dollars.

Use independent contractors to offset cash expenses for graphic designers, web/Internet services, vehicle maintenance, etc.

Review products and services being promoted by others who are looking for additional trade sales and strategize how to incorporate what they are offering into your business model. Buy with trade sell for cash.

Use trade dollars for all advertising and promotions. Don’t pay cash before asking your Tradebank Broker if the business who is calling on you is part of Tradebank.

Rather than cutting off services from current cash vendors, let them know the way to retain your business is by accepting Tradebank for payment.

Motivate your staff by providing trade dollar bonuses or incentives for exceptional work and dedication.

Stretch your food budget by using trade dollars at restaurants, delis and carry-outs.

Take a serious and detailed look at your cash expenses…research what can be converted to trade.

Evaluate your business – what untapped resources do you have that could be generating income? Unused equipment? Services that you once offered or are being asked about that you don’t currently provide? Use your staff and their talents to generate additional income (if they are on your payroll and not being utilized to full capacity, let them help others).

Market your products and services out of your local marketplace.

marketplace. You are also able to expand distribution channels for your products and services both within and outside your local market which will keep your business operating closer to capacity.

Additionally, many people are taking a harder look at the one-of-a-kind items they have and no longer use and turning those items into additional barter revenue. Boats, office equipment, tools, vehicles, property (for sale and rent), antiques and collectibles, furniture, etc. are being offered as a means to generate new income in the form of trade dollars.

Savvy traders maximize their barter income and use trade dollars to offset as many cash expenses as possible for purchases ranging from the dry cleaner to the accountant to office/warehouse space and nearly everything in between. In addition, because others are thinking outside the box, your new barter wealth (trade dollars) also enables you to acquire products and services you don’t ordinarily see in the barter marketplace.

One of the benefits of bartering through Tradebank is that your trading strategy can be customized to your own preferences, needs and circumstances. Those who take the time to familiarize themselves with the products and services available throughout the Tradebank network will discover innovative ways to augment and capitalize on these new barter opportunities.

Bottom line…when you work closely with your Tradebank Regional Owner, personal Tradebank Broker and your

You Gain A Competitive Advantage With Tradebank

Competition in today’s marketplace is stronger than ever. However, other businesses are not the only source of competition that exists today. Cash flow has also become one of the strongest competitors and represents a huge influence in decision making. Tradebank gives you both purchasing options and a competitive edge in the marketplace far beyond that which cash alone can provide.

Business survivors know in today’s marketplace they must continually re-evaluate their business model and be willing to adapt. Tradebank offers business owners a bridge in balancing needs and wants along with income and expenses.

“But I need cash!”

It’s not a choice between barter and cash…it’s a choice between barter or nothing. Keep in mind, barter is not meant to replace cash in your business. Barter supplements and adds additional revenue for you. When you participate in Tradebank’s trading network you do so in addition to your cash commerce. Barter “wealth” enables you to offset cash expenses and conserve your cash and still acquire those products and services that you need and want. When cultivated properly, your barter contacts will also introduce you to additional cash customers who are not part of Tradebank and be a source of additional cash income.

From a seller’s perspective, accepting trade dollars in addition to cash enables you to have a competitive edge in the


The restaurant industry is one of the most competitive industries in which to be involved. It is an industry that takes a great deal of business savvy in order to be profitable.

Restaurateurs are constantly faced with pressures of competing with other independent restaurateurs in addition to corporate owned restaurants with virtually endless advertising and marketing budgets. Then comes the challenge of turning new customers into repeat business.

As a Tradebank client, restaurateurs can add a powerful marketing tool to their business which is guaranteed to bring you new customers. These new customers will simply be filling otherwise empty tables, allowing you the opportunity to maximize your resources and showcase your restaurant to a larger audience.

Also, this new business will provide you with valuable word-of-mouth advertising which will inevitably result in new cash customers as well.

Are you finding that your restaurant is open, but often under capacity? Tradebank brings you the additional customers you desire while assisting you in lowering your overhead expenses, improving your cash flow, and increasing your cash profits.

The additional barter revenue can be used on your most common overhead expenses such as advertising and marketing, restaurant equipment and supplies, printing, building and property maintenance, uniforms, health care and employee incentives allowing you to conserve your cash.

How Tradebank Works for...the Restaurant Industry

For additional information on how you can use Tradebank to generate additional business contact Todd Gerry at 1.888.568.5680 ext. 119 or [email protected].


Many successful traders have told me they love Tradebank and love trading, but get frustrated when they try to explain barter to someone else who is unfamiliar. They tell me, “Marcy, we know lots of people who should be part of Tradebank, but when I try to tell them about it, they just get confused. I know they would benefit from Tradebank; I know I do. But somehow the message gets lost in the conversation when I try to explain the concept. The most exasperating part is that these people are no dummies; they are successful business owners and professionals. They end up confused and I feel bad because I lost a potential good trader for Tradebank. Help!”

“Introductions are the key to referrals. They are as important to our business as they are to yours. If you are talking to a business owner or professional who you think is a prospective Tradebank client, the first question to ask them is, ‘Are you in a position to accept new business?’ Most businesses are,” states Marc Davis, Regional Owner, Tradebank of Knoxville.

Davis continues, “Once it’s been determined that the business owner is able to handle more business, a good follow up question is ‘Have you ever considered marketing your business with barter?’ Either way, if they say yes or no, the follow up is the same. ‘Let me introduce you to Tradebank.’” Davis has been in the Knoxville Tradebank region since 1995 and is recognized nationally as a consistent leader in adding new trading partners to the Tradebank network.

Davis elaborates, “I don’t expect them to explain all the ins and outs of Tradebank, that’s our job. Simply introducing us, providing me with the business owner’s name and number, and giving my contact information to them so they expect my call is the perfect referral.”

Tradebank values our client’s introductions because we know that business owners tend to know and do business with people like themselves. You know who the reputable business owners are in your community. As Tradebank continues to grow, we recognize that referrals are a two way street. Your referrals help increase the number and diversity of trading partners for everyone, including you. Also the business owners you introduce to Tradebank are now able to increase their sales and conserve their cash and strengthen their business as well.

We look to you to introduce us to businesses you want to be part of Tradebank. Your local Tradebank office will welcome your introductions and continue to reciprocate by introducing new clients and purchasing opportunities to you. Also, consider making introductions to business owners you know who live outside of your own community. We all must work together to help each other prosper.

“Are You In A Position To Accept New Business?”by Marcy S. Yaffe


Mark Caldwell, Regional Owner

Do you want to:

• Own your own business?• Control your own destiny?• Earn instant income?• Generate residual income?• Receive comprehensive training?• Possess a protected territory?• Work with cutting edge

proprietary technology?• Have access to retail barter

benefits?

If you answered yes to three or more of these questions then this is an opportuntiy that could change your life dramatically.

Tradebank of Nashville Tradebank Franchise Owner since 1995

“I have a strong passion for Tradebank. I have been a Franchise Owner since 1995. My experiences have been extremely positive and financially rewarding.

Tradebank combines the opportunity to help businesses reach their full potential, enchance their lifestyle and be part of a great barter network.”

Tradebank’s Top Ten Franchise Markets

• San Antonio, TX• New Orleans, LA• Charleston, SC• Kansas City, MO• Savannah, GA• Tulsa, OK• Jacksonville, FL• Chicago, IL• Cincinnati, OH• Phoenix, AZ• St. Louis, MO

For more information on these markets, as well as others that may be available, contact Todd Gerry at 678.533.7119 or email [email protected].

To learn more about the franchise opportunity go to www.tradebankfranchising.com.

Become a part of our successful team today!

Barter - the trading of your goods and services for those of another - Has grown to account for nearly 30% of the world’s total commerce.

Today, approximately 70% of Fortune 500 companies and hundreds of thousands around the world barter. Barter has become a highly valued business method in world commerce and Tradebank International is a world leader.


From Bristol To The BakeryTradebank Has All The Right Ingredients

Mamie Doyle, owner of Miss Mamie’s Cupcakes, Cakes & Such in Marietta, GA recently won first prize and $10,000 on the Food Network’s show Cupcake Wars which originally aired March 25, 2012. The theme was “Cupcake Couture”. Mamie, along with her assistant, Erin Sintos, won the final round by preparing 1,000 cupcakes using four original cupcake recipes in two hours time. The crieteria for judging included originality, taste and presentation. Mamie has been a Tradebank client since 2010. Congratulations Mamie! For more information on trading with Miss Mamie’s bakery please contact [email protected].

Whether they are part of the NASCAR Family or not, everyone was excited to see the #10 Car, The Tradebank Chevrolet, participate in the Spirit Cup at Bristol Motor Speedway on March 18, 2012. For sponsorship information in future races, please contact [email protected].

Tradebank Sponsors the #10 in the Sprint Cup

Tradebank Client Wins Cupcake Wars - Congratulations!


Trade business represents NEW, incremental businessWithout the additional trade revenue source, all purchases would have to be made with cash, thus reducing the cash you have in your pocketWith the additional source of revenue earned from trade customers, purchases can be made with trade dollarsratherthancash,thusimprovingyourcashflowWhen you identify the cost of your trade dollars you can determine your personal discount and can evaluate the PRICE of your purchases versus YOUR ACTUAL COST and determine which represents your best buying decision.

Price vs Cost - Will That Be Cash or Tradebank? It is important that every Tradebank client identify and understand their true cost of doing business when trading. Once you determine your actual investment in the products or services you sell, you are able to determine the actual cost of your trade dollars. This knowledge enables you to recognize the purchasing power trade dollars provide, and helps you make wise purchasing decisions. Step 1Know Your Cost Of GoodsEvery business who sells a product has an acquisition cost for the goods they sell. The acquisition cost, otherwise referred to as your cost of goods, refers to the actual replacement cost of the product that is sold. If you provide a service, you have no real cost of goods related to your time. For those who say, “my time is money”, remember, no matter how much you charge, you are only able to collect your fees when you are performing your service for someone. It doesn’t matter if you charge $10 an hour or $300 an hour. Until you have paying customers, your fees are a moot point.

Step 2 Your Gross Profit MarginOnceyouknowyouracquisitioncost,youcanfigureoutyourgrossprofitmargin.Forinstance,ifyousellvacuumcleaners, how much do you pay your supplier for each unit you have for sale? When you pay your supplier $50 for thevacuumandsellitfor$100,yourgrossprofitmarginis50%,or$50.Yourgrossprofitmarginmeansthatforevery$100generatedinsales,yourcompanyhas$50lefttocoverfixedandvariableexpenses.Remember,wearetalkingaboutgrossprofitmarginsnotnetprofitmargins.

Step 3Gross Profit Margin=Wholesale Purchasing PowerOne of the best reasons to trade is to conserve your cash and turn your new trade revenue acquired into a purchasing discount and new purchasing power.

Step 4Make Wise Buying DecisionsOnceyouhavefiguredthecostofyourtradedollar based on your own business model, you can evaluate your purchasing opportunities based on price versus your actual cost.

For example, the business owner who sells vacuumswantstopurchaseanofficechair.A comparison of two purchasing scenarios is shown in the box to the right. Summary

EXAMPLE - STEP ONERetail Selling Price Of Your Product $100Your Wholesale Cost of Goods ($ 50)Tradebank Brokerage Fee* ($ 12)Total Cost of Your Trade Dollars $ 62 For every $100 you have in trade sales, your investment is only $62.*When You Spend Your Trade Dollars

TWO PURCHASING SCENARIOS FOR THE OFFICE CHAIRCash Price at Wal-Mart - Retail Price $199/Sale Price $179TRADEBANK Merchant’s Retail Price $199CONSIDER: THE CASH COST vs YOUR ACTUAL COST• Paying CASH at WAL-MART costs $179 out of his cash flow.• Paying with TRADEBANK at retail price costs him $123.38.

(See Example - Step One)

Which is better? USING TRADEBANK, OF COURSE!


Gift BasketsIce CreamSales BonusesLaptopsDay CareWasher/DryerHorse Back RidingMetal DetectorsPrescriptionsSunglassesGreen FeesExhaust SystemsMattressesLawn AerationHair Care ProductsMedical Lab ServicesCharitable DonationsArchitectural DesignElectrical ServiceWeb Design/HostingTowingBrochure PrintingFitness TrainingFurnitureGraphic DesignEye Exam/Glasses/ContactsTree ServiceSewer CleaningLight bulbsPromotional ItemsSales Training

Tradebank offers you many diverse opportunities to make the best use of your time at home and work.

RentStorage UnitsFoodTrade Show BoothsVan RepairsDry CleaningLawn FertilizationMuffinsDental ServicesBillboardsPest ControlSprinkler System RepairsGift CertificatesMagic KitsPet GroomingOil ChangesWeb OptimizationLawn MowingTheatre TicketsOffice SuppliesSpa ServicesVeterinary CareMagazine AdvertisingUpholstery CleaningSponsorship ProgramChiropractic CareBookkeeping Carpet CleaningCopiersHouse CleaningLock ServiceCalendars

Senior PortraitsClothesHair CutsBookkeeping ServicesGift BasketsCar WashCondo RentalToner CartridgesArtworkMattressesRugsBusiness CardsLodgingSki PassesSmall Engine RepairPrinter InkCommissionsDirectory AdvertisingDinner CruiseTutoringHotel RoomsLasik SurgeryJeep RentalPressure WashingWindow TreatmentsDiamond RingsWindow CleaningGutter CleaningTennis BraceletCarpetT-shirtsFlowers

Managing Time Tradebank clients can help you manage your responsibilities and be more productive. Use cleaning and lawn care services available through Tradebank to help offset the time you spend doing routine chores. When you need maintenance services, call a Tradebank client. If you are strong in sales but not in managing details, let someone else take care of your accounting needs. Consider hiring a bookkeeper, payroll specialist or CPA through Tradebank. Virtual assistants are gaining credibility and popularity. Virtual Assistants are entrepreneurs who provide administrative, technical and

social assistance for your home or business tasks. They are trained to get to know you, your strengthens and weaknesses, and fill in the gaps. Preventative care is so important.Keep your computers, property, vehicles, yourself, family and staff all healthy with routine check ups and TLC. Drooping sales can be equalized with the help of those who specialize in advertising, marketing, the Internet, and sales training. Your Tradebank Broker can introduce you to specialists who want your Tradebank business and can provide you with more quality time.

LOOK What’s Being Traded Through Tradebank

With Barter


If so, let’s talk about you becoming an official Tradebank Ambassador. Tradebank’s Ambassador Program is looking for a select group of influential members of the local community in each of our markets to further increase the organic growth of our trading network.

We know our client base is comprised of Trading Partners who are enthusiastic about their barter experiences. The Ambassador Program is for those clients who understand how barter positively influences their business performance and their personal lifestyle. The Tradebank Ambassador Program was initiated so these professionals can take their barter experiences to the next level and participate in a compensation based program.

The Tradebank Ambassador program is for Tradebank clients who have a passion for barter, are the “movers and shakers” in their community, and successfully include Tradebank in their own business plan. The clients we are looking for as Tradebank Ambassadors are already instinctively serving as a good will representatives and introducing others to Tradebank.

Tradebank Ambassadors work closely with the local Tradebank staff and help introduce and educate other business owners as to the benefits of barter through Tradebank.

Tradebank understands the importance of continual growth and maintaining the integrity of our trading network. We attribute these factors to our strong organic growth over the past 25 years. Tradebank’s Ambassador Program further enhances everyone’s trading success.

To apply to be a Tradebank Ambassador, contact your local Tradebank office.

Do You Love Barter? Appreciate the Client Centered Focus of Tradebank’s business model? Have a Strong Circle of Influence in your community?


Mike as a CPA, your nature is to look at the financial impact of decisions. What financial considerations did you personally have about joining Tradebank?

[Mike Hurdle] The primary financial consideration was two-fold: the

payback period (i.e. how long until I recouped my investment in Tradebank) and how easy is it to spend barter dollars. New incremental business is one of the marketing benefits of Tradebank. Please elaborate on the positive financial benefits having new barter customers and additional sales can have on a business.

[Mike Hurdle] Incremental revenue is one of the most important things to truly maximize profit potential. A key concept in cost accounting is the concept of “contribution margin”. The contribution margin signifies the amount of each dollar of revenue that can be used to cover fixed costs; it is the amount of sales less any variable costs associated with the product.

For example, if a product that sells for $10 has $4 of material costs, then the contribution margin for each item sold is $6. The $6 of contribution (commonly referred to as gross profit) is used to cover all of your fixed expenses, such as rent,

The Dollars and Sense of TradebankA discussion with Mike Hurdle, CPA and managing partner of Hurdle Enterprises, LLC

and other overhead costs, such as marketing. Once sales generate enough contribution to cover those basic costs, then the company crosses into the black and begins to make profits.

The power that incremental sales have on the bottom line is experienced after this stage has been reached. At this stage, the contribution margin is not needed to cover any fixed or overhead costs–hence, it all flows to the bottom line (i.e. your profits!). At this stage, using the example from above, each item that is sold generates $6 of profit.

Another important concept is that of volume. Depending on your cost structure, the more volume will generate vastly greater profits. Incremental revenue is, in essence, increasing volume. What financial strategies do you recommend for using barter revenue to increase a company’s cash flow?

[Mike Hurdle] One of the simplest ways an organization can increase their cash flow by using barter is to replace expenses that require cash with expenses that can be paid with barter. First thing is to identify all of the company’s costs on the income statement and which vendors comprise those costs. Any ability to switch to barter-friendly vendors has an immediate impact on the company’s cash flow. If I historically spend $3,000 per year for bookkeeping and tax returns, and I find a barter-friendly firm to perform the same services, I will be able to free up $3,000 of cash to be used elsewhere in the business. Using incremental sales to generate barter revenue and using that revenue to replace existing cash expenses is the crux of increasing cash flow using barter. Name a couple unique, unexpected/uncommon ways to use barter to increase profitably.

[Mike Hurdle] Think of your trade dollars as another form of currency rather than “barter”. In essence, it truly functions as another form of currency. If you view it as another form of currency, you will spend it more wisley. For example, if you could make a $100,000 sale to a client in South Africa that generated $50,000 of profits, but that country prevented the currency from leaving the country, would you do it? At first glance, you might be tempted to say the restrictions are too much of a bother. However, if the country allowed you to spend it in any fashion you wanted in their country, including non-business related expenditures such as vacations, restaurants, homes, boats, etc., now would you? While you might have to change your normal vacation destinations, you might find that using these new dollars to visit exotic and different locations truly thrilling and worth any of the restrictions. What recommendations do you have to clients on maximizing the financial benefits Tradebank provides?

[Mike Hurdle] Recommendations to maximizing financial benefits of Tradebank:

1. View trade dollars as another form of currency to ensure that get the most value from each of your purchases.

2. Replace existing expenses with vendors that are Tradebank members.

3. Take advantage of as much incremental Tradebank business as your product cost structure can sustain.

4. Get professional help to determine your contribution margin and the level of sustainable trade volume.

Contact Information:Mike Hurdle, CPA

Hurdle EnterprisesT: 706.546.1164

E: [email protected]


Tradebank International has been in the barter business for 25 years. The core values upon which the Tradebank organization was built remain as strong and relevant today as they were over 25 years ago. Respect, integrity and collaboration provide the platform for our entire trading network. These elements are the critical components to all aspects of Tradebank…from clients to franchise offices to the Tradebank corporate staff.

As we move to the future, Tradebank remains committed to providing clients with superior barter experiences in order to attract new customers and improve cash flow.

This Year Marks Tradebank’s Silver Anniversary

the trade street journal - 2012 silver anniversary issue

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